[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseptember-2024-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":429,"breadcrumbs":430,"reading_minutes":156,"category":438,"head":441},"2024-10-14T10:12:03",{"rendered":6},"\n\u003Cp>\u003Cem>This month we bring you some exciting developments and updates from the world of search.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>First and foremost, there have been continuous periods of volatility in the search landscape following the completion of the August 2024 core \u003C\u002Fem>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">\u003Cem>algorithm update\u003C\u002Fem>\u003C\u002Fa>\u003Cem>. Since the update was finalised rolling out in early September, tracking tools have reported consistent spikes in ranking volatility across various industries.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Google has also updated their Spam Policy Documentation to provide greater clarity into what the search engine defines as “site reputation abuse”. The update largely concerns changes to the wording and additional context into what they consider to be a violation of their terms.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>In other news, a study by SE Ranking offers valuable insights into the development of SearchGPT. Although still in its testing phase, the study sheds light on how the tool compares to other search engines.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>We’ll explore these updates and more in detail in the article below.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for Red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are definitely worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp>In this post, we’ll explore: \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-its-spam-policy-documentation\">Google updates its Spam Policy documentation \u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#whats-changed-with-the-latest-spam-policy-documentation-update\">What’s changed with the latest spam policy documentation update??\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#site-reputation-abuse-revision\">Site reputation abuse revision\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#further-context-for-manual-action-consequences\">Further context for manual action consequences\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#thin-affiliate-changes-to-thin-affiliation\">“Thin affiliate” changes to “thin affiliation”\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#a-revised-introductory-sentence\">A revised introductory sentence\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#terminology-consolidation\">Terminology consolidation\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#increased-reference-to-the-term-abuse\">Increased reference to the term “abuse”\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#conciseness-of-the-document\">Conciseness of the document\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-search-ranking-volatility\">Google Search ranking volatility\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#searchgpt-vs-google-early-analysis-and-user-feedback\">SearchGPT vs Google: Early analysis and user feedback\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#searchgpt-background-information\">SearchGPT: Background information\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#the-key-findings-from-se-rankings-study\">The key findings from SE Ranking’s study\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#organic-product-grids-more-visible-in-the-uk\">Organic product grids more visible in the UK\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-the-ranking-system-work\">How does the ranking system work?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#valid-items-within-the-merchant-centre\">Valid items within the Merchant Centre\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#provide-an-extensive-range-of-information\">Provide an extensive range of information\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#have-an-exact-product-match\">Have an exact product match\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-recent-update-supporting-sale-pricing-and-the-new-pricetype-property\">Google’s recent update supporting sale pricing and the new priceType property\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#whats-changed\">What’s changed?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-the-documentation-reflect-this\">How does the documentation reflect this?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#why-this-matters\">Why this matters\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-its-spam-policy-documentation\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-updates-their-spam-policy-documentation\u002F528201\u002F\">Google updates its Spam Policy documentation\u003C\u002Fa> \u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has made some updates to their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fessentials\u002Fspam-policies\">spam policy documentation\u003C\u002Fa> with the biggest changes being made to their site reputation abuse guidelines. They have added a new definition of site reputation abuse and provided further information on the consequences of manual actions. \u003C\u002Fp>\n\n\n\n\u003Cp>Google has increasingly ramped up its spam targeting since the release of the spam update alongside the March core algorithm update. Earlier this year, they released three spam policy updates including site reputation abuse, expired domain abuse and scaled content abuse. You can read more about these previous \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">core algorithm updates\u003C\u002Fa> in our blog.