[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":14,"coauthors":15,"class_list":17,"acf":29,"head_links":619,"breadcrumbs":620,"reading_minutes":180,"category":628,"head":633},"2024-11-14T12:13:00",{"rendered":6},"\n\u003Cp>When should you start SEO activity in order to drive the most value during the peak retail season? \u003C\u002Fp>\n\n\n\n\u003Cp>The answer is \u003Cstrong>now. \u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Results from organic search activity are infamously not achieved as quickly as they might be for other channels such as social and paid. There’s a myriad of factors why this is, which this blog will explore, and it also depends on the vertical your business is in. \u003C\u002Fp>\n\n\n\n\u003Cp>Predicting the level of effort required over the peak season now will help with resourcing leading up to and during Q4. \u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-we-must-prepare-now\">Why we must prepare now\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#your-seo-timeline-to-peak\">Your SEO timeline to peak\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#seo-strategy-for-black-friday\">SEO strategy for Black Friday\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#prioritise-by-page-type\">Prioritise by page type\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#prioritise-by-activity\">Prioritise by activity\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#communicating-seo-success-to-stakeholders\">Communicating SEO success to stakeholders?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#forecasting\">Forecasting\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#reporting-on-activity\">Reporting on activity\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#summary\">Summary\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"why-we-must-prepare-now\">Why we must prepare now\u003C\u002Fh2>\n\n\n\n\u003Cp>There are a variety of challenges in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Waiting for pages to be indexed\u003C\u002Fli>\n\n\n\n\u003Cli>Higher level of resource is required for SEO vs other channels \u003C\u002Fli>\n\n\n\n\u003Cli>Expertise, authority, trust (E-A-T) – getting it right\u003C\u002Fli>\n\n\n\n\u003Cli>Data – there’s a lot to sift through! \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>But this year, in addition to the above challenges, SEOs are also having to overcome:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>The cost of living crisis\u003C\u002Fli>\n\n\n\n\u003Cli>Changing consumer trends\u003C\u002Fli>\n\n\n\n\u003Cli>Higher competition\u003C\u002Fli>\n\n\n\n\u003Cli>Decline in branded search \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Monitoring past and recent trends is a particular pain point given there have been so many changes over the course of the last two years. Using previous data to predict future trends is becoming increasingly more difficult for marketers. This, alongside real-world events, is bringing unique challenges to this year’s peak selling season. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"your-seo-timeline-to-peak\">Your SEO timeline to peak\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>July:\u003C\u002Fstrong> Insight gathering and planning. Gather data on the previous year’s performance and determine any prospective target keywords to aim for.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>August:\u003C\u002Fstrong> Ensuring the platform is ready for growth. Ensure the website is performing from a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\">technical SEO\u003C\u002Fa> perspective with speed, crawlability and UX\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>September: \u003C\u002Fstrong>Optimising and creating content. Optimise your key existing pages and identify and create new content to fill gaps in your taxonomy compared to your competitors. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>October\u003C\u002Fstrong>: Get your house in order. Make sure things like your mega nav contains key pages for Black Friday, Cyber Monday and other holiday pages. Make sure this is all indexable in search.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>November and beyond:\u003C\u002Fstrong> Reactive work & monitoring. Monitor commercial & traffic metrics to understand any quick opportunities or insight for next season. Continue to look at the data you’re seeing via Google Search Console or other third-party tools to identify if there are any quick wins to be made. \u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"seo-strategy-for-black-friday\">SEO strategy for Black Friday\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"prioritise-by-page-type\">Prioritise by page type\u003C\u002Fh3>\n\n\n\n\u003Cp>When beginning your optimisation strategy, prioritise where you start by page type. Consider starting from the bottom of the user journey first i.e. start from ‘action’ and move upwards to awareness.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"259\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FKLPydfsu-AIDA.