[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseo-for-vets":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":320,"breadcrumbs":321,"reading_minutes":134,"category":329,"head":331},"2017-09-04T15:26:45",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Gone are the days when telephone books and word-of-mouth was enough to lift your business…\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Are you looking to grow your veterinary practice? \u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Have you opened another practice in a different city and want to get enquiries through? \u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Have you just launched a new website but getting little traffic?\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Are the enquiries you’re getting irrelevant and not high-quality?\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">One of the easiest ways to get new enquiries and clients to your veterinary practice or surgery is by creating and executing an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fseo-for-vets\u002F\">SEO\u003C\u002Fa> (search engine optimisation) strategy. SEO is the art of getting your business in that desired position number one (below the paid ads) so that the enquiries and clients can come flooding in.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>The graph below is taken from Google Trends and shows a clear increase in searches over the past 11 years for the term ‘vets’ alone.\u003C\u002Fp>\n\u003Cfigure style=\"width: 864px\" class=\"wp-caption alignnone\">\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-3260 size-full\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F1yGJmVyh-Screen-Shot-2017-09-04-at-16.49.00.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"864\" height=\"403\" \u002F>\u003Cfigcaption class=\"wp-caption-text\">Google trends for the search term ‘vets’ from 2006 – present day\u003C\u002Ffigcaption>\u003C\u002Ffigure>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">I have chosen \u003Cstrong>seven\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cb> tips \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">to follow so that you can improve your online presence and use SEO to grow your business online.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch2 id=\"1-learn-the-digital-and-analytics-basics\">\u003Cspan style=\"font-weight: 400;\">1\u002F Learn the digital and analytics basics\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>Learning the Google analytics and digital basics is also straightforward thanks to so many resources made available by Google now. A great starting point is to work through \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flearndigital.withgoogle.com\u002Fdigitalgarage\u002F\">Google’s Digital Garage\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Additionally, there are so many guides and resources out there that are designed to help give you guidance to grow your business. One of the most important ways to improve your organic performance and rankings is too read some industry-specific guides. Some of the best resources and guides that we would recommend taking a look at are:\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fbeginners-guide-to-seo\">https:\u002F\u002Fmoz.com\u002Fbeginners-guide-to-seo\u003C\u002Fa>\u003Cbr \u002F>\n\u003Cem>A beginner’s guide to all things SEO split into 10 chapters\u003C\u002Fem>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.branded3.com\u002Fblog\u002Fthe-technical-seo-audit-complete-guide\u002F\">https:\u002F\u002Fwww.branded3.com\u002Fblog\u002Fthe-technical-seo-audit-complete-guide\u002F\u003C\u002Fa>\u003Cbr \u002F>\n\u003Cem>Quite an in-depth blog from Branded3 about technical SEO but definitely worth a read for those interested in improving the technical performance of your site\u003C\u002Fem>\u003C\u002Fli>\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.hubspot.com\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F6080\u002F40-essential-seo-terms-marketers-should-know-glossary.aspx\">https:\u002F\u002Fblog.hubspot.com\u002Fblog\u002Ftabid\u002F6307\u002Fbid\u002F6080\u002F40-essential-seo-terms-marketers-should-know-glossary.aspx\u003C\u002Fa>\u003Cbr \u002F>\n\u003Cem>There is a lot of industry ‘jargon’ out there and SEOs are known to love to talk about SEO.. so avoid confusion over terms that are commonly used with Hubspots 40 Essential SEO Terms Marketers Should Know Glossary\u003C\u002Fem>\u003C\u002Fli>\n\u003Cli>Reading Impression’s blog, and similar blogs, is also a great place to start!\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3261 size-medium\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FbMHcQJgt-IMG_2794.jpg?auto=compress%2Cformat&fit=scale&h=150&q=90&w=200\" alt=\"\" width=\"300\" height=\"225\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"\">\u003C\u002Fh2>\n\u003Ch2 id=\"2-get-to-know-local-seo\">\u003Cspan style=\"font-weight: 400;\">2\u002F Get to know local SEO\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There are a lot of different areas of SEO and depending on your business goals and the industry that you are in, an SEO strategy would be built around this. For small businesses that are looking to attract customers from a specific area, i.e. hairdressers, doctors, restaurants, vets, plumbers, local SEO is crucial!