[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseptember-2025-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":438,"breadcrumbs":439,"reading_minutes":168,"category":447,"head":450},"2025-10-08T10:55:56",{"rendered":6},"\n\u003Cp>This month, we bring you some exciting developments and updates from the world of search.\u003C\u002Fp>\n\n\n\n\u003Cp>Recent studies reveal the shifting landscape of Local SEO. For Local SEO, Proximity (55.2%) is the top factor, followed by Review Count (19.2%) and Domain Power (5.9%). For the Top 10 results, the relevance of reviews becomes significantly more influential.\u003C\u002Fp>\n\n\n\n\u003Cp>Meanwhile, the analysis of Google’s AI Mode suggests that standard Schema markup (Organisation, WebPage) remains baseline hygiene but provides no competitive advantage over niche types. Plus, Google’s testing of AI-generated product summaries highlights the importance of optimising product pages for AI for better conversion rates.\u003C\u002Fp>\n\n\n\n\u003Cp>In a disruptive shift, Google’s removal of the “num=100” search parameter has impacted tracking tools like SISTRIX, leading to data changes for many sites. This move signals Google’s intent to limit data access, likely in response to the growing competition from AI search platforms.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing, but aren’t urgent. And finally, green light updates, which are great for your SEO and site knowledge, but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-business-profile-ranking-factors-for-local-seo-proximity-reviews-relevance\">Google Business Profile ranking factors for Local SEO: Proximity, reviews, relevance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#does-schema-help-you-surface-more-in-googles-ai-mode\">Does schema help you surface more in Google’s AI Mode?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#updates-on-ai-mode\">Updates on AI Mode\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ai-mode-product-listings-test-ai-generated-product-summaries\">Google AI Mode product listings test AI-generated product summaries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-showing-ai-mode-in-autocomplete-search-suggestions\">Google showing AI Mode In autocomplete search suggestions\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#google-ai-mode-now-supports-hindi-indonesian-japanese-korean-portuguese-english\">Google AI Mode now supports Hindi, Indonesian, Japanese, Korean, Portuguese & English\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#77-of-sites-lost-keyword-visibility-after-google-removed-num100-data-and-how-sistrix-adjusted\">77% of sites lost keyword visibility after Google removed num=100: Data and how SISTRIX adjusted\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-business-profile-ranking-factors-for-local-seo-proximity-reviews-relevance\">Google Business Profile ranking factors for Local SEO: Proximity, reviews, relevance\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A recent study from Search Atlas has uncovered the key drivers of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-business-page-optimisation\">Google Business Profile\u003C\u002Fa> (GBP) ranking, analysing 3,269 businesses across food, health, law and beauty sectors.\u003C\u002Fp>\n\n\n\n\u003Cp>The study revealed that the key factors that influence businesses’ ranks in local search results for the positions from 1 to 21 are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Proximity\u003C\u002Fstrong> (55.2%): Distance to the grid centroid is the dominant factor, making location the strongest driver of visibility.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Review Count \u003C\u002Fstrong>(19.2%): The sheer volume of reviews strongly boosts rankings.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Domain Power\u003C\u002Fstrong> (5.9%): Website authority has a moderate but noticeable impact.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Semantic Relevance in Reviews\u003C\u002Fstrong> (5.3%): Content alignment in customer reviews helps improve rank.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Other Factors\u003C\u002Fstrong> (<5%): Category relevance, ratings, GBP completeness, and backlinks add smaller but still meaningful contributions.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>For the top 10, the factors are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Proximity\u003C\u002Fstrong> (36.2%)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Review Count \u003C\u002Fstrong>(26%)\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Review Keyword Relevance\u003C\u002Fstrong> (22.8%)\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>\u003Cstrong>Supporting Features\u003C\u002Fstrong>: Ratings, domain power, and GBP completeness continue to provide secondary lift.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"971\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Ftop20and10resultsforlocalbusinesses.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34885\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Graphs illustrating the factors that influenced Top 20 and Top 10 results for local businesses. \u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition, sector findings highlighted nuanced patterns: food businesses rely on reviews and profile completeness beyond location; healthcare requires trust signals from reviews and category alignment; legal visibility is overwhelmingly driven by proximity; beauty and personal care thrive on review volume, branding, and keyword-rich content.\u003C\u002Fp>\n\n\n\n\u003Cp>The study recommends businesses treat proximity as fixed, but build competitive advantage through strategic review management, keyword-informed branding, and sector-specific optimisations.\u003Cbr>As experts in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Flocal-seo\u002F\">local SEO\u003C\u002Fa>, we can help your business stand out from the competition. Contact us for \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Flocal-seo\u002F\">local SEO service\u003C\u002Fa> and recommendations that just work for you.