[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseptember-2023-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":438,"breadcrumbs":439,"reading_minutes":168,"category":447,"head":450},"2023-09-28T09:54:06",{"rendered":6},"\n\u003Cp>In September, there were multiple updates in Google’s systems, with the most significant being the Helpful Content Update. This \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fkey-google-algorithm-changes\u002F\">Google algorithm update\u003C\u002Fa> was launched on 14th September and was rolled out over 13 days, ending on 27th September.\u003C\u002Fp>\n\n\n\n\u003Cp>This month, we will be covering some other interesting changes across the Search landscape. For instance, Google has finally revealed that it uses click data for rankings. This is something that many in the industry assumed, but it was revealed as part of their Anti-Trust Trial. Additionally, Google has updated its Search Generative Experience (SGE) to provide a more reliable service.\u003C\u002Fp>\n\n\n\n\u003Cp>Allow our traffic light system to guide you to the articles that need your attention, so watch out for red light updates as they’re major changes that will need you to take action, whereas amber updates may make you think and are worth knowing but aren’t urgent. And finally, green light updates which are great for your SEO and site knowledge but are less significant than others.\u003C\u002Fp>\n\n\n\n\u003Cp>Keen to know more about any of these changes and what they mean for your SEO? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> or visit our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> page to find out how we can help.\u003C\u002Fp>\n\n\n\n\u003Cp> In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-helpful-content-update\">Google's Helpful Content Update\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#machine-generated-content\">Machine-generated content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#third-party-content\">Third-Party content\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#self-assessment-guidance\">Self-assessment guidance\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-uses-click-data-for-rankings\">Google uses click data for rankings\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#googles-advises-avoid-storing-vital-content-in-before-or-after-css-pseudo-elements\">Google's advises avoid storing vital content in before or after CSS pseudo-elements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-are-pseudo-elements\">What are pseudo-elements?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#wix-now-supports-indexnow-for-faster-content-indexing\">Wix now supports IndexNow for faster content indexing\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#what-is-indexnow\">What is IndexNow?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-does-indexnow-work\">How does IndexNow work?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-popular-is-indexnow\">How popular is IndexNow?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#bing-webmaster-tools-to-remove-disavow-links-tool\">Bing Webmaster Tools to remove disavow links tool\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#chatgpt-rolls-out-voice-and-image-prompts\">ChatGPT rolls out voice and image prompts\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-use-the-voice-functionality-feature\">How to use the voice functionality feature\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#how-to-use-the-image-functionality-feature\">How to use the image functionality feature\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#when-will-these-features-be-rolled-out\">When will these features be rolled out?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-rolls-out-updates-to-the-search-generative-experience-including-algorithm-improvements\">Google rolls out updates to the Search Generative Experience including algorithm improvements\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-working-to-remove-bard-chat-transcripts-from-search\">Google working to remove Bard chat transcripts from search\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#google-updates-search-console-shopping-tab-listings-report\">Google updates Search Console shopping tab listings report\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-helpful-content-update\">Google’s Helpful Content Update\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has recently rolled out the September 2023 \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-concludes-rollout-of-september-2023-helpful-content-update\u002F497354\u002F\">Helpful Content Update\u003C\u002Fa>, a part of its Helpful Content System aimed at prioritizing people-centric content over content created solely for search engines. This update brings several important changes:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"machine-generated-content\">Machine-generated content\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has adjusted its stance on AI-generated content, indicating a more favourable view towards it in line with its emphasis on helpful content.