[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-leeds-2018-adwords-script-automation-pitfalls-avoid-anu-adegbola":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":16,"class_list":18,"acf":27,"head_links":445,"breadcrumbs":446,"reading_minutes":177,"category":453,"head":455},"2018-06-15T13:33:49",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400;\">“I choose a lazy person to do a hard job because a lazy person will find an easy way to do it” – Bill Gates\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Anu Adegbola finished the 3rd session of Search Leeds with some insight into which scripts to use to optimise your AdWords accounts. Scripts provide a programmatic control to your AdWords data, and can provide solutions to many common problems faced in Paid Search campaigns. Anu looked at 4 common problems and which scripts can be used to help overcome them. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cb>Problem 1: Campaign Management\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The problem: We want to consistently keep track of quality score over time with the ability to look at historical quality score, taking impressions into account and what weighted quality score is dependent on impression volume. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The solution: A free quality score management script is available \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.ppc-epiphany.com\u002F2016\u002F03\u002F11\u002Fintroducing-the-quality-score-tracker-v3-0\u002F\">online\u003C\u002Fa>. This script shows the frequency of different quality scores in the account, as well as the average account quality score and impression-weighted quality score. Additionally, the graph shows how the frequencies have changed, as well as a graph to show how the average quality score has changed over time. If you need to, its possible to look at individual keywords too, to determine how particularly important keywords have performed historically, as well as being able to edit the scripts settings to skip single word keywords too. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3884\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FQh6EVoWD-Screen-Shot-2018-06-15-at-14.18.25.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"358\" height=\"154\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cb>Problem 2: Competitive Analysis\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The problem: In preparation for a weekly call, you see that CPC has been higher than usual. We want to see how this has changed and what could have caused the change with a graph.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The solution: The auction insight script. This is another free AdWords script, this time from Brainlabs, that’s available \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fauction-insights-3-final-script-287148\">online\u003C\u002Fa>. By importing a campaign or accounts into Google Sheets with this script pasted in, it’s possible to see how the client’s impression share, average position, top of page share and more have changed over time within a given date range when compared with the client’s competitors. This is a useful script to keep an eye on the competition, which could be the root of those ever-rising CPC’s your client might be suffering from. Further, the script’s settings can be edited so that we can filter out any competitors that we don’t want to see, be it for irrelevance or for other reasons. New settings in this script also allow auction insights across device, enabling analysis on a more granular level.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3885\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FtjnmTsUV-Screen-Shot-2018-06-15-at-14.26.39.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"480\" height=\"227\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cb>Problem 3: Bidding\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The problem: A client has some good deals running in certain areas of the country and wants bids automatically adjusted in those areas.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The solution: A bespoke geo-targeting bid modifier script created by Google. This script requires 2 short steps to set it up, one being that campaigns need to be labelled in order for the script to work, and a Google Doc needs to be created with the desired bid adjustments and their corresponding location. Once the script was run, Anu found a 20% increase in conversion rate for the locations with deals in, thanks to their respective positive bid adjustments. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cb>Problem 4: Ad copy management\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The problem: Wanting to create a sense of urgency by letting searchers know how long they’ve got to purchase the product. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">The solution: An inbuilt script from Google; adding dynamic countdowns to ad copy. This creates a sense of urgency as the countdown gets closer, with users worried that they’ll miss whatever promotion the countdown timer is signalling. When ran, Anu found a 26% increase in conversion rate when compared with the same promotion being ran previously with no countdown timers. HOWEVER, it’s important to remember to pause the ads when the countdown reaches 0!\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cb>Key Takeaways: \u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Pros of scripts: \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Automation made easy\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Additional insights – can look at extra layers which Google doesn’t make immediately available eg. historical quality socre\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Custom solutions\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Cons of scripts :\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">It can sometimes be difficult to figure out how to fix errors in scripts without some kind of knowledge of coding\u003C\u002Fspan>\u003C\u002Fli>\n\u003Cli style=\"font-weight: 400;\">\u003Cspan style=\"font-weight: 400;\">Time\u002Fprocess limit – Scripts can only be ran for 30 minutes so huge, date-rich accounts may not be compatible with some scripts due to the time it would take for the script to run.