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"does-schema-help-you-surface-more-in-googles-ai-mode\">Does schema help you surface more in Google’s AI Mode?\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>A \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsalt.agency\u002Fblog\u002Fschema-ai-mode\u002F\">recent analysis\u003C\u002Fa> of 107,352 websites tested whether \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-a-beginners-guide\u002F\">Schema markup\u003C\u002Fa> directly influences citation visibility in Google’s AI Mode. While Schema adoption was widespread, the study found no evidence that niche types (e.g., FAQ, HowTo, Product) provide an advantage. Instead, the most common markups among cited pages were standard ones like Organisation (82%), WebPage\u002FArticle (76%), BreadcrumbList (59%), Person\u002FAuthor (38%), and Product\u002FService (34%). These are typical across well-structured websites, suggesting Google is not prioritising special Schemas for AI Mode.\u003C\u002Fp>\n\n\n\n\u003Cp>Semantic relationships in Schema (e.g., Organisation → name → Example Corp) are flattened into tokens, limiting any structured-data advantage. So for SEOs, this means Schema remains useful for traditional search, enhancing context and eligibility for rich results, but it should be treated as a baseline hygiene factor rather than a competitive differentiator in AI Mode.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"updates-on-ai-mode\">Updates on AI Mode\u003C\u002Fh2>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-product-listings-test-ai-generated-product-summaries\">Google AI Mode product listings test AI-generated product summaries\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-ai-generated-product-summaries-40146.html\">Google is testing\u003C\u002Fa> AI-generated product summaries in the AI Mode results, after you click on a specific product.\u003C\u002Fp>\n\n\n\n\u003Cp>When you search for a product-related query in AI Mode, then scroll to the products and click on one, it will open a panel on the right-hand side. In the test version of this panel, you will see Google start to dynamically generate an AI summary of that product, and then it will load.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1320\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Faigeneratedproductsummary.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34886\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>The summary of the product, on the right-hand side panel, is AI-generated.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Optimising product pages for AI summaries is crucial for SEO conversion. AI-generated summaries, which appear directly in product listings in AI Mode, serve as the user’s first impression. A good summary, or content that Google’s AI effectively highlights, can significantly boost engagement.\u003C\u002Fp>\n\n\n\n\u003Cp>For AI to work effectively, source content must be clean, clearly structured, and include well-written features, pros\u002Fcons, and specifications. Conversely, messy or vague product pages can lead to poor AI summaries or cause the AI to select other products for summary content.\u003C\u002Fp>\n\n\n\n\u003Cp>Therefore, your product page optimisation strategy needs to focus on being “AI-friendly” rather than just targeting ranking keywords. This includes providing clear specifications, user reviews, and a well-structured feature list, as well as potentially standardised attributes, to ensure your content is useful for AI summaries.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-showing-ai-mode-in-autocomplete-search-suggestions\">Google showing AI Mode In autocomplete search suggestions\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-autocomplete-search-suggestion-40088.html\">AI Mode is now shown in the autocomplete search suggestions. \u003C\u002Fa>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"421\" height=\"134\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Faimodeautocomplete.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34887\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Additionally, it has been observed that Google is testing sending searchers to vertical search features within autocomplete search suggestions.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1308\" height=\"335\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Faimodesearchsuggestions.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-34888\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>A screenshot of this from Naveen, who posted about it on \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fx.com\u002Fnaveen_original\u002Fstatus\u002F1965469863260098696\">\u003Cem>X\u003C\u002Fem>\u003C\u002Fa>\u003Cem>.\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-ai-mode-now-supports-hindi-indonesian-japanese-korean-portuguese-english\">Google AI Mode now supports Hindi, Indonesian, Japanese, Korean, Portuguese & English\u003C\u002Fh3>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>As AI Mode expanded to more countries, it is now supporting Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-ai-mode-other-langugages-40082.html\">Google wrote:\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>“Building a truly global Search goes far beyond translation; it requires a nuanced understanding of local information. With the advanced multimodal and reasoning capabilities of our custom version of Gemini 2.5 in Search, we’ve made huge strides in language understanding, so our most advanced AI search capabilities are locally relevant and useful in each new language we support.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"77-of-sites-lost-keyword-visibility-after-google-removed-num100-data-and-how-sistrix-adjusted\">77% of sites lost keyword visibility after Google removed num=100: Data and how SISTRIX adjusted\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002Fw5HeD56D-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-28040\" style=\"width:150px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>After the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-num100-impact-data-462231\">removal of the num=100 parameter\u003C\u002Fa> on September 14, several effects on keyword visibility and data have been recorded. Most significantly, 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO expert Tyler Gargula, Director of Technical SEO at LOCOMOTIVE Agency.