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"third-party-content\">Third-Party content\u003C\u002Fh3>\n\n\n\n\u003Cp>Guidelines for hosting third-party content on a website’s primary domain or subdomain have been revised. Websites are now advised to block indexing of third-party content that is unrelated to the main site’s purpose or lacks direct oversight.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"self-assessment-guidance\">Self-assessment guidance\u003C\u002Fh3>\n\n\n\n\u003Cp>The Helpful Content Self-Assessment guidance has been updated with an emphasis on the review process, warnings against false page updates, and caution against manipulating content to appear “fresh” for search rankings.\u003C\u002Fp>\n\n\n\n\u003Cp>Google’s Gary Illyes provided insights on the update, highlighting concerns about micro-sites hosted on subdomains or subdirectories without oversight, often used for manipulative purposes. He clarified that various signals operate at different levels, including URL, pattern, host, and domain.\u003C\u002Fp>\n\n\n\n\u003Cp>For websites affected by the Helpful Content Update, Google advises identifying and removing or replacing unhelpful content.\u003C\u002Fp>\n\n\n\n\u003Cp>In summary, this update reflects Google’s ongoing commitment to improving search result quality and relevance. Website owners and SEO experts should adapt to these changes to optimize their search rankings effectively. You can find more information in Google’s documentation on the Helpful Content System.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-uses-click-data-for-rankings\">Google uses click data for rankings\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Up to this point, Google has adamantly denied, at least publicly, any use of click data to influence search result rankings. However, ongoing anti-trust hearings in the USA are shedding new light on this matter.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseptember-seo-updates-2023-twitter.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25453\" width=\"593\" height=\"833\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from Sistrix\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Eric Lehman, a former Google employee with 17 years of experience in search quality and ranking, testified in court that Google indeed utilises click data for ranking purposes. Furthermore, Google had instructed its staff not to verify this information to prevent SEOs from exploiting this knowledge to manipulate search outcomes.\u003C\u002Fp>\n\n\n\n\u003Cp>Aside from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.sistrix.com\u002Fblog\u002Fgoogle-uses-click-data-for-rankings\u002F\">confirming the use of click data\u003C\u002Fa> for rankings—a significant revelation for SEOs—this revelation poses a challenge for Google. The immense size and market dominance of Google present obstacles for potential search engine competitors, as they lack access to the pertinent click data from users.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"googles-advises-avoid-storing-vital-content-in-before-or-after-css-pseudo-elements\">Google’s advises avoid storing vital content in before or after CSS pseudo-elements\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>On Twitter, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-css-pseudo-elements-seo-36096.html\">Google advised\u003C\u002Fa> against incorporating significant content or symbols using the “::before” or “::after” CSS pseudo-elements. According to Google, such content may not contribute to the indexing of your pages. It’s important to note that this guidance does not represent a change in how Google Search functions; rather, it’s a newly emphasised point in the documentation.\u003C\u002Fp>\n\n\n\n\u003Cp>Additionally, Google clarified in the developer’s guide that Google Search presently may not index content located within CSS content properties, as this content is not considered part of the Document Object Model (DOM).\u003C\u002Fp>\n\n\n\n\u003Cp>However, Google reassured us that these CSS pseudo-elements can still be utilized for decorative purposes. In CSS, a pseudo-element is a keyword appended to a selector, allowing you to style specific portions of the selected element(s). It enables the styling of designated parts of an element, such as the first letter or line, and the ability to insert content before or after the element’s existing content. For demonstrations on how to achieve this, refer to examples available on W3 Schools.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-are-pseudo-elements\">What are pseudo-elements?\u003C\u002Fh3>\n\n\n\n\u003Cp>CSS pseudo-elements is a keyword used to alter the style of a specific part of an element. Examples include font properties, colour properties, word-spacing, letter-spacing and text-decoration.