[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseo-london-future-proofed-seo-stephen-kenwright":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":409,"breadcrumbs":410,"reading_minutes":145,"category":417,"head":419},"2017-05-23T16:36:09",{"rendered":6},"\u003Cp>Our final session of the day was with \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.stephenkenwright.co.uk\u002F\">Stephen Kenwright\u003C\u002Fa> from \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.branded3.com\u002F\">Branded3\u003C\u002Fa>.\u003C\u002Fp>\n\u003Ch2 id=\"what-makes-a-good-link\">What makes a good link?\u003C\u002Fh2>\n\u003Cp>Stephen opens with this question. What is a good link? A good link is one that exists not just for SEO. There is a value outside of the link.\u003C\u002Fp>\n\u003Cp>Now ask yourself this question; why would I implement AMP? The answer to that question is ‘because it’s good for SEO’. But it is the future for the user? The future isn’t just 2020, it’s Q3 2017. If you do it right now, you’re creating a problem for yourself in a month’s time when it breaks, or in two years’ time when it gets shut off. You’re making yourself vulnerable by implementing something that only exists for SEO.\u003C\u002Fp>\n\u003Cp>He gave the example of 2012, when Dr Pete suggested we need to optimise for CTRs and dwell time. Then Danny Sullivan probed Google and they said it wasn’t necessarily a ranking factor. But the fact was, better CTRs and dwell time meant more money, better engaged users and better experiences.\u003C\u002Fp>\n\u003Cp>So we didn’t care if it helped rankings. We did it anyway. And hey, spoiler alert – now CTRs and dwell time are ranking factors!\u003C\u002Fp>\n\u003Ch2 id=\"reimagining-content\">Reimagining content\u003C\u002Fh2>\n\u003Cp>Stephen shared one of his blog posts, which was nearly 3,000 words long. It was good content, but it wasn’t the most engaging.\u003C\u002Fp>\n\u003Cp>He asked their designer to make the page more engaging. They redesigned the lists, they added colour, for some reason they added birds (!). Then, they used paid social to push traffic to both and drove thousands of visits to each.\u003C\u002Fp>\n\u003Cp>They don’t trust Google Analytics, so they used GTM to set a trigger to fire a timer to see how long they’d been on, and to see how far they scrolled.\u003C\u002Fp>\n\u003Cp>They also fired an event to see when people got to the bottom, and where in the page they got to.\u003C\u002Fp>\n\u003Cp>If you want to track scroll depth, try \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fscrolldepth.parsnip.io\u002F\">scrolldepth.parsnip.io\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>They found that the new design was actually a huge disaster. They made it indexable and it dropped its rankings. They left it 3 weeks, the rankings didn’t come back. They returned to the old style, and the rankings were restored.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Takeaways\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Spending 10x more time on your content doesn’t make it 10x better.\u003C\u002Fp>\n\u003Cp>Employing a designer isn’t a tick box for engagement.\u003C\u002Fp>\n\u003Cp>Bounce rate isn’t a useful signal.\u003C\u002Fp>\n\u003Ch2 id=\"rich-media\">Rich media\u003C\u002Fh2>\n\u003Cp>Another experiment Stephen ran for his website. He loves \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdigiday.com\u002F\">Digiday\u003C\u002Fa> and their ‘too long didn’t read’ feature (TLDR).\u003C\u002Fp>\n\u003Cp>They’ve started implementing this into their own blog posts.\u003C\u002Fp>\n\u003Cp>The thing is, when they did this, they reduced the engagement with that page.\u003C\u002Fp>\n\u003Cp>So instead, they decided to add a video or podcast at the beginning of each post. This improved dwell time, but still gave the user something useful and distilled the main information for them.\u003C\u002Fp>\n\u003Cp>The inclusion of rich media seems to be helping their rankings overall.\u003C\u002Fp>\n\u003Ch2 id=\"takeaways\">Takeaways\u003C\u002Fh2>\n\u003Cp>Think about the users, not the search engines.\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\u002F\u002Fwww.slideshare.net\u002Fslideshow\u002Fembed_code\u002Fkey\u002FBOPnZRfXPFgpt9\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> \u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cdiv style=\"margin-bottom: 5px;\">\u003Cstrong> \u003Ca title=\"Engagement is the New Anchor Text - Stephen Kenwright - SMX London May 2017\" href=\"\u002F\u002Fwww.slideshare.net\u002FBranded3\u002Fengagement-is-the-new-anchor-text-stephen-kenwright-smx-london-may-2017\" target=\"_blank\" rel=\"noopener noreferrer\">Engagement is the New Anchor Text – Stephen Kenwright – SMX London May 2017\u003C\u002Fa> \u003C\u002Fstrong> from \u003Cstrong>\u003Ca href=\"https:\u002F\u002Fwww.slideshare.net\u002FBranded3\" target=\"_blank\" rel=\"noopener