\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Greg Gifford did a great talk at Brighton SEO in April 2017 giving lots of tips on how to \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fbrighton-seo-advanced-local-seo-tips-help-murder-competitors-greg-gifford\u002F\">\u003Cspan style=\"font-weight: 400;\">murder your competitors with local SEO\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. This includes more advanced local SEO techniques such as citation building and having a review platform that you can incorporate into the Search Results. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>The image below shows the ‘map pack’ which you should make sure your business has. All you need to do is register your business on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.co.uk\u002Fintl\u002Fen\u002Fbusiness\u002F\">Google My Business\u003C\u002Fa> and then Google will send you a postcard with a code. After filling in all your relevant contact and company information, and ensuring that it is the same on your website, you should start appearing in the map pack. If you have more than one location you will need to do this for each business location, ensuring that each profile has unique photos to that particular location.\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">Map pack in SERPs for ‘vets London’\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-3262\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FdajKoVi0-Reviews-in-SERPs-vets-london.png?auto=compress%2Cformat&fit=scale&h=176&q=90&w=200\" alt=\"\" width=\"300\" height=\"264\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"\">\u003C\u002Fh2>\n\u003Ch2 id=\"3-know-your-keywords\">\u003Cspan style=\"font-weight: 400;\">3\u002F Know your keywords\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">There are now over \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.internetlivestats.com\u002Fgoogle-search-statistics\u002F\">\u003Cb>3.5 billion\u003C\u002Fb>\u003C\u002Fa>\u003Cb> searches a day! \u003C\u002Fb>\u003Cspan style=\"font-weight: 400;\">Use \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fadwords.google.com\u002Fhome\u002Ftools\u002Fkeyword-planner\u002F\">\u003Cspan style=\"font-weight: 400;\">Google’s Keyword Planner\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> to conduct keyword research and find out what keywords your site should be ranking for. In order to beat the competition and generate new business it is crucial that you target a range of keywords. If the information isn’t on your site and isn’t targeting keywords then how will the user know what you offer?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>It is important to have a range of landing pages (a landing page is a web page that is the entrance to your website with one focus) targeting a broad range of keywords. Depending on what Google believes the user’s intent is behind the search, Google will rank the most relevant pages with the most relevant information in the top positions.\u003C\u002Fp>\n\u003Cp>Therefore if you are trying to target specific types of animals or pets then you will need to look at different landing pages for each pet. From this, conducting keyword research and ensuring that each landing page is focused on certain keywords will allow you to rank for a wide range of keywords. Not only that, but by ranking deeper and more specific pages it is more likely that the content is relevant to the search query and will be more likely to turn into a conversion.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3263 size-medium\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FHV0YzqQo-hedgehog-animal-baby-cute-50577-scaled.jpeg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200\" alt=\"\" width=\"300\" height=\"199\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">Initial keyword research and targeting\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Vets for cats – 390\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Vets for dogs – 210\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Vets for hedgehogs – 20\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Vets for snakes – 20\u003Cbr \u002F>\nVets Nottingham – 260\u003Cbr \u002F>\n\u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Vets London – 260\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>This can also be used for different services and facilities that you have at your vets. For example, there may be search volume around ’24\u002F7 vets’ so if you are a 24 hour veterinary practice then a lot of your traffic may come from ’24\u002F7′ terms and there could be some great opportunities to claw up the search results!\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch2 id=\"4-understand-conversions-and-conversion-tracking\">\u003Cspan style=\"font-weight: 400;\">4\u002F Understand conversions and conversion tracking\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A conversion is when a user makes a specific action on your website. An example would be a user filling in an enquiry form or calling your telephone number. Some conversions are difficult to track, however, there are tools that you can implement which will allow you to see as much information about who is converting, where they are and what the quality of the conversion is.