[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-industry-google-updates-in-june-2020":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":16,"acf":26,"head_links":406,"breadcrumbs":407,"reading_minutes":137,"category":416,"head":419},"2020-07-02T12:42:01",{"rendered":6},"\n\u003Cdiv class=\"wp-block-group\">\u003Cdiv class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\u003Cp>This blog is part of a collection that Impression’s Algorithm Committee publishes on a monthly basis. At the beginning of each month, we cover all significant Google updates and changes in the search industry.\u003C\u002Fp>\n\n\n\n\u003Cp>The traffic light imagery signifies the importance of each update. Red meaning “stop and take action”, orange meaning “reflect on how this might affect your day-to-day marketing” and green signifying that it is something to be aware of. \u003C\u002Fp>\n\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\u003Ch2 id=\"diversity-equality-and-inclusion-in-digital-marketing\">Diversity, Equality and Inclusion in Digital Marketing\u003C\u002Fh2>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-14608\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FF30pL5e5-Red.png\" alt=\"\" width=\"282\" height=\"282\">\u003C\u002Fp>\n\u003Cp>The global Black Lives Matter protests that took place in June reminded us all about the uncomfortable truth of the lack of diversity in the digital marketing industry. Now that the hashtags and social media posts have dwindled, it is more important than ever to keep the movement going and actively make the changes that we want to see in our industry.\u003C\u002Fp>\n\u003Cp>Luke Davis, Founder of Pandog Media and SEO Executive at Adzooma, has written an insightful piece on what it is like being \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.adzooma.com\u002Fblog\u002Fbeing-black-in-digital-marketing\u002F\">Black in digital marketing\u003C\u002Fa>. The article includes insights from Partner & COO of Crunchy Links, Jamar Ramos; blogger and photographer, Trevor Price; and Founder & Digital PR Specialist of Handnote PR, Gabrielle Ashanti. Davis shared on Twitter that more insights from Black digital marketers will be added in the coming days, so we would recommend following this piece for more information on what we can do to diversify the industry.\u003C\u002Fp>\n\u003Cp>For further information, Davis also recommends watching the replay of \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearchengineland.com\u002Fwatch-addressing-diversity-recruitment-retainment-in-agencies-marketing-teams-336929\">Search Engine Land’s live session\u003C\u002Fa> where they addressed diversity, recruitment and retention in agencies and marketing teams.\u003C\u002Fp>\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Ch2 id=\"google-algorithm-and-ranking-updates\">Google Algorithm and Ranking Updates\u003C\u002Fh2>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-14607 alignright\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FjJKou1c1-Orange.png\" alt=\"\" width=\"263\" height=\"263\">At the very beginning of June, Search Engine Roundtable reported early signs and reports of traffic fluctuations and volatility in the US SERPs.\u003C\u002Fp>\n\u003Cp>Chatter within the industry throughout June as various industries were seeing large ranking fluctuations, and in some cases, pages completely disappearing from the SERPs. For reference, these were mainly reported on; June 10th, 19th, 22nd and 23rd.\u003C\u002Fp>\n\u003Cp>When reviewing the SERP volatility within the UK throughout June in SEMrush Sensor, we can see the highest amount of uncertainty on June 23rd. It was reported that there were signs of a partial rollback of the May Core Update. So, no formal core algorithm updates were announced by Google, but we definitely saw a hectic month for fluctuations within the SERPs.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreenshot-2020-07-02-at-13.11.25.png\" alt=\"\" class=\"wp-image-21697\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>We’d recommend bearing this in mind when reporting on June’s performance, especially around the dates outlined above\u003C\u002Fli>\u003Cli>Review your keyword traffic tools, Google Analytics and Google Search Console for any negative impact this may have caused\u003C\u002Fli>\u003Cli>The fluctuations seemed to have stabilised now, but this is something that we’ll continue to monitor as we move in July.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"voice-search-usage-in-2020\">Voice Search Usage in 2020\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"247\" height=\"247\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Towards the end of June, Perficient Digital carried out their yearly study with 1,000 people around voice search usage. They concluded that within their sample size, mobile phones were the most common devices for using voice commands, as opposed to their voice assistants and are more likely to use it when they are in environments where they’re alone.