[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":13,"coauthors":18,"class_list":20,"acf":32,"head_links":592,"breadcrumbs":593,"reading_minutes":155,"category":600,"head":604},"2017-06-16T13:16:19",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">Cracking Google Analytics can often provide us the data we need to gain insights, solve problems, and make profitable changes to our digital marketing strategy. Most of us will be able to talk comfortably about key Analytics metrics such as sessions, bounce rate, pages, conversion rate and traffic sources to name only a few, but Anna Lewis from Polka Dot Data explained the importance of digging deeper into the data to understand the potential of Google Analytics for eCommerce accounts.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">When asking clients, “What’s your business plan?” all will likely have a firm business objective and a set of KPIs readily to hand. However, when asking about the plan for their website, clients often won’t have anything quite so solid in place – usually only that they want it to look great and convert well, without considering many of the grey areas in between.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>This, then, is where Google Analytics comes in. By moving beyond the obvious, surface level Analytics metrics and gaining much deeper insights into customers and their on-site behaviour, marketers can create digital strategies using detailed data insights that can make a real difference to eCommerce profitability.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Enhanced eCommerce \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Anna spoke in detail about the Enhanced eCommerce plugin for Analytics which, in Google’s own words, “\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fdevelopers.google.com\u002Fanalytics\u002Fdevguides\u002Fcollection\u002Fanalyticsjs\u002Fenhanced-ecommerce\">enables the measurement of user interactions with products on eCommerce websites across the user’s shopping experience\u003C\u002Fa>“. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Shopping Behaviour\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Looking at different sections of customers’ shopping behaviour, including the number of sessions which lead to product views, product page views that cause users to add products to their shopping cart, add-to-carts that lead to checkout, and checkouts to transactions gives marketers unique insights into the way that their websites assist users through the conversion process.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3174\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fz0TxpqA7-ecom1-blog-full.jpg?auto=compress%2Cformat&q=90\" alt=\"\" width=\"650\" height=\"319\">\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">Image Credit: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.co.uk\u002Furl?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjhpfvuysDUAhUE0xoKHbtAAgYQjB0IBg&url=https%3A%2F%2Feconsultancy.com%2Fblog%2F64906-a-first-look-at-enhanced-ecommerce-for-google-analytics%2F&psig=AFQjCNHYcw-gkMp315i1mm3A2llnRx3YNw&ust=1497641328396809\">EConsultancy\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Using drop-off percentage rates between each stage, you can more easily establish which parts of your conversion funnel need more work. For example, if less than 50% of sessions are resulting in visits to product pages, paid social or search campaigns could be launched specifically with the intent to increase traffic to key product pages. Alternatively, if users are adding products to their shopping cart but then abandoning these before making a purchase, the checkout process on your site may need some investigation and simplification to make it more conversion-friendly.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cb>Checkout Behaviour\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Enhanced eCommerce also allows marketers to get even more granular by showing what users are actually up to throughout the checkout process. There’s a multitude of different stages between checkout and payment, and of course we know not everyone who starts filling in their details actually makes a purchase. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">But where do customers drop off? What improvements might need to be made to the checkout functionality to encourage them to follow all the way through to transaction? Anna talked about the possibility of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fcro\u002Fab-testing\u002F\">split testing\u003C\u002Fa> different checkout layouts and form fields to assess which converts best for your business.