[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":433,"breadcrumbs":434,"reading_minutes":127,"category":442,"head":445},"2026-10-09T11:28:08",{"rendered":6},"\n\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising.\u003C\u002Fp>\n\n\n\n\u003Cp>A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Freimagining-advertising-with-ai\u002F\">ChatGPT is already utilising ‘sponsored agents’\u003C\u002Fa>, individual AIs each tailored to a specific brand’s identity and expertise, designed to answer questions about products cited in the main response in further detail to encourage purchases. \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-contribution-pilot-01-percent-42188.html\">Google has also started paying businesses a small sum of money\u003C\u002Fa> based on how often their sources are cited in return for their expertise and information, building their AIO database to be more knowledgeable. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-large-brand-names-42195.html\">Google has also started applying AIOs to large brand names\u003C\u002Fa> rather than purely informational queries, and has \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-business-profiles-rolls-out-collected-info-488387?ck_subscriber_id=3870849231&utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%94%A5%20The%20Latest%20Search%20News%20of%20the%20Week%20You%20Cant%20Miss%20%5BSEOFOMO%20-%20Sep%2020%2C%202026%5D%20-%2023387169\">released ‘business profiles\u003C\u002Fa>’ in which their AI will summarise a business for users to understand what they stand for in an easy format.\u003C\u002Fp>\n\n\n\n\u003Cp>On a technical front, there has been some \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-september-2026-spam-update-weekend-impact-42174.html\">volatility at the end of September\u003C\u002Fa> following a spam update, presumably designed to fine-tune the recent rise in AI search.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>We’ll explore these updates and more in detail in the article below.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red-light updates, as they’re significant changes that will require you to take action. In contrast, amber updates may make you think and are worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#\">Google paying ~100 publishers 0.1% of ad revenue in AI contribution pilot\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#\">Google Business Profile rolls out 'Collected Info' tab\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#\">Google shows AI Overviews for large brand names\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#\">September's spam updates\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#prediction-the-next-massive-google-update-is-around-the-corner\">Prediction: the next massive Google update is around the corner\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#\">Sponsored Agents in ChatGPT\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-contribution-pilot-01-percent-42188.html\" data-type=\"link\" data-id=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-contribution-pilot-01-percent-42188.html\">Google paying ~100 publishers 0.1% of ad revenue in AI contribution pilot\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has a small pilot called the AI contribution pilot, where they are paying some publishers in return for using their content in AI Overviews and Gemini. It has now been revealed that this pilot consists of around 100 publishers who are getting around less than 0.1% of their advertising revenue.\u003C\u002Fp>\n\n\n\n\u003Cp>Supposedly, payments depend on how often Google uses their content in the AI answers, and so there are varying payments being dealt between the 100 businesses, yet the individual payments apparently change month to month without a reason. Whilst any money is good for a business, the lack of transparency with the payments has got some businesses confused and mildly annoyed at the inconsistency of the payout. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-business-profiles-rolls-out-collected-info-488387?ck_subscriber_id=3870849231&utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%94%A5%20The%20Latest%20Search%20News%20of%20the%20Week%20You%20Cant%20Miss%20%5BSEOFOMO%20-%20Sep%2020%2C%202026%5D%20-%2023387169\" data-type=\"link\" data-id=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-business-profiles-rolls-out-collected-info-488387?ck_subscriber_id=3870849231&utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%94%A5%20The%20Latest%20Search%20News%20of%20the%20Week%20You%20Cant%20Miss%20%5BSEOFOMO%20-%20Sep%2020%2C%202026%5D%20-%2023387169\">Google Business Profile rolls out ‘Collected Info’ tab\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has previously, with the rise of their AIOs, created automated ‘business profiles’ for any large business with the help of AI. The issue many had was that the AI included false statements, statements that did not align with their brand identity, or excluded important elements of their business that they would want shared. \u003C\u002Fp>\n\n\n\n\u003Cp>They have now created a way to edit and revert these business profiles through a ‘collected info’ tab in the ‘business information’ settings. This has eased a lot of tensions, allowing brands to have control over their own profile. If you have a business profile, it is recommended that you check it and make sure it is accurate.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-large-brand-names-42195.html\" data-type=\"link\" data-id=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-overviews-large-brand-names-42195.html\">Google shows AI Overviews for large brand names\u003C\u002Fa>\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google’s AI Overviews have historically only returned results for informational queries and long-tail questions, providing in-depth context for the reader. Recently, however, Google AIOs have started providing contextual information for large brands such as Amazon, Wikipedia, Reddit, etc. \u003C\u002Fp>\n\n\n\n\u003Cp>The overviews mainly provide the reader with context on the company, such as when it was created, its owners, what it may sell, its services, and more. With links in the AIO itself, these snippets are pushing the real brand’s links further down the SERP. Whilst this is still beneficial for the brand in question, it makes it harder to track clicks towards your own brand. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-september-2026-spam-update-weekend-impact-42174.html\" data-type=\"link\" data-id=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-september-2026-spam-update-weekend-impact-42174.html\">September’s spam updates\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has released a spam update at the end of September, with September 25th causing a lot of volatility for businesses. The volatility ended on September 27th, but shifting rankings remained for the two-week rollout. Many have claimed that the new spam updates are having more of an impact on rankings than in previous years, likely due to the new spam available with AI tools.\u003C\u002Fp>\n\n\n\n\u003Cp>It is suspected that a few different spam tactics, such as fake profiles, will be targeted by this update.  \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"884\" height=\"669\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fseptember-2026-spam-update-volitility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-40086\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cem>Source: \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fseoroundtable.com\">\u003Cem>seoroundtable.com\u003C\u002Fem>\u003C\u002Fa>\u003Cem> \u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"prediction-the-next-massive-google-update-is-around-the-corner\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flilyraynyc.substack.com\u002Fp\u002Fprediction-the-next-massive-google?r=17bs0&utm_medium=ios&triedRedirect=true\">Prediction: the next massive Google update is around the corner\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>SEO, Lily Ray, put forward an interesting prediction for the next massive Google update. In light of the recent and frequent spam updates, she predicts a massive Google algorithm update targeting scaled AI content, fake authorship, and manipulative GEO tactics.\u003C\u002Fp>\n\n\n\n\u003Cp>Since Google updated its algorithm documentation in October to specify restrictions on fake authors and present more guidelines for using AI content, and with the shrinking gap between spam updates, it is a fair prediction that Google is gearing up for a large algorithmic change regarding GEO exploitation. \u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Freimagining-advertising-with-ai\u002F\" data-type=\"link\" data-id=\"https:\u002F\u002Fopenai.com\u002Findex\u002Freimagining-advertising-with-ai\u002F\">Sponsored Agents in ChatGPT\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:200px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>ChatGPT have taken the first step in including advertisements as part of its LLM, and in September they have enhanced this feature. They have introduced ‘sponsored agents’, individual AIs each tailored to a specific brand’s identity and expertise, designed to answer questions about products cited in the main response in further detail to encourage purchases. \u003C\u002Fp>\n\n\n\n\u003Cp>Brands that purchase ad space can also sponsor an event, tailoring it to the brand and filling it with their product knowledge to make it so users can simply click on a product suggested by ChatGPT and ‘speak to the brand’ directly.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep an eye on our blog for the latest \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google Algorithm updates\u003C\u002Fa>, or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> if you want to discuss your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002F\">digital solutions\u003C\u002Fa>, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, for 2026 and beyond.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"Learn about our approach to SEO\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],316,[16,17,18,19,20,21,22,23,24],"post-40077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":157},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"September Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},201,"\u002Fabout\u002Four-team\u002Fscott-lynam\u002F","Scott Lynam","SEO Executive","In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>SEO Executive. Joined Impression in May 2025.\u003C\u002Fp>\n\u003Cp>I studied Marketing at Nottingham Trent University and then applied to join Impression through the \u003Ca href=\"\u002Fblog\u002Fimpression-launchpad-digital-careers\u002F\">Launchpad\u003C\u002Fa> programme before graduating.\u003C\u002Fp>\n\u003Cp>In my role as an SEO Executive, I seek out new opportunities for optimisation for client websites, covering both content and on-page copy.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I have starred in 9 stage productions (for now).\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Outside of work, I enjoy Theatre, filmmaking, swimming, and drumming\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},33338,"Scott-Lynam","Scott-Lynam.png",389670,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress%2Cformat&q=90","\u002Fscott-lynam\u002F","12","scott-lynam","inherit","2025-05-29 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The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130],{"name":35,"image":38},{"to":132,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":134,"excerpt":135,"to":136,"postedAt":137,"readingTime":127,"image":138,"authors":139,"category":141},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":35,"image":38},{"to":132,"name":48},{"type_key":17,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":156},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. 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