noreferrer\">Branded3\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fdiv>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},63,"SMX","\u002Fblog\u002Fcollection\u002Fsmx\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-3124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-smx",{"page_content_modules":29,"hero":141},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"SMX London: Future Proofed SEO – Stephen Kenwright",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":39,"specialist_service_links":7,"photo":43},{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":39,"author":50,"description":39,"caption":39,"name":51,"status":52,"uploaded_to":47,"date":53,"modified":53,"menu_order":47,"mime_type":54,"type":55,"subtype":56,"icon":57,"width":58,"height":58,"sizes":59},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":60,"thumbnail-width":61,"thumbnail-height":61,"medium":62,"medium-width":63,"medium-height":63,"medium_large":64,"medium_large-width":65,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":72,"post-thumbnail":73,"post-thumbnail-width":74,"post-thumbnail-height":75,"12_col":76,"12_col-width":77,"12_col-height":78,"default_landscape":79,"default_landscape-width":80,"default_landscape-height":81,"default_portrait":82,"default_portrait-width":81,"default_portrait-height":80,"6_col_and_margin_short":83,"6_col_and_margin_short-width":74,"6_col_and_margin_short-height":78,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":78,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":78,"staff_image_696_600":91,"staff_image_696_600-width":92,"staff_image_696_600-height":81,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":32,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,117,126],{"type_key":20,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":114},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[124],{"name":112,"image":113},{"to":115,"name":116},{"type_key":20,"title":127,"excerpt":128,"to":129,"postedAt":130,"readingTime":131,"image":132,"authors":133,"category":140},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,137],{"name":135,"image":136},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":138,"image":139},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type":142,"style":143,"heading":33,"date":4,"updatedAt":144,"reading_minutes":145,"image":146,"imageAlt":33,"categories":147,"collections":327},"blog-post","light","2022-02-07T16:48:38",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsxESpYVD-050720211625524362_stephen-kenwright-smx-london-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[148],{"id":10,"count":149,"description":150,"link":115,"name":116,"slug":151,"taxonomy":152,"parent":47,"meta":153,"acf":154,"head_links":155,"resource_count":156,"yoast_title":157,"yoast_meta":158,"yoast_json_ld":202,"_links":299,"path":115},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[159,161,164,167,170,173,176,178,180,182,185,188,191,194,196,199],{"property":160,"content":157},"title",{"property":162,"content":163},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":165,"content":166},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":168,"content":169},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":171,"content":172},"og:locale","en-GB",{"property":174,"content":175},"og:type","article",{"property":177,"content":157},"og:title",{"property":179,"content":163},"og:description",{"property":181,"content":169},"og:url",{"property":183,"content":184},"og:site_name","Impression",{"property":186,"content":187},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":189,"content":190},"og:image:width",1200,{"property":192,"content":193},"og:image:height",630,{"property":195,"content":54},"og:image:type",{"property":197,"content":198},"twitter:card","summary_large_image",{"property":200,"content":201},"twitter:site","@impressiontalk",{"@context":203,"@graph":204},"https:\u002F\u002Fschema.org",[205,213,222,232],{"@type":206,"@id":207,"url":207,"name":157,"isPartOf":208,"description":163,"breadcrumb":210,"inLanguage":212},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":209},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":211},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":214,"@id":211,"itemListElement":215},"BreadcrumbList",[216,220],{"@type":217,"position":10,"name":218,"item":219},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":217,"position":221,"name":116},2,{"@type":223,"@id":209,"url":219,"name":184,"description":39,"publisher":224,"inLanguage":172,"potentialAction":226},"WebSite",{"@id":225},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":227,"target":228,"query-input":231},"SearchAction",{"@type":229,"urlTemplate":230},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":233,"@id":225,"name":184,"url":219,"logo":234,"image":240,"sameAs":241,"@context":245,"email":246,"foundingDate":247,"legalName":248,"vatID":249,"description":250,"telephone":251,"address":252,"location":259,"areaServed":292},"Organization",{"@type":235,"inLanguage":172,"@id":236,"url":237,"contentUrl":237,"width":238,"height":239,"caption":184},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[242,243,244],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[260,269,281],{"@type":261,"name":262,"geo":263,"address":267,"photo":240,"telephone":268},"Place","Impression