[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fseo-and-cro":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":445,"breadcrumbs":446,"reading_minutes":172,"category":455,"head":458},"2023-01-16T17:30:00",{"rendered":6},"\n\u003Cp>With SEO and CRO both being primarily involved in improving your website’s performance, it can give you a real competitive advantage to understand why these two digital marketing practices are so complementary and why you should invest in them both for more impactful organic performance.\u003C\u002Fp>\n\n\n\n\u003Cp>While both processes ultimately look to increase revenue from your owned media, how they accomplish this macro objective is different, with each having their own distinct set of KPIs. Interestingly though, once you unpack these, it’s important to note how they can then align.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"seo-vs-cro-different-yet-mutually-beneficial\">SEO vs CRO: different yet mutually beneficial\u003C\u002Fh2>\n\n\n\n\u003Cp>SEO increases your website’s performance by acquiring organic traffic via search engines. It achieves this through SEO strategies rooted in on-site and off-site tactics. CRO then works to leverage this traffic. It tests customer journeys before proposing more optimal routes towards a conversion, thus increasing your revenue.\u003C\u002Fp>\n\n\n\n\u003Cp>Let’s break this down further.\u003C\u002Fp>\n\n\n\n\u003Cp>SEO understands the needs of your audience, tailors content around this and uses this approach to influence KPIs such as visibility and click-through rate (CTR) from organic SERPs. An increase in revenue is therefore attributed to the subsequent increase in organic traffic and feeding \u003Cem>this\u003C\u002Fem> element of the mix through your conversion funnel.\u003C\u002Fp>\n\n\n\n\u003Cp>Granted, SEO can indirectly improve other KPIs like conversion rate to influence revenue, from tactics rooted in content and page speed optimisation, for instance, but that isn’t the practice’s primary outcome. Instead, that’s the job of CRO.\u003C\u002Fp>\n\n\n\n\u003Cp>CRO uses the acquisition you have available to understand how audiences currently reach desired actions, typically associated with a product sale or a service enquiry. It then hypotheses, tests variants and learns from these iteratively to implement more optimal and conversion-centric pathways. Therefore, the core KPI is conversion rate, establishing a baseline for this before influencing its increase.\u003C\u002Fp>\n\n\n\n\u003Cp>So, while SEO and CRO’s core KPIs are quite different, the explanation above details how they’re not actually conflicting towards your overarching objective. Instead, they can work in a mutually beneficial way.\u003C\u002Fp>\n\n\n\n\u003Cp>Applying resources to both SEO and CRO, therefore, offers a more complete solution to maximising your organic revenue, where end-to-end KPIs are accounted for to reach your macro objective.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large is-style-default\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FSEO-and-CRO-KPIs-working-together.jpg?auto=compress%2Cformat&q=90\" alt=\"cro seo\" class=\"wp-image-20957\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-do-seo-and-cro-work-together\">How do SEO and CRO work together?\u003C\u002Fh2>\n\n\n\n\u003Cp>Though CRO’s relationship with SEO can also be applied to any other acquisition-based marketing activity, there are direct strategic benefits when conversion practices are coupled specifically with an organic growth strategy. These benefits are based on the search landscape and how Google has developed its search engine visually, algorithmically and strategically over the last few years.\u003C\u002Fp>\n\n\n\n\u003Cp>By combining CRO with SEO, you can:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\u003Cli>Offset the decline in organic SERP CTRs\u003C\u002Fli>\u003Cli>Become more user-centric to align with Google’s rankings systems\u003C\u002Fli>\u003Cli>Validate changes to stakeholders with user data\u003C\u002Fli>\u003C\u002Fol>\n\n\n\n\u003Cp>Let’s look to break these three considerations down.