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3175\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FxuCQno0O-2014-08-03-Checkout-Behaviour-Analysis.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"650\" height=\"437\">\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">Image Credit: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fblog.analytics-toolkit.com\u002F2014\u002Foverview-enhanced-e-commerce-tracking-google-analytics\u002F\">Analytics-Toolkit.com\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cb>Product Performance\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Not only does \u003C\u002Fspan>\u003Cspan style=\"font-weight: 400;\">Enhanced eCommerce allow much better visibility of on-site behaviour, it can also provide us with an insight into the performance of product categories, brands or even individual products. Anna discussed the impact of somewhat confusingly-named ‘Cart-to-Detail’ and ‘Buy-to-Detail’ rates – essentially the percentage of users who added products to their carts and then bought them. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Gaining an understanding of the differences between different items on site promises to be revolutionary to your eCommerce marketing strategy, and we could all use this data to decide where high-performing areas of the business could be pushed to be even more profitable, or where promotions may need introducing to boost less converting product lines.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3176\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fg6r4Zdf5-ecom3-blog-full.jpg?auto=compress%2Cformat&q=90\" alt=\"\" width=\"650\" height=\"277\">\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">Image Credit: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.google.co.uk\u002Furl?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjhpfvuysDUAhUE0xoKHbtAAgYQjB0IBg&url=https%3A%2F%2Feconsultancy.com%2Fblog%2F64906-a-first-look-at-enhanced-ecommerce-for-google-analytics%2F&psig=AFQjCNHYcw-gkMp315i1mm3A2llnRx3YNw&ust=1497641328396809\">EConsultancy\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>\u003Cb>Best eCommerce Practices\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To end her talk, Anna outlined a series of key takeaways for eCommerce Analytics: \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Plan what you’re going to be tracking and align it with your businesses KPIs\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Make sure you can trust your data by ensuring a high quality conversion tracking set-up\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Once you’ve obtained the data, learn how to use it to best possible success by focusing on a couple of KPIs that are already profitable for your business, but could be even more so\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Set KPIs and data benchmarks in your analysis, but don’t lose sight of the bigger Analytics picture overall\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Find Anna’s full SearchLeeds slides online \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.slideshare.net\u002FBranded3\u002Fsearchleeds-2017-anna-lewis-managing-director-polka-dot-data-nailing-ecommerce-analysis-with-google-analytics\">here\u003C\u002Fa>. \u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10,11,12],39,59,41,[14],{"id":15,"name":16,"path":17},142,"SearchLeeds","\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",[19],135,[21,22,23,24,25,26,27,28,29,30,31],"post-3173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-ecommerce","category-measurement","collections-search-leeds",{"page_content_modules":33,"hero":151},[34,100],{"acf_fc_layout":35,"reduced":36,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":36,"title":37,"content":6,"authors":38},"blog_post_content",true,"SearchLeeds: Nailing eCommerce Analysis With Google Analytics – Anna