[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-leeds-ppc-hacks":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":451,"breadcrumbs":452,"reading_minutes":158,"category":459,"head":461},"2016-07-07T13:11:50",{"rendered":6},"\u003Cp>Arianne kicks off her talk with an apology for the title, but wanted to cut through the vast amount of SEO talks, it’s worked as the title attracted my attention.\u003C\u002Fp>\n\u003Cp>Arianne currently works at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.icelolly.com\u002F\">Ice Lolly\u003C\u002Fa>, a UK leading holiday price comparison platform. From a quick browse of Arianne’s LinkedIn profile, it’s clear she knows what she’s talking about having being involved in AdWords for the last ten years, and holding some great roles during this time.\u003C\u002Fp>\n\u003Cp>Arianne splits the talk into two halves. To start with we’re looking at things we can do now to improve AdWords performance.\u003C\u002Fp>\n\u003Ch2 id=\"improving-your-adwords-performance-today\">Improving your AdWords performance today\u003C\u002Fh2>\n\u003Ch3 id=\"testing\">Testing\u003C\u002Fh3>\n\u003Cp>We should always be testing – this sounds familiar as it’s Liam’s mantra (one of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC Managers\u003C\u002Fa>).\u003C\u002Fp>\n\u003Cp>The focus here is how can we test properly. There’s not an easy straightforward way to pick your winners with various dimensions at play; time\u002Fduration, impressions, conversions. This is where statistical significance kicks in (uhoh). Arianne confesses that she hates stats, but says it’s too important to not work to learn it.\u003C\u002Fp>\n\u003Cp>Firstly, we need to pick a confidence level. Arianne advises 95% – she says we’ll struggle to get 100%, but 95% should be accurate enough to decide a winner.\u003C\u002Fp>\n\u003Cp>She runs through several examples, asking the audience if we think the data is enough to make a decision, before showing us the statistical confidence level. This is followed up by some tips around testing best practice:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Rotate Ad evenly\u003C\u002Fli>\n\u003Cli>Only change one thing\u003C\u002Fli>\n\u003Cli>Test systematically & iterate\u003C\u002Fli>\n\u003Cli>For Ads, create a testing matrix\u003C\u002Fli>\n\u003Cli>For Ads, test between 2-4 variations\u003C\u002Fli>\n\u003Cli>Check the significance before moving on\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Arianne provides a handy link to a A\u002FB\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvwo.com\u002Fblog\u002Fab-testing-significance-calculator-spreadsheet-in-excel\u002F\"> testing significance calculator (spreadsheet in Excel)\u003C\u002Fa>, produced by \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fvwo.com\u002F\">VWO\u003C\u002Fa>. There is also a few more handy links worth checking out at the back of the slide deck.\u003C\u002Fp>\n\u003Ch3 id=\"google-analytics-email-and-facebook\">Google Analytics, Email and Facebook\u003C\u002Fh3>\n\u003Cp>Outside of AdWords, there’s tons of platforms that offer data that can help improve performance, a few touched on here are Analytics, email and Facebook.\u003C\u002Fp>\n\u003Cp>Ensure your Google Analytics and AdWords are linked. This offers so much more data, including custom dimensions. Within GA you can start to build lists; segmenting customers which you’re then able to target through RSLAs and display campaigns. Arianne says if you’re an eCommerce business, you should take a look at \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fanalytics\u002Fanswer\u002F4628577?hl=en\">Smart Lists\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>Email data can be used to build lists for remarketing and can also build out similar Audiences using Google’s \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsupport.google.com\u002Fadwords\u002Fanswer\u002F6379332?hl=en-GB\">Customer Match\u003C\u002Fa>. Again, you’re able to segment to show different creative, or bid differently for your highest value, most loyal or lapsed customers. However, remember to not over segment, there is requirements for minimum audience sizes, and you may be missing out on potential customers.\u003C\u002Fp>\n\u003Cp>Within Facebook, you can use \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fnews\u002Faudience-insights\">Audience Insights\u003C\u002Fa> for your (and competitors) page to provide valuable insight into audience demographics and device use (amongst others). You can use this insight to further inform AdWords campaigns through bid modifiers.