[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-leeds-dixon-jones":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":28,"head_links":446,"breadcrumbs":447,"reading_minutes":177,"category":454,"head":456},"2016-07-07T10:42:13",{"rendered":6},"\u003Cp>Dixon Jones is marketing director at Majestic, one of the largest crawlers on the planet. His talk at this Search Leeds 2016 was all about how companies like Google (and Majestic) evaluate the whole web, and what the SEO industry can learn from this to get results. Here are our notes from his talk:\u003C\u002Fp>\n\u003Ch2 id=\"take-aways\">Take aways\u003C\u002Fh2>\n\u003Cul>\n\u003Cli>\u003Cstrong>Ideas connect in groups\u003C\u002Fstrong>\n\u003Cul>\n\u003Cli>Gaining trust within a group is the key to success\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>Topics help Google to connect entities\u003C\u002Fli>\n\u003Cli>Your web page\u002Fsite may be an entity…\n\u003Cul>\n\u003Cli>But it’s probably part of larger collections of objects about topics, just as your branding is not just your website, and never has been. Search engines are starting to understand more about your brand and how it interacts with the wider world\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>The more entities that cite you as a topic authority…\n\u003Cul>\n\u003Cli>The more relevant you are for that topic.\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003Cli>If it isn’t connected to defined entities, it’s dead in the water\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Action point for SEO: Be famous for something\u003C\u002Fstrong>\n\u003Cul>\n\u003Cli>Get the most famous person in your field to cite you\u003C\u002Fli>\n\u003C\u002Ful>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Ch3 id=\"how-do-we-make-decisions\">\u003Cstrong>How do we make decisions\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Two of the best places to start when you’re looking at this topic:\u003Cbr \u002F>\n– \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.amazon.co.uk\u002FChimp-Paradox-Management-Programme-Confidence\u002Fdp\u002F009193558X\">The Chimp Paradox\u003C\u002Fa> by Prof Steve Peters\u003Cbr \u002F>\n– \u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.amazon.com\u002FHooked-How-Build-Habit-Forming-Products-ebook\u002Fdp\u002FB00HJ4A43S\">Hooked: How to Build Habit-Forming Products\u003C\u002Fa>\u003C\u002Fem> by Nir Eyal\u003C\u002Fp>\n\u003Cp>These two books start to figure out what we’re doing as people; not just on the web but in life, and they’re both well worth reading. They bring us to the big question here:\u003C\u002Fp>\n\u003Ch3 id=\"why-do-we-trust-search-engines\">Why do we trust search engines?\u003C\u002Fh3>\n\u003Cp>More specifically, why do we use a search engine to find out something instead of asking someone we know? We could ask a friend, who we know is motivated either to not let us down, be altruistic or look good in our eyes (or a combination of the three). But billions of us use search engines, despite the fact that search engines are motivated by selling to us.\u003C\u002Fp>\n\u003Cp>Why is this so? To answer the question, we need a bit of psychology.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>“When we use search engines we’re acting on emotion, and emotion works 20 times faster than the reason part of our brain.”\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>If we really thought about it, we would know that we would be better off asking a friend, but Google is faster. It’s got to, otherwise we’ll realise we’re being conned. Because it’s fast, we get instant gratification. And we also know we won’t be embarrassed. Our logical brain works too slowly and Google wins.\u003C\u002Fp>\n\u003Cp>Second to this is the fact that using a search engine then becomes a habit, so Google wins. \u003Cstrong>Search engines haven’t so much earned our trust as learned our trust.\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Ch3 id=\"thats-the-why-now-for-the-how\">That’s the why, now for the ‘how’\u003C\u002Fh3>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4163\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FVmytT1Ym-brooke-lark-609899-unsplash-scaled.jpg?auto=compress%2Cformat&q=90\" alt=\"Search Leeds - Dixon Jones - How to measure the whole web 2\" width=\"1095\" height=\"612\" \u002F>\u003C\u002Fp>\n\u003Cp>Search engines retrieve information through the collection, \u003Cstrong>grouping\u003C\u002Fstrong>, indexing and matching of data. Groups make search better by eliminating as many irrelevant results as possible. Just like you would head to the right section of a library if you want to find a specific book. If search engines can segment data into smaller segments then the retrieval process is sped up almost infinitely. This also helps hugely with spam too.\u003C\u002Fp>\n\u003Ch3 id=\"google-categories-by\">Google categories by:\u003C\u002Fh3>\n\u003Cul>\n\u003Cli>IP\u003C\u002Fli>\n\u003Cli>Image search\u003C\u002Fli>\n\u003Cli>Video Search\u003C\u002Fli>\n\u003Cli>Local listings\u003C\u002Fli>\n\u003Cli>Maps\u003C\u002Fli>\n\u003Cli>Travel\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>All of this makes Google’s retrieval process far more efficient, because it groups  information in ways that make it more efficient for their categorisation. However, Google spends lots of time and money trying to understand semantic search and understanding pages and words which means the same thing. It uses this approach to break down topics into concepts. Good news for SEOs, who are more interested in defining by topic rather than data type.