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whats-changed-with-the-latest-spam-policy-documentation-update\">What’s changed with the latest spam policy documentation update? \u003C\u002Fh3>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"site-reputation-abuse-revision\">Site reputation abuse revision\u003C\u002Fh4>\n\n\n\n\u003Cp>Previously, the documentation defined site reputation abuse as a third party publishing content on an authoritative site “with little or no first-party oversight”. They have now expanded on this to define what clarifies as “first-party oversight”, referring to direct involvement by the content owner, as opposed to third-party services that manipulate rankings. Therefore, this could include freelancers or staff as opposed to white-labels or turnkeys. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"further-context-for-manual-action-consequences\">Further context for manual action consequences\u003C\u002Fh4>\n\n\n\n\u003Cp>Google now emphasises that continued violations can lead to broader actions, such as removing more sections of a website from search results. While this isn’t a new repercussion, it provides more context into the consequences if you are faced with a manual action.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"thin-affiliate-changes-to-thin-affiliation\">“Thin affiliate” changes to “thin affiliation”\u003C\u002Fh4>\n\n\n\n\u003Cp>They have also revised their concept of “thin affiliate pages” to “thin affiliation,” focusing on content with affiliate links that lack substantial value. The wording of this has changed from:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>“Thin affiliate pages are pages with product affiliate links…”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>To:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>“Thin affiliation is the practice of publishing content with product affiliate links…”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"a-revised-introductory-sentence\">A revised introductory sentence\u003C\u002Fh4>\n\n\n\n\u003Cp>Previously, the spam policy documentation began by explaining what their spam policies aim to address. The new introductory sentence begins by providing a definition on what spam is to improve context and readability:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>“In the context of Google Search, spam is web content that’s designed to deceive users or manipulate our Search systems in order to rank highly. Our spam policies help protect users and improve the quality of search results.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"terminology-consolidation\">Terminology consolidation\u003C\u002Fh4>\n\n\n\n\u003Cp>Phrases like “spam practices” replace more complex wording, improving clarity and consistency. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"increased-reference-to-the-term-abuse\">Increased reference to the term “abuse”\u003C\u002Fh4>\n\n\n\n\u003Cp>The term “abuse” is now used more frequently, tying different forms of spam (e.g., hidden text and links abuse, doorway pages abuse) under a unified concept of harmful activities. This minor change makes it easier for the reader to comprehend and these concepts are clearer to understand in the context of spam abuse. \u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"conciseness-of-the-document\">Conciseness of the document\u003C\u002Fh4>\n\n\n\n\u003Cp>Throughout the document, many sections were made shorter and more direct, enhancing comprehension for the reader. For example:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>“Google uses links as a factor in determining the relevancy of web pages. Any links that are intended to manipulate rankings in Google Search results may be considered link spam. This includes any behavior that manipulates links to your site or outgoing links from your site.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Has become: \u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>\u003Cem>“Link spam is the practice of creating links to or from a site primarily for the purpose of manipulating search rankings.”\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>There are other examples throughout the document where Google has reordered the information so it is clearer for the reader, providing more solid definitions of what they mean.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-search-ranking-volatility\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-continues-october-38179.html\">Google Search ranking volatility\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It’s been just over a month since the August 2024 \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Core Update\u003C\u002Fa>, but reports of ongoing ranking volatility in the search landscape have persisted. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-volatility-continues-october-38179.html\">Search Engine Roundtable\u003C\u002Fa> noted significant fluctuations on the following dates:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>6th September\u003C\u002Fli>\n\n\n\n\u003Cli>10th September\u003C\u002Fli>\n\n\n\n\u003Cli>18th September\u003C\u002Fli>\n\n\n\n\u003Cli>25th September\u003C\u002Fli>\n\n\n\n\u003Cli>28th September\u003C\u002Fli>\n\n\n\n\u003Cli>1st October\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Although Google hasn’t officially confirmed any updates during this time, the reasons behind these fluctuations remain unclear. Despite the lack of confirmation from Google, the SEO community and website owners have seen a sharp rise in SEO-related discussions, and many tracking tools continue to show unusually high volatility, surpassing ‘normal’ levels.