[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":347,"breadcrumbs":348,"reading_minutes":160,"category":356,"head":358},"2026-05-06T09:55:35",{"rendered":6},"\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-social-search-is-reshaping-the-future-of-pr\">Why social search is reshaping the future of PR\u003C\u002Fh2>\n\n\n\n\u003Cp>There was a clear theme at the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fthe-digital-pr-summit.digitaloft.co.uk\u002F\">Digital PR Summit\u003C\u002Fa> this year: \u003Cstrong>Search has already changed.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cp>That shift was brought to life in a standout talk by the brilliant \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Filavahun\u002F\">Isa Lavahun\u003C\u002Fa>, who unpacked how TikTok and social search are reshaping brand discovery.\u003C\u002Fp>\n\n\n\n\u003Cp>The way people discover, research and decide is no longer centred around Google. It’s fragmented, social-first and happening across multiple platforms.\u003C\u002Fp>\n\n\n\n\u003Cp>Because social isn’t just for scrolling anymore – \u003Cstrong>it’s where we search.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"social-search-isnt-a-trend-its-already-a-behaviour\">Social search isn’t a trend, it’s already a behaviour\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>24% of internet users now primarily use social media as their search engine\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>31% use social media to find answers to their questions\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Around 78 % of users use social media platforms for product and brand research.\u003C\u002Fstrong>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>That’s not niche behaviour. That’s a fundamental shift in how people discover, evaluate and buy.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"were-now-in-a-multi-channel-search-era\">We’re now in a multi-channel search era\u003C\u002Fh2>\n\n\n\n\u003Cp>Search isn’t a single moment anymore; \u003Cstrong>it’s a journey\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>We’ve moved into a \u003Cstrong>multi-channel search era\u003C\u002Fstrong>, where users bounce between platforms depending on what they need:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Discovery\u003C\u002Fstrong> → TikTok, Instagram, YouTube\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Reviews\u003C\u002Fstrong> → TikTok, YouTube, Reddit\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Consideration\u003C\u002Fstrong> → Reddit threads, comparison content, creator reviews\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Recommendation\u003C\u002Fstrong> → Community conversations, comments, influencers\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Purchase\u003C\u002Fstrong> → Social commerce or direct\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Users aren’t following a straight line anymore, they’re moving fluidly between platforms, formats and voices.\u003C\u002Fp>\n\n\n\n\u003Cp>And social search underpins the entire journey.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"its-not-just-gen-z-and-its-definitely-not-just-dancing-teens\">\u003Cstrong>It’s not just Gen Z – and it’s definitely not just dancing teens\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>There’s still a tendency to dismiss platforms like TikTok as Gen Z territory.\u003C\u002Fp>\n\n\n\n\u003Cp>That’s outdated thinking.\u003C\u002Fp>\n\n\n\n\u003Cp>Yes, younger audiences are leading the charge, but \u003Cstrong>the fastest growth is coming from older demographics, particularly the 30–50 age group\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>This isn’t a youth trend anymore. It’s mainstream behaviour.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"tiktok-is-shaping-real-world-decisions\">\u003Cstrong>TikTok is shaping real-world decisions\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If you needed proof that this goes beyond digital:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"has-text-align-left blog-img has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-baebf9568de2bf53a4979faded8fdd17\">77% of Gen Z users go to TikTok when looking for a place to eat.\u003Cbr>Not Google Maps. Not TripAdvisor. \u003Cbr>\u003Cem>TikTok.\u003C\u002Fem>\u003C\u002Fp>\n\n\n\n\u003Cp>They’re searching for:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>“Best brunch in Manchester”\u003C\u002Fli>\n\n\n\n\u003Cli>“Places to eat in London”\u003C\u002Fli>\n\n\n\n\u003Cli>“Italian restaurants near me”\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>And making decisions based on creators, visuals and real experiences.