\u003C\u002Fp>\n\u003Ch3 id=\"how-majestic-categorises-the-web\">\u003Cstrong>How Majestic categorises the web\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>Majestic emulates Google’s page rank. It’s worked out that content connects in groups, and that keywords also gravitate into groups as well. It sees and analyses links and has worked out that it can categorise the internet based on this groups.\u003C\u002Fp>\n\u003Ch4 id=\"however-the-drawbacks-to-this-approach\">However, the drawbacks to this approach…\u003C\u002Fh4>\n\u003Cul>\n\u003Cli>You need a universal data set for it to work best (i.e. the whole internet!)\u003C\u002Fli>\n\u003Cli>Every signal is small\u003C\u002Fli>\n\u003Cli>Individually prone to error or opinion\u003C\u002Fli>\n\u003Cli>\u003Cstrong>At scale the error rate decreases and confidence increases\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>More examples of this at https:\u002F\u002Fblog.majestic.com\u002Fresearch\u002Fpagerank-trustflow-search-universe\u002F\u003C\u002Fp>\n\u003Cp>Then it converts that crawl to a number from 0-100; the Trust Flow score, which is now also categorised. The calculation is iterative and not based on the number of links, but the quality and grouping of links.\u003C\u002Fp>\n\u003Ch3 id=\"google-is-now-re-defining-authority\">Google is now re-defining authority\u003C\u002Fh3>\n\u003Cp>Jon M. Kleinberg talked about Hubs of authority back in 1999. Google took this view for a long time, then they said ‘hey, Google can do better than that’ and so the Knowledge Graph was born. This has changed everything for SEO and we’re now at a fork in the road.\u003C\u002Fp>\n\u003Cblockquote>\u003Cp>\u003Cstrong>Old approach: start by measuring the power of every page\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Vs\u003C\u002Fp>\n\u003Cp>\u003Cstrong>New approach: Chasing the entity over the link\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>\u003Cem>As this feature from Google’s research blog shows, Google now wants to change the way we think about authority. It wants us to stop thinking about authority as a page and start thinking about authority as a thing (\u003C\u002Fem>\u003Cem>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fresearch.googleblog.com\u002F2014\u002F08\u002Fteaching-machines-to-read-between-lines.html\">Teaching machines to read between the lines\u003C\u002Fa>).\u003C\u002Fem>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>Read more from Dixon Jones\u003Cbr \u002F>\n\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fdixon_jones\">https:\u002F\u002Ftwitter.com\u002Fdixon_jones\u003C\u002Fa>\u003Cbr \u002F>\n@tryMajestic\u003Cbr \u002F>\n\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmajestic.com\u002F\">https:\u002F\u002Fmajestic.com\u002F\u003C\u002Fa>\u003C\u002Fp>\n",false,"standard",[10],1,[12],{"id":13,"name":14,"path":15},142,"SearchLeeds","\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",[17],146,[19,20,21,22,23,24,25,26,27],"post-2699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","collections-search-leeds",{"page_content_modules":29,"hero":173},[30,129],{"acf_fc_layout":31,"reduced":32,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":32,"title":33,"content":6,"authors":34},"blog_post_content",true,"Search Leeds: Dixon Jones on how to evaluate the whole web",[35],{"id":36,"path":37,"display_name":38,"job_title":39,"description":40,"avatar_url":41,"acf":42},70,"\u002Fabout\u002Four-team\u002Ftom-craig\u002F","Tom Craig","Chief Operations Officer","Co-founder of Impression. I oversee the operational side of the business, ensuring we deliver first-class work and impressive results for our clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":43,"job_title":39,"specialist_service_links":44,"photo":73},"\u003Cp>Chief Operations Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I started my career in internal systems development at a global engineering consultancy. This is where I learnt to code in a professional environment, having previously only built websites as a hobby. After four years in this role, I decided to pursue further education and studied at the University of Leeds. My next role was a digital marketing manager for a fast-growth cleantech company in Nottingham. Both the company and my responsibilities grew, and I held the position as Head of Marketing for 3 years, before leaving to co-found Impression. My role has evolved every year at Impression as the agency has grown and we’ve realigned responsibilities along the way, but it’s safe to say that I’ve worked in all areas of the business over the years.\u003C\u002Fp>\n\u003Cp>Day to day, Aaron and Mikey and I work closely to ensure we’re leading the agency forwards within our respective remits; performance, commercial and operations. I work closely with the management team, helping to ensure we’re all aligned in achieving our objectives. Much of my day is spent speaking with the team, where I work to improve systems and processes, and preempt future operational challenges. I really enjoy all aspects of planning and can easily get lost in a complex spreadsheet, but I work hard to ensure I stay in the big picture to provide the team the support they need to do the best job they can.