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Flh7-qw.googleusercontent.com\u002Fdocsz\u002FAD_4nXfGAhz-dcrV713ebV1T5qjsgPQSHZa6t6KzflJy-B_4j9-EcgEZq58awun-W64FdznEw-vJXcUO4hYSuFerHLLyh2DtlGYKe0XkQrfpqCDA5o2zIxmUlQYbu6rTxbG-10_604TXiyD0LcD_WHqyAB2cxqTs?key=5Q-L3QptUFW5eQ7WfXC0Dw\" alt=\"\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fserpmetrics.com\u002Fflux\u002F\">SERPmetrics\u003C\u002Fa>\u003C\u002Fp>\n\n\n\n\u003Cp>Looking ahead into October, this volatility continued, with Search Engine Roundtable reporting that this is the longest period of Google Search ranking volatility that they have recorded. However, this period of volatility appears to have cooled down in the second week of October.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"searchgpt-vs-google-early-analysis-and-user-feedback\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fseranking.com\u002Fblog\u002Fsearchgpt\u002F\">SearchGPT vs Google: Early analysis and user feedback\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>In July 2024, OpenAI launched SearchGPT, the prototype of its search engine. While it is still only in its testing phase and available to a handful of users, a study by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fseranking.com\u002Fblog\u002Fsearchgpt\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=\">SE Ranking\u003C\u002Fa> has revealed insights into user feedback and how the platform is looking.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"searchgpt-background-information\">SearchGPT: Background information\u003C\u002Fh3>\n\n\n\n\u003Cp>SearchGPT works through an extension which brings up a minimalistic user interface. After typing your query, the screen splits into two: the left side displays search results similar to a traditional search engine, while the right side shows an AI-generated response. This AI response may include instructions, tips, or other information based on the query, similar to Google’s AI Overviews.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"the-key-findings-from-se-rankings-study\">The key findings from SE Ranking’s study\u003C\u002Fh3>\n\n\n\n\u003Cp>In their study, SE Ranking investigated how this prototype stacked up against rivals like Google and Bing. To do so, they assessed a range of keywords with different intents and evaluated how closely the search results matched that of Google and Bing.\u003C\u002Fp>\n\n\n\n\u003Cp>Some key findings include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>A single domain often appears multiple times for one query. For instance, Investopedia appeared three times for the query “How to build a successful business.”\u003C\u002Fli>\n\n\n\n\u003Cli>There were no links to forums like Reddit or Quora.\u003C\u002Fli>\n\n\n\n\u003Cli>SearchGPT seems to favour established websites with strong backlink profiles.\u003C\u002Fli>\n\n\n\n\u003Cli>26% of results shown in SearchGPT do not receive any traffic from Google, suggesting it could help boost visibility for under-recognised sites.\u003C\u002Fli>\n\n\n\n\u003Cli>It struggles with localised results, sometimes showing incorrect currencies for different regions.\u003C\u002Fli>\n\n\n\n\u003Cli>For informational queries, SearchGPT provides thorough answers using various sources, reducing the need to visit external sites.\u003C\u002Fli>\n\n\n\n\u003Cli>For navigational queries (e.g., “Facebook login”), it provides background information instead of directly addressing the search intent (i.e., offering the login link).\u003C\u002Fli>\n\n\n\n\u003Cli>SearchGPT isn’t very effective for commercial searches, as it focuses on lists and informational content instead of product links. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>While it is clear that SearchGPT still has some way to go to match the depth of results offered by other search engines, OpenAI remains hopeful that the key features of this tool will one day be integrated with ChatGPT.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-seo\">What does this mean for SEO?\u003C\u002Fh3>\n\n\n\n\u003Cp>Despite SearchGPT being still in its prototype phase, it has the potential to significantly impact online search if improvements are made based on user feedback. Integrating SearchGPT with ChatGPT could create a powerful information tool, but if this feature is only available to paid users, it might limit widespread adoption. Given Google’s steady revenue growth and dominance in search, it’s likely that SearchGPT and Google will coexist, each serving different purposes and user needs.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"organic-product-grids-more-visible-in-the-uk\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7238800832048119808\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%A7%AA%20Core%20Updates:%20HCU%20recoveries%20and%20the%20march%20of%20product%20grids%20[9%20Sep]%20-%2014950905\">Organic product grids more visible in the UK\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Ffeed\u002Fupdate\u002Furn:li:activity:7238800832048119808\u002F?utm_source=convertkit&utm_medium=email&utm_campaign=%F0%9F%A7%AA%20Core%20Updates:%20HCU%20recoveries%20and%20the%20march%20of%20product%20grids%20[9%20Sep]%20-%2014950905\">Brodie Clark\u003C\u002Fa>, an independent SEO consultant, noted on LinkedIn that organic product grids have been appearing more frequently for users in the US, UK, Australia, and Germany. \u003C\u002Fp>\n\n\n\n\u003Cp>He explained that clients with a strategy for optimising product grids have seen increased traffic to their merchant listings. Since April 2024, the presence of product grids in search results on mobile online has grown by 11 percentage points in the UK.