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"offset-the-decline-in-organic-serp-ctrs\">Offset the decline in organic SERP CTRs\u003C\u002Fh3>\n\n\n\n\u003Cp>Google search has undoubtedly come a long way since \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002Fintl\u002Fen_uk\u002Fsearch\u002Fhowsearchworks\u002Four-history\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">the product was launched in 1998\u003C\u002Fa>. From the creation of PageRank to its ranking algorithm now consisting of many \u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fdocs\u002Fappearance\u002Franking-systems-guide\" target=\"_blank\" rel=\"noreferrer noopener\">AI-powered systems\u003C\u002Fa>, Google has not only developed how to better understand and serve the intent of its users but also how to present this information via ever-evolving \u003Ca href=\"\u002Fblog\u002Fserp-features\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">SERP features\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Cp>Though they’re useful mechanisms for users to find the information they’re looking for more quickly, it’s largely accepted that these Google-owned properties, on aggregate, have distributed fewer clicks to publishers over time.\u003C\u002Fp>\n\n\n\n\u003Cp>This is reinforced by analysing data from \u003Ca href=\"https:\u002F\u002Fwww.advancedwebranking.com\u002Fctrstudy\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">AWR’s CTR study\u003C\u002Fa>. By comparing 2022 to 2015, we can see how CTRs have decreased by ~4% across the first page of ranking results during that period.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FNon-branded-CTRs-2022-vs-2015.jpg?auto=compress%2Cformat&q=90\" alt=\"A graph showing difference in non-branded CTRs 2022 vs 2015\" class=\"wp-image-20958\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>The solution?\u003C\u002Fstrong> Businesses investing in SEO can use CRO to offset this decline in CTR. This will influence the subsequent traffic that is available, making it work harder to convert customers and reach your goals.\u003C\u002Fp>\n\n\n\n\u003Cp>This strategic workaround is something that’s supported by Will Reynolds. Catch him below, as part of Seer Interactive’s Fireside Chat, where he discusses overcoming SERP ‘distractions’ with a CRO investment.\u003C\u002Fp>\n\n\n\n\u003Ciframe loading=\"lazy\" width=\"100%\" height=\"500\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FY-r8iJRsdVE?start=1510\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\">\u003C\u002Fiframe>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"become-more-user-centric-to-align-with-googles-rankings-systems\">Become more user-centric to align with Google’s rankings systems\u003C\u002Fh3>\n\n\n\n\u003Cp>Continuing on the theme of Google’s development and how their search engine product has become more sophisticated, it’s important to recognise its impact on SEO as a practice. Now, the accepted, modern approach to SEO is to tailor your strategy to your audience’s needs rather than conducting the discipline to manipulate the search engine’s algorithm.\u003C\u002Fp>\n\n\n\n\u003Cp>This user-centric focus is supported across much of Google’s documentation, including their \u003Ca href=\"https:\u002F\u002Fstatic.googleusercontent.com\u002Fmedia\u002Fguidelines.raterhub.com\u002Fen\u002F\u002Fsearchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Search Quality Evaluator Guidelines\u003C\u002Fa>. Here, not only is the notion of ‘user experience’ explicitly referenced throughout the resource but how they refer to its importance when evaluating the quality of ‘main content’ is most telling.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FSearch-Quality-Evaluator-Guidelines-Importance-of-User-Experience.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-20806\" width=\"840\" height=\"443\"\u002F>\u003Cfigcaption>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fstatic.googleusercontent.com\u002Fmedia\u002Fguidelines.raterhub.com\u002Fen\u002F\u002Fsearchqualityevaluatorguidelines.pdf\">Source\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Granted, the quality of your content’s communication here is critical. There are also other tactics SEOs can adopt to improve page experience directly, such as those related to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcore-web-vitals-a-guide-to-googles-new-page-experience-signals\u002F\">Core Web Vitals signals\u003C\u002Fa>. However, improving user experience sits more within the camp of CRO & UX above all else, as these teams have access to the data to enable user-centricity.