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-18564\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The reason for this is that your product pages are the most difficult to get ranking as they are probably more competitive. So by doing this work now, by the time it comes to Q4, your pages and their ranking ability should be really in a good place. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"prioritise-by-activity\">Prioritise by activity\u003C\u002Fh3>\n\n\n\n\u003Cp>Once you’ve identified all of the activities you’ll complete leading up to the peak season, order them in a prioritisation matrix.\u003C\u002Fp>\n\n\n\n\u003Cp>Using a prioritisation matrix, you can make a custom logic to how you formulate tasks in a sprint or throughout the year that goes beyond tech. The foundations of which are built on these initial pillars:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Business Value – estimated impact the activity will drive based on forecasting potential revenue\u002Fuser increase\u003C\u002Fli>\n\n\n\n\u003Cli>Resource – how laborious the task may be\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Example:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-table\">\u003Ctable>\u003Ctbody>\u003Ctr>\u003Ctd>Issue\u003C\u002Ftd>\u003Ctd>Business Value\u003C\u002Ftd>\u003Ctd>Resource\u003C\u002Ftd>\u003Ctd>Priority\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Redirect mapping\u003C\u002Ftd>\u003Ctd>10\u003C\u002Ftd>\u003Ctd>8\u003C\u002Ftd>\u003Ctd>18\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Missing H1 tags\u003C\u002Ftd>\u003Ctd>6\u003C\u002Ftd>\u003Ctd>8\u003C\u002Ftd>\u003Ctd>14\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>404 Pages\u003C\u002Ftd>\u003Ctd>8\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>13\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>URLs with no redirect\u003C\u002Ftd>\u003Ctd>9\u003C\u002Ftd>\u003Ctd>4\u003C\u002Ftd>\u003Ctd>13\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>No FAQ structured data\u003C\u002Ftd>\u003Ctd>9\u003C\u002Ftd>\u003Ctd>3\u003C\u002Ftd>\u003Ctd>12\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Remove testing page\u003C\u002Ftd>\u003Ctd>2\u003C\u002Ftd>\u003Ctd>9\u003C\u002Ftd>\u003Ctd>11\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Add <width> & <height> to nav bar\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>10\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Lazy loads images\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>10\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Optimise image compression\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>5\u003C\u002Ftd>\u003Ctd>10\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Forecast the business value and resource required for each activity to determine where it will fall in your list of priorities. \u003C\u002Fp>\n\n\n\n\u003Cp>You could also consider adding:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Strategic Value – business objectives beyond revenue and traffic\u003C\u002Fli>\n\n\n\n\u003Cli>Cost – potential to create a cost model for full ROI\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"communicating-seo-success-to-stakeholders\">Communicating SEO success to stakeholders \u003C\u002Fh2>\n\n\n\n\u003Cp>One of the most underrated skill sets in SEO is the ability to build a narrative. SEO is complicated and you want to make sure that key stakeholders & the wider team are onboard with your strategy. Educating non-SEO people at a micro-level is not sustainable in the long run and narrative, therefore, is crucial to communicating success. But with so many data points needed to form a strategy, building a narrative can be tricky. Here’s a snapshot of all the necessary data points to look at:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Current performance & opportunities\u003C\u002Fli>\n\n\n\n\u003Cli>Keyword rankings\u003C\u002Fli>\n\n\n\n\u003Cli>Backlink profile\u003C\u002Fli>\n\n\n\n\u003Cli>Tech & crawlability \u003C\u002Fli>\n\n\n\n\u003Cli>Page experience, core web vitals & page speed\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>It’s difficult to determine where to start. We need to be able to quantify performance and opportunity at a top level. For example, instead of looking at individual keywords, cluster them into categories such as ‘keywords by intent’. You could do this manually (but it would take a lot of time) or you can utilise automation methods. \u003C\u002Fp>\n\n\n\n\u003Cp>Automation is going to be key for SEO in the future as it will allow us to can really harness a lot of data science to allow us the opportunity to crunch the numbers a lot more quickly. Reducing the number of manual tasks SEOs perform will be the key to success and scalability.  \u003C\u002Fp>\n\n\n\n\u003Cp>When it comes to narrative, I always apply my very own model, SIA:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Statistic\u003C\u002Fstrong> – A summarised metric \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Insight \u003C\u002Fstrong>– What this means\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Action\u003C\u002Fstrong> – What we’re going to do about it\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Here’s an example of how to apply SIA: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Statistic\u003C\u002Fstrong> – The baked beans page usually dips in traffic by around 50% between September to November\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Insight\u003C\u002Fstrong> – The reason for this is the intent has shifted within SERP to be more informational than commercial focused \u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Action\u003C\u002Fstrong> – Next month we’ll look at how we can optimise the existing page and explore creating evergreen content\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"forecasting\">Forecasting\u003C\u002Fh2>\n\n\n\n\u003Cp>Traditionally, it’s very difficult to forecast organic search metrics due to the many outliers that can happen in search and the fact that data across the pandemic period is now unreliable. \u003C\u002Fp>\n\n\n\n\u003Cp>If you’re an ecommerce brand that saw a big spike in revenue back in 2020 and 2021 peak season, this data isn’t valid to use for forecasting due to store closures and the sharp shift to digital during that time.  A lot of forecasting is based on previous trends and the pandemic has skewed our data making it hard to compare. Take out 2020 to mid-2022 and analyse your results before this period, we’re in a new normal! \u003C\u002Fp>\n\n\n\n\u003Cp>However, we can give an indication based on some sort of logic such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Using a time linear method where you take the average uplift per month and apply that to traffic moving forward \u003C\u002Fli>\n\n\n\n\u003Cli>Using platforms such as SEOMonitor or more advanced techniques like machine learning\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"reporting-on-activity\">Reporting on activity\u003C\u002Fh2>\n\n\n\n\u003Cp>Keep a digital leger of URLs that you’ve worked on and what activity has taken place. This will allow you to monitor in real-time how each activity has performed and this will give you the opportunity to prove to key stakeholders in the business that what you’re doing is working. This allows you to report beyond top-level metrics and you can show how SEO activity has contributed to overall success. This will become more difficult to demonstrate if you’ve made multiple changes to multiple URLs.  \u003C\u002Fp>\n\n\n\n\u003Cp>You can monitor activity by using Google Data Studio and applying your regex knowledge to segment URLs to give you a solid base to showcase SEO performance. \u003C\u002Fp>\n\n\n\n\u003Cp>Following Q4, you want to be in a position where you can articulate scalability for next time. You want to be able to look at your strategy, analyse what worked, what didn’t and use this information to shape your strategy for the next peak season. \u003C\u002Fp>\n\n\n\n\u003Cp>This will help if you have to justify your proposed strategy to stakeholders. You’ll be able to present what you did, what results you achieved and what the impact was on the wider business. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"summary\">Summary\u003C\u002Fh2>\n\n\n\n\u003Cp>So in order to plan for this year’s Black Friday and holiday season, you should first start gathering insights from previous peak seasons and setting new targets. Next, you want to make sure you’re optimising existing holiday pages and creating new content to address gaps and then ensure your key holiday pages are live and visible. At a later stage, monitor and reflect on the results you have achieved and use these to inform your ongoing strategy and your peak season strategy in 2024. \u003C\u002Fp>\n\n\n\n\u003Cp>I delivered this blog post as a webinar, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fresources\u002Fwebinars\u002Fplanning-for-peak-2022\u002F\">you can watch the recording here\u003C\u002Fa>. \u003C\u002Fp>\n",false,"standard",[10,11,12,13],141,39,59,1,[],[16],109,[18,19,20,21,22,23,24,25,26,27,28],"post-18557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-digital-marketing","category-ecommerce","category-seo",{"page_content_modules":30,"hero":176},[31,128],{"acf_fc_layout":32,"reduced":33,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":33,"title":34,"content":6,"authors":35},"blog_post_content",true,"SEO tips for Black Friday and the holiday season",[36],{"id":37,"path":38,"display_name":39,"job_title":40,"description":41,"avatar_url":42,"acf":43},19,"\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F","Charlie Norledge","Director, Head of SEO","I am the Director, Head of SEO at Impression. I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":44,"job_title":40,"specialist_service_links":45,"photo":72},"\u003Cp>Director, Head of SEO. Joined Impression in 2015.\u003C\u002Fp>\n\u003Cp>My background is in web development but I moved away from this when I decided that I wanted a more customer-facing role. I wanted the opportunity to be able to apply my expertise and also deal with clients directly and technical SEO allowed me to do this.