\u003C\u002Fp>\n\u003Ch3 id=\"automation\">Automation\u003C\u002Fh3>\n\u003Cp>Arianne moves on to discuss automation as some jobs in PPC can be mundane. She discusses tools that can assist including automated rules and scripts as well as third party platforms such as Kenshoo, Marin and Acquisio.\u003C\u002Fp>\n\u003Cp>\u003Cem>At Impression, we’re pretty hot on scripts and write bespoke scripts to provide detailed data to our PPC team, helping them to make earlier and more informed decisions.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp>Arianne provides an example of using a script to pull Quality Score data at a keyword level. Whilst this data is available in the UI, it’s only available on a case by case basis. Writing a script allows you to pull data across an account. This can then be used to understand where improvements can be made; click-through-rate, Ad relevance and landing page relevance. You can then work through the account on a priority basis, e.g. highest spending keywords or keywords with a higher number of impressions.\u003C\u002Fp>\n\u003Ch2 id=\"looking-to-the-future\">Looking to the future\u003C\u002Fh2>\n\u003Cp>At this point in Arianne’s talk, she looks at the future, and upcoming changes and new features. Arianne runs through a few of the upcoming changes as mentioned in \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-performance-summit-2016-learnt\u002F\">Google’s Performance Summit\u003C\u002Fa>. Arianne focused on what she called two of the biggest shake ups since she’d started working in AdWords.\u003C\u002Fp>\n\u003Ch3 id=\"expanded-text-ads\">Expanded text Ads\u003C\u002Fh3>\n\u003Cp>Google is looking to expand it’s text Ads text limit by 2x! This is huge. As we know this is coming we should be creating new Ads now, ready to roll out when the time comes. We should now be testing call to actions (CTAs) and value propositions, ready to use in our new found real estate.\u003C\u002Fp>\n\u003Ch3 id=\"device-bid-adjustments\">Device bid adjustments\u003C\u002Fh3>\n\u003Cp>Another handy upcoming feature will be the ability to bid different across devices; desktop, tablet and mobile. However, Arianne said if you’re using bid management software, it’s essential to check that your software will support this before rolling it out across your account.\u003C\u002Fp>\n\u003Cp>Arianne finished on a quote from Charles Darwin – this relates to the significant amount of change that we’ve seen in AdWords over the last 10 years. We need to be adaptable. Grow your skills, there’s lots you can learn to help you specialise or diversity, a few examples of these are:\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Javascript (will allow you to write Google Scripts)\u003C\u002Fli>\n\u003Cli>HTML\u002FCSS\u003C\u002Fli>\n\u003Cli>Advanced Excel\u003C\u002Fli>\n\u003Cli>Stats training\u003C\u002Fli>\n\u003Cli>Agile\u002FScrum project management\u003C\u002Fli>\n\u003Cli>Google Analytics \u002F Tag Manager\u003C\u002Fli>\n\u003Cli>Attribution Modelling\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>There’s a host of resources and links at the back of the slide deck that can help you learn some of the above (for free!).\u003C\u002Fp>\n\u003Cp>You can find the full slides for this talk \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.slideshare.net\u002Fariannedonoghue\u002Fppc-hacks-to-help-you-optimise-like-a-boss-search-leeds-arianne-donoghue\">here\u003C\u002Fa>.\u003C\u002Fp>\n\u003Cp>\u003Ciframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\u002F\u002Fwww.slideshare.net\u002Fslideshow\u002Fembed_code\u002Fkey\u002FHidoa0V4a71a46\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> \u003C\u002Fiframe>\u003C\u002Fp>\n\u003Cdiv style=\"margin-bottom: 5px;\">\u003Cstrong> \u003Ca title=\"PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne Donoghue\" href=\"\u002F\u002Fwww.slideshare.net\u002Fariannedonoghue\u002Fppc-hacks-to-help-you-optimise-like-a-boss-search-leeds-arianne-donoghue\" target=\"_blank\" rel=\"noopener\">PPC Hacks To Help You Optimise Like A Boss – Search Leeds – Arianne Donoghue\u003C\u002Fa> \u003C\u002Fstrong> from \u003Cstrong>\u003Ca href=\"\u002F\u002Fwww.slideshare.net\u002Fariannedonoghue\" target=\"_blank\" rel=\"noopener\">Arianne