[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-leeds-kirsty-hulse":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":448,"breadcrumbs":449,"reading_minutes":141,"category":456,"head":458},"2016-07-07T08:26:50",{"rendered":6},"\u003Cp>Kirsty Hulse is a freelance SEO and digital marketing expert and founder of Manyminds. Her talk at this year’s Search Leeds on \u003Cem>How to make friends and get links \u003C\u002Fem>covered some of the best things that SEOs can be doing to get better results from their outreach. Here are the essential points from her talk:\u003C\u002Fp>\n\u003Ch2 id=\"take-aways\">\u003Cstrong>Take aways\u003C\u002Fstrong>\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Good SEO is all about building relationships\u003C\u002Fstrong>\u003C\u002Fli>\n\u003Cli>Bin the jargon – talk straight\u003C\u002Fli>\n\u003Cli>Pitch to clients with questions\u003C\u002Fli>\n\u003Cli>Get good (affordable) data and authoritative quotes\u003C\u002Fli>\n\u003Cli>Aim big when outreaching; go for the biggest fish first\u003C\u002Fli>\n\u003Cli>Ditch the generic, rubbish outreach\u003C\u002Fli>\n\u003Cli>Pick up the phone!\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch2 id=\"what-prevents-seos-from-getting-links\">What prevents SEOs from getting links?\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>Clients say no to our ideas\u003C\u002Fli>\n\u003Cli>We cant get good data\u003C\u002Fli>\n\u003Cli>Experts wont collaborate\u003C\u002Fli>\n\u003Cli>Our emails don’t get replies\u003C\u002Fli>\n\u003Cli>We get coverage but not links\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>All of these are not about what our output \u003Cem>is\u003C\u002Fem>, it’s all about \u003Cstrong>how persuasive we are\u003C\u002Fstrong>. Remember that we’re all similar, underneath it all. We all rely on \u003Cstrong>people\u003C\u002Fstrong>, and people can be \u003Cstrong>predicted\u003C\u002Fstrong> and \u003Cstrong>trained.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cblockquote>\n\u003Ch3 id=\"what-we-need\">\u003Cstrong>What we need\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>“Clients that say yes to ideas – but not just them, we need bosses and internal teams to say yes too.”\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Ch2 id=\"how-can-we-do-it-better\">\u003Cb>How can we do it better?\u003C\u002Fb>\u003C\u002Fh2>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4112\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FOtPWVD2Q-Search-Leeds-Kirsty-Hulse-making-friends-and-building-links.png\" alt=\"Search Leeds - Kirsty Hulse - making friends and building links\" width=\"821\" height=\"607\" \u002F>\u003C\u002Fp>\n\u003Ch3 id=\"quit-the-jargon\">\u003Cstrong>Quit the jargon\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>We need to stop \u003Cem>thinking outside the box \u003C\u002Fem>and just use simple, plain language. Try pitching something insane. Go bonkers, and go so zany that they’ll then definitely say yes to the real idea you want them to. Her ‘high tea’ pitch for a British airline client was obviously going to be rejected, but it made everything else they then pitched afterwards seem far better in response.\u003C\u002Fp>\n\u003Ch3 id=\"pitch-ideas-using-questions\">\u003Cstrong>Pitch ideas using questions\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Posing questions during the pitching process helps to get your clients thinking that they had the best ideas themselves. It also helps them to follow your own thought process and see the problem that your idea solves. It’s a far more fun way of pitching than just selling in an idea straight up and then spending 20 minutes having to explain how you got there.\u003C\u002Fp>\n\u003Ch3 id=\"get-good-affordable-data\">\u003Cstrong>Get good, affordable data\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>This is hard. Unless you have huge budgets this is so hard, and especially. Try \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.pollfish.com\u002F\">Pollfish\u003C\u002Fa>; $100 for 100 responses and it gives you tons of data really easily and affordably. And there’s a 50% off sale running for a short period of time after Search Leeds.\u003C\u002Fp>\n\u003Ch3 id=\"give-your-surveys-to-people-who-care\">\u003Cstrong>Give your surveys to people who care\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>There’s no excuse for giving your surveys to people who don’t really care about what you’re talking about. Whatever you or your clients are selling, there are going to be people out there who care about it and want to tell you what they thing. Don’t be afraid to put a bit of budget behind it to get people who care about your content to read it.