\u003C\u002Fp>\n\u003Cp>Day to day, I work on a variety of client accounts across different industries. I am responsible for devising and executing their SEO strategies and also spend a lot of time helping the wider team at Impression with any technical SEO challenges.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nSpeaking at Brighton SEO! I’ve delivered a talks and training on structured data and \u003Ca href=\"\u002Fblog\u002Fjavascript-seo-guide\u002F\">JavaScript SEO\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nI enjoy surfing and Skiing (although living in the midlands isn’t good for this!)\u003C\u002Fp>\n",[46,63],{"page":47,"link_text":52},{"ID":48,"post_author":49,"post_date":50,"post_date_gmt":50,"post_content":51,"post_title":52,"post_excerpt":51,"post_status":53,"comment_status":54,"ping_status":54,"post_password":51,"post_name":55,"to_ping":51,"pinged":51,"post_modified":56,"post_modified_gmt":56,"post_content_filtered":51,"post_parent":57,"guid":58,"menu_order":57,"post_type":59,"post_mime_type":51,"comment_count":60,"filter":61,"url_path":62},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":64,"link_text":67},{"ID":65,"post_author":49,"post_date":66,"post_date_gmt":66,"post_content":51,"post_title":67,"post_excerpt":51,"post_status":53,"comment_status":54,"ping_status":54,"post_password":51,"post_name":68,"to_ping":51,"pinged":51,"post_modified":69,"post_modified_gmt":69,"post_content_filtered":51,"post_parent":48,"guid":70,"menu_order":57,"post_type":59,"post_mime_type":51,"comment_count":60,"filter":61,"url_path":71},57,"2020-03-12 15:49:37","Technical SEO","technical-seo","2025-10-28 09:41:49","\u002F?page_id=57","\u002Fseo\u002Ftechnical-seo\u002F",{"ID":73,"id":73,"title":74,"filename":75,"filesize":57,"url":76,"link":77,"alt":51,"author":78,"description":51,"caption":51,"name":79,"status":80,"uploaded_to":57,"date":81,"modified":82,"menu_order":57,"mime_type":83,"type":84,"subtype":85,"icon":86,"width":87,"height":88,"sizes":89},8558,"Charlie-Norledge","jVjBhz1i-Charlie-Norledge.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&q=90","\u002Fcharlie-norledge\u002F","12","charlie-norledge","inherit","2021-07-15 16:28:10","2021-10-11 10:06:22","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":90,"thumbnail-width":91,"thumbnail-height":91,"medium":92,"medium-width":93,"medium-height":94,"medium_large":95,"medium_large-width":96,"medium_large-height":97,"large":98,"large-width":99,"large-height":100,"1536x1536":101,"1536x1536-width":102,"1536x1536-height":103,"2048x2048":104,"2048x2048-width":105,"2048x2048-height":106,"post-thumbnail":107,"post-thumbnail-width":108,"post-thumbnail-height":109,"12_col":110,"12_col-width":111,"12_col-height":112,"default_landscape":113,"default_landscape-width":114,"default_landscape-height":88,"default_portrait":115,"default_portrait-width":88,"default_portrait-height":114,"6_col_and_margin_short":116,"6_col_and_margin_short-width":108,"6_col_and_margin_short-height":112,"11_col_and_margin":117,"11_col_and_margin-width":118,"11_col_and_margin-height":112,"9_col_rectangle":119,"9_col_rectangle-width":120,"9_col_rectangle-height":121,"11_col":122,"11_col-width":123,"11_col-height":112,"staff_image_696_600":124,"staff_image_696_600-width":87,"staff_image_696_600-height":88,"rectangular_thumbnail":125,"rectangular_thumbnail-width":126,"rectangular_thumbnail-height":127},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":129,"reduced":33,"top_overlap":130,"bottom_underlap":130,"disable_observer":-1,"heading":131,"cta_text":132,"cta_link":133,"items":134},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[135,148,167],{"type_key":19,"title":136,"excerpt":137,"to":138,"postedAt":139,"readingTime":140,"image":141,"authors":142,"category":146},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[143],{"name":144,"image":145},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":147,"name":52},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":19,"title":149,"excerpt":150,"to":151,"postedAt":152,"readingTime":140,"image":153,"authors":154,"category":164},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[155,158,161],{"name":156,"image":157},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":159,"image":160},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":162,"image":163},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":165,"name":166},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":19,"title":168,"excerpt":169,"to":170,"postedAt":171,"readingTime":140,"image":172,"authors":173,"category":175},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[174],{"name":144,"image":145},{"to":147,"name":52},{"type":177,"style":178,"heading":34,"date":4,"updatedAt":179,"reading_minutes":180,"image":181,"imageAlt":34,"categories":182,"collections":618},"blog-post","light","2024-11-14T14:38:59",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[183,364,448,535],{"id":10,"count":184,"description":185,"link":186,"name":187,"slug":188,"taxonomy":189,"parent":57,"meta":190,"acf":191,"head_links":192,"resource_count":180,"yoast_title":193,"yoast_meta":194,"yoast_json_ld":239,"_links":336},23,"\u003Cp class=\"p1\">Are you preparing for Black Friday 2024? Our digital marketing experts have created various blogs sharing useful tips to help you gear up to the big day.