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter size-large\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FScreenshot-2020-07-02-at-13.13.34.png\" alt=\"\" class=\"wp-image-21698\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cem>See the full \u003Ca href=\"https:\u002F\u002Fblogs.perficient.com\u002F2020\u002F06\u002F30\u002Fmobile-voice-usage-trends-in-2020\u002F\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">voice usage study\u003C\u002Fa>\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>In \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"https:\u002F\u002Fvoicebot.ai\u002F\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Voicebot.ai\u003C\u002Fa>’s most recent study around COVID-19’s impact on smart speaker use, they have noted that the order of use case frequency has not changed, as reinforced in Perficient’s study. However, The frequency of smart speaker usage throughout the past couple of months has risen significantly, discussed by Voicebot.ai’s Founder and CEO, Bret Kinsella in \u003Ca aria-label=\"undefined (opens in a new tab)\" href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=5NIVg2A2xtM&utm_campaign=VOICE%202020&utm_content=133306943&utm_medium=social&utm_source=twitter&hss_channel=tw-975463310496641024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google’s Voice Talks\u003C\u002Fa> podcast.\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-center\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"503\" height=\"283\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fnuxjs5pGQYKZJbZH8K2Eirrej3Ky4bFm5O7vLHNeRfpvLFDSPI5tbX4c632ZlY5QbGAUhvOmxQTHMuBkKU06THbLIl-WPD5iMwN8DsYPGbPaLtJpYfcY975rQkohJFLFi6GVm8uf.png\">\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Although voice search adoption and usage was claimed to dramatically alter the way all users will change the way we search by 2020, this was taken out of context by Baidu’s former Chief Data Scientist, when discussing predictions of image and speech within China\u003C\u002Fli>\u003Cli>Fresh and accurate data from reputable voice-based organisations are displaying that we are seeing slow and incremental gains within the voice sector\u003C\u002Fli>\u003Cli>As voice technology continues to learn and evolve, this provides a massive opportunity for third-party developers creating positive awareness and visibility for organisations across the globe\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"free-retail-listings-in-google-search\">Free retail listings in Google Search\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"272\" height=\"272\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Google recently announced that product results on the Google Shopping tab in the U.S will predominantly consist of free listings. They have reported that the change has seen a significant increase in clicks and impressions for merchants. This means that users are finding more of the relevant products they are looking for. The fundamental shift to free listings in the US has meant that small and medium-sized businesses can benefit.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FqcZNGDoo67AbyRiyDu1iAEBhCqTp_h-7u3xgcV6X0j-RXslPvpbsyj-MakUnTlfaq9UtHdX5uBKibrQHrmsi4o9Pju3A02kOiYfqAC5YD4K0kxEPleUC7tZSHxOacMSa4D5gXNWd.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Free shopping listings on Google Search will appear in the product knowledge panel starting this summer in the U.S\u003C\u002Fli>\u003Cli>They will first appear on mobile then rolled out to desktop\u003C\u002Fli>\u003Cli>Whilst we wait for this to be rolled out in the UK, it is now time for SEO and PPC colleagues to collaborate, share data and knowledge on how this imminent change can benefit your clients or businesses\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"bing-updates-its-webmaster-guidelines\">Bing updates its Webmaster Guidelines\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fxe6tBjL7-Green.png\" alt=\"\" class=\"wp-image-14606\" width=\"261\" height=\"261\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>At the end of June, Bing significantly updated its \u003Ca href=\"https:\u002F\u002Fwww.bing.com\u002Fwebmaster\u002Fhelp\u002Fwebmaster-guidelines-30fba23a\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Bing Webmaster Guidelines\u003C\u002Fa>. The update covered the below topics:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>How Bing finds and indexes your site\u003C\u002Fli>\u003Cli>How to help Bing understand your pages\u003C\u002Fli>\u003Cli>How Bing ranks your content\u003C\u002Fli>\u003Cli>Examples of SEO practices that are abused and things to avoid\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>The guidelines include updated information on the updates that Bing has made over the years, including\u003Cul>\u003Cli>How Bing ranks web pages and handles search spam\u003C\u002Fli>\u003Cli>Support of rel=”sponsored” and rel=”ugc”\u003C\u002Fli>\u003Cli>How Bing indexes Javascript\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fli>\u003Cli>Search engine guidelines such as Bing are important to understand how search engines crawl, index and rank your content\u003C\u002Fli>\u003Cli>It is vital to read these guidelines to understand how a search engine works, prior to even considering SEO. This will also ensure you are not making mistakes that lead to yours or your client’s sites being penalised by search engines.