\u003C\u002Fp>\n\n\n\n\u003Cp>CRO can support SEO by providing a treasure trove of helpful user information, especially in their research phases, to complement a user-focused on-page optimisation approach. This type of data can include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Analytics reviews\u003C\u002Fli>\u003Cli>Funnel tracking (to pinpoint drop-offs across the user journey)\u003C\u002Fli>\u003Cli>Visual intelligence (via heat maps to understand how users are interacting with elements on a page)\u003C\u002Fli>\u003Cli>Usability testing and surveying (to obtain qualitative and quantitative user insights through journeys; see types of user testing \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fusabilityhub.com\u002Fguides\">here\u003C\u002Fa>)\u003C\u002Fli>\u003Cli>Previous test data via A\u002FB testing\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>Ultimately, \u003Cem>believing\u003C\u002Fem> your SEO efforts are user-focused without having access to user research to validate your claims is an inherently flawed belief. You need user research in your arsenal to fully consider the usability of your landing pages.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator\"\u002F>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"validate-seo-changes-with-user-data\">Validate SEO changes with user data\u003C\u002Fh3>\n\n\n\n\u003Cp>Some stakeholders, especially those less initiated to the intricacies of SEO, will care less about optimisations when the user and commercial implications aren’t so clear – and that’s okay. Communicating these benefits while accounting for SEO considerations can be a challenge, especially when long development queues and differing priorities are working against you, and this often requires experience to navigate.\u003C\u002Fp>\n\n\n\n\u003Cp>Beyond forecasting and leaning on theory, experience and previous case studies, this is another area where CRO can help you. Leveraging their methodology to enable user experience insights is a helpful way to validate your SEO changes, helping you reinforce your proposals, secure buy-in from your stakeholders and demonstrate your strategy’s overall \u003Cstrong>impact\u003C\u002Fstrong> and \u003Cstrong>value\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>To adopt this validation process internally, follow Impression’s 5-step framework below:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fw11vkPqo-SEO-Validation-Framework-Using-CRO.jpg?auto=compress%2Cformat&q=90\" alt=\"An SEO validation framework using CRO\" class=\"wp-image-20959\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>Though this doesn’t work for technical SEO and metadata considerations (here, we’d recommend a solution like \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.searchpilot.com\u002F\">SearchPilot\u003C\u002Fa>), it’s certainly impactful for content improvements where almost any on-page element can be A\u002FB tested:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Heading and subheadings\u003C\u002Fli>\u003Cli>CTAs\u003C\u002Fli>\u003Cli>Content layout and structure\u003C\u002Fli>\u003Cli>Copy, video and images\u003C\u002Fli>\u003Cli>Choices and journeys\u003C\u002Fli>\u003Cli>Overall design\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"final-thoughts-e-e-a-t\">Final Thoughts (E-E-A-T)\u003C\u002Fh2>\n\n\n\n\u003Cp>As mentioned, utilising CRO as part of your SEO strategy matures your methodology and further rationalises the improvements you’re looking to make – both for yourself as a digital marketer and for stakeholders. Above all else, it also makes your organic acquisition work harder amongst a competitive search landscape.\u003C\u002Fp>\n\n\n\n\u003Cp>A final consideration that’s arguably the most significant is the output you’re looking to achieve and why SEOs do what they do. And that, right there, is the clincher: \u003Cstrong>E-E-A-T\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>Everything an SEO does needs to be underpinned with communicating \u003Cstrong>experience\u003C\u002Fstrong>, \u003Cstrong>expertise\u003C\u002Fstrong>, \u003Cstrong>authority\u003C\u002Fstrong> and \u003Cstrong>trust\u003C\u002Fstrong>, as these are the considerations most impactful to users and showcasing to search engines that your brand, business and site are worth their salt.\u003C\u002Fp>\n\n\n\n\u003Cp>Though E-E-A-T isn’t an explicit term shared with the CRO community, the essence of what it’s looking to capture certainly is.\u003C\u002Fp>\n\n\n\n\u003Cp>CRO inherently looks to surface these qualities across sites as it recognises their power in influencing audiences and conversion. Whether showcasing experience and expertise through evaluating value propositions, or authority through social proofing, reviews and testimonials, CRO, like SEO, also wants to communicate \u003Cstrong>trust\u003C\u002Fstrong> above all else.\u003C\u002Fp>\n\n\n\n\u003Cp>With both practices hinged on showcasing E-E-A-T, having them work in tandem can be a powerful tool for your organic success.