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">Our recommendations consider a wide range of businesses and industries, so no matter what your goals are this Black Friday, you’ll find relevant advice that can be applied to your digital marketing strategy.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fblack-friday\u002F","Black Friday","black-friday","category",[],{"sub_title_override":51,"title_override":51,"hidden":33},[],"Black Friday Marketing Tips & Ideas 2024 - Impression",[195,197,200,203,206,209,212,214,216,218,221,224,227,230,233,236],{"property":196,"content":193},"title",{"property":198,"content":199},"description","Preparing for Black Friday 2024? Impression's digital marketing experts have created various blogs sharing useful tips to help you gear up to the big day.",{"name":201,"content":202},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":204,"content":205},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fblack-friday\u002F",{"name":207,"content":208},"og:locale","en-GB",{"property":210,"content":211},"og:type","article",{"property":213,"content":193},"og:title",{"property":215,"content":199},"og:description",{"property":217,"content":205},"og:url",{"property":219,"content":220},"og:site_name","Impression",{"property":222,"content":223},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":225,"content":226},"og:image:width",1200,{"property":228,"content":229},"og:image:height",630,{"property":231,"content":232},"og:image:type","image\u002Fjpeg",{"property":234,"content":235},"twitter:card","summary_large_image",{"property":237,"content":238},"twitter:site","@impressiontalk",{"@context":240,"@graph":241},"https:\u002F\u002Fschema.org",[242,250,259,269],{"@type":243,"@id":244,"url":244,"name":193,"isPartOf":245,"description":199,"breadcrumb":247,"inLanguage":249},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fblack-friday\u002F",{"@id":246},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":248},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fblack-friday\u002F#breadcrumb","en",{"@type":251,"@id":248,"itemListElement":252},"BreadcrumbList",[253,257],{"@type":254,"position":13,"name":255,"item":256},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":254,"position":258,"name":187},2,{"@type":260,"@id":246,"url":256,"name":220,"description":51,"publisher":261,"inLanguage":208,"potentialAction":263},"WebSite",{"@id":262},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":264,"target":265,"query-input":268},"SearchAction",{"@type":266,"urlTemplate":267},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":270,"@id":262,"name":220,"url":256,"logo":271,"image":277,"sameAs":278,"@context":282,"email":283,"foundingDate":284,"legalName":285,"vatID":286,"description":287,"telephone":288,"address":289,"location":296,"areaServed":329},"Organization",{"@type":272,"inLanguage":208,"@id":273,"url":274,"contentUrl":274,"width":275,"height":276,"caption":220},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[279,280,281],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[297,306,318],{"@type":298,"name":299,"geo":300,"address":304,"photo":277,"telephone":305},"Place","Impression Digital - Nottingham",{"@type":301,"latitude":302,"longitude":303},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},"+44 01158 242 212",{"@type":298,"name":307,"geo":308,"address":311,"photo":316,"telephone":317},"Impression Digital - London",{"@type":301,"latitude":309,"longitude":310},"51.50237208377361","-0.09229841534284115",{"@type":290,"streetAddress":312,"addressLocality":313,"addressRegion":314,"postalCode":315,"addressCountry":295},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":298,"name":319,"geo":320,"address":323},"Impression Digital - New York",{"@type":301,"latitude":321,"longitude":322},"40.726722746949","-74.00527778220652",{"@type":290,"streetAddress":324,"addressLocality":325,"addressRegion":326,"postalCode":327,"addressCountry":328},"160 Varick St","New York","NY","10013","USA",[330,333,335],{"@type":331,"name":332},"Country","Worldwide",{"@type":331,"name":334},"GBR",{"@type":331,"name":328},{"self":337,"collection":343,"about":346,"wp:post_type":349,"curies":360},[338],{"href":339,"targetHints":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F141",{"allow":341},[342],"GET",[344],{"href":345},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[347],{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[350,352,354,356,358],{"href":351},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=141",{"href":353},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=141",{"href":355},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=141",{"href":357},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=141",{"href":359},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=141",[361],{"name":362,"href":363,"templated