Digital - Nottingham",{"@type":264,"latitude":265,"longitude":266},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},"+44 01158 242 212",{"@type":261,"name":270,"geo":271,"address":274,"photo":279,"telephone":280},"Impression Digital - London",{"@type":264,"latitude":272,"longitude":273},"51.50237208377361","-0.09229841534284115",{"@type":253,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":258},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":261,"name":282,"geo":283,"address":286},"Impression Digital - New York",{"@type":264,"latitude":284,"longitude":285},"40.726722746949","-74.00527778220652",{"@type":253,"streetAddress":287,"addressLocality":288,"addressRegion":289,"postalCode":290,"addressCountry":291},"160 Varick St","New York","NY","10013","USA",[293,296,298],{"@type":294,"name":295},"Country","Worldwide",{"@type":294,"name":297},"GBR",{"@type":294,"name":291},{"self":300,"collection":306,"about":309,"wp:post_type":312,"curies":323},[301],{"href":302,"targetHints":303},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":304},[305],"GET",[307],{"href":308},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[310],{"href":311},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[313,315,317,319,321],{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":316},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[324],{"name":325,"href":326,"templated":32},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[328],{"id":13,"count":329,"description":39,"link":15,"name":14,"slug":330,"taxonomy":331,"parent":47,"meta":332,"acf":333,"head_links":334,"resource_count":47,"yoast_title":335,"yoast_meta":336,"yoast_json_ld":356,"_links":392},14,"smx","collections",[],[],[],"SMX Conference Write-Ups | Impression",[337,338,340,341,343,345,346,347,348,349,350,351,352,353,354,355],{"property":160,"content":335},{"property":162,"content":339},"Couldn't make it to the most recent SMX Conference, or just want a recap on a previous talk? Read Impression's round-ups of SMX from over the years.",{"name":165,"content":166},{"property":168,"content":342},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcollection\u002Fsmx\u002F",{"name":171,"content":344},"en_GB",{"property":174,"content":175},{"property":177,"content":335},{"property":179,"content":339},{"property":181,"content":342},{"property":183,"content":184},{"property":186,"content":187},{"property":189,"content":190},{"property":192,"content":193},{"property":195,"content":54},{"property":197,"content":198},{"property":200,"content":201},{"@context":203,"@graph":357},[358,363,370,374],{"@type":206,"@id":359,"url":359,"name":335,"isPartOf":360,"description":339,"breadcrumb":361,"inLanguage":212},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fsmx\u002F",{"@id":209},{"@id":362},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fsmx\u002F#breadcrumb",{"@type":214,"@id":362,"itemListElement":364},[365,366,369],{"@type":217,"position":10,"name":218,"item":219},{"@type":217,"position":221,"name":367,"item":368},"Blog","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":217,"position":145,"name":14},{"@type":223,"@id":209,"url":219,"name":184,"description":39,"publisher":371,"inLanguage":172,"potentialAction":372},{"@id":225},{"@type":227,"target":373,"query-input":231},{"@type":229,"urlTemplate":230},{"@type":233,"@id":225,"name":184,"url":219,"logo":375,"image":240,"sameAs":376,"@context":245,"email":246,"foundingDate":247,"legalName":248,"vatID":249,"description":250,"telephone":251,"address":377,"location":378,"areaServed":388},{"@type":235,"inLanguage":172,"@id":236,"url":237,"contentUrl":237,"width":238,"height":239,"caption":184},[242,243,244],{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},[379,382,385],{"@type":261,"name":262,"geo":380,"address":381,"photo":240,"telephone":268},{"@type":264,"latitude":265,"longitude":266},{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},{"@type":261,"name":270,"geo":383,"address":384,"photo":279,"telephone":280},{"@type":264,"latitude":272,"longitude":273},{"@type":253,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":258},{"@type":261,"name":282,"geo":386,"address":387},{"@type":264,"latitude":284,"longitude":285},{"@type":253,"streetAddress":287,"addressLocality":288,"addressRegion":289,"postalCode":290,"addressCountry":291},[389,390,391],{"@type":294,"name":295},{"@type":294,"name":297},{"@type":294,"name":291},{"self":393,"collection":398,"about":401,"wp:post_type":404,"curies":407},[394],{"href":395,"targetHints":396},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections\u002F63",{"allow":397},[305],[399],{"href":400},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections",[402],{"href":403},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcollections",[405],{"href":406},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?collections=63",[408],{"name":325,"href":326,"templated":32},[],[411,413,414,415],{"path":412,"name":218},"\u002F",{"path":101,"name":367},{"path":115,"name":116},{"path":416,"name":33},null,[418],{"id":10,"name":116,"path":115},{"title":420,"script":421,"meta":496,"link":523},"SEO