Donoghue\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fdiv>\n",false,"standard",[10],40,[12],{"id":13,"name":14,"path":15},142,"SearchLeeds","\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",[17],146,[19,20,21,22,23,24,25,26,27],"post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","collections-search-leeds",{"page_content_modules":29,"hero":177},[30,129],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Search Leeds: PPC hacks to help you optimise like a boss by Arianne Donoghue",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":73},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[45,62],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":63,"link_text":72},{"ID":64,"post_author":48,"post_date":65,"post_date_gmt":65,"post_content":50,"post_title":66,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":67,"to_ping":50,"pinged":50,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":50,"post_parent":69,"guid":70,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":71},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":74,"id":74,"title":75,"filename":76,"filesize":77,"url":78,"link":79,"alt":50,"author":80,"description":50,"caption":50,"name":81,"status":82,"uploaded_to":56,"date":83,"modified":83,"menu_order":56,"mime_type":84,"type":85,"subtype":86,"icon":87,"width":88,"height":89,"sizes":90},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":91,"thumbnail-width":92,"thumbnail-height":92,"medium":93,"medium-width":94,"medium-height":95,"medium_large":96,"medium_large-width":97,"medium_large-height":98,"large":99,"large-width":100,"large-height":101,"1536x1536":102,"1536x1536-width":103,"1536x1536-height":104,"2048x2048":105,"2048x2048-width":106,"2048x2048-height":107,"post-thumbnail":108,"post-thumbnail-width":109,"post-thumbnail-height":110,"12_col":111,"12_col-width":112,"12_col-height":113,"default_landscape":114,"default_landscape-width":115,"default_landscape-height":89,"default_portrait":116,"default_portrait-width":89,"default_portrait-height":115,"6_col_and_margin_short":117,"6_col_and_margin_short-width":109,"6_col_and_margin_short-height":113,"11_col_and_margin":118,"11_col_and_margin-width":119,"11_col_and_margin-height":113,"9_col_rectangle":120,"9_col_rectangle-width":121,"9_col_rectangle-height":122,"11_col":123,"11_col-width":124,"11_col-height":113,"staff_image_696_600":125,"staff_image_696_600-width":88,"staff_image_696_600-height":89,"rectangular_thumbnail":126,"rectangular_thumbnail-width":127,"rectangular_thumbnail-height":128},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":130,"reduced":32,"top_overlap":131,"bottom_underlap":131,"disable_observer":-1,"heading":132,"cta_text":133,"cta_link":134,"items":135},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[136,153,165],{"type_key":20,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":141,"image":142,"authors":143,"category":150},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[144,147],{"name":145,"image":146},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":148,"image":149},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":151,"name":152},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":20,"title":154,"excerpt":155,"to":156,"postedAt":157,"readingTime":158,"image":159,"authors":160,"category":164},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[161,163],{"name":162,"image":146},"Harry Clements",{"name":148,"image":149},{"to":151,"name":152},{"type_key":20,"title":166,"excerpt":167,"to":168,"postedAt":169,"readingTime":170,"image":171,"authors":172,"category":176},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[173,174],{"name":162,"image":146},{"name":175,"image":146},"Jennifer Shin",{"to":151,"name":152},{"type":178,"style":179,"heading":33,"date":4,"updatedAt":180,"reading_minutes":158,"image":181,"imageAlt":33,"categories":182,"collections":365},"blog-post","light","2022-02-07T16:48:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0NyjLkdx-050720211625527280_ppc-hacks-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[183],{"id":10,"count":184,"description":185,"link":151,"name":152,"slug":186,"taxonomy":187,"parent":56,"meta":188,"acf":189,"head_links":190,"resource_count":191,"yoast_title":192,"yoast_meta":193,"yoast_json_ld":238,"_links":337,"path":151},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[194,196,199,202,205,208,211,213,215,217,220,223,226,229,232,235],{"property":195,"content":192},"title",{"property":197,"content":198},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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