Lewis",[39],{"id":40,"path":41,"display_name":42,"job_title":43,"description":44,"avatar_url":45,"acf":46},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":43,"full_bio":43,"specialist_service_links":7,"photo":47},{"ID":48,"id":48,"title":49,"filename":50,"filesize":51,"url":52,"link":53,"alt":43,"author":54,"description":43,"caption":43,"name":55,"status":56,"uploaded_to":51,"date":57,"modified":57,"menu_order":51,"mime_type":58,"type":59,"subtype":60,"icon":61,"width":62,"height":62,"sizes":63},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":64,"thumbnail-width":65,"thumbnail-height":65,"medium":66,"medium-width":67,"medium-height":67,"medium_large":68,"medium_large-width":69,"medium_large-height":69,"large":70,"large-width":71,"large-height":72,"1536x1536":73,"1536x1536-width":74,"1536x1536-height":74,"2048x2048":75,"2048x2048-width":76,"2048x2048-height":76,"post-thumbnail":77,"post-thumbnail-width":78,"post-thumbnail-height":79,"12_col":80,"12_col-width":81,"12_col-height":82,"default_landscape":83,"default_landscape-width":84,"default_landscape-height":85,"default_portrait":86,"default_portrait-width":85,"default_portrait-height":84,"6_col_and_margin_short":87,"6_col_and_margin_short-width":78,"6_col_and_margin_short-height":82,"11_col_and_margin":88,"11_col_and_margin-width":89,"11_col_and_margin-height":82,"9_col_rectangle":90,"9_col_rectangle-width":91,"9_col_rectangle-height":92,"11_col":93,"11_col-width":94,"11_col-height":82,"staff_image_696_600":95,"staff_image_696_600-width":96,"staff_image_696_600-height":85,"rectangular_thumbnail":97,"rectangular_thumbnail-width":98,"rectangular_thumbnail-height":99},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":101,"reduced":36,"top_overlap":102,"bottom_underlap":102,"disable_observer":-1,"heading":103,"cta_text":104,"cta_link":105,"items":106},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[107,127,141],{"type_key":22,"title":108,"excerpt":109,"to":110,"postedAt":111,"readingTime":112,"image":113,"authors":114,"category":124},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[115,118,121],{"name":116,"image":117},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":119,"image":120},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":122,"image":123},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":125,"name":126},"\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F","Digital Marketing",{"type_key":22,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"A guide to WebMCP for marketing leaders","\u003Cp>The structure of web traffic is undergoing a fundamental structural transition. We’re certainly seeing the impacts of these changes en masse. Whilst SEO visibility is driving, in part, Generative Engine Optimisation (“GEO”) visibility, clicks in traditional SEO rankings are harder to come by, and customer behaviour is fragmented as users are using new places to […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-guide-to-webmcp-for-marketing-leaders\u002F","2026-08-27T13:51:35",13,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fyasa-design-studio-Ot2wQ8jF43s-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[135],{"name":136,"image":137},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":139,"name":140},"\u002Fblog\u002Fcategory\u002Fecommerce\u002F","Ecommerce",{"type_key":22,"title":142,"excerpt":143,"to":144,"postedAt":145,"readingTime":146,"image":147,"authors":148,"category":150},"Navigating Agentic Commerce with Universal Commerce Protocol","\u003Cp>As artificial intelligence transitions from information retrieval to autonomous task execution, the underlying infrastructure supporting ecommerce is undergoing a fundamental architectural shift.  The Universal Commerce Protocol (“UCP”) provides the unified communication layer required for AI agents to browse, negotiate, and execute transactions directly across merchant back-ends such as payment gateways. It’s an open-source standard co-developed […]\u003C\u002Fp>\n","\u002Fblog\u002Fnavigating-agentic-commerce-with-universal-commerce-protocol\u002F","2026-08-27T13:51:17",9,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fa-c-dqg4QeDNUi8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[149],{"name":136,"image":137},{"to":139,"name":140},{"type":152,"style":153,"heading":37,"date":4,"updatedAt":154,"reading_minutes":155,"image":156,"imageAlt":37,"categories":157,"collections":509},"blog-post","light","2022-02-07T16:48:37",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fd8zUoTDv-050720211625523802_search-leeds-2017.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[158,338,423],{"id":10,"count":159,"description":160,"link":125,"name":126,"slug":161,"taxonomy":162,"parent":51,"meta":163,"acf":164,"head_links":165,"resource_count":166,"yoast_title":167,"yoast_meta":168,"yoast_json_ld":212,"_links":310,"path":125},283,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our experts regularly blog about the digital marketing news that’s stirring up the industry, so check back regularly or \u003Ca href=\"\u002Fnewsletter\u002F\">sign up to our newsletter\u003C\u002Fa> to stay informed!