\u003C\u002Fp>\n\u003Ch3 id=\"get-quotes-from-authoritative-bodies\">\u003Cstrong>Get quotes from authoritative bodies\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Adding extra legitimacy to your releases from third party sources makes it so much more appealing. This can be a trade organisation, an academic, a related expert in your field or any other relevant person. This is especially important if you’re trying to get your clients covered by the big nationals (which we all are really, right?).\u003C\u002Fp>\n\u003Ch3 id=\"amazon-new-releases-is-a-goldmine\">\u003Cstrong>Amazon new releases is a goldmine\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Top tip: By going through the list of authors who have just published or are just about to publish something on Amazon, you’ll find a pool of people looking to promote themselves or their work who will be far more likely to respond to you and agree to help you out.\u003C\u002Fp>\n\u003Ch3 id=\"dont-do-crappy-outreach\">\u003Cstrong>Don’t do crappy outreach\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>It sounds obvious, but please don’t send rubbish emails! Example:\u003C\u002Fp>\n\u003Cp>\u003Cem>Hey\u003Cbr \u002F>\n\u003C\u002Fem>\u003Cem>How are you?\u003Cbr \u002F>\n\u003C\u002Fem>\u003Cem>I’ve just been reading your blog… yada yada. No, no, no.\u003C\u002Fem>\u003C\u002Fp>\n\u003Cul>\n\u003Cli>Get to the point\u003C\u002Fli>\n\u003Cli>No generic lies\u003C\u002Fli>\n\u003Cli>Don’t be apologetic\u003C\u002Fli>\n\u003Cli>Don’t offer to show them your cool thing, SHOW THEM YOUR COOL THING.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>Often, SEOs email from the starting assumption that journalists aren’t going to be interested in whatever they’re trying to sell. Conversely, PR’s email with the assumption that what they have is really valuable, confident in the fact that journalists want to use their content. SEO needs to copy what PR does.\u003C\u002Fp>\n\u003Ch3 id=\"use-sexy-language\">\u003Cstrong>Use sexy language\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Words like \u003Cem>embargo \u003C\u002Fem>or \u003Cem>exclusive \u003C\u002Fem>will grab the attention of journalists or bloggers straight away. Here’s a great resource that’s full of good PR terms to use http:\u002F\u002Fwww.blastmedia.com\u002F2013\u002F03\u002F24\u002Fpr-terms\u002F – don’t misuse them though!\u003C\u002Fp>\n\u003Ch3 id=\"citing-the-source-isnt-enough\">\u003Cstrong>Citing the source isn’t enough\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Big mistake; we create something valuable then assume that the journalist or blogger will cite back to our client’s site just because we made it. That isn’t enough. There needs to be a legitimate reason for them to link back to your site. That’s why ecommerce SEO works really well, because there’s an actual product being talked about to link back to. Learn from this.\u003C\u002Fp>\n\u003Ch3 id=\"play-to-the-ego\">\u003Cstrong>Play to the ego\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Go to the big guys first. Go to national press first and try to negotiate an exclusive. Call the biggest one you can think of right at the start, and try to get that exclusive. The moment you send out those outreach emails, that opportunity has gone. \u003Cstrong>Pick up the phone too\u003C\u002Fstrong>. If you’re too shy, get someone else to do it because that’s how journalists expect to be pitched. As the SEO industry matures, we need to get better at doing this.\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cem>Read more from Kirsty\u003C\u002Fem>\u003Cbr \u002F>\n\u003Cem>@Kirsty_Hulse\u003C\u002Fem>\u003Cbr \u002F>\n\u003Cem>http:\u002F\u002Fkirstyhulse.com\u002F\u003C\u002Fem>\u003Cbr \u002F>\n\u003Cem>Founder, Many Minds\u003Cbr \u002F>\nhttp:\u002F\u002Fsearchleeds.com\u002F\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n",false,"standard",[10],45,[12],{"id":13,"name":14,"path":15},142,"SearchLeeds","\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",[17],146,[19,20,21,22,23,24,25,26,27],"post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr","collections-search-leeds",{"page_content_modules":29,"hero":174},[30,129],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Search Leeds: Kirsty Hulse on building links and influencing