\u003C\u002Fp>\n\n\n\n\u003Cp>How else does CRO complement SEO? Let me know your thoughts on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpetarjovetic\u002F\">LinkedIn\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FPetejov\">Twitter\u003C\u002Fa>!\u003C\u002Fp>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cbr>\u003Cp xmlns:cc=\"http:\u002F\u002Fcreativecommons.org\u002Fns#\" style=\"font-size: small;\">Images licensed under \u003Ca href=\"http:\u002F\u002Fcreativecommons.org\u002Flicenses\u002Fby\u002F4.0\u002F?ref=chooser-v1\" target=\"_blank\" rel=\"license noopener noreferrer\" style=\"display:inline-block;\">CC BY 4.0\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fbr>\n",false,"standard",[10,11],55,1,[],[14],143,[16,17,18,19,20,21,22,23,24],"post-20805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro","category-seo",{"page_content_modules":26,"hero":168},[27,124],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"SEO & CRO: Why to utilise both for organic growth",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},59,"\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F","Petar Jovetic","Executive Director - Organic Media","Executive Director - Organic Media at Impression, specialising in organic performance, data, content marketing, technical SEO and user experience.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":40,"job_title":36,"specialist_service_links":41,"photo":68},"\u003Cp>Executive Director – Organic Media. Joined Impression in July 2015.\u003C\u002Fp>\n\u003Cp>I am the Executive Director of Organic Media at Impression, overseeing our SEO, PR, Social and Influencer departments. As an experienced organic marketer, I have worked with hundreds of online businesses, helping them to improve their organic performance through strategies rooted in data, content marketing, technical SEO and user experience. These have included a mix of growing brands and larger, more established businesses nationally and internationally. I work closely with my team of Organic Directors to continually improve Impression’s organic product offering, ensuring this continues to foster long-lasting and prosperous relationships with our clients. I also work within Impression’s leadership and management teams, helping the agency scale while maintaining an industry-leading position in the market.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003Cbr \u002F>\n\u003C\u002Fb>Our organic teams, because honestly, they’re continually kicking ass! Right now, they’re the best they ever have been, and I’m so proud of what we’ve all collectively achieved. The exciting part is we’re not even close to being done. There are still many exciting developments on the horizon to further strengthen our services.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>Raising my two young boys. I also love listening to music, playing my guitar and writing and learning new songs. I also enjoy hogging the TV to play my PS5, much to my fiancée’s dismay.\u003C\u002Fp>\n",[42,59],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":60,"link_text":63},{"ID":61,"post_author":45,"post_date":62,"post_date_gmt":62,"post_content":47,"post_title":63,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":64,"to_ping":47,"pinged":47,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":47,"post_parent":53,"guid":66,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":67},37897,"2026-04-13 11:44:52","PR & Social","pr-social","2026-06-30 09:19:16","\u002F?page_id=37897","\u002Fpr-social\u002F",{"ID":69,"id":69,"title":70,"filename":71,"filesize":72,"url":73,"link":74,"alt":47,"author":75,"description":47,"caption":47,"name":76,"status":77,"uploaded_to":53,"date":78,"modified":78,"menu_order":53,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},24289,"Pete-Jovetic-NEW","Pete-Jovetic-NEW.png",274057,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&q=90","\u002Fpete-jovetic-new\u002F","12","pete-jovetic-new","inherit","2023-08-02 10:44:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":29,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,144,153],{"type_key":17,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":140,"image":141},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":48},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":17,"title":145,"excerpt":146,"to":147,"postedAt":148,"readingTime":136,"image":149,"authors":150,"category":152},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[151],{"name":140,"image":141},{"to":143,"name":48},{"type_key":17,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":158,"image":159,"authors":160,"category":167},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161,164],{"name":162,"image":163},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":165,"image":166},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":48},{"type":169,"style":170,"heading":30,"date":4,"updatedAt":171,"reading_minutes":172,"image":173,"imageAlt":30,"categories":174,"collections":444},"blog-post","light","2023-01-20T11:49:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FSEO-CRO.