\u003C\u002Fp>\r\n\u003Cp class=\"p1\">\u003Cspan style=\"font-weight: 400\">Impression is a multi-award-winning \u003C\u002Fspan>\u003Ca href=\"\u002Fdigital-marketing\u002F\">\u003Cspan style=\"font-weight: 400\">digital marketing agency\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> that provides services\u003C\u002Fspan> that provides services including \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">Strategy\u003C\u002Fa>, \u003Ca href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa>, \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC\u003C\u002Fa>, \u003Ca href=\"\u002Fdigital-experience\u002Fcro\u002F\">CRO\u003C\u002Fa>, \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">PR\u003C\u002Fa>, \u003Ca href=\"\u002Fanalytics\u002F\">Analytics\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">Media Effectiveness\u003C\u002Fa> to its wide range of clients. Browse our latest thinking around digital marketing below, or \u003Ca href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> to discuss how we can help you.\u003C\u002Fp>","digital-marketing","category",[],{"sub_title_override":43,"title_override":43,"hidden":7},[],96,"Digital Marketing Blog | Tips, Advice & Guides | Impression",[169,171,174,177,180,183,186,188,190,192,195,198,201,204,206,209],{"property":170,"content":167},"title",{"property":172,"content":173},"description","Keeping up to date with the latest digital marketing trends, strategies, and announcements can be difficult. Browse our tips and advice in our latest blogs!",{"name":175,"content":176},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":178,"content":179},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"name":181,"content":182},"og:locale","en-GB",{"property":184,"content":185},"og:type","article",{"property":187,"content":167},"og:title",{"property":189,"content":173},"og:description",{"property":191,"content":179},"og:url",{"property":193,"content":194},"og:site_name","Impression",{"property":196,"content":197},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":199,"content":200},"og:image:width",1200,{"property":202,"content":203},"og:image:height",630,{"property":205,"content":58},"og:image:type",{"property":207,"content":208},"twitter:card","summary_large_image",{"property":210,"content":211},"twitter:site","@impressiontalk",{"@context":213,"@graph":214},"https:\u002F\u002Fschema.org",[215,223,233,243],{"@type":216,"@id":217,"url":217,"name":167,"isPartOf":218,"description":173,"breadcrumb":220,"inLanguage":222},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F",{"@id":219},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":221},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fdigital-marketing\u002F#breadcrumb","en",{"@type":224,"@id":221,"itemListElement":225},"BreadcrumbList",[226,231],{"@type":227,"position":228,"name":229,"item":230},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":227,"position":232,"name":126},2,{"@type":234,"@id":219,"url":230,"name":194,"description":43,"publisher":235,"inLanguage":182,"potentialAction":237},"WebSite",{"@id":236},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":238,"target":239,"query-input":242},"SearchAction",{"@type":240,"urlTemplate":241},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":244,"@id":236,"name":194,"url":230,"logo":245,"image":251,"sameAs":252,"@context":256,"email":257,"foundingDate":258,"legalName":259,"vatID":260,"description":261,"telephone":262,"address":263,"location":270,"areaServed":303},"Organization",{"@type":246,"inLanguage":182,"@id":247,"url":248,"contentUrl":248,"width":249,"height":250,"caption":194},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[253,254,255],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[271,280,292],{"@type":272,"name":273,"geo":274,"address":278,"photo":251,"telephone":279},"Place","Impression Digital - Nottingham",{"@type":275,"latitude":276,"longitude":277},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},"+44 01158 242 212",{"@type":272,"name":281,"geo":282,"address":285,"photo":290,"telephone":291},"Impression Digital - London",{"@type":275,"latitude":283,"longitude":284},"51.50237208377361","-0.09229841534284115",{"@type":264,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":269},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":272,"name":293,"geo":294,"address":297},"Impression