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-entire-media-landscape-is-shifting-too\">The entire media landscape is shifting, too\u003C\u002Fh2>\n\n\n\n\u003Cp>This isn’t just about audiences. The media and journalists are already adapting. Publishers are going all in on \u003Cstrong>video-first, social-first strategies\u003C\u002Fstrong>. According to Reuters, publishers expect \u003Cstrong>search traffic to drop by over 40% in the next three years\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Over three-quarters of news executives are investing in video\u003C\u002Fstrong> and actively hiring ‘creator journalist’ roles\u003Cstrong> \u003C\u002Fstrong>to produce platform-native content. Traditional media giants like Daily Mail (15M followers) and Sky News (11M followers) are building massive TikTok audiences.\u003C\u002Fp>\n\n\n\n\u003Cp>Platforms like TikTok are quickly becoming: \u003Cstrong>A discovery engine, a news source and a distribution channel – all in one.\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-rise-of-searchable-content\">The rise of “searchable content”\u003C\u002Fh2>\n\n\n\n\u003Cp>Content is now being created \u003Cem>for search within platforms\u003C\u002Fem>, not just for Google.\u003C\u002Fp>\n\n\n\n\u003Cp>Content fills our feeds like:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>“Best X for Y” TikToks\u003C\u002Fli>\n\n\n\n\u003Cli>“Things you need to know before…” videos\u003C\u002Fli>\n\n\n\n\u003Cli>Reddit threads answering niche questions\u003C\u002Fli>\n\n\n\n\u003Cli>Instagram carousels breaking down advice\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-this-means-for-digital-pr\">\u003Cstrong>What this means for Digital PR\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>The traditional \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002Fdigital-pr\u002F\">Digital PR\u003C\u002Fa> model covering campaigns, coverage, and backlinks just doesn’t cut it anymore. Here’s what needs to change:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"1-social-insight-needs-to-be-baked-into-the-brief\">1. Social insight needs to be baked into the brief\u003C\u002Fh3>\n\n\n\n\u003Cp>Social insight shouldn’t be an afterthought; it should shape the entire campaign. Because it surfaces:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Real-time interests\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Audience sentiment\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Early signals of emerging trends\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>And this is where both \u003Cstrong>reactive stories and big campaign ideas\u003C\u002Fstrong> \u003Cstrong>\u003Cem>should\u003C\u002Fem>\u003C\u002Fstrong> come from.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"2-think-in-search-ecosystems-not-channels\">2. Think in search ecosystems, not channels\u003C\u002Fh3>\n\n\n\n\u003Cp>Your audience isn’t just searching Google. Your campaigns need to show up across platforms where discovery actually happens.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"3-build-ideas-that-travel\">3. Build ideas that travel\u003C\u002Fh3>\n\n\n\n\u003Cp>A campaign shouldn’t stop at coverage. It should spark:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>TikTok content\u003C\u002Fli>\n\n\n\n\u003Cli>Creator conversations\u003C\u002Fli>\n\n\n\n\u003Cli>Reddit threads\u003C\u002Fli>\n\n\n\n\u003Cli>Instagram saves\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"4-optimise-for-real-language\">4. Optimise for real language\u003C\u002Fh3>\n\n\n\n\u003Cp>Social search is conversational – your content should be too, be aware of what people are searching for on social and make sure your content feeds it.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"5-creators-are-part-of-the-search-results\">5. Creators are part of the search results\u003C\u002Fh3>\n\n\n\n\u003Cp>They’re not just amplification, they \u003Cem>are discovery\u003C\u002Fem> now. Baking creator partnerships and content into your campaign ideas is essential.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"6-measure-what-actually-matters\">6. Measure what actually matters\u003C\u002Fh3>\n\n\n\n\u003Cp>Backlinks still matter, but they’re no longer the full picture. Look at brand mentions, views, engagement, impressions – there should be a full measurement framework in place that considers more than just link placements. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"social-coverage-isnt-a-nice-to-have-anymore-its-the-objective\">Social coverage isn’t a “nice to have” anymore; it’s the objective\u003C\u002Fh2>\n\n\n\n\u003Cp>Social isn’t just amplification anymore, it’s influence. It:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Shapes what gets discovered next\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Drives conversations journalists pick up on\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Extends the life of your coverage beyond the initial hit\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Builds visibility in the places people now search\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Aligns with where media is investing and growing\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>This is the shift that needs to take place:\u003C\u002Fp>\n\n\n\n\u003Cp class=\"blog-img has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-2df9f38fbb52eba1aaab0c56c1ca7baf\">From “how do we amplify coverage?