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"wix-now-supports-indexnow-for-faster-content-indexing\">Wix now supports IndexNow for faster content indexing\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Wix, a popular web development platform, has integrated with IndexNow, a system supported by major search engines. This integration enables Wix to automatically notify IndexNow of any changes to its premium sites’ URLs, ensuring that Wix users can quickly update their content in search engine results without needing SEO expertise. This \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblogs.bing.com\u002Fwebmaster\u002Fseptember-2023\u002FWix-now-supports-IndexNow-for-Faster-Content-Indexing\">collaboration\u003C\u002Fa> simplifies SEO efforts for Wix users and is part of Wix’s partnership with Microsoft Bing.\u003C\u002Fp>\n\n\n\n\u003Cp>IndexNow is a method for websites to inform search engines of content changes efficiently. Instead of relying on slow or incomplete methods like crawling or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemaps\u003C\u002Fa>, websites can use IndexNow to send an HTTP request with the URL they want to index, allowing search engines to update their indexes promptly.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-is-indexnow\">What is IndexNow?\u003C\u002Fh3>\n\n\n\n\u003Cp>IndexNow was introduced by Microsoft as an open-source protocol which allows webmasters to instantly index pages on their website when content is created, amended or deleted. It was created in response to the length of time it traditionally takes search engines to crawl and index your site which could have previously taken weeks for larger websites. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-does-indexnow-work\">How does IndexNow work?\u003C\u002Fh3>\n\n\n\n\u003Cp>Search engines operate by using pull and push indexing. Pull indexing is the traditional form of indexing and it occurs when search engines visit your site. On the other hand, push indexing is when the website’s publish or content management system alerts a search engine that pages can been amended added or deleted. Index now allows search allows users to submit pages to any IndexNow-enabled search engine.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-popular-is-indexnow\">How popular is IndexNow?\u003C\u002Fh3>\n\n\n\n\u003Cp>The adoption of IndexNow is growing, with over 60 million websites and 1.4 billion URLs per day using the system. It’s now responsible for 12% of new URLs in web search results and supports search engines like Bing, Yandex, Seznam.cz, and Naver.com.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"bing-webmaster-tools-to-remove-disavow-links-tool\">Bing Webmaster Tools to remove disavow links tool\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>It has been \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fbing-remove-disavow-links-tool-36071.html\">announced\u003C\u002Fa> that the disavow link tool will soon be removed from Bing Webmaster Tools. \u003C\u002Fp>\n\n\n\n\u003Cp>Bing has stated that their algorithms are AI capabilities are so effective that the manual disavowal of bad links is unnecessary; instead, its systems can autonomously identify problematic links.\u003C\u002Fp>\n\n\n\n\u003Cp>These advanced algorithms and AI models have been developed to understand the context, intent, authority and trustworthiness of links. Furthermore, these systems can distinguish between natural and unnatural links, and they can disregard the latter.\u003C\u002Fp>\n\n\n\n\u003Cp>The precise date of this change and not been explicitly provided. However, it is anticipated that the disavow links feature will be phased out at some point in October 2023.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"chatgpt-rolls-out-voice-and-image-prompts\">ChatGPT rolls out voice and image prompts\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>OpenAI is \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fchatgpt-rolls-out-voice-and-image-prompts-432418\">introducing\u003C\u002Fa> new voice and image capabilities to ChatGPT, its chatbot model. These features will allow users to engage in voice conversations with the chatbot and share images to communicate, enhancing the way they interact with the AI. These additions offer users more ways to interact with ChatGPT, making it a versatile tool for various tasks.\u003C\u002Fp>\n\n\n\n\u003Cp>OpenAI envisions various practical applications for these features, such as discussing landmarks while travelling, planning meals based on pantry contents and assisting with homework using math problem-solving.\u003C\u002Fp>\n\n\n\n\u003Cp>Whilst these features offer exciting creative possibilities, OpenAI acknowledges the potential for misuse, including impersonation and fraud, which could have implications for advertisers.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-use-the-voice-functionality-feature\">How to use the voice functionality feature\u003C\u002Fh3>\n\n\n\n\u003Cp>To start using voice, users can opt into voice conversations through the app’s settings. Users can choose from five different voices for ChatGPT, and the process of conversing with the AI is as smooth as interacting with voice assistants like Alexa.