Digital - New York",{"@type":275,"latitude":295,"longitude":296},"40.726722746949","-74.00527778220652",{"@type":264,"streetAddress":298,"addressLocality":299,"addressRegion":300,"postalCode":301,"addressCountry":302},"160 Varick St","New York","NY","10013","USA",[304,307,309],{"@type":305,"name":306},"Country","Worldwide",{"@type":305,"name":308},"GBR",{"@type":305,"name":302},{"self":311,"collection":317,"about":320,"wp:post_type":323,"curies":334},[312],{"href":313,"targetHints":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F39",{"allow":315},[316],"GET",[318],{"href":319},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[321],{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[324,326,328,330,332],{"href":325},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=39",{"href":327},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=39",{"href":329},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=39",{"href":331},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=39",{"href":333},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=39",[335],{"name":336,"href":337,"templated":36},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":339,"description":340,"link":139,"name":140,"slug":341,"taxonomy":162,"parent":51,"meta":342,"acf":343,"head_links":344,"resource_count":345,"yoast_title":346,"yoast_meta":347,"yoast_json_ld":367,"_links":400,"path":139},55,"\u003Cp class=\"p1\">Ecommerce is an industry that never sits still. Businesses are constantly developing new techniques and technologies to drive traffic and sales, whether through organic, paid or wider omnichannel marketing strategies.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">With competition being so fierce, it's crucial that businesses stay on top of the latest ecommerce trends. You'll find our expert guides here, all providing award-winning tips to drive more sales. Whether you're a small business or an international ecommerce retailer, you'll find all the information you need below.\u003C\u002Fp>","ecommerce",[],[],[],12,"Ecommerce Blog | Tips, Advice & Guides | Impression",[348,349,351,352,354,356,357,358,359,360,361,362,363,364,365,366],{"property":170,"content":346},{"property":172,"content":350},"Keeping up to date with the latest ecommerce trends, strategies, and industry movements can be difficult. Browse our tips and advice in our latest blogs!",{"name":175,"content":176},{"property":178,"content":353},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F",{"name":181,"content":355},"en_GB",{"property":184,"content":185},{"property":187,"content":346},{"property":189,"content":350},{"property":191,"content":353},{"property":193,"content":194},{"property":196,"content":197},{"property":199,"content":200},{"property":202,"content":203},{"property":205,"content":58},{"property":207,"content":208},{"property":210,"content":211},{"@context":213,"@graph":368},[369,374,378,382],{"@type":216,"@id":370,"url":370,"name":346,"isPartOf":371,"description":350,"breadcrumb":372,"inLanguage":222},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F",{"@id":219},{"@id":373},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fecommerce\u002F#breadcrumb",{"@type":224,"@id":373,"itemListElement":375},[376,377],{"@type":227,"position":228,"name":229,"item":230},{"@type":227,"position":232,"name":140},{"@type":234,"@id":219,"url":230,"name":194,"description":43,"publisher":379,"inLanguage":182,"potentialAction":380},{"@id":236},{"@type":238,"target":381,"query-input":242},{"@type":240,"urlTemplate":241},{"@type":244,"@id":236,"name":194,"url":230,"logo":383,"image":251,"sameAs":384,"@context":256,"email":257,"foundingDate":258,"legalName":259,"vatID":260,"description":261,"telephone":262,"address":385,"location":386,"areaServed":396},{"@type":246,"inLanguage":182,"@id":247,"url":248,"contentUrl":248,"width":249,"height":250,"caption":194},[253,254,255],{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},[387,390,393],{"@type":272,"name":273,"geo":388,"address":389,"photo":251,"telephone":279},{"@type":275,"latitude":276,"longitude":277},{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},{"@type":272,"name":281,"geo":391,"address":392,"photo":290,"telephone":291},{"@type":275,"latitude":283,"longitude":284},{"@type":264,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":269},{"@type":272,"name":293,"geo":394,"address":395},{"@type":275,"latitude":295,"longitude":296},{"@type":264,"streetAddress":298,"addressLocality":299,"addressRegion":300,"postalCode":301,"addressCountry":302},[397,398,399],{"@type":305,"name":306},{"@type":305,"name":308},{"@type":305,"name":302},{"self":401,"collection":406,"about":408,"wp:post_type":410,"curies":421},[402],{"href":403,"targetHints":404},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F59",{"allow":405},[316],[407],{"href":319},[409],{"href":322},[411,413,415,417,419],{"href":412},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=59",{"href":414},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=59",{"href":416},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=59",{"href":418},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=59",{"href":420},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=59",[422],{"name":336,"href":337,"templated":36},{"id":12,"count":424,"description":425,"link":426,"name":427,"slug":428,"taxonomy":162,"parent":51,"meta":429,"acf":430,"head_links":431,"resource_count":432,"yoast_title":433,"yoast_meta":434,"yoast_json_ld":453,"_links":486,"path":426},129,"Here at Impression, ongoing research and training is a huge part of how we keep our \u003Ca href=\"\u002Fmedia-solutions\u002F\">Media Solutions\u003C\u002Fa> team up-to-date with the latest happenings in the world of web & app analytics, martech, \u003Ca href=\"\u002Fmedia-solutions\u002Fdata-science\u002F\">data science\u003C\u002Fa> and \u003Ca href=\"\u002Fmedia-solutions\u002Fmedia-effectiveness\u002F\">media effectiveness\u003C\u002Fa>. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too.\r\n\r\nFind out more about our \u003Ca href=\"\u002Fanalytics\u002F\">Analytics Agency\u003C\u002Fa> services, or browse our latest tips, advice and opinions below.","\u002Fblog\u002Fcategory\u002Fmeasurement\u002F","Measurement","measurement",[],{"sub_title_override":43,"title_override":43},[],21,"Online Measurement, Analytics & Effectiveness Blog | Impression",[435,436,438,439,441,442,443,444,445,446,447,448,449,450,451,452],{"property":170,"content":433},{"property":172,"content":437},"Keeping up to date with the latest measurement and analytics trends and strategies can be difficult. Browse our tips and advice in our latest blogs!",{"name":175,"content":176},{"property":178,"content":440},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"name":181,"content":182},{"property":184,"content":185},{"property":187,"content":433},{"property":189,"content":437},{"property":191,"content":440},{"property":193,"content":194},{"property":196,"content":197},{"property":199,"content":200},{"property":202,"content":203},{"property":205,"content":58},{"property":207,"content":208},{"property":210,"content":211},{"@context":213,"@graph":454},[455,460,464,468],{"@type":216,"@id":456,"url":456,"name":433,"isPartOf":457,"description":437,"breadcrumb":458,"inLanguage":222},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F",{"@id":219},{"@id":459},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fmeasurement\u002F#breadcrumb",{"@type":224,"@id":459,"itemListElement":461},[462,463],{"@type":227,"position":228,"name":229,"item":230},{"@type":227,"position":232,"name":427},{"@type":234,"@id":219,"url":230,"name":194,"description":43,"publisher":465,"inLanguage":182,"potentialAction":466},{"@id":236},{"@type":238,"target":467,"query-input":242},{"@type":240,"urlTemplate":241},{"@type":244,"@id":236,"name":194,"url":230,"logo":469,"image":251,"sameAs":470,"@context":256,"email":257,"foundingDate":258,"legalName":259,"vatID":260,"description":261,"telephone":262,"address":471,"location":472,"areaServed":482},{"@type":246,"inLanguage":182,"@id":247,"url":248,"contentUrl":248,"width":249,"height":250,"caption":194},[253,254,255],{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},[473,476,479],{"@type":272,"name":273,"geo":474,"address":475,"photo":251,"telephone":279},{"@type":275,"latitude":276,"longitude":277},{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},{"@type":272,"name":281,"geo":477,"address":478,"photo":290,"telephone":291},{"@type":275,"latitude":283,"longitude":284},{"@type":264,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":269},{"@type":272,"name":293,"geo":480,"address":481},{"@type":275,"latitude":295,"longitude":296},{"@type":264,"streetAddress":298,"addressLocality":299,"addressRegion":300,"postalCode":301,"addressCountry":302},[483,484,485],{"@type":305,"name":306},{"@type":305,"name":308},{"@type":305,"name":302},{"self":487,"collection":492,"about":494,"wp:post_type":496,"curies":507},[488],{"href