[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseptember-2021-google-algorithm-and-search-industry-updates":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":411,"breadcrumbs":412,"reading_minutes":142,"category":420,"head":423},"2021-10-22T11:20:49",{"rendered":6},"\n\u003Cp>September 2021 saw several search industry updates, with a focus on the recent changes to how title tags are generated. In this post, we’ll explore:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Google’s new changes to the way title tags are generated;\u003C\u002Fli>\n\n\n\n\u003Cli>Google rolled out a new, visual-centric interface for the SERPs;\u003C\u002Fli>\n\n\n\n\u003Cli>Two unconfirmed Google algorithm updates;\u003C\u002Fli>\n\n\n\n\u003Cli>MUM will be deployed via Google Lens;\u003C\u002Fli>\n\n\n\n\u003Cli>The Google Products Rich Results Search Console report is now more granular.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Following our approach in previous posts, updates are set out in terms of their significance using our traffic light system – a red light is used for a key update that should be a priority, a green light is for news that is less immediately significant, and amber is in between.\u003C\u002Fp>\n\n\n\n\u003Cp>Read on for the latest news and updates in the search industry.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"more-information-released-on-how-google-generates-titles-for-web-page-results\">More information released on how Google generates titles for web page results\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>In August, Google started replacing some of the title tags in SERPs with other relevant text from a webpage such as headings. However, in doing so, this also meant that some results in the SERPs were not displaying the best information possible.\u003C\u002Fp>\n\n\n\n\u003Cp>Based on user feedback, \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2021\u002F09\u002Fmore-info-about-titles?utm_source=%23SEOFOMO&utm_campaign=4f622d1e4a-seofomo-newsletter-by-aleyda-sept-19&utm_medium=email&utm_term=0_408af963b1-4f622d1e4a-1361429982\">Google has now made changes to their system\u003C\u002Fa> which means that title tags are now used around 87% of the time, rather than around 80% before.\u003C\u002Fp>\n\n\n\n\u003Cp>The new system is designed to address even more situations where going beyond the title element might be helpful because the original title tag is not useful to the user. \u003C\u002Fp>\n\n\n\n\u003Cp>Some of these situations include instances where there are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Half empty titles\u003C\u002Fli>\n\n\n\n\u003Cli>Obsolete titles\u003C\u002Fli>\n\n\n\n\u003Cli>Inaccurate titles\u003C\u002Fli>\n\n\n\n\u003Cli>Micro-boilerplate titles\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Famberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11703\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Google has stated that site owners should be focusing on creating great HTML title elements as these are by far what is used the most and to check through pages and identify if there are any of the outlined bullet points above (half empty titles, inaccurate titles etc.) and update accordingly.\u003C\u002Fp>\n\n\n\n\u003Cp>Google has laid out examples of these \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2021\u002F09\u002Fmore-info-about-titles?utm_source=%23SEOFOMO&utm_campaign=4f622d1e4a-seofomo-newsletter-by-aleyda-sept-19&utm_medium=email&utm_term=0_408af963b1-4f622d1e4a-1361429982\">unuseful titles in practice\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Using title elements 100% of the time has issues, and Google has also acknowledged that their method of generating titles is also not perfect. So far, however, feedback has been helpful in improving the system. Google is welcoming further feedback in their \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fcommunity\">forum\u003C\u002Fa>, and there are also existing threads on this topic in \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fwebmasters\u002Fthread\u002F122879386\u002Fyour-feedback-on-titles-shown-in-search-results\">English\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-search-increases-sizes-of-images-and-enhances-the-about-this-result-feature\">\u003Cmeta charset=\"utf-8\">Google search increases sizes of images and enhances the ‘about this result’ feature\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Google has rolled out a new, visual-centric interface for some search results pages, making the browsing experience easier for image based results. \u003C\u002Fp>\n\n\n\n\u003Cp>You can see this new interface for some searches that contain a keyword plus the term “idea” or “ideas” after it, like \u003Cem>cooking idea\u003C\u002Fem>s or \u003Cem>Christmas gift ideas\u003C\u002Fem> .\u003C\u002Fp>\n\n\n\n\u003Cp>Google has commented that this interface makes it “easier to visually browse to find what you are looking for.”\u003C\u002Fp>\n\n\n\n\u003Cp>Not only will the larger images appear for idea-related queries but they can also be displayed for apparel queries – something for e-commerce apparel brands to note.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FIKG4iH4i-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11704\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fphonescroll.gif\" alt=\"\" class=\"wp-image-11705\" style=\"width:-320px;height:-320px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>In addition to this update, Google is now showing even more information in the About this result box: The additions include what the website owner says about \u003Cstrong>themselves\u003C\u002Fstrong>, which can be retrieved from sources like (but not limited to) the site’s about us page.\u003C\u002Fp>\n\n\n\n\u003Cp>Google can also show web results about the site or page, such as what others are saying about the result and also related results about the topic from other sites.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>If you have content that is based on ‘ideas’ such as roundup articles, or your website sells apparel – ensure you’re using high quality, optimised imagery to provide a better user experience and also stand out in the search results.\u003Cbr>\u003Cbr>In terms of the About this result update – if this is now to include information such as what you say about yourself – ensuring that your about us\u002Fme pages and any other bio type of information across the web is written in a way that you are happy with will be important. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"two-unconfirmed-google-algorithm-updates-occurred-during-september-2021\">Two unconfirmed Google algorithm updates occurred during September 2021\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Whilst there haven’t been any officially announced Google ranking algorithm updates in September, there have been rumblings within the SEO community regarding two possible updates.\u003C\u002Fp>\n\n\n\n\u003Cp>The first suspected algorithm update took place between the 9th and 13th of September over the weekend. \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-algorithm-update-32074.html\">Search Engine Roundtable\u003C\u002Fa> reported high levels of SERP volatility during this period. This search update was unusual not just for its intensity but also its duration as it was much longer than most.\u003C\u002Fp>\n\n\n\n\u003Cp>There was no clear focus in terms of any specific vertical, but several different tracking tools picked up the same pattern of ranking volatility:\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FvG9r34mr-amberlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11706\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"395\" height=\"359\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Frankingvolatility.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11707\" style=\"width:270px;height:245px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"233\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpasted-image-0-2.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11708\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"207\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpasted-image-0-1.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11709\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>\u003Cmeta charset=\"utf-8\">As reported by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-search-ranking-algorithm-update-32159.html\">Search Engine Roundtable\u003C\u002Fa>, the second potential Google search ranking update took place on the 24th and 25th September. This more recent update was shorter than the previous one, but also more pronounced:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"372\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpasted-image-0.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11710\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>The usual advice surrounding Google algorithm updates applies here. First, check for any changes in your organic traffic and rankings over the course of September to see if you’ve been affected. If your site has seen a significant drop during this time, don’t make any sudden changes in response – take a look at our guide on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-recover-from-a-google-algorithm-update\u002F\">how to recover from a Google algorithm update\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"googles-multitask-unified-model-mum-ai-algorithm-will-be-deployed-via-google-lens\">\u003Cmeta charset=\"utf-8\">Google’s Multitask Unified Model (MUM) AI algorithm will be deployed via Google Lens\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>We first reported on Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fintroducing-mum\u002F\">Multitask Unified Model (MUM)\u003C\u002Fa> AI algorithm back in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmay-2021-google-algorithm-and-search-industry-updates\u002F\">May 2021 search industry updates blog\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cp>To give you a quick recap, MUM is a new query-processing technology that makes use of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fai.googleblog.com\u002F2017\u002F08\u002Ftransformer-novel-neural-network.html\">Transformer architecture\u003C\u002Fa> to provide useful answers to increasingly complex search queries as highlighted in the video clip below.