\u003C\u002Fp>\n\n\n\n\u003Cp>SISTRIX, a major SEO analytics platform, was immediately affected, with initial data drops and technical disruptions. The company’s founder, Johannes Beus, noted the difficulty, suggesting the timing of Google’s action, amid the rise of AI Overviews and increased political pressure, was likely intentional to complicate data collection.\u003C\u002Fp>\n\n\n\n\u003Cp>SISTRIX founder Johannes Beus announced the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fppc.land\u002Fhow-sistrix-adjusted-after-google-removed-the-num-100-parameter\u002F\">company’s response\u003C\u002Fa> to the change on September 30, 2025:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-medium-font-size\">\u003Cem>“At the moment, we therefore only record the first 10 results. Positions 11 to 100 are no longer available, which leads to a visible drop in the number of ranking keywords for many domains and to rankings being marked as lost.”\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>In response, SISTRIX discontinued its systematic desktop SERP data updates and adapted its crawling methodology. The platform prioritised keywords influencing its Visibility Index and client projects, adjusting crawling to retrieve 100 positions for these high-value keywords. For the remaining keywords, a decision framework based on volume and relevance was implemented to balance data quality against soaring costs.\u003C\u002Fp>\n\n\n\n\u003Cp>In addition, Semrush publicly acknowledged the industry-wide disruption, confirming the change affected all rank tracking tools and implementing workarounds to minimise disruption.\u003C\u002Fp>\n\n\n\n\u003Cp>The removal of #100 is reshaping how performance is measured, but Google hasn’t said whether the change is permanent or an accident. The removal of the parameter, coupled with the increasing role of AI search engines and chatbots (such as ChatGPT and Perplexity), forces providers to adapt and develop new tools, like AI Prompt Tracking, to measure visibility in an environment shifting away from the traditional “10 blue links” format.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FGeneric_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27527\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-34869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"September 2025 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":437},"blog-post","light","2025-10-08T10:55:57",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcardmapr-nl-lMcHm_tzR3I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,353],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. With search engines constantly seeking to better serve its users, webmasters must adhere to the latest guidelines to continue growing their organic rankings and traffic.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa> or browse our blogs below for our thoughts on the latest algorithm and industry updates.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F","Google Algorithm Updates","google-algorithm-updates","category",[],[],[],3,"Google Algorithm Updates | Tips & Advice | Impression",[184,186,189,192,195,198,201,203,205,207,210,213,216,219,222,225],{"property":185,"content":182},"title",{"property":187,"content":188},"description","A comprehensive resource on Google algorithm updates with the latest news and SEO industry insights, written by digital marketing experts at Impression.",{"name":190,"content":191},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":193,"content":194},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"name":196,"content":197},"og:locale","en-GB",{"property":199,"content":200},"og:type","article",{"property":202,"content":182},"og:title",{"property":204,"content":188},"og:description",{"property":206,"content":194},"og:url",{"property":208,"content":209},"og:site_name","Impression",{"property":211,"content":212},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":214,"content":215},"og:image:width",1200,{"property":217,"content":218},"og:image:height",630,{"property":220,"content":221},"og:image:type","image\u002Fjpeg",{"property":223,"content":224},"twitter:card","summary_large_image",{"property":226,"content":227},"twitter:site","@impressiontalk",{"@context":229,"@graph":230},"https:\u002F\u002Fschema.org",[231,239,248,258],{"@type":232,"@id":233,"url":233,"name":182,"isPartOf":234,"description":188,"breadcrumb":236,"inLanguage":238},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F",{"@id":235},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":237},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F#breadcrumb","en",{"@type":240,"@id":237,"itemListElement":241},"BreadcrumbList",[242,246],{"@type":243,"position":11,"name":244,"item":245},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":243,"position":247,"name":175},2,{"@type":249,"@id":235,"url":245,"name":209,"description":47,"publisher":250,"inLanguage":197,"potentialAction":252},"WebSite",{"@id":251},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":253,"target":254,"query-input":257},"SearchAction",{"@type":255,"urlTemplate":256},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":259,"@id":251,"name":209,"url":245,"logo":260,"image":266,"sameAs":267,"@context":271,"email":272,"foundingDate":273,"legalName":274,"vatID":275,"description":276,"telephone":277,"address":278,"location":285,"areaServed":318},"Organization",{"@type":261,"inLanguage":197,"@id":262,"url":263,"contentUrl":263,"width":264,"height":265,"caption":209},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[268,269,270],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[363,364,366,367,369,370,371,372,373,374,375,376,377,378,379,380],{"property":185,"content":361},{"property":187,"content":365},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO 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