\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"google-my-business-updates\">Google My Business updates\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignright size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002FymiqCd7g-Orange.png\" alt=\"\" class=\"wp-image-14607\" width=\"293\" height=\"293\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>With SMEs particularly affected by the continuing lockdown, Google has added new features to Google My Business (GMB) to help them provide the most up-to-date information online. \u003C\u002Fp>\n\n\n\n\u003Cp>For instance, businesses are now able to mark themselves as temporarily closed if they have been forced to pause their operations in the short-term. This is a helpful feature because it allows the GMB profile to still be found in the search results, while marking the business as ‘Closed’ would result in the profile dropping out entirely.\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"aligncenter\">\u003Cimg decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002F9eN_umll2Xe0HyhLX4fZIXLxPfzGLM5Wq9-tEDBRrd-X1IFFZihRbIb8Xs0CLT1vqiAuG8wL3X6dY8vTfuU4X-XWkPvsqaQBoeYwGqTOTjwpNAb4jIRD6w7VUnHSXjaWeZuOena.png\" alt=\"\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Google has introduced new attributes to aid businesses in providing the most relevant information about their operations.\u003C\u002Fli>\u003Cli>Food businesses like restaurants and cafes can now specify whether they offer ‘Dine in’, ‘Takeaway’ or ‘Delivery’, which is a feature that will become increasingly useful as businesses come out of the lockdown period\u003C\u002Fli>\u003Cli>Google also announced the addition of ‘More hours’ to GMB profiles.\u003C\u002Fli>\u003Cli>In addition to the standard working hours of business, GMB profiles can now display different hours for certain services\u003C\u002Fli>\u003Cli>For instance, a restaurant can show that they are open between 10am-10pm, but that they only offer delivery between 6pm-10pm\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"guest-posting-debate\">Guest Posting Debate\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-image\">\u003Cfigure class=\"alignleft size-large is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" src=\"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F05\u002Fxe6tBjL7-Green.png\" alt=\"\" class=\"wp-image-14606\" width=\"274\" height=\"274\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\n\u003Cp>Prominent Google spokesperson John Mueller reignited a debate last month about the value of guest posting. In a \u003Ca href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-all-guest-posts-nofollow-24965.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">Google Webmaster Hangout\u003C\u002Fa>, Mueller advised webmasters to nofollow all guest blog posts links, regardless of the quality of the content and how authoritative the publisher website is. \u003C\u002Fp>\n\n\n\n\u003Cp>Mueller reiterated his views in a \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FJohnMu\u002Fstatus\u002F1271058660681289728?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1271058660681289728%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.seroundtable.com%2Fgoogle-guests-posts-nofollow-links-29605.html\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener nofollow\">tweet\u003C\u002Fa>, stating that “…if you’re providing the content\u002Fthe links, then those links shouldn’t be passing signals & should have the rel-sponsored \u002F rel-nofollow attached. It’s fine to see it as a way of reaching a broader audience.”\u003C\u002Fp>\n\n\n\n\u003Cp>This has been Google’s view for several years now and echoes their desire to avoid webmasters manipulating rankings using backlinks built for the purpose of SEO. Google began penalising low quality guest blogging networks in 2017 and has for a long time stated that paid links will not be considered for rankings. \u003C\u002Fp>\n\n\n\n\u003Cp>Many SEOs responded to Mueller’s views by arguing that guest posting should be included in link building strategies because it has been proven to benefit a site. Moreover, if high-quality guest articles benefit the user and the website hosting the content why should the authors not receive value in the form of a backlink?