people",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":73},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[45,62],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":63,"link_text":72},{"ID":64,"post_author":48,"post_date":65,"post_date_gmt":65,"post_content":50,"post_title":66,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":67,"to_ping":50,"pinged":50,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":50,"post_parent":69,"guid":70,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":71},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":74,"id":74,"title":75,"filename":76,"filesize":77,"url":78,"link":79,"alt":50,"author":80,"description":50,"caption":50,"name":81,"status":82,"uploaded_to":56,"date":83,"modified":83,"menu_order":56,"mime_type":84,"type":85,"subtype":86,"icon":87,"width":88,"height":89,"sizes":90},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":91,"thumbnail-width":92,"thumbnail-height":92,"medium":93,"medium-width":94,"medium-height":95,"medium_large":96,"medium_large-width":97,"medium_large-height":98,"large":99,"large-width":100,"large-height":101,"1536x1536":102,"1536x1536-width":103,"1536x1536-height":104,"2048x2048":105,"2048x2048-width":106,"2048x2048-height":107,"post-thumbnail":108,"post-thumbnail-width":109,"post-thumbnail-height":110,"12_col":111,"12_col-width":112,"12_col-height":113,"default_landscape":114,"default_landscape-width":115,"default_landscape-height":89,"default_portrait":116,"default_portrait-width":89,"default_portrait-height":115,"6_col_and_margin_short":117,"6_col_and_margin_short-width":109,"6_col_and_margin_short-height":113,"11_col_and_margin":118,"11_col_and_margin-width":119,"11_col_and_margin-height":113,"9_col_rectangle":120,"9_col_rectangle-width":121,"9_col_rectangle-height":122,"11_col":123,"11_col-width":124,"11_col-height":113,"staff_image_696_600":125,"staff_image_696_600-width":88,"staff_image_696_600-height":89,"rectangular_thumbnail":126,"rectangular_thumbnail-width":127,"rectangular_thumbnail-height":128},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":130,"reduced":32,"top_overlap":131,"bottom_underlap":131,"disable_observer":-1,"heading":132,"cta_text":133,"cta_link":134,"items":135},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[136,150,162],{"type_key":20,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":141,"image":142,"authors":143,"category":147},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[144],{"name":145,"image":146},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":149},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":20,"title":151,"excerpt":152,"to":153,"postedAt":154,"readingTime":155,"image":156,"authors":157,"category":161},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[158],{"name":159,"image":160},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":149},{"type_key":20,"title":163,"excerpt":164,"to":165,"postedAt":166,"readingTime":167,"image":168,"authors":169,"category":173},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. We’ll evaluate how […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-digital-pr-platforms\u002F","2026-04-29T10:22:16",15,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F04\u002Frohit-choudhari-Cy2ZMN9_DP8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[170],{"name":171,"image":172},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":149},{"type":175,"style":176,"heading":33,"date":4,"updatedAt":177,"reading_minutes":141,"image":178,"imageAlt":33,"categories":179,"collections":361},"blog-post","light","2022-02-07T16:48:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F9BOA6Sfm-050720211625527310_Search-Leeds-Kirsty-Hulse-Building-links-and-influencing-people.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[180],{"id":10,"count":181,"description":182,"link":148,"name":149,"slug":183,"taxonomy":184,"parent":56,"meta":185,"acf":186,"head_links":187,"resource_count":188,"yoast_title":189,"yoast_meta":190,"yoast_json_ld":235,"_links":333,"path":148},148,"\u003Cp class=\"p1\">Here at Impression, ongoing research and training is a huge part of how we keep our team up-to-date with the latest happenings in the world of digital PR. We regularly share our thoughts on the latest digital news right here on our blog, so you can keep up to date too!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","digital-pr","category",[],[],[],13,"Digital PR Blog | PR Tips, Advice & Guides | Impression",[191,193,196,199,202,205,208,210,212,214,217,220,223,226,229,232],{"property":192,"content":189},"title",{"property":194,"content":195},"description","Keeping up to date with the latest digital PR trends, strategies, and announcements can be difficult. 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