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[175,361],{"id":10,"count":176,"description":177,"link":178,"name":179,"slug":180,"taxonomy":181,"parent":53,"meta":182,"acf":183,"head_links":184,"resource_count":185,"yoast_title":186,"yoast_meta":187,"yoast_json_ld":232,"_links":329,"path":178},52,"\u003Cp class=\"p1\">Conversion rate optimisation (CRO) is the scientific process of increasing the profit your website generates by making more of your existing traffic and pushing more sales per visit.\u003C\u002Fp>\r\n\u003Cp class=\"p1\">If your website receives high traffic but has a low conversion rate, experimentation through CRO could be the key to unlocking a lot of missed potential. Through conversion rate optimisation techniques, including split testing, experiments and user analysis, our \u003Ca href=\"\u002Fblog\u002Fcategory\u002Fcro\u002F\">CRO agency\u003C\u002Fa> helps businesses to make more money from their existing audience.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fcro\u002F","CRO","cro","category",[],{"sub_title_override":47,"title_override":47},[],16,"CRO Blog | CRO Tips, Advice & Guides | Impression",[188,190,193,196,199,202,205,207,209,211,214,217,220,223,226,229],{"property":189,"content":186},"title",{"property":191,"content":192},"description","Keeping up to date with the latest CRO trends, strategies, and industry announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":194,"content":195},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":197,"content":198},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fcro\u002F",{"name":200,"content":201},"og:locale","en-GB",{"property":203,"content":204},"og:type","article",{"property":206,"content":186},"og:title",{"property":208,"content":192},"og:description",{"property":210,"content":198},"og:url",{"property":212,"content":213},"og:site_name","Impression",{"property":215,"content":216},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":218,"content":219},"og:image:width",1200,{"property":221,"content":222},"og:image:height",630,{"property":224,"content":225},"og:image:type","image\u002Fjpeg",{"property":227,"content":228},"twitter:card","summary_large_image",{"property":230,"content":231},"twitter:site","@impressiontalk",{"@context":233,"@graph":234},"https:\u002F\u002Fschema.org",[235,243,252,262],{"@type":236,"@id":237,"url":237,"name":186,"isPartOf":238,"description":192,"breadcrumb":240,"inLanguage":242},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fcro\u002F",{"@id":239},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":241},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fcro\u002F#breadcrumb","en",{"@type":244,"@id":241,"itemListElement":245},"BreadcrumbList",[246,250],{"@type":247,"position":11,"name":248,"item":249},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":247,"position":251,"name":179},2,{"@type":253,"@id":239,"url":249,"name":213,"description":47,"publisher":254,"inLanguage":201,"potentialAction":256},"WebSite",{"@id":255},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":257,"target":258,"query-input":261},"SearchAction",{"@type":259,"urlTemplate":260},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":263,"@id":255,"name":213,"url":249,"logo":264,"image":270,"sameAs":271,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":282,"location":289,"areaServed":322},"Organization",{"@type":265,"inLanguage":201,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":213},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[272,273,274],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[290,299,311],{"@type":291,"name":292,"geo":293,"address":297,"photo":270,"telephone":298},"Place","Impression Digital - Nottingham",{"@type":294,"latitude":295,"longitude":296},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},"+44 01158 242 212",{"@type":291,"name":300,"geo":301,"address":304,"photo":309,"telephone":310},"Impression Digital - London",{"@type":294,"latitude":302,"longitude":303},"51.50237208377361","-0.09229841534284115",{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":291,"name":312,"geo":313,"address":316},"Impression Digital - New