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-use-the-image-functionality-feature\">How to use the image functionality feature\u003C\u002Fh3>\n\n\n\n\u003Cp>Users can show ChatGPT one or more images to convey their queries. The mobile app includes a drawing tool for focusing on specific parts of the image. Image search works similarly to Google Lens: users take a photo or upload one, and ChatGPT interprets the query and provides an answer.\u003C\u002Fp>\n\n\n\n\u003Cp>Users can also use the drawing tool, speak, or type questions to clarify their intent with the uploaded image. If the initial answer is unsatisfactory, users can engage in a conversation with the bot to refine the response, similar to Google’s multimodal search.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"when-will-these-features-be-rolled-out\">When will these features be rolled out?\u003C\u002Fh3>\n\n\n\n\u003Cp>The voice and image functionalities will be rolled out to paying subscribers of ChatGPT over the next two weeks. OpenAI plans to extend these services to the free version of the app shortly afterwards.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-rolls-out-updates-to-the-search-generative-experience-including-algorithm-improvements\">Google rolls out updates to the Search Generative Experience including algorithm improvements\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has unveiled a series of updates to enhance its search generative experience (SGE).\u003C\u002Fp>\n\n\n\n\u003Cp>The first update is designed to enhance the quality and precision of responses, while the second is focused on responding to sensitive subjects that adhere to Google’s quality and safety standards. \u003C\u002Fp>\n\n\n\n\u003Cp>These updates come in response to Google’s recognition that occasionally SGE has inadvertently provided AI responses that appeared to endorse false or offensive claims, even when referencing reliable sources. To address this issue, Google is updating its AI model to better detect and address such queries to deliver responses of higher accuracy and quality.\u003C\u002Fp>\n\n\n\n\u003Cp>Google is also actively exploring ways to use large language models to self-evaluate their initial responses on sensitive topics, and then rewrite them based on quality and safety principles.\u003C\u002Fp>\n\n\n\n\u003Cp>As part of these changes, Google is launching the ‘about this result’ feature for SGE. This tool provides users with context about how SGE create the response, allowing users to better understand the technology. Google plans to expand this feature to include individual links within SGE responses to provide users with information about the web pages that have helped to create the AI-generated content.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fseptember-seo-updates-2023-mobile-search.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25450\" width=\"212\" height=\"449\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Image taken from SEORoundtable\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-working-to-remove-bard-chat-transcripts-from-search\">Google working to remove Bard chat transcripts from search\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Earlier this month, it came to light that transcriptions of conversations with Bard, Google’s AI chatbot, were \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-working-to-remove-bard-chat-transcripts-from-search\u002F497444\u002F#close\">appearing in search results\u003C\u002Fa>. Unsurprisingly, this revelation has sparked privacy concerns, however, Google is working to block these transcripts from showing up in search results.\u003C\u002Fp>\n\n\n\n\u003Cp>While Google is in the process of rectifying this issue, users should avoid utilising the ‘share chat’ feature, as this creates a public, indexable link.\u003C\u002Fp>\n\n\n\n\u003Cp>This breach of user privacy has potentially damaged trust and serves as a stark reminder to exercise caution when sharing sensitive information with AI systems.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Ch2 class=\"wp-block-heading\" id=\"google-updates-search-console-shopping-tab-listings-report\">Google updates Search Console shopping tab listings report\u003C\u002Fh2>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FrX0wobYc-Red.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-5437\" width=\"160\" height=\"160\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google has introduced an \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchenginejournal.com\u002Fgoogle-updates-search-console-shopping-tab-listings-report\u002F496006\u002F\">update\u003C\u002Fa> to the Shopping tab Listing report within Search Console, providing merchants with valuable insights into their listings and growth opportunities.\u003C\u002Fp>\n\n\n\n\u003Cp>Now, you will receive alerts if any of your products no longer appear on the Shopping tab due to issues. These alerts serve as an early warning system, enabling you to promptly address any problems before your listings disappear from Google Search.