London: Future Proofed SEO - Stephen Kenwright",[422],{"type":423,"key":424,"innerHTML":425},"application\u002Fld+json","yoast-json-ld",{"@context":203,"@graph":426},[427,450,457,460,467,471,489],{"@type":428,"@id":429,"isPartOf":430,"author":432,"headline":33,"datePublished":434,"dateModified":435,"mainEntityOfPage":436,"wordCount":437,"commentCount":47,"publisher":438,"image":440,"thumbnailUrl":442,"articleSection":443,"inLanguage":172,"potentialAction":444},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-london-future-proofed-seo-stephen-kenwright\u002F#article",{"@id":431},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-london-future-proofed-seo-stephen-kenwright\u002F",{"name":38,"@id":433},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-05-23T16:36:09+00:00","2022-02-07T16:48:38+00:00",{"@id":431},530,{"@id":439},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":441},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-london-future-proofed-seo-stephen-kenwright\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsxESpYVD-050720211625524362_stephen-kenwright-smx-london-scaled.jpg?auto=compress%2Cformat&q=90",[116],[445],{"@type":446,"name":447,"target":448},"CommentAction","Comment",[449],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-london-future-proofed-seo-stephen-kenwright\u002F#respond",{"@type":451,"@id":431,"url":431,"name":420,"isPartOf":452,"primaryImageOfPage":453,"image":454,"thumbnailUrl":442,"datePublished":434,"dateModified":435,"breadcrumb":455,"inLanguage":212},"WebPage",{"@id":209},{"@id":441},{"@id":441},{"@id":456},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-london-future-proofed-seo-stephen-kenwright\u002F#breadcrumb",{"@type":235,"inLanguage":172,"@id":441,"url":442,"contentUrl":442,"width":458,"height":459},2560,1920,{"@type":214,"@id":456,"itemListElement":461},[462,463,464,465],{"@type":217,"position":10,"name":218,"item":219},{"@type":217,"position":221,"name":367,"item":368},{"@type":217,"position":145,"name":116,"item":207},{"@type":217,"position":466,"name":33},4,{"@type":223,"@id":209,"url":219,"name":184,"description":39,"publisher":468,"inLanguage":172,"potentialAction":469},{"@id":225},{"@type":227,"target":470,"query-input":231},{"@type":229,"urlTemplate":230},{"@type":233,"@id":225,"name":184,"url":219,"logo":472,"image":240,"sameAs":473,"@context":245,"email":246,"foundingDate":247,"legalName":248,"vatID":249,"description":250,"telephone":251,"address":474,"location":475,"areaServed":485},{"@type":235,"inLanguage":172,"@id":236,"url":237,"contentUrl":237,"width":238,"height":239,"caption":184},[242,243,244],{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},[476,479,482],{"@type":261,"name":262,"geo":477,"address":478,"photo":240,"telephone":268},{"@type":264,"latitude":265,"longitude":266},{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},{"@type":261,"name":270,"geo":480,"address":481,"photo":279,"telephone":280},{"@type":264,"latitude":272,"longitude":273},{"@type":253,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":258},{"@type":261,"name":282,"geo":483,"address":484},{"@type":264,"latitude":284,"longitude":285},{"@type":253,"streetAddress":287,"addressLocality":288,"addressRegion":289,"postalCode":290,"addressCountry":291},[486,487,488],{"@type":294,"name":295},{"@type":294,"name":297},{"@type":294,"name":291},{"@type":490,"@id":491,"name":38,"image":492,"description":40,"url":495},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":235,"inLanguage":172,"@id":493,"url":494,"contentUrl":494,"caption":38},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[497,498,499,500,501,503,504,505,508,510,512,514,515,516,517,519,520,522],{"name":165,"content":166},{"property":171,"content":344},{"property":174,"content":175},{"property":177,"content":420},{"property":179,"content":502},"Our final session of the day was with Stephen Kenwright from Branded3. What makes a good link? Stephen opens with this question. What is a good link? A good link is one that exists not just for SEO. There is a value outside of the link. Now ask yourself this question; why would I implement […]",{"property":181,"content":431},{"property":183,"content":184},{"property":506,"content":507},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":509,"content":434},"article:published_time",{"property":511,"content":435},"article:modified_time",{"property":186,"content":513},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsxESpYVD-050720211625524362_stephen-kenwright-smx-london-scaled.jpg?auto=compress%2Cformat",{"property":189,"content":458},{"property":192,"content":459},{"property":195,"content":54},{"name":518,"content":38},"author",{"name":197,"content":198},{"name":521,"content":201},"twitter:creator",{"name":200,"content":201},[]]