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nIt has to be our baby boy!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nSkiing is number one, but when I can’t do that I enjoy cycling, swimming, playing tennis and squash, listening to music, (occasionally) playing guitar, cooking and seeing friends and family.\u003C\u002Fp>\n",[45,62],{"page":46,"link_text":51},{"ID":47,"post_author":48,"post_date":49,"post_date_gmt":49,"post_content":50,"post_title":51,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":54,"to_ping":50,"pinged":50,"post_modified":55,"post_modified_gmt":55,"post_content_filtered":50,"post_parent":56,"guid":57,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":61},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"page":63,"link_text":72},{"ID":64,"post_author":48,"post_date":65,"post_date_gmt":65,"post_content":50,"post_title":66,"post_excerpt":50,"post_status":52,"comment_status":53,"ping_status":53,"post_password":50,"post_name":67,"to_ping":50,"pinged":50,"post_modified":68,"post_modified_gmt":68,"post_content_filtered":50,"post_parent":69,"guid":70,"menu_order":56,"post_type":58,"post_mime_type":50,"comment_count":59,"filter":60,"url_path":71},108,"2020-12-16 14:36:55","Digital Marketing Strategy","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108","\u002Fdigital-marketing\u002Fstrategy\u002F","Strategy",{"ID":74,"id":74,"title":75,"filename":76,"filesize":77,"url":78,"link":79,"alt":50,"author":80,"description":50,"caption":50,"name":81,"status":82,"uploaded_to":56,"date":83,"modified":83,"menu_order":56,"mime_type":84,"type":85,"subtype":86,"icon":87,"width":88,"height":89,"sizes":90},24283,"Tom-Craig-new-2023","Tom-Craig-new-2023.png",397051,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&q=90","\u002Ftom-craig-new-2023\u002F","12","tom-craig-new-2023","inherit","2023-08-02 10:41:27","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":91,"thumbnail-width":92,"thumbnail-height":92,"medium":93,"medium-width":94,"medium-height":95,"medium_large":96,"medium_large-width":97,"medium_large-height":98,"large":99,"large-width":100,"large-height":101,"1536x1536":102,"1536x1536-width":103,"1536x1536-height":104,"2048x2048":105,"2048x2048-width":106,"2048x2048-height":107,"post-thumbnail":108,"post-thumbnail-width":109,"post-thumbnail-height":110,"12_col":111,"12_col-width":112,"12_col-height":113,"default_landscape":114,"default_landscape-width":115,"default_landscape-height":89,"default_portrait":116,"default_portrait-width":89,"default_portrait-height":115,"6_col_and_margin_short":117,"6_col_and_margin_short-width":109,"6_col_and_margin_short-height":113,"11_col_and_margin":118,"11_col_and_margin-width":119,"11_col_and_margin-height":113,"9_col_rectangle":120,"9_col_rectangle-width":121,"9_col_rectangle-height":122,"11_col":123,"11_col-width":124,"11_col-height":113,"staff_image_696_600":125,"staff_image_696_600-width":88,"staff_image_696_600-height":89,"rectangular_thumbnail":126,"rectangular_thumbnail-width":127,"rectangular_thumbnail-height":128},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":130,"reduced":32,"top_overlap":131,"bottom_underlap":131,"disable_observer":-1,"heading":132,"cta_text":133,"cta_link":134,"items":135},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[136,149,158],{"type_key":20,"title":137,"excerpt":138,"to":139,"postedAt":140,"readingTime":141,"image":142,"authors":143,"category":147},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[144],{"name":145,"image":146},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":51},"\u002Fblog\u002Fcategory\u002Fseo\u002F",{"type_key":20,"title":150,"excerpt":151,"to":152,"postedAt":153,"readingTime":141,"image":154,"authors":155,"category":157},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[156],{"name":145,"image":146},{"to":148,"name":51},{"type_key":20,"title":159,"excerpt":160,"to":161,"postedAt":162,"readingTime":163,"image":164,"authors":165,"category":172},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166,169],{"name":167,"image":168},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":170,"image":171},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":51},{"type":174,"style":175,"heading":33,"date":4,"updatedAt":176,"reading_minutes":177,"image":178,"imageAlt":33,"categories":179,"collections":359},"blog-post","light","2022-02-07T16:48:43",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvP5y6oGP-050720211625527295_Search-Leeds-Dixon-Jones-How-to-measure-the-whole-web.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[180],{"id":10,"count":181,"description":182,"link":148,"name":51,"slug":54,"taxonomy":183,"parent":56,"meta":184,"acf":185,"head_links":186,"resource_count":187,"yoast_title":188,"yoast_meta":189,"yoast_json_ld":234,"_links":331,"path":148},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[190,192,195,198,201,204,207,209,211,213,216,219,222,225,228,231],{"property":191,"content":188},"title",{"property":193,"content":194},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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