":33},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":365,"description":366,"link":165,"name":166,"slug":367,"taxonomy":189,"parent":57,"meta":368,"acf":369,"head_links":370,"resource_count":371,"yoast_title":372,"yoast_meta":373,"yoast_json_ld":392,"_links":425,"path":165},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing",[],{"sub_title_override":51,"title_override":51,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[374,375,377,378,380,381,382,383,384,385,386,387,388,389,390,391],{"property":196,"content":372},{"property":198,"content":376},"Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":201,"content":202},{"property":204,"content":379},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"name":207,"content":208},{"property":210,"content":211},{"property":213,"content":372},{"property":215,"content":376},{"property":217,"content":379},{"property":219,"content":220},{"property":222,"content":223},{"property":225,"content":226},{"property":228,"content":229},{"property":231,"content":232},{"property":234,"content":235},{"property":237,"content":238},{"@context":240,"@graph":393},[394,399,403,407],{"@type":243,"@id":395,"url":395,"name":372,"isPartOf":396,"description":376,"breadcrumb":397,"inLanguage":249},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@id":246},{"@id":398},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F#breadcrumb",{"@type":251,"@id":398,"itemListElement":400},[401,402],{"@type":254,"position":13,"name":255,"item":256},{"@type":254,"position":258,"name":166},{"@type":260,"@id":246,"url":256,"name":220,"description":51,"publisher":404,"inLanguage":208,"potentialAction":405},{"@id":262},{"@type":264,"target":406,"query-input":268},{"@type":266,"urlTemplate":267},{"@type":270,"@id":262,"name":220,"url":256,"logo":408,"image":277,"sameAs":409,"@context":282,"email":283,"foundingDate":284,"legalName":285,"vatID":286,"description":287,"telephone":288,"address":410,"location":411,"areaServed":421},{"@type":272,"inLanguage":208,"@id":273,"url":274,"contentUrl":274,"width":275,"height":276,"caption":220},[279,280,281],{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},[412,415,418],{"@type":298,"name":299,"geo":413,"address":414,"photo":277,"telephone":305},{"@type":301,"latitude":302,"longitude":303},{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},{"@type":298,"name":307,"geo":416,"address":417,"photo":316,"telephone":317},{"@type":301,"latitude":309,"longitude":310},{"@type":290,"streetAddress":312,"addressLocality":313,"addressRegion":314,"postalCode":315,"addressCountry":295},{"@type":298,"name":319,"geo":419,"address":420},{"@type":301,"latitude":321,"longitude":322},{"@type":290,"streetAddress":324,"addressLocality":325,"addressRegion":326,"postalCode":327,"addressCountry":328},[422,423,424],{"@type":331,"name":332},{"@type":331,"name":334},{"@type":331,"name":328},{"self":426,"collection":431,"about":433,"wp:post_type":435,"curies":446},[427],{"href":428,"targetHints":429},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F39",{"allow":430},[342],[432],{"href":345},[434],{"href":348},[436,438,440,442,444],{"href":437},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=39",{"href":439},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=39",{"href":441},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=39",{"href":443},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=39",{"href":445},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=39",[447],{"name":362,"href":363,"templated":33},{"id":12,"count":449,"description":450,"link":451,"name":452,"slug":453,"taxonomy":189,"parent":57,"meta":454,"acf":455,"head_links":456,"resource_count":457,"yoast_title":458,"yoast_meta":459,"yoast_json_ld":479,"_links":512,"path":451},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce","ecommerce",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[460,461,463,464,466,468,469,470,471,472,473,474,475,476,477,478],{"property":196,"content":458},{"property":198,"content":462},"Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. Browse our tips and advice in our latest blogs!",{"name":201,"content":202},{"property":204,"content":465},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F",{"name":207,"content":467},"en_GB",{"property":210,"content":211},{"property":213,"content":458},{"property":215,"content":462},{"property":217,"content":465},{"property":219,"content":220},{"property":222,"content":223},{"property":225,"content":226},{"property":228,"content":229},{"property":231,"content":232},{"property":234,"content":235},{"property":237,"content":238},{"@context":240,"@graph":480},[481,486,490,494],{"@type":243,"@id":482,"url":482,"name":458,"isPartOf":483,"description":462,"breadcrumb":484,"inLanguage":249},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F",{"@id":246},{"@id":485},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F#breadcrumb",{"@type":251,"@id":485,"itemListElement":487},[488,489],{"@type":254,"position":13,"name":255,"item":256},{"@type":254,"position":258,"name":452},{"@type":260,"@id":246,"url":256,"name":220,"description":51,"publisher":491,"inLanguage":208,"potentialAction":492},{"@id":262},{"@type":264,"target":493,"query-input":268},{"@type":266,"urlTemplate":267},{"@type":270,"@id":262,"name":220,"url":256,"logo":495,"image":277,"sameAs":496,"@context":282,"email":283,"foundingDate":284,"legalName":285,"vatID":286,"description":287,"telephone":288,"address":497,"location":498,"areaServed":508},{"@type":272,"inLanguage":208,"@id":273,"url":274,"contentUrl":274,"width":275,"height":276,"caption":220},[279,280,281],{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},[499,502,505],{"@type":298,"name":299,"geo":500,"address":501,"photo":277,"telephone":305},{"@type":301,"latitude":302,"longitude":303},{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},{"@type":298,"name":307,"geo":503,"address":504,"photo":316,"telephone":317},{"@type":301,"latitude":309,"longitude":310},{"@type":290,"streetAddress":312,"addressLocality":313,"addressRegion":314,"postalCode":315,"addressCountry":295},{"@type":298,"name":319,"geo":506,"address":507},{"@type":301,"latitude":321,"longitude":322},{"@type":290,"streetAddress":324,"addressLocality":325,"addressRegion":326,"postalCode":327,"addressCountry":328},[509,510,511],{"@type":331,"name":332},{"@type":331,"name":334},{"@type":331,"name":328},{"self":513,"collection":518,"about":520,"wp:post_type":522,"curies":533},[514],{"href":515,"targetHints":516},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F59",{"allow":517},[342],[519],{"href":345},[521],{"href":348},[523,525,527,529,531],{"href":524},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=59",{"href":526},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=59",{"href":528},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=59",{"href":530},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=59",{"href":532},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=59",[534],{"name":362,"href":363,"templated":33},{"id":13,"count":536,"description":537,"link":147,"name":52,"slug":55,"taxonomy":189,"parent":57,"meta":538,"acf":539,"head_links":540,"resource_count":541,"yoast_title":542,"yoast_meta":543,"yoast_json_ld":562,"_links":595,"path":147},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[544,545,547,548,550,551,552,553,554,555,556,557,558,559,560,561],{"property":196,"content":542},{"property":198,"content":546},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":201,"content":202},{"property":204,"content":549},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":207,"content":208},{"property":210,"content":211},{"property":213,"content":542},{"property":215,"content":546},{"property":217,"content":549},{"property":219,"content":220},{"property":222,"content":223},{"property":225,"content":226},{"property":228,"content":229},{"property":231,"content":232},{"property":234,"content":235},{"property":237,"content":238},{"@context":240,"@graph":563},[564,569,573,577],{"@type":243,"@id":565,"url":565,"name":542,"isPartOf":566,"description":546,"breadcrumb":567,"inLanguage":249},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":246},{"@id":568},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":251,"@id":568,"itemListElement":570},[571,572],{"@type":254,"position":13,"name":255,"item":256},{"@type":254,"position":258,"name":52},{"@type":260,"@id":246,"url":256,"name":220,"description":51,"publisher":574,"inLanguage":208,"potentialAction":575},{"@id":262},{"@type":264,"target":576,"query-input":268},{"@type":266,"urlTemplate":267},{"@type":270,"@id":262,"name":220,"url":256,"logo":578,"image":277,"sameAs":579,"@context":282,"email":283,"foundingDate":284,"legalName":285,"vatID":286,"description":287,"telephone":288,"address":580,"location":581,"areaServed":591},{"@type":272,"inLanguage":208,"@id":273,"url":274,"contentUrl":274,"width":275,"height":276,"caption":220},[279,280,281],{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},[582,585,588],{"@type":298,"name":299,"geo":583,"address":584,"photo":277,"telephone":305},{"@type":301,"latitude":302,"longitude":303},{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},{"@type":298,"name":307,"geo":586,"address":587,"photo":316,"telephone":317},{"@type":301,"latitude":309,"longitude":310},{"@type":290,"streetAddress":312,"addressLocality":313,"addressRegion":314,"postalCode":315,"addressCountry":295},{"@type":298,"name":319,"geo":589,"address":590},{"@type":301,"latitude":321,"longitude":322},{"@type":290,"streetAddress":324,"addressLocality":325,"addressRegion":326,"postalCode":327,"addressCountry":328},[592,593,594],{"@type":331,"name":332},{"@type":331,"name":334},{"@type":331,"name":328},{"self":596,"collection":601,"about":603,"wp:post_type":605,"curies":616},[597],{"href":598,"targetHints":599},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":600},[342],[602],{"href":345},[604],{"href":348},[606,608,610,612,614],{"href":607},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":609},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":611},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":613},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":615},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[617],{"name":362,"href":363,"templated":33},[],[],[621,623,625,626],{"path":622,"name":255},"\u002F",{"path":133,"name":624},"Blog",{"path":186,"name":187},{"path":627,"name":34},null,[629,630,631,632],{"id":10,"name":187,"path":186},{"id":11,"name":166,"path":165},{"id":12,"name":452,"path":451},{"id":13,"name":52,"path":147},{"title":634,"script":635,"meta":710,"link":737},"SEO