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fgreenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11711\" style=\"width:194px;height:194px\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FhIYfkfXI-MUM_GIF02_02_1.gif\" alt=\"\" class=\"wp-image-11713\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Another key feature of MUM is that it is multimodal (i.e. able to understand information across both text and images), giving Google the ability to answer queries that make use of photos. \u003C\u002Fp>\n\n\n\n\u003Cp>The example given at the time was a user taking a picture of a pair of hiking boots and asking “can I use these to hike Mt. Fuji?” MUM would understand the image and advise you that the boots would be fine for hiking in those conditions, as well as pointing you in the direction of a blog with a list of recommended gear.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FfUAx8WmR-MUM_GIF04_01_1_1.gif\" alt=\"\" class=\"wp-image-11714\" style=\"width:625px;height:351px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>At that time, it was unclear when and how this technological advancement would be deployed in search. In a Search On livestream event at the end of September, Google announced that \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fhow-ai-making-information-more-useful\u002F\">MUM’s image search capabilities will soon be deployed via Google Lens\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>As part of the announcement, Google’s Senior Vice President provided several examples showing how the new technology could be applied in search:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1000\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fshirt_1080x1080-1024x1024-1-1024x1000.gif\" alt=\"\" class=\"wp-image-11715\" style=\"width:501px;height:489px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Here, a user is able to search using an image of a shirt and find other articles of clothing that share the same pattern (in this case, socks).\u003C\u002Fp>\n\n\n\n\u003Cp>With the new point-and-ask mode, Google Lens will also enable users to find out more information about something (e.g. a particular component on a bike) without knowing what it’s called:\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"\u002Fapp\u002Fuploads\u002F2021\u002F12\u002Fbike-google-lens-search-example.gif\" alt=\"gif showing usage of Google Lens ability to take a picture and ask follow up questions.\" class=\"wp-image-13419\" style=\"width:501px;height:489px\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This new update is scheduled to roll out in early 2022, although no exact date has been set.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>When MUM is eventually rolled out within Google Lens, it’ll open up opportunities for users to search in new and exciting ways. Based on the examples we’ve seen so far, the update could increase the discoverability of some ecommerce sites by enabling users to find pages and products on Google without the need to put searches into words.\u003C\u002Fp>\n\n\n\n\u003Cp>There’s no way of knowing how many users will adopt these new search functionalities, but the implications for your site can only be positive. What’s more, there’s no need to adapt anything to accommodate for this change – provided you make use of imagery on your site, it has the potential to be shown as a result for Google Lens image searches.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"google-products-rich-results-search-console-report-now-more-granular\">\u003Cmeta charset=\"utf-8\">Google Products Rich Results Search Console Report Now More Granular\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Google has stated that the Google Search Console rich results report for product structured data now provides more granular levels of errors. From 29th September, “Search Console now provides more granularity in error reporting for Product structured data items.”\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002FgwC2d8mN-greenlight.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11718\"\u002F>\u003C\u002Ffigure>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"312\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpasted-image-0-4.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-11719\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Because the errors that may show in your products rich results report have changed, it may look a bit different from the historical data prior to 29th September 2021. Where users may have previously seen an ‘invalid object’ error for several issues involving incorrect formatting, these are now marked more specifically with ‘invalid type’ or ‘format categories’, allowing site owners to more easily identify and debug errors in product structured data.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-me\">What does this mean for me?