\u003C\u002Fp>\n\n\n\n\u003Cp>This analysis emphasises the importance of having a solid merchant listing strategy, focusing on key elements like valid listings, schema markup, and customer reviews. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-the-ranking-system-work\">How does the ranking system work?\u003C\u002Fh3>\n\n\n\n\u003Cp>In his \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fbrodieclark.com\u002Fgoogle-organic-product-grids\u002F\">guide to Google organic product grid\u003C\u002Fa>, Brodie explains further how this ranking system works, but here are some key takeaways:\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"valid-items-within-the-merchant-centre\">Valid items within the Merchant Centre\u003C\u002Fh4>\n\n\n\n\u003Cp>The key to ranking in organic product grids is ensuring that your products are valid and eligible to appear in them. You can check the ‘Merchant listings’ tab in Google Search Console to identify any invalid items and see how to fix them. Addressing these issues increases the chances of your products showing up in the organic product grid.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"provide-an-extensive-range-of-information\">Provide an extensive range of information\u003C\u002Fh4>\n\n\n\n\u003Cp>Google Search Console’s Merchant Centre report will highlight any missing product fields. To improve your product’s visibility, it’s best practice to fill in all relevant fields, giving Google as much information as possible about each product.\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"have-an-exact-product-match\">Have an exact product match\u003C\u002Fh4>\n\n\n\n\u003Cp>To appear in product grids, your product must exactly match the query. If a query or product triggers an organic product listing, ensure that your product details clearly reflect that match.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-recent-update-supporting-sale-pricing-and-the-new-pricetype-property\">\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fgoogle-adds-support-for-sale-pricing-and-pricetype-property-446910\">Google’s recent update supporting sale pricing and the new priceType property\u003C\u002Fa>\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced new sale pricing support in its \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Fstructured-data\u002Fmerchant-listing#sale-pricing-example\">Merchant listing documentation\u003C\u002Fa>, making it easier for merchants to specify and display sale prices through structured data. This update ensures that the structured data schema aligns with the Merchant Center’s price features, simplifying the process for merchants to highlight discounts effectively in Google Search results. \u003C\u002Fp>\n\n\n\n\u003Cp>The key change allows merchants to specify both the \u003Cstrong>original list price\u003C\u002Fstrong> and the \u003Cstrong>current offer price\u003C\u002Fstrong> through structured data, making the sale pricing process more transparent and accurate.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"whats-changed\">What’s changed?\u003C\u002Fh3>\n\n\n\n\u003Cp>Merchants can now add a second price, known as the original list price, by using the priceType property. This feature signals to Google that the current price is a discounted one. If the original list price is provided, Google automatically considers the current offer price as the sale price. \u003C\u002Fp>\n\n\n\n\u003Cp>However, it’s important to note that the current offer price should not be marked with the priceType property, as this designation is reserved solely for the original list price. This approach ensures that the correct pricing is displayed, without confusion or errors, across Google’s platform.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-the-documentation-reflect-this\">How does the documentation reflect this?\u003C\u002Fh3>\n\n\n\n\u003Cp>The priceType property addition in the documentation clarifies how merchants should implement this in their structured data. It specifies that the ListPrice is the only supported value for the priceType property. \u003C\u002Fp>\n\n\n\n\u003Cp>When this property is used, merchants must also provide the current sale price using the price or priceSpecification properties. This method allows for a clear distinction between the full price and the discounted price, improving how sale pricing is presented to potential customers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"why-this-matters\">Why this matters\u003C\u002Fh3>\n\n\n\n\u003Cp>This update is significant because it improves visibility and accuracy in Google Search results and Merchant listings. It aligns \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">schema markup\u003C\u002Fa> with \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-merchant-center\u002F\">Merchant Center’s\u003C\u002Fa> price features, ensuring consistency across platforms.