York",{"@type":294,"latitude":314,"longitude":315},"40.726722746949","-74.00527778220652",{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},"160 Varick St","New York","NY","10013","USA",[323,326,328],{"@type":324,"name":325},"Country","Worldwide",{"@type":324,"name":327},"GBR",{"@type":324,"name":321},{"self":330,"collection":340,"about":343,"wp:post_type":346,"curies":357},[331],{"href":332,"targetHints":333},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F55",{"allow":334},[335,336,337,338,339],"GET","POST","PUT","PATCH","DELETE",[341],{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[344],{"href":345},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[347,349,351,353,355],{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=55",{"href":350},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=55",{"href":352},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=55",{"href":354},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=55",{"href":356},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=55",[358],{"name":359,"href":360,"templated":29},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":362,"description":363,"link":143,"name":48,"slug":51,"taxonomy":181,"parent":53,"meta":364,"acf":365,"head_links":366,"resource_count":367,"yoast_title":368,"yoast_meta":369,"yoast_json_ld":388,"_links":421,"path":143},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[370,371,373,374,376,377,378,379,380,381,382,383,384,385,386,387],{"property":189,"content":368},{"property":191,"content":372},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":194,"content":195},{"property":197,"content":375},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":200,"content":201},{"property":203,"content":204},{"property":206,"content":368},{"property":208,"content":372},{"property":210,"content":375},{"property":212,"content":213},{"property":215,"content":216},{"property":218,"content":219},{"property":221,"content":222},{"property":224,"content":225},{"property":227,"content":228},{"property":230,"content":231},{"@context":233,"@graph":389},[390,395,399,403],{"@type":236,"@id":391,"url":391,"name":368,"isPartOf":392,"description":372,"breadcrumb":393,"inLanguage":242},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":239},{"@id":394},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":244,"@id":394,"itemListElement":396},[397,398],{"@type":247,"position":11,"name":248,"item":249},{"@type":247,"position":251,"name":48},{"@type":253,"@id":239,"url":249,"name":213,"description":47,"publisher":400,"inLanguage":201,"potentialAction":401},{"@id":255},{"@type":257,"target":402,"query-input":261},{"@type":259,"urlTemplate":260},{"@type":263,"@id":255,"name":213,"url":249,"logo":404,"image":270,"sameAs":405,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":406,"location":407,"areaServed":417},{"@type":265,"inLanguage":201,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":213},[272,273,274],{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},[408,411,414],{"@type":291,"name":292,"geo":409,"address":410,"photo":270,"telephone":298},{"@type":294,"latitude":295,"longitude":296},{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},{"@type":291,"name":300,"geo":412,"address":413,"photo":309,"telephone":310},{"@type":294,"latitude":302,"longitude":303},{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},{"@type":291,"name":312,"geo":415,"address":416},{"@type":294,"latitude":314,"longitude":315},{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},[418,419,420],{"@type":324,"name":325},{"@type":324,"name":327},{"@type":324,"name":321},{"self":422,"collection":427,"about":429,"wp:post_type":431,"curies":442},[423],{"href":424,"targetHints":425},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":426},[335,336,337,338],[428],{"href":342},[430],{"href":345},[432,434,436,438,440],{"href":433},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":435},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":437},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":439},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":441},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[443],{"name":359,"href":360,"templated":29},[],[],[447,449,451,452],{"path":448,"name":248},"\u002F",{"path":129,"name":450},"Blog",{"path":178,"name":179},{"path":453,"name":454},null,"SEO & CRO: Why to utilise both for organic growth",[456,457],{"id":10,"name":179,"path":178},{"id":11,"name":48,"path":143},{"title":459,"script":460,"meta":533,"link":561},"SEO & CRO: Why To Utilise Both for Organic Growth | Impression",[461],{"type":462,"key":463,"innerHTML":464},"application\u002Fld+json","yoast-json-ld",{"@context":233,"@graph":465},[466,482,490,493,502,506,524],{"@type":467,"@id":468,"isPartOf":469,"author":471,"headline":30,"datePublished":473,"dateModified":474,"mainEntityOfPage":475,"wordCount":117,"publisher":476,"image":478,"thumbnailUrl":480,"articleSection":481,"inLanguage":201},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-and-cro\u002F#article",{"@id":470},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-and-cro\u002F",{"name":35,"@id":472},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e","2023-01-16T17:30:00+00:00","2023-01-20T11:49:41+00:00",{"@id":470},{"@id":477},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":479},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-and-cro\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FSEO-CRO.jpg?auto=compress%2Cformat&q=90",[179,48],{"@type":483,"@id":470,"url":470,"name":459,"isPartOf":484,"primaryImageOfPage":485,"image":486,"thumbnailUrl":480,"datePublished":473,"dateModified":474,"description":487,"breadcrumb":488,"inLanguage":242},"WebPage",{"@id":239},{"@id":479},{"@id":479},"Investing in SEO & CRO influences full-funnel organic performance, from visibility and clicks to conversion. Learn more about these complimentary practices.",{"@id":489},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fseo-and-cro\u002F#breadcrumb",{"@type":265,"inLanguage":201,"@id":479,"url":480,"contentUrl":480,"width":491,"height":491,"caption":492},1874,"SEO & CRO Post by Impression",{"@type":244,"@id":489,"itemListElement":494},[495,496,498,500],{"@type":247,"position":11,"name":248,"item":249},{"@type":247,"position":251,"name":450,"item":497},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":247,"position":499,"name":179,"item":237},3,{"@type":247,"position":501,"name":30},4,{"@type":253,"@id":239,"url":249,"name":213,"description":47,"publisher":503,"inLanguage":201,"potentialAction":504},{"@id":255},{"@type":257,"target":505,"query-input":261},{"@type":259,"urlTemplate":260},{"@type":263,"@id":255,"name":213,"url":249,"logo":507,"image":270,"sameAs":508,"@context":275,"email":276,"foundingDate":277,"legalName":278,"vatID":279,"description":280,"telephone":281,"address":509,"location":510,"areaServed":520},{"@type":265,"inLanguage":201,"@id":266,"url":267,"contentUrl":267,"width":268,"height":269,"caption":213},[272,273,274],{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},[511,514,517],{"@type":291,"name":292,"geo":512,"address":513,"photo":270,"telephone":298},{"@type":294,"latitude":295,"longitude":296},{"@type":283,"streetAddress":284,"addressLocality":285,"addressRegion":286,"postalCode":287,"addressCountry":288},{"@type":291,"name":300,"geo":515,"address":516,"photo":309,"telephone":310},{"@type":294,"latitude":302,"longitude":303},{"@type":283,"streetAddress":305,"addressLocality":306,"addressRegion":307,"postalCode":308,"addressCountry":288},{"@type":291,"name":312,"geo":518,"address":519},{"@type":294,"latitude":314,"longitude":315},{"@type":283,"streetAddress":317,"addressLocality":318,"addressRegion":319,"postalCode":320,"addressCountry":321},[521,522,523],{"@type":324,"name":325},{"@type":324,"name":327},{"@type":324,"name":321},{"@type":525,"@id":526,"name":35,"image":527,"description":37,"sameAs":530,"url":532},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbee0a5f3728d9ea70a88abf24a323c8e",{"@type":265,"inLanguage":201,"@id":528,"url":529,"contentUrl":529,"caption":35},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=962a3fd5db6f3dc00862f90bacced770aa","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[531],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fpetarjovetic\u002F","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fpetar-jovetic\u002F",[534,535,536,538,539,540,541,542,543,546,548,550,552,553,554,555,557,558,560],{"name":191,"content":487},{"name":194,"content":195},{"property":200,"content":537},"en_GB",{"property":203,"content":204},{"property":206,"content":459},{"property":208,"content":487},{"property":210,"content":470},{"property":212,"content":213},{"property":544,"content":545},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":547,"content":473},"article:published_time",{"property":549,"content":474},"article:modified_time",{"property":215,"content":551},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FSEO-CRO.jpg?auto=compress%2Cformat",{"property":218,"content":491},{"property":221,"content":491},{"property":224,"content":225},{"name":556,"content":35},"author",{"name":227,"content":228},{"name":559,"content":231},"twitter:creator",{"name":230,"content":231},[]]