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">This is where conversion tracking comes into play…\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Once you are ranking in Google – and maybe you have lots of different landing pages ranking because you’ve implemented a solid keyword targeting strategy – it is crucial that you have a good understanding of where your conversions are coming from. This will help you to develop \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>There are a lots of plugins and strategies that you can use and take to help you track your conversions better. Approximately 25% of all websites are now use WordPress.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch2 id=\"5-use-imagery-and-videos\">\u003Cspan style=\"font-weight: 400;\">5\u002F Use imagery and videos\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Having lifestyle imagery and images of your office on your website will put you at a big advantage over the competition. There are some industries where it may be difficult to find engaging images relevant to different landing pages to relate to your business and also to evoke emotion in the user.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">However, for a vet practice and any other animal related businesses this is not a problem at all! \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>Make sure that you also include photos of your practice and facilities on your site too. Lifestyle photography can be really powerful on websites so try and avoid generic images and stock photography and entice the user in with your facilities.\u003C\u002Fp>\n\u003Cp>‘\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002F\">Meet the team\u003C\u002Fa>‘ pages are often useful on websites, particularly nowadays as a lot of communication is done over the phone or email in the initial stages. People still like to put a name to a face so ensuring that your website feels personal and that your company and employees are represented on the site will have a positive impact on user engagement and hopefully your conversion rate too!\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3264 size-medium\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6PQKDcG4-pexels-photo-128817-scaled.jpeg?auto=compress%2Cformat&fit=scale&h=134&q=90&w=200\" alt=\"\" width=\"300\" height=\"201\" \u002F>\u003C\u002Fp>\n\u003Ch2 id=\"6-keep-an-eye-on-the-competition\">\u003Cspan style=\"font-weight: 400;\">6\u002F Keep an eye on the competition\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>Being up-to-date about what competition you have is a really important part of any business and it is just as important when improving your online presence. A ‘\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmoz.com\u002Fblog\u002Fillustrated-seo-competitive-analysis-workflow\">competitor analysis\u003C\u002Fa>‘ is a key part of any digital marketing strategy. A competitor analysis can include some or all of the following:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Analysing the keywords that your competitors are ranking for. You can use third party metrics for this such as \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.semrush.com\u002F\">SEMrush\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fahrefs.com\u002F\">Ahrefs\u003C\u002Fa>.\u003C\u002Fli>\n\u003Cli>Analysing the backlinks of your competitors to see where they are getting coverage and features. You can also use SEMrush and Ahrefs to do this also.\u003C\u002Fli>\n\u003Cli>Analysing the functionality of competitors websites. Do they have features onpage that you don’t? Are there elements of their websites that you are missing and should have on yours?\u003C\u002Fli>\n\u003Cli>Analysing their content generally. Do they have a blog? Or a news section? Do they have guides explaining how to know if your dog is ill?\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>You can then use information gathered in your competitor analysis to form part of your own SEO strategy. Of course, original ideas are always a must in SEO too, but if one of your competitors is ranking above you for all your core keywords the chances are that they are doing something that should be!\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch2 id=\"7-get-links-with-content\">\u003Cspan style=\"font-weight: 400;\">7\u002F Get links with content\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Cp>Content is a great way to drive traffic to your site, as long as you’re writing about things that potential clients would be interested in (i.e. make it \u003Cem>relevant\u003C\u002Fem>). There are some great examples of content out there that you can take inspiration from, and great content = naturally earned links to your site.\u003C\u002Fp>\n\u003Cp>Links are important to improve the organic performance of your site so it is important that you have a good off-page strategy to help you gain coverage in online publications and build links to your website. Paddy Moogan did a great talk at Brighton SEO in April explaining \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fsearchleeds-smes-billion-dollar-companies-link-building-can-work-everyone\u002F\">how link building can be for everyone\u003C\u002Fa> – you don’t need massive content marketing pieces and a big budget to gain links to your site.\u003C\u002Fp>\n\u003Cp>Types of content:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Videos – integrated on your site not on a YouTube channel\u003C\u002Fli>\n\u003Cli>Infographics – these are great for user\u003Cb> \u003C\u002Fb>experience and can be incorporate in a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social media strategy\u003C\u002Fa> too to gain ultimate engagement and build natural links to your site!