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Ffigure>\n",false,"standard",[10,11],43,1,[],[14],229,[16,17,18,19,20,21,22,23,24],"post-30686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":152},[27,114],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"September 2024 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},145,"\u002Fabout\u002Four-team\u002Fcharlie-cheyette\u002F","Charlie Cheyette","SEO Strategist","","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":58},"\u003Cp>SEO Strategist. Joined Impression in February 2023.\u003C\u002Fp>\n\u003Cp>Before joining Impression, I worked at a small creative agency in Lincoln. It was here that I started to build my skills and knowledge in SEO as well as other areas around digital marketing. I also started an alcoholic drinks company called Festico. This has helped me build my confidence and also exposed me to a range of experiences in the business world.\u003C\u002Fp>\n\u003Cp>My day-to-day at Impression can range from a variety of SEO tasks from keyword research to content writing, every day is different!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nI’m most proud of starting my own drinks company and the experiences it brings. More specifically, my proudest moment would be pitching the business to an audience of 200 people. Something I would never have imagined myself doing.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work, I’m always keeping up to date with F1, or anything else motorsport related. I also enjoy snowboarding when I get the chance.\u003C\u002Fp>\n",[42],{"page":43,"link_text":47},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":37,"post_title":47,"post_excerpt":37,"post_status":48,"comment_status":49,"ping_status":49,"post_password":37,"post_name":50,"to_ping":37,"pinged":37,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":37,"post_parent":52,"guid":53,"menu_order":52,"post_type":54,"post_mime_type":37,"comment_count":55,"filter":56,"url_path":57},35,"98","2020-03-12 15:02:03","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":59,"id":59,"title":60,"filename":61,"filesize":62,"url":63,"link":64,"alt":37,"author":65,"description":37,"caption":37,"name":66,"status":67,"uploaded_to":52,"date":68,"modified":68,"menu_order":52,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},33323,"Charlie-Cheyette","Charlie-Cheyette.png",362304,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&q=90","\u002Fcharlie-cheyette-2\u002F","12","charlie-cheyette-2","inherit","2025-05-29 11:54:16","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":76,"thumbnail-width":77,"thumbnail-height":77,"medium":78,"medium-width":79,"medium-height":80,"medium_large":81,"medium_large-width":82,"medium_large-height":83,"large":84,"large-width":85,"large-height":86,"1536x1536":87,"1536x1536-width":88,"1536x1536-height":89,"2048x2048":90,"2048x2048-width":91,"2048x2048-height":92,"post-thumbnail":93,"post-thumbnail-width":94,"post-thumbnail-height":95,"12_col":96,"12_col-width":97,"12_col-height":98,"default_landscape":99,"default_landscape-width":100,"default_landscape-height":74,"default_portrait":101,"default_portrait-width":74,"default_portrait-height":100,"6_col_and_margin_short":102,"6_col_and_margin_short-width":94,"6_col_and_margin_short-height":98,"11_col_and_margin":103,"11_col_and_margin-width":104,"11_col_and_margin-height":98,"9_col_rectangle":105,"9_col_rectangle-width":106,"9_col_rectangle-height":107,"11_col":108,"11_col-width":109,"11_col-height":98,"staff_image_696_600":110,"staff_image_696_600-width":73,"staff_image_696_600-height":74,"rectangular_thumbnail":111,"rectangular_thumbnail-width":112,"rectangular_thumbnail-height":113},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FCharlie-Cheyette.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":115,"reduced":29,"top_overlap":116,"bottom_underlap":116,"disable_observer":-1,"heading":117,"cta_text":118,"cta_link":119,"items":120},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[121,134,143],{"type_key":17,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":126,"image":127,"authors":128,"category":132},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[129],{"name":130,"image":131},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":133,"name":47},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":135,"excerpt":136,"to":137,"postedAt":138,"readingTime":126,"image":139,"authors":140,"category":142},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[141],{"name":130,"image":131},{"to":133,"name":47},{"type_key":17,"title":144,"excerpt":145,"to":146,"postedAt":147,"readingTime":126,"image":148,"authors":149,"category":151},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150],{"name":130,"image":131},{"to":133,"name":47},{"type":153,"style":154,"heading":30,"date":4,"updatedAt":155,"reading_minutes":156,"image":157,"imageAlt":30,"categories":158,"collections":428},"blog-post","light","2024-10-15T08:17:43",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F10\u002Fanne-nygard-usC4K8aX0uY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[159,345],{"id":10,"count":160,"description":161,"link":162,"name":163,"slug":164,"taxonomy":165,"parent":52,"meta":166,"acf":167,"head_links":168,"resource_count":169,"yoast_title":170,"yoast_meta":171,"yoast_json_ld":216,"_links":313,"path":162},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[354,355,357,358,360,361,362,363,364,365,366,367,368,369,370,371],{"property":173,"content":352},{"property":175,"content":356},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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