[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-leeds-sam-marsden-overcoming-technical-seo-challenges-for-enterprise-sites":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":421,"breadcrumbs":422,"reading_minutes":150,"category":429,"head":431},"2019-06-20T14:29:16",{"rendered":6},"\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fsam_marsden\">Sam\u003C\u002Fa>, with the help of the community, starts his talk by first defining what an enterprise is, stating that it is a mix of the large size of an organisation and length of the decision-making chain. Often analysts define enterprises as just businesses with large amounts of pages but in reality, when we look at examples like British Gas and Lloyds Bank, they can sometimes have only have about 3,000 indexable pages shared across their whole portfolio of digital properties.\u003C\u002Fp>\n\n\n\n\u003Cp>Reflecting back on his experience at Deep Crawl he states that there are 4 main challenges that can commonly be found across enterprises;\u003C\u002Fp>\n\n\n\n\u003Cp>1. Size and scale\u003Cbr>2. Auditing and prioritisation\u003Cbr>3. Reporting and monitoring\u003Cbr>4. Velocity of completion\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"size-scale-issue-amplification\">Size & Scale – Issue amplification\u003C\u002Fh2>\n\n\n\n\u003Cp>Even for a website that is 3,000 pages in size, the size and scale of issues found can easily be not focused. Analysing each page can be resource intensive and it’s not time efficient to extract issues for an entire website. He suggests segmenting and slicing a website for technical analysis can help keep your analysis focused and manageable.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"how-to-create-a-tactical-crawling-roadmap\">How to create a tactical crawling roadmap?\u003C\u002Fh3>\n\n\n\n\u003Cp>1. Limit the crawl\u003C\u002Fp>\n\n\n\n\u003Cp>First, you must identify the key area of the website you want to focus on and limit the crawl to just this sub-folder or sub-domain.\u003C\u002Fp>\n\n\n\n\u003Cp>2. Sampling & slicing with maximum analysis \u002F low resource\u003C\u002Fp>\n\n\n\n\u003Cp>Following the completion of the crawl, you must then slice the data to create a sample size to maximise analysis with a low cost of the resource.\u003C\u002Fp>\n\n\n\n\u003Cp>3. Benchmark analysis\u003C\u002Fp>\n\n\n\n\u003Cp>Finally, you need to benchmark the KPIs related to the issues you’ve identified in a way that can be easily communicated to stakeholders.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"technical-audits\">Technical Audits\u003C\u002Fh2>\n\n\n\n\u003Cp>It was quite reassuring to hear that the structure Deep Crawl use to conduct their technical audits is in line with how we work here at Impression. With detailed analysis of the issues being the core of the document followed by recommendations as to how to remedy the affected areas. All rounded off with a brief summary of each action point towards the end of the document with who’s responsible for each activity for quick reference.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-are-the-most-common-issues-enterprise-level-websites-suffer-from\">What are the most common issues enterprise level websites suffer from?\u003C\u002Fh3>\n\n\n\n\u003Cp>1. \u003Cstrong>The proportion of primary pages\u003C\u002Fstrong> -A lot of pages aren’t crawled and indexed (High Priority)\u003Cbr>2. \u003Cstrong>Rendered crawls\u003C\u002Fstrong> – e.g. iframe breaking the head\u003Cbr>3. \u003Cstrong>Crawl depth\u003C\u002Fstrong> – Exceeding 20 steps\u003Cbr>4. \u003Cstrong>International SEO\u003C\u002Fstrong> – Hreflang implementation.\u003C\u002Fp>\n\n\n\n\u003Cp>Sam uses an example of a technology business that has extensive international pages. The enterprise had created language-specific pages at such a scale that there were language pages created for an audience as small as 200 people. In a world where crawl budget can limit the crawl-ability and indelibility of large websites, it poses a question as to is it worth the resource?\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"reporting-monitoring\">Reporting & monitoring\u003C\u002Fh2>\n\n\n\n\u003Cp>There are of course examples of enterprises with large amounts of digital properties. Sam uses the example of a publisher that Deep Crawl helped consolidate over 300K subdomains of which I’d agree that without proper planning could be a logistical nightmare.\u003C\u002Fp>\n\n\n\n\u003Cp>With a page count of this size, a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fsite-migrations\u002F\">site migration\u003C\u002Fa> can be risky and so the need for a robust reporting setup which can benchmark KPIs is a necessity. The communication method that Sam and Deep Crawl have found that works the best for enterprises is to create a view for each level of the organisation. The reporting requirements of a developer would be completely different from a board of directors so why would you consolidate all this information in one view.\u003C\u002Fp>\n\n\n\n\u003Cp>For developers, he has written a blog post that can help you to \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.deepcrawl.com\u002Fblog\u002Fwebinars\u002Fowning-enterprise-seo-with-dashboards\u002F\">visualise Google Search Console issues\u003C\u002Fa> to communicate indexation issues effectively.\u003C\u002Fp>\n\n\n\n\u003Cp>Some additional examples of dashboards that can work well with enterprises can be found here;\u003Cbr>1. Keyword cannibalisation\u003Cbr>2. Speed metrics dashboards\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"velocity-of-completion\">\u003Cstrong>Velocity of completion\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>With enterprises comes a large chain of decision-makers which can hinder the timeliness of your implementation. He advises, that to combat this you must be on top form with your soft skills and to get real buy-in from stakeholders you must;\u003C\u002Fp>\n\n\n\n\u003Cp>– Build a strong internal and external network of people\u003Cbr>– Be a hub of influence between these departments\u003Cbr>– Prove ROI to score budget and resource\u003Cbr>– Lead with revenue KPIs and not SEO KPIs\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Closing thoughts\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>Overall I thought the session was well structured and had lots of actionable tips and ideation to really get it done in an environment which can often come with a lot of red tape. I’ve definitely taken away some ideas on how I can improve the experience for my own clients.