tips for Black Friday and the holiday season - Impression",[636],{"type":637,"key":638,"innerHTML":639},"application\u002Fld+json","yoast-json-ld",{"@context":240,"@graph":640},[641,658,666,669,678,682,700],{"@type":642,"@id":643,"isPartOf":644,"author":646,"headline":34,"datePublished":648,"dateModified":649,"mainEntityOfPage":650,"wordCount":651,"publisher":652,"image":654,"thumbnailUrl":656,"articleSection":657,"inLanguage":208},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F#article",{"@id":645},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F",{"name":39,"@id":647},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fda6bfab4cfa3123547b3491ceea076e9","2024-11-14T12:13:00+00:00","2024-11-14T14:38:59+00:00",{"@id":645},1458,{"@id":653},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":655},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002Fcardmapr-nl-pwxESDWRwDE-unsplash-scaled.jpg?auto=compress%2Cformat&q=90",[187,166,452,52],{"@type":659,"@id":645,"url":645,"name":634,"isPartOf":660,"primaryImageOfPage":661,"image":662,"thumbnailUrl":656,"datePublished":648,"dateModified":649,"description":663,"breadcrumb":664,"inLanguage":249},"WebPage",{"@id":246},{"@id":655},{"@id":655},"Learn SEO best practices to implement during this year's Black Friday and holiday season.",{"@id":665},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-tips-for-black-friday-and-the-holiday-season\u002F#breadcrumb",{"@type":272,"inLanguage":208,"@id":655,"url":656,"contentUrl":656,"width":667,"height":668},3500,2338,{"@type":251,"@id":665,"itemListElement":670},[671,672,674,676],{"@type":254,"position":13,"name":255,"item":256},{"@type":254,"position":258,"name":624,"item":673},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":254,"position":675,"name":187,"item":244},3,{"@type":254,"position":677,"name":34},4,{"@type":260,"@id":246,"url":256,"name":220,"description":51,"publisher":679,"inLanguage":208,"potentialAction":680},{"@id":262},{"@type":264,"target":681,"query-input":268},{"@type":266,"urlTemplate":267},{"@type":270,"@id":262,"name":220,"url":256,"logo":683,"image":277,"sameAs":684,"@context":282,"email":283,"foundingDate":284,"legalName":285,"vatID":286,"description":287,"telephone":288,"address":685,"location":686,"areaServed":696},{"@type":272,"inLanguage":208,"@id":273,"url":274,"contentUrl":274,"width":275,"height":276,"caption":220},[279,280,281],{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},[687,690,693],{"@type":298,"name":299,"geo":688,"address":689,"photo":277,"telephone":305},{"@type":301,"latitude":302,"longitude":303},{"@type":290,"streetAddress":291,"addressLocality":292,"addressRegion":293,"postalCode":294,"addressCountry":295},{"@type":298,"name":307,"geo":691,"address":692,"photo":316,"telephone":317},{"@type":301,"latitude":309,"longitude":310},{"@type":290,"streetAddress":312,"addressLocality":313,"addressRegion":314,"postalCode":315,"addressCountry":295},{"@type":298,"name":319,"geo":694,"address":695},{"@type":301,"latitude":321,"longitude":322},{"@type":290,"streetAddress":324,"addressLocality":325,"addressRegion":326,"postalCode":327,"addressCountry":328},[697,698,699],{"@type":331,"name":332},{"@type":331,"name":334},{"@type":331,"name":328},{"@type":701,"@id":702,"name":39,"image":703,"description":41,"sameAs":706,"url":709},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fda6bfab4cfa3123547b3491ceea076e9",{"@type":272,"inLanguage":208,"@id":704,"url":705,"contentUrl":705,"caption":39},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=960b079bc4f22eec1a6d2b164bfcebb677","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[707,708],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fcharlie-norledge-97984099\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002FNorledgeCharlie","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fcharlie-norledge\u002F",[711,712,713,714,715,716,717,718,719,722,724,726,727,728,729,730,732,733,736],{"name":198,"content":663},{"name":201,"content":202},{"property":207,"content":467},{"property":210,"content":211},{"property":213,"content":634},{"property":215,"content":663},{"property":217,"content":645},{"property":219,"content":220},{"property":720,"content":721},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":723,"content":648},"article:published_time",{"property":725,"content":649},"article:modified_time",{"property":222,"content":656},{"property":225,"content":667},{"property":228,"content":668},{"property":231,"content":232},{"name":731,"content":39},"author",{"name":234,"content":235},{"name":734,"content":735},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002FNorledgeCharlie",{"name":237,"content":238},[]]