[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-love-jon-myers":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":412,"breadcrumbs":413,"reading_minutes":10,"category":420,"head":422},"2017-10-16T14:23:10",{"rendered":6},"\u003Cp>Mobile has been important for years, says Jon. But are we truly ready for mobile?\u003C\u002Fp>\n\u003Cp>Mobile technology, says Jon, has changed a lot, and websites need to keep up. Basically, if your website isn’t mobile friendly, you are, in Jon’s words, f**ked.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8201\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FviLVnapj-050720211625523162_jon-myers-search-love-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892\" alt=\"jon myers search love\" width=\"1024\" height=\"768\" \u002F>\u003C\u002Fp>\n\u003Cp>Responsive is the way Google encourages us to go in most cases. But how does Google crawl different configurations? For responsive, in theory it will be both the desktop and user agent will visit the same site and assess from both perspectives.\u003C\u002Fp>\n\u003Cp>According to John Mueller at Google, responsive design is the optimal situation because regardless of which device they use to crawl the site, they will get the same thing. They’ll get the same content and the same structured data, videos, images, internal links, etc. Google can find all of that within the HTML even if the content adapts to different screen sizes. But when challenges on this, Google didn’t know exactly the answers; we could just put responsive in place, but it doesn’t necessarily make sense for every single website.\u003C\u002Fp>\n\u003Ch2 id=\"what-does-a-mobile-first-future-look-like\">What does a mobile first future look like?\u003C\u002Fh2>\n\u003Cp>According to Deep Crawl’s data:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Most big sites are using responsive\u003C\u002Fli>\n\u003Cli>61% are using the correct canonical\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>To be mobile prepared, we need to consider:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Responsive design where appropriate\u003C\u002Fli>\n\u003Cli>Correct canonicalisation\u003C\u002Fli>\n\u003Cli>Page speed\u003C\u002Fli>\n\u003Cli>Use HTTPS\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Progressive Web Apps will also, says Jon, be the future post mobile index. Be sure to read all about it.\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},67,"Search Love","\u002Fblog\u002Fcollection\u002Fsearch-love\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-search-love",{"page_content_modules":29,"hero":141},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Search Love: Mobile-First Preparedness – Jon Myers",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. 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The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111],{"name":112,"image":113},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":20,"title":118,"excerpt":119,"to":120,"postedAt":121,"readingTime":108,"image":122,"authors":123,"category":125},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. 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By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[134,137],{"name":135,"image":136},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":138,"image":139},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":115,"name":116},{"type":142,"style":143,"heading":33,"date":4,"updatedAt":144,"reading_minutes":10,"image":145,"imageAlt":33,"categories":146,"collections":329},"blog-post","light","2022-02-07T16:48:35","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FviLVnapj-050720211625523162_jon-myers-search-love-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[147],{"id":10,"count":148,"description":149,"link":115,"name":116,"slug":150,"taxonomy":151,"parent":47,"meta":152,"acf":153,"head_links":154,"resource_count":155,"yoast_title":156,"yoast_meta":157,"yoast_json_ld":201,"_links":298,"path":115},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? 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