\u003C\u002Fp>\n\n\n\n\u003Cp>Furthermore, the report allows you to identify opportunities for increasing clicks and improving the rankings of your products on Google. The report will prompt you to provide information about shipping and return policies, enabling you to optimise your product’s visibility on the search engine. \u003C\u002Fp>\n\n\n\n\u003Cp>To access these updates, you will need to link your Search Console property with a Merchant Centre account.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>Keep up-to-date with our dedicated \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">algorithm and search industry round-ups\u003C\u002Fa>. For any further information about these posts – or to learn how we can support your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> – \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> today.\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003Ca rel=\"noreferrer noopener\" href=\"javascript:void(0)\">\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-25418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":164},[27,125],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"September 2023 Google algorithm and search industry updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":70},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[42,60],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":59},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":61,"link_text":64},{"ID":62,"post_author":45,"post_date":63,"post_date_gmt":63,"post_content":47,"post_title":64,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":65,"to_ping":47,"pinged":47,"post_modified":66,"post_modified_gmt":66,"post_content_filtered":47,"post_parent":67,"guid":68,"menu_order":55,"post_type":56,"post_mime_type":47,"comment_count":57,"filter":58,"url_path":69},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":55,"url":74,"link":75,"alt":47,"author":76,"description":47,"caption":47,"name":77,"status":78,"uploaded_to":55,"date":79,"modified":79,"menu_order":55,"mime_type":80,"type":81,"subtype":82,"icon":83,"width":84,"height":85,"sizes":86},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":87,"thumbnail-width":88,"thumbnail-height":88,"medium":89,"medium-width":90,"medium-height":91,"medium_large":92,"medium_large-width":93,"medium_large-height":94,"large":95,"large-width":96,"large-height":97,"1536x1536":98,"1536x1536-width":99,"1536x1536-height":100,"2048x2048":101,"2048x2048-width":102,"2048x2048-height":103,"post-thumbnail":104,"post-thumbnail-width":105,"post-thumbnail-height":106,"12_col":107,"12_col-width":108,"12_col-height":109,"default_landscape":110,"default_landscape-width":111,"default_landscape-height":85,"default_portrait":112,"default_portrait-width":85,"default_portrait-height":111,"6_col_and_margin_short":113,"6_col_and_margin_short-width":105,"6_col_and_margin_short-height":109,"11_col_and_margin":114,"11_col_and_margin-width":115,"11_col_and_margin-height":109,"9_col_rectangle":116,"9_col_rectangle-width":117,"9_col_rectangle-height":118,"11_col":119,"11_col-width":120,"11_col-height":109,"staff_image_696_600":121,"staff_image_696_600-width":84,"staff_image_696_600-height":85,"rectangular_thumbnail":122,"rectangular_thumbnail-width":123,"rectangular_thumbnail-height":124},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":126,"reduced":29,"top_overlap":127,"bottom_underlap":127,"disable_observer":-1,"heading":128,"cta_text":129,"cta_link":130,"items":131},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[132,146,155],{"type_key":17,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":137,"image":138,"authors":139,"category":143},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[140],{"name":141,"image":142},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":144,"name":145},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":147,"excerpt":148,"to":149,"postedAt":150,"readingTime":137,"image":151,"authors":152,"category":154},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":141,"image":142},{"to":144,"name":145},{"type_key":17,"title":156,"excerpt":157,"to":158,"postedAt":159,"readingTime":137,"image":160,"authors":161,"category":163},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[162],{"name":141,"image":142},{"to":144,"name":145},{"type":165,"style":166,"heading":30,"date":4,"updatedAt":167,"reading_minutes":168,"image":169,"imageAlt":30,"categories":170,"collections":437},"blog-post","light","2025-01-23T12:44:17",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fcaleb-riston-TXiBwX0kg-Q-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[171,353],{"id":10,"count":172,"description":173,"link":174,"name":175,"slug":176,"taxonomy":177,"parent":55,"meta":178,"acf":179,"head_links":180,"resource_count":181,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":228,"_links":325,"path":174},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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