\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fh3>\n\n\n\n\u003Cul class=\"wp-block-list\">\u003Cli>Guest posting can be manipulated, but equally guest posting brings value to an SEO strategy if done to a high standard and published in authoritative publications\u003C\u002Fli>\u003Cli>This latest debate simply reiterates the importance of creating layered link building strategies for SEO, and that Google’s advice on certain topics should be taken with a pinch of salt\u003C\u002Fli>\u003C\u002Ful>\n\n\n\n\u003Cp>\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cem>Looking for support in helping your business bounce back in lockdown? \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> with our team of digital specialists today for bespoke solutions to your business needs.\u003C\u002Fem>\u003C\u002Fp>\n",false,"standard",[10,11],43,1,[],[14,15],122,135,[17,18,19,20,21,22,23,24,25],"post-5436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-algorithm-updates","category-seo",{"page_content_modules":27,"hero":133},[28,94],{"acf_fc_layout":29,"reduced":30,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":30,"title":31,"content":6,"authors":32},"blog_post_content",true,"Search Industry & Google Updates in June 2020",[33],{"id":34,"path":35,"display_name":36,"job_title":37,"description":38,"avatar_url":39,"acf":40},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":37,"full_bio":37,"specialist_service_links":7,"photo":41},{"ID":42,"id":42,"title":43,"filename":44,"filesize":45,"url":46,"link":47,"alt":37,"author":48,"description":37,"caption":37,"name":49,"status":50,"uploaded_to":45,"date":51,"modified":51,"menu_order":45,"mime_type":52,"type":53,"subtype":54,"icon":55,"width":56,"height":56,"sizes":57},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":58,"thumbnail-width":59,"thumbnail-height":59,"medium":60,"medium-width":61,"medium-height":61,"medium_large":62,"medium_large-width":63,"medium_large-height":63,"large":64,"large-width":65,"large-height":66,"1536x1536":67,"1536x1536-width":68,"1536x1536-height":68,"2048x2048":69,"2048x2048-width":70,"2048x2048-height":70,"post-thumbnail":71,"post-thumbnail-width":72,"post-thumbnail-height":73,"12_col":74,"12_col-width":75,"12_col-height":76,"default_landscape":77,"default_landscape-width":78,"default_landscape-height":79,"default_portrait":80,"default_portrait-width":79,"default_portrait-height":78,"6_col_and_margin_short":81,"6_col_and_margin_short-width":72,"6_col_and_margin_short-height":76,"11_col_and_margin":82,"11_col_and_margin-width":83,"11_col_and_margin-height":76,"9_col_rectangle":84,"9_col_rectangle-width":85,"9_col_rectangle-height":86,"11_col":87,"11_col-width":88,"11_col-height":76,"staff_image_696_600":89,"staff_image_696_600-width":90,"staff_image_696_600-height":79,"rectangular_thumbnail":91,"rectangular_thumbnail-width":92,"rectangular_thumbnail-height":93},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":95,"reduced":30,"top_overlap":96,"bottom_underlap":96,"disable_observer":-1,"heading":97,"cta_text":98,"cta_link":99,"items":100},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[101,115,124],{"type_key":18,"title":102,"excerpt":103,"to":104,"postedAt":105,"readingTime":106,"image":107,"authors":108,"category":112},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[109],{"name":110,"image":111},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":113,"name":114},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":18,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":106,"image":120,"authors":121,"category":123},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[122],{"name":110,"image":111},{"to":113,"name":114},{"type_key":18,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":106,"image":129,"authors":130,"category":132},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[131],{"name":110,"image":111},{"to":113,"name":114},{"type":134,"style":135,"heading":31,"date":4,"updatedAt":136,"reading_minutes":137,"image":138,"imageAlt":31,"categories":139,"collections":405},"blog-post","light","2022-02-07T16:48:16",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504352_person-using-macbook-air-1181555-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[140,321],{"id":10,"count":141,"description":142,"link":143,"name":144,"slug":145,"taxonomy":146,"parent":45,"meta":147,"acf":148,"head_links":149,"resource_count":150,"yoast_title":151,"yoast_meta":152,"yoast_json_ld":196,"_links":293,"path":143},97,"\u003Cp class=\"p1\">An essential part of every SEO \u003Ca href=\"\u002Fdigital-marketing\u002Fstrategy\u002F\">strategy\u003C\u002Fa> is to stay on top of recent Google Algorithm updates. 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Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[331,332,334,335,337,338,339,340,341,342,343,344,345,346,347,348],{"property":154,"content":329},{"property":156,"content":333},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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