":489,"targetHints":490},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F41",{"allow":491},[316],[493],{"href":319},[495],{"href":322},[497,499,501,503,505],{"href":498},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=41",{"href":500},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=41",{"href":502},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=41",{"href":504},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=41",{"href":506},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=41",[508],{"name":336,"href":337,"templated":36},[510],{"id":15,"count":511,"description":512,"link":17,"name":16,"slug":513,"taxonomy":514,"parent":51,"meta":515,"acf":516,"head_links":517,"resource_count":51,"yoast_title":518,"yoast_meta":519,"yoast_json_ld":538,"_links":575},40,"Search Leeds is an annual search marketing conference, aimed at digital marketing professionals and provides them with actionable tips and advice for their own campaigns.","search-leeds","collections",[],[],[],"Search Leeds Conference Write-Ups | Impression",[520,521,523,524,526,527,528,529,530,531,532,533,534,535,536,537],{"property":170,"content":518},{"property":172,"content":522},"Couldn't make it to the most recent Search Leeds , or just want a recap on a previous talk? Read Impression's round-ups of Search Leeds from over the years.",{"name":175,"content":176},{"property":178,"content":525},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",{"name":181,"content":182},{"property":184,"content":185},{"property":187,"content":518},{"property":189,"content":522},{"property":191,"content":525},{"property":193,"content":194},{"property":196,"content":197},{"property":199,"content":200},{"property":202,"content":203},{"property":205,"content":58},{"property":207,"content":208},{"property":210,"content":211},{"@context":213,"@graph":539},[540,545,553,557],{"@type":216,"@id":541,"url":541,"name":518,"isPartOf":542,"description":522,"breadcrumb":543,"inLanguage":222},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",{"@id":219},{"@id":544},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F#breadcrumb",{"@type":224,"@id":544,"itemListElement":546},[547,548,551],{"@type":227,"position":228,"name":229,"item":230},{"@type":227,"position":232,"name":549,"item":550},"Blog","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":227,"position":552,"name":16},3,{"@type":234,"@id":219,"url":230,"name":194,"description":43,"publisher":554,"inLanguage":182,"potentialAction":555},{"@id":236},{"@type":238,"target":556,"query-input":242},{"@type":240,"urlTemplate":241},{"@type":244,"@id":236,"name":194,"url":230,"logo":558,"image":251,"sameAs":559,"@context":256,"email":257,"foundingDate":258,"legalName":259,"vatID":260,"description":261,"telephone":262,"address":560,"location":561,"areaServed":571},{"@type":246,"inLanguage":182,"@id":247,"url":248,"contentUrl":248,"width":249,"height":250,"caption":194},[253,254,255],{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},[562,565,568],{"@type":272,"name":273,"geo":563,"address":564,"photo":251,"telephone":279},{"@type":275,"latitude":276,"longitude":277},{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},{"@type":272,"name":281,"geo":566,"address":567,"photo":290,"telephone":291},{"@type":275,"latitude":283,"longitude":284},{"@type":264,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":269},{"@type":272,"name":293,"geo":569,"address":570},{"@type":275,"latitude":295,"longitude":296},{"@type":264,"streetAddress":298,"addressLocality":299,"addressRegion":300,"postalCode":301,"addressCountry":302},[572,573,574],{"@type":305,"name":306},{"@type":305,"name":308},{"@type":305,"name":302},{"self":576,"collection":581,"about":584,"wp:post_type":587,"curies":590},[577],{"href":578,"targetHints":579},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections\u002F142",{"allow":580},[316],[582],{"href":583},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcollections",[585],{"href":586},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcollections",[588],{"href":589},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?collections=142",[591],{"name":336,"href":337,"templated":36},[],[594,596,597,598],{"path":595,"name":229},"\u002F",{"path":105,"name":549},{"path":125,"name":126},{"path":599,"name":37},null,[601,602,603],{"id":10,"name":126,"path":125},{"id":11,"name":140,"path":139},{"id":12,"name":427,"path":426},{"title":605,"script":606,"meta":674,"link":702},"SearchLeeds: Nailing eCommerce Analysis With