\u003C\u002Fp>\n",false,"standard",[10],42,[12],{"id":13,"name":14,"path":15},142,"SearchLeeds","\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",[17],135,[19,20,21,22,23,24,25,26,27],"post-4497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo","collections-search-leeds",{"page_content_modules":29,"hero":146},[30,96],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Search Leeds: Sam Marsden – Overcoming Technical SEO challenges for enterprise sites",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":39,"full_bio":39,"specialist_service_links":7,"photo":43},{"ID":44,"id":44,"title":45,"filename":46,"filesize":47,"url":48,"link":49,"alt":39,"author":50,"description":39,"caption":39,"name":51,"status":52,"uploaded_to":47,"date":53,"modified":53,"menu_order":47,"mime_type":54,"type":55,"subtype":56,"icon":57,"width":58,"height":58,"sizes":59},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":60,"thumbnail-width":61,"thumbnail-height":61,"medium":62,"medium-width":63,"medium-height":63,"medium_large":64,"medium_large-width":65,"medium_large-height":65,"large":66,"large-width":67,"large-height":68,"1536x1536":69,"1536x1536-width":70,"1536x1536-height":70,"2048x2048":71,"2048x2048-width":72,"2048x2048-height":72,"post-thumbnail":73,"post-thumbnail-width":74,"post-thumbnail-height":75,"12_col":76,"12_col-width":77,"12_col-height":78,"default_landscape":79,"default_landscape-width":80,"default_landscape-height":81,"default_portrait":82,"default_portrait-width":81,"default_portrait-height":80,"6_col_and_margin_short":83,"6_col_and_margin_short-width":74,"6_col_and_margin_short-height":78,"11_col_and_margin":84,"11_col_and_margin-width":85,"11_col_and_margin-height":78,"9_col_rectangle":86,"9_col_rectangle-width":87,"9_col_rectangle-height":88,"11_col":89,"11_col-width":90,"11_col-height":78,"staff_image_696_600":91,"staff_image_696_600-width":92,"staff_image_696_600-height":81,"rectangular_thumbnail":93,"rectangular_thumbnail-width":94,"rectangular_thumbnail-height":95},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":97,"reduced":32,"top_overlap":98,"bottom_underlap":98,"disable_observer":-1,"heading":99,"cta_text":100,"cta_link":101,"items":102},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[103,120,132],{"type_key":20,"title":104,"excerpt":105,"to":106,"postedAt":107,"readingTime":108,"image":109,"authors":110,"category":117},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[111,114],{"name":112,"image":113},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":115,"image":116},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":118,"name":119},"\u002Fblog\u002Fcategory\u002Ftechnical-seo\u002F","Technical SEO",{"type_key":20,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":131},"Schema markup: The definitive guide","\u003Cp>Have you ever wondered how some websites appear in search results with rich snippets, including star ratings, reviews, or event details? The secret sauce behind these informative snippets is schema markup, also known as structured data. In this guide, we’ll delve into the world of schema markup, exploring its benefits, different types, and how to […]\u003C\u002Fp>\n","\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F","2026-06-17T10:00:34",28,"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002Fferenc-almasi-HfFoo4d061A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128],{"name":129,"image":130},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":118,"name":119},{"type_key":20,"title":133,"excerpt":134,"to":135,"postedAt":136,"readingTime":125,"image":137,"authors":138,"category":145},"The complete JavaScript SEO guide","\u003Cp>In our complete JavaScript SEO Guide, we will uncover the important elements of JavaScript (also known as JS) that SEOs need to know about. We’ll talk about how Google crawls and indexes JavaScript, why it benefits both users as well as SEOs and most importantly, the best practices you should follow to make your JavaScript […]\u003C\u002Fp>\n","\u002Fblog\u002Fjavascript-seo-guide\u002F","2025-03-31T15:46:11","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fgabriel-heinzer-g5jpH62pwes-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139,142],{"name":140,"image":141},"Chris Rogers","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F07\u002FChris-R.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":143,"image":144},"Louisa Holman","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FLouisa-Holman.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":118,"name":119},{"type":147,"style":148,"heading":33,"date":4,"updatedAt":149,"reading_minutes":150,"image":151,"imageAlt":33,"categories":152,"collections":338},"blog-post","light","2025-02-11T16:16:04",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsnOxoVfT-050720211625511109_nick-morrison-325805-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[153],{"id":10,"count":154,"description":155,"link":118,"name":119,"slug":156,"taxonomy":157,"parent":47,"meta":158,"acf":159,"head_links":160,"resource_count":161,"yoast_title":162,"yoast_meta":163,"yoast_json_ld":207,"_links":306,"path":118},34,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of technical SEO. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002Ftechnical-seo\u002F\">Technical SEO services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","technical-seo","category",[],[],[],5,"Technical SEO Blog | Improve your Crawling & Indexing with Impression",[164,166,169,172,175,178,181,183,185,187,190,193,196,199,201,204],{"property":165,"content":162},"title",{"property":167,"content":168},"description","Keeping up to date with the latest tech SEO trends, strategies, and industry announcements can be difficult. 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