\u003C\u002Fli>\n\u003Cli>Guides – these can be in the form of infographics, videos or simple web pages covering a topic or area that your audience would be interested in i.e. how to keep your dog warm in the Winter and cool in the Summer\u003C\u002Fli>\n\u003Cli>Quizzes – quizzes are a great way to engage the user and as a vet’s target audience is pet owners you can really use this to your advantage – people really love their pets and treat them like part of the family! Think of ideas such as ‘what type of dog owner are you?’ or ‘how needy is your dog?’\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>I hope you found this whistle-stop tour of how vets can improve their SEO performance useful. If you would like any more information on the areas covered in this article, please call 01158 242 212 to speak to a member of the team, or email \u003Ca rel=\"noreferrer noopener\" href=\"mailto:hello@impression.co.uk\">hello@impression.co.uk.\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21,22],"post-3259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":130},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"SEO for vets – claw your way up the rankings",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,121],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":120},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":103,"image":126,"authors":127,"category":129},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128],{"name":107,"image":108},{"to":110,"name":111},{"type":131,"style":132,"heading":28,"date":4,"updatedAt":133,"reading_minutes":134,"image":135,"imageAlt":28,"categories":136,"collections":319},"blog-post","light","2022-02-07T16:48:36",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHqeIg8G3-050720211625523458_kittens-cat-cat-puppy-rush-45170.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[137],{"id":10,"count":138,"description":139,"link":110,"name":111,"slug":140,"taxonomy":141,"parent":42,"meta":142,"acf":143,"head_links":144,"resource_count":145,"yoast_title":146,"yoast_meta":147,"yoast_json_ld":191,"_links":288,"path":110},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[148,150,153,156,159,162,165,167,169,171,174,177,180,183,185,188],{"property":149,"content":146},"title",{"property":151,"content":152},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":154,"content":155},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":157,"content":158},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":160,"content":161},"og:locale","en-GB",{"property":163,"content":164},"og:type","article",{"property":166,"content":146},"og:title",{"property":168,"content":152},"og:description",{"property":170,"content":158},"og:url",{"property":172,"content":173},"og:site_name","Impression",{"property":175,"content":176},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":178,"content":179},"og:image:width",1200,{"property":181,"content":182},"og:image:height",630,{"property":184,"content":49},"og:image:type",{"property":186,"content":187},"twitter:card","summary_large_image",{"property":189,"content":190},"twitter:site","@impressiontalk",{"@context":192,"@graph":193},"https:\u002F\u002Fschema.org",[194,202,211,221],{"@type":195,"@id":196,"url":196,"name":146,"isPartOf":197,"description":152,"breadcrumb":199,"inLanguage":201},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":198},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":200},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":203,"@id":200,"itemListElement":204},"BreadcrumbList",[205,209],{"@type":206,"position":10,"name":207,"item":208},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":206,"position":210,"name":111},2,{"@type":212,"@id":198,"url":208,"name":173,"description":34,"publisher":213,"inLanguage":161,"potentialAction":215},"WebSite",{"@id":214},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":216,"target":217,"query-input":220},"SearchAction",{"@type":218,"urlTemplate":219},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":222,"@id":214,"name":173,"url":208,"logo":223,"image":229,"sameAs":230,"@context":234,"email":235,"foundingDate":236,"legalName":237,"vatID":238,"description":239,"telephone":240,"address":241,"location":248,"areaServed":281},"Organization",{"@type":224,"inLanguage":161,"@id":225,"url":226,"contentUrl":226,"width":227,"height":228,"caption":173},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[231,232,233],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[249,258,270],{"@type":250,"name":251,"geo":252,"address":256,"photo":229,"telephone":257},"Place","Impression Digital - Nottingham",{"@type":253,"latitude":254,"longitude":255},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},"+44 01158 242 212",{"@type":250,"name":259,"geo":260,"address":263,"photo":268,"telephone":269},"Impression Digital - London",{"@type":253,"latitude":261,"longitude":262},"51.50237208377361","-0.09229841534284115",{"@type":242,"streetAddress":264,"addressLocality":265,"addressRegion":266,"postalCode":267,"addressCountry":247},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":250,"name":271,"geo":272,"address":275},"Impression Digital - New York",{"@type":253,"latitude":273,"longitude":274},"40.726722746949","-74.00527778220652",{"@type":242,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},"160 Varick St","New