Google Analytics - Anna Lewis - Impression",[607],{"type":608,"key":609,"innerHTML":610},"application\u002Fld+json","yoast-json-ld",{"@context":213,"@graph":611},[612,629,636,639,645,649,667],{"@type":613,"@id":614,"isPartOf":615,"author":617,"headline":37,"datePublished":619,"dateModified":620,"mainEntityOfPage":621,"wordCount":622,"publisher":623,"image":625,"thumbnailUrl":627,"articleSection":628,"inLanguage":182},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis\u002F#article",{"@id":616},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis\u002F",{"name":42,"@id":618},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-06-16T13:16:19+00:00","2022-02-07T16:48:37+00:00",{"@id":616},735,{"@id":624},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":626},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fd8zUoTDv-050720211625523802_search-leeds-2017.png?auto=compress%2Cformat&q=90",[126,140,427],{"@type":630,"@id":616,"url":616,"name":605,"isPartOf":631,"primaryImageOfPage":632,"image":633,"thumbnailUrl":627,"datePublished":619,"dateModified":620,"breadcrumb":634,"inLanguage":222},"WebPage",{"@id":219},{"@id":626},{"@id":626},{"@id":635},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearchleeds-nailing-ecommerce-analysis-google-analytics-anna-lewis\u002F#breadcrumb",{"@type":246,"inLanguage":182,"@id":626,"url":627,"contentUrl":627,"width":637,"height":638},1167,625,{"@type":224,"@id":635,"itemListElement":640},[641,642,643,644],{"@type":227,"position":228,"name":229,"item":230},{"@type":227,"position":232,"name":549,"item":550},{"@type":227,"position":552,"name":126,"item":217},{"@type":227,"position":155,"name":37},{"@type":234,"@id":219,"url":230,"name":194,"description":43,"publisher":646,"inLanguage":182,"potentialAction":647},{"@id":236},{"@type":238,"target":648,"query-input":242},{"@type":240,"urlTemplate":241},{"@type":244,"@id":236,"name":194,"url":230,"logo":650,"image":251,"sameAs":651,"@context":256,"email":257,"foundingDate":258,"legalName":259,"vatID":260,"description":261,"telephone":262,"address":652,"location":653,"areaServed":663},{"@type":246,"inLanguage":182,"@id":247,"url":248,"contentUrl":248,"width":249,"height":250,"caption":194},[253,254,255],{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},[654,657,660],{"@type":272,"name":273,"geo":655,"address":656,"photo":251,"telephone":279},{"@type":275,"latitude":276,"longitude":277},{"@type":264,"streetAddress":265,"addressLocality":266,"addressRegion":267,"postalCode":268,"addressCountry":269},{"@type":272,"name":281,"geo":658,"address":659,"photo":290,"telephone":291},{"@type":275,"latitude":283,"longitude":284},{"@type":264,"streetAddress":286,"addressLocality":287,"addressRegion":288,"postalCode":289,"addressCountry":269},{"@type":272,"name":293,"geo":661,"address":662},{"@type":275,"latitude":295,"longitude":296},{"@type":264,"streetAddress":298,"addressLocality":299,"addressRegion":300,"postalCode":301,"addressCountry":302},[664,665,666],{"@type":305,"name":306},{"@type":305,"name":308},{"@type":305,"name":302},{"@type":668,"@id":669,"name":42,"image":670,"description":44,"url":673},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":246,"inLanguage":182,"@id":671,"url":672,"contentUrl":672,"caption":42},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[675,676,677,678,679,681,682,683,686,688,690,692,693,694,696,698,699,701],{"name":175,"content":176},{"property":181,"content":355},{"property":184,"content":185},{"property":187,"content":605},{"property":189,"content":680},"Cracking Google Analytics can often provide us the data we need to gain insights, solve problems, and make profitable changes to our digital marketing strategy. Most of us will be able to talk comfortably about key Analytics metrics such as sessions, bounce rate, pages, conversion rate and traffic sources to name only a few, but […]",{"property":191,"content":616},{"property":193,"content":194},{"property":684,"content":685},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":687,"content":619},"article:published_time",{"property":689,"content":620},"article:modified_time",{"property":196,"content":691},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fd8zUoTDv-050720211625523802_search-leeds-2017.png?auto=compress%2Cformat",{"property":199,"content":637},{"property":202,"content":638},{"property":205,"content":695},"image\u002Fpng",{"name":697,"content":42},"author",{"name":207,"content":208},{"name":700,"content":211},"twitter:creator",{"name":210,"content":211},[]]