\u003C\u002Fh3>\n\n\n\n\u003Cp>Incorrectly implemented structured product data can impact your SEO efforts by hindering your appearance in search result enhancements and content-specific features such as rich search results and carousels which can improve click-through rate (CTR) and drive additional traffic. \u003C\u002Fp>\n\n\n\n\u003Cp>With Google Search Console’s more granular error report for product structured data issues, site owners can benefit from more useful and helpful errors that allow them to identify and rectify issues with product structured data moving forwards.    \u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14],135,[16,17,18,19,20,21,22,23,24],"post-11702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":26,"hero":138},[27,93],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"September 2021 Google Algorithm and Search Industry Updates",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":36,"specialist_service_links":7,"photo":40},{"ID":41,"id":41,"title":42,"filename":43,"filesize":44,"url":45,"link":46,"alt":36,"author":47,"description":36,"caption":36,"name":48,"status":49,"uploaded_to":44,"date":50,"modified":50,"menu_order":44,"mime_type":51,"type":52,"subtype":53,"icon":54,"width":55,"height":55,"sizes":56},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":57,"thumbnail-width":58,"thumbnail-height":58,"medium":59,"medium-width":60,"medium-height":60,"medium_large":61,"medium_large-width":62,"medium_large-height":62,"large":63,"large-width":64,"large-height":65,"1536x1536":66,"1536x1536-width":67,"1536x1536-height":67,"2048x2048":68,"2048x2048-width":69,"2048x2048-height":69,"post-thumbnail":70,"post-thumbnail-width":71,"post-thumbnail-height":72,"12_col":73,"12_col-width":74,"12_col-height":75,"default_landscape":76,"default_landscape-width":77,"default_landscape-height":78,"default_portrait":79,"default_portrait-width":78,"default_portrait-height":77,"6_col_and_margin_short":80,"6_col_and_margin_short-width":71,"6_col_and_margin_short-height":75,"11_col_and_margin":81,"11_col_and_margin-width":82,"11_col_and_margin-height":75,"9_col_rectangle":83,"9_col_rectangle-width":84,"9_col_rectangle-height":85,"11_col":86,"11_col-width":87,"11_col-height":75,"staff_image_696_600":88,"staff_image_696_600-width":89,"staff_image_696_600-height":78,"rectangular_thumbnail":90,"rectangular_thumbnail-width":91,"rectangular_thumbnail-height":92},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":94,"reduced":29,"top_overlap":95,"bottom_underlap":95,"disable_observer":-1,"heading":96,"cta_text":97,"cta_link":98,"items":99},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[100,114,123],{"type_key":17,"title":101,"excerpt":102,"to":103,"postedAt":104,"readingTime":105,"image":106,"authors":107,"category":111},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[108],{"name":109,"image":110},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":115,"excerpt":116,"to":117,"postedAt":118,"readingTime":105,"image":119,"authors":120,"category":122},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[121],{"name":109,"image":110},{"to":112,"name":113},{"type_key":17,"title":124,"excerpt":125,"to":126,"postedAt":127,"readingTime":128,"image":129,"authors":130,"category":137},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131,134],{"name":132,"image":133},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":112,"name":113},{"type":139,"style":140,"heading":30,"date":4,"updatedAt":141,"reading_minutes":142,"image":143,"imageAlt":30,"categories":144,"collections":410},"blog-post","light","2026-04-09T12:03:43",10,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpexels-dagmara-dombrovska-9896251.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[145,326],{"id":10,"count":146,"description":147,"link":148,"name":149,"slug":150,"taxonomy":151,"parent":44,"meta":152,"acf":153,"head_links":154,"resource_count":155,"yoast_title":156,"yoast_meta":157,"yoast_json_ld":201,"_links":298,"path":148},96,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[336,337,339,340,342,343,344,345,346,347,348,349,350,351,352,353],{"property":159,"content":334},{"property":161,"content":338},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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2021 Google Algorithm and Search Industry Updates | 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2021 saw several search industry updates, with a focus on the recent changes to how title tags are generated. In this post, we’ll explore: Following our approach in previous posts, updates are set out in terms of their significance using our traffic light system – a red light is used for a key update […]",{"property":180,"content":435},{"property":182,"content":183},{"property":506,"content":507},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":509,"content":438},"article:published_time",{"property":511,"content":439},"article:modified_time",{"property":185,"content":446},{"property":188,"content":456},{"property":191,"content":457},{"property":194,"content":51},{"name":517,"content":35},"author",{"name":196,"content":197},{"name":520,"content":200},"twitter:creator",{"name":199,"content":200},[]]