\u003C\u002Fspan>\u003C\u002Fli>\n\u003C\u002Ful>\n",false,"standard",[10],40,[12],{"id":13,"name":14,"path":15},142,"SearchLeeds","\u002Fblog\u002Fcollection\u002Fsearch-leeds\u002F",[17],106,[19,20,21,22,23,24,25,26],"post-3883","post","type-post","status-publish","format-standard","hentry","category-ppc","collections-search-leeds",{"page_content_modules":28,"hero":173},[29,126],{"acf_fc_layout":30,"reduced":31,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":31,"title":32,"content":6,"authors":33},"blog_post_content",true,"Search Leeds 2018 – AdWords Script Automation and the Pitfalls to Avoid – Anu Adegbola",[34],{"id":35,"path":36,"display_name":37,"job_title":38,"description":39,"avatar_url":40,"acf":41},28,"\u002Fabout\u002Four-team\u002Fgreg-holland\u002F","Greg Holland","Associate Director - Strategy","Associate Director - Strategy, with a love for data-driven analysis. Puts the \"fun\" in \"conversion funnel.\"","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":42,"job_title":38,"specialist_service_links":43,"photo":70},"\u003Cp>Associate Director – Strategy. Joined Impression in August 2017.\u003C\u002Fp>\n\u003Cp>I joined Impression straight from University where I studied Economics. Coming straight from an Economics degree helped me fit right into the world of PPC and gave me the ability to spot the potential for growth and create strategies to achieve said growth in accounts both big and small.\u003C\u002Fp>\n\u003Cp>Day to day I focus on managing my team, delivering clients’ strategies and I also get involved in pitching. I specialise in data analysis tools like Supermetics, creating templates and automating processes for the wider team to use in everyday account management and in their own data analysis.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I’m proud of completing the Pokedex when I was younger, my extensive collection of duck ornaments and landing a job at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy playing music, going to gigs, watching something at the cinema and nerding out over some chunky board games. I’m also usually up for a drink and love a good beer.\u003C\u002Fp>\n",[44,62],{"page":45,"link_text":50},{"ID":46,"post_author":47,"post_date":48,"post_date_gmt":48,"post_content":49,"post_title":50,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":53,"to_ping":49,"pinged":49,"post_modified":54,"post_modified_gmt":54,"post_content_filtered":49,"post_parent":55,"guid":56,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":61},221,"98","2020-12-18 15:16:14","","PPC","publish","closed","ppc","2026-02-25 14:37:29",169,"\u002F?page_id=221",0,"page","0","raw","\u002Fpaid-media\u002Fppc\u002F",{"page":63,"link_text":65},{"ID":55,"post_author":47,"post_date":64,"post_date_gmt":64,"post_content":49,"post_title":65,"post_excerpt":49,"post_status":51,"comment_status":52,"ping_status":52,"post_password":49,"post_name":66,"to_ping":49,"pinged":49,"post_modified":67,"post_modified_gmt":67,"post_content_filtered":49,"post_parent":57,"guid":68,"menu_order":57,"post_type":58,"post_mime_type":49,"comment_count":59,"filter":60,"url_path":69},"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"ID":71,"id":71,"title":72,"filename":73,"filesize":74,"url":75,"link":76,"alt":49,"author":77,"description":49,"caption":49,"name":78,"status":79,"uploaded_to":57,"date":80,"modified":80,"menu_order":57,"mime_type":81,"type":82,"subtype":83,"icon":84,"width":85,"height":86,"sizes":87},24287,"Greg-Holland-NEW","Greg-Holland-NEW.png",356302,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&q=90","\u002Fgreg-holland-new\u002F","12","greg-holland-new","inherit","2023-08-02 10:43:43","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":88,"thumbnail-width":89,"thumbnail-height":89,"medium":90,"medium-width":91,"medium-height":92,"medium_large":93,"medium_large-width":94,"medium_large-height":95,"large":96,"large-width":97,"large-height":98,"1536x1536":99,"1536x1536-width":100,"1536x1536-height":101,"2048x2048":102,"2048x2048-width":103,"2048x2048-height":104,"post-thumbnail":105,"post-thumbnail-width":106,"post-thumbnail-height":107,"12_col":108,"12_col-width":109,"12_col-height":110,"default_landscape":111,"default_landscape-width":112,"default_landscape-height":86,"default_portrait":113,"default_portrait-width":86,"default_portrait-height":112,"6_col_and_margin_short":114,"6_col_and_margin_short-width":106,"6_col_and_margin_short-height":110,"11_col_and_margin":115,"11_col_and_margin-width":116,"11_col_and_margin-height":110,"9_col_rectangle":117,"9_col_rectangle-width":118,"9_col_rectangle-height":119,"11_col":120,"11_col-width":121,"11_col-height":110,"staff_image_696_600":122,"staff_image_696_600-width":85,"staff_image_696_600-height":86,"rectangular_thumbnail":123,"rectangular_thumbnail-width":124,"rectangular_thumbnail-height":125},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":127,"reduced":31,"top_overlap":128,"bottom_underlap":128,"disable_observer":-1,"heading":129,"cta_text":130,"cta_link":131,"items":132},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[133,149,161],{"type_key":20,"title":134,"excerpt":135,"to":136,"postedAt":137,"readingTime":138,"image":139,"authors":140,"category":147},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[141,144],{"name":142,"image":143},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":145,"image":146},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":148,"name":50},"\u002Fblog\u002Fcategory\u002Fppc\u002F",{"type_key":20,"title":150,"excerpt":151,"to":152,"postedAt":153,"readingTime":154,"image":155,"authors":156,"category":160},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[157,159],{"name":158,"image":143},"Harry Clements",{"name":145,"image":146},{"to":148,"name":50},{"type_key":20,"title":162,"excerpt":163,"to":164,"postedAt":165,"readingTime":166,"image":167,"authors":168,"category":172},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[169,170],{"name":158,"image":143},{"name":171,"image":143},"Jennifer Shin",{"to":148,"name":50},{"type":174,"style":175,"heading":32,"date":4,"updatedAt":176,"reading_minutes":177,"image":49,"imageAlt":32,"categories":178,"collections":364},"blog-post","light","2022-02-07T16:48:29",3,[179],{"id":10,"count":180,"description":181,"link":148,"name":50,"slug":53,"taxonomy":182,"parent":57,"meta":183,"acf":184,"head_links":185,"resource_count":186,"yoast_title":187,"yoast_meta":188,"yoast_json_ld":233,"_links":332,"path":148},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[189,191,194,197,200,203,206,208,210,212,215,218,221,224,227,230],{"property":190,"content":187},"title",{"property":192,"content":193},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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