York","NY","10013","USA",[282,285,287],{"@type":283,"name":284},"Country","Worldwide",{"@type":283,"name":286},"GBR",{"@type":283,"name":280},{"self":289,"collection":298,"about":301,"wp:post_type":304,"curies":315},[290],{"href":291,"targetHints":292},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":293},[294,295,296,297],"GET","POST","PUT","PATCH",[299],{"href":300},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[302],{"href":303},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[305,307,309,311,313],{"href":306},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":308},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[316],{"name":317,"href":318,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[322,324,326,327],{"path":323,"name":207},"\u002F",{"path":96,"name":325},"Blog",{"path":110,"name":111},{"path":328,"name":28},null,[330],{"id":10,"name":111,"path":110},{"title":332,"script":333,"meta":410,"link":438},"SEO For Vets | Digital Marketing For Vets - Impression",[334],{"type":335,"key":336,"innerHTML":337},"application\u002Fld+json","yoast-json-ld",{"@context":192,"@graph":338},[339,362,369,372,381,385,403],{"@type":340,"@id":341,"isPartOf":342,"author":344,"headline":28,"datePublished":346,"dateModified":347,"mainEntityOfPage":348,"wordCount":349,"commentCount":42,"publisher":350,"image":352,"thumbnailUrl":354,"articleSection":355,"inLanguage":161,"potentialAction":356},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-for-vets\u002F#article",{"@id":343},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-for-vets\u002F",{"name":33,"@id":345},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-09-04T15:26:45+00:00","2022-02-07T16:48:36+00:00",{"@id":343},1792,{"@id":351},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":353},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-for-vets\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHqeIg8G3-050720211625523458_kittens-cat-cat-puppy-rush-45170.jpeg?auto=compress%2Cformat&q=90",[111],[357],{"@type":358,"name":359,"target":360},"CommentAction","Comment",[361],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-for-vets\u002F#respond",{"@type":363,"@id":343,"url":343,"name":332,"isPartOf":364,"primaryImageOfPage":365,"image":366,"thumbnailUrl":354,"datePublished":346,"dateModified":347,"breadcrumb":367,"inLanguage":201},"WebPage",{"@id":198},{"@id":353},{"@id":353},{"@id":368},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-for-vets\u002F#breadcrumb",{"@type":224,"inLanguage":161,"@id":353,"url":354,"contentUrl":354,"width":370,"height":371},2400,1334,{"@type":203,"@id":368,"itemListElement":373},[374,375,377,379],{"@type":206,"position":10,"name":207,"item":208},{"@type":206,"position":210,"name":325,"item":376},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":206,"position":378,"name":111,"item":196},3,{"@type":206,"position":380,"name":28},4,{"@type":212,"@id":198,"url":208,"name":173,"description":34,"publisher":382,"inLanguage":161,"potentialAction":383},{"@id":214},{"@type":216,"target":384,"query-input":220},{"@type":218,"urlTemplate":219},{"@type":222,"@id":214,"name":173,"url":208,"logo":386,"image":229,"sameAs":387,"@context":234,"email":235,"foundingDate":236,"legalName":237,"vatID":238,"description":239,"telephone":240,"address":388,"location":389,"areaServed":399},{"@type":224,"inLanguage":161,"@id":225,"url":226,"contentUrl":226,"width":227,"height":228,"caption":173},[231,232,233],{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},[390,393,396],{"@type":250,"name":251,"geo":391,"address":392,"photo":229,"telephone":257},{"@type":253,"latitude":254,"longitude":255},{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},{"@type":250,"name":259,"geo":394,"address":395,"photo":268,"telephone":269},{"@type":253,"latitude":261,"longitude":262},{"@type":242,"streetAddress":264,"addressLocality":265,"addressRegion":266,"postalCode":267,"addressCountry":247},{"@type":250,"name":271,"geo":397,"address":398},{"@type":253,"latitude":273,"longitude":274},{"@type":242,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},[400,401,402],{"@type":283,"name":284},{"@type":283,"name":286},{"@type":283,"name":280},{"@type":404,"@id":405,"name":33,"image":406,"description":35,"url":409},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":224,"inLanguage":161,"@id":407,"url":408,"contentUrl":408,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[411,412,414,415,416,418,419,420,423,425,427,429,430,431,432,434,435,437],{"name":154,"content":155},{"property":160,"content":413},"en_GB",{"property":163,"content":164},{"property":166,"content":332},{"property":168,"content":417},"Gone are the days when telephone books and word-of-mouth was enough to lift your business… Are you looking to grow your veterinary practice? Have you opened another practice in a different city and want to get enquiries through? Have you just launched a new website but getting little traffic? Are the enquiries you’re getting irrelevant […]",{"property":170,"content":343},{"property":172,"content":173},{"property":421,"content":422},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":424,"content":346},"article:published_time",{"property":426,"content":347},"article:modified_time",{"property":175,"content":428},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHqeIg8G3-050720211625523458_kittens-cat-cat-puppy-rush-45170.jpeg?auto=compress%2Cformat",{"property":178,"content":370},{"property":181,"content":371},{"property":184,"content":49},{"name":433,"content":33},"author",{"name":186,"content":187},{"name":436,"content":190},"twitter:creator",{"name":189,"content":190},[]]