\u003Cbr>To “how do we create ideas that are inherently social-first?”\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"journalists-are-already-doing-this-pr-needs-to-catch-up\">\u003Cstrong>Journalists are already doing this; PR needs to catch up\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Journalists are already scanning TikTok for emerging trends, pulling stories from viral moments and using social conversations as proof points.\u003C\u002Fp>\n\n\n\n\u003Cp>Your idea now needs to:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Work as a headline \u003Cem>and\u003C\u002Fem> a TikTok\u003C\u002Fli>\n\n\n\n\u003Cli>Have a visual hook\u003C\u002Fli>\n\n\n\n\u003Cli>Be easy to share and remix\u003C\u002Fli>\n\n\n\n\u003Cli>Spark conversation beyond the article\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>TikTok is perfect for:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Reactive press office\u003C\u002Fli>\n\n\n\n\u003Cli>Newsjacking\u003C\u002Fli>\n\n\n\n\u003Cli>Early trend spotting\u003C\u002Fli>\n\n\n\n\u003Cli>Profiling expert voices on video\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>If you’re not using it regularly, you’re already behind.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"and-then-of-course-theres-ai\">\u003Cstrong>And then of course… there’s AI\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>With AI changing how information is surfaced. Visibility now comes from a mix of:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Coverage\u003C\u002Fli>\n\n\n\n\u003Cli>Backlinks\u003C\u002Fli>\n\n\n\n\u003Cli>Brand mentions\u003C\u002Fli>\n\n\n\n\u003Cli>Social visibility\u003C\u002Fli>\n\n\n\n\u003Cli>Search demand\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Which means your \u003Cstrong>off-page SEO strategy needs to evolve\u003C\u002Fstrong>. It now needs to build a ‘multi-channel’ presence across media, social and search.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"the-main-takeaway\">\u003Cstrong>The main takeaway\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Search is no longer one platform. The brands that win won’t just rank. They’ll be:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Discovered in feeds\u003C\u002Fli>\n\n\n\n\u003Cli>Discussed in communities\u003C\u002Fli>\n\n\n\n\u003Cli>Surfaced in search\u003C\u002Fli>\n\n\n\n\u003Cli>And recommended by AI\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>The question isn’t whether Digital PR should adapt. It’s how quickly you can catch up. \u003Cstrong>PR and social can’t operate in silos anymore.\u003C\u002Fstrong> The lines between them have blurred, and the most effective campaigns are built to work across both from day one.\u003C\u002Fp>\n\n\n\n\u003Cp>That’s exactly why \u003Cstrong>our PR and organic social teams sit within the same department\u003C\u002Fstrong> – not as a nice-to-have, but as a strategic decision. It means we’re:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Building \u003Cstrong>multi-channel campaign ideas from the outset\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>Using \u003Cstrong>social insight to shape PR narratives\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>Creating stories that work as \u003Cstrong>coverage \u003C\u002Fstrong>\u003Cstrong>\u003Cem>and\u003C\u002Fem>\u003C\u002Fstrong>\u003Cstrong> content\u003C\u002Fstrong>\u003C\u002Fli>\n\n\n\n\u003Cli>And making sure everything is designed to \u003Cstrong>travel across platforms\u003C\u002Fstrong>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Because in a world where search happens everywhere… \u003Cstrong>your strategy needs to reflect it too\u003C\u002Fstrong>.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Sources for stats quoted in this article:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fmarketingltb.com\u002Fblog\u002Fstatistics\u002Fsocial-search-statistics\u002F?utm_source=chatgpt.com\">Marketing LTB, 2025\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.emarketer.com\u002Fcontent\u002Fsearch-behavior-being-redefined-thanks-generational-shifts?utm_source=chatgpt.com\">Emarketer, 2026\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ffortune.com\u002Farticle\u002Fgen-z-different-attitude-about-dining-baby-boomers-millennials\u002F?utm_source=chatgpt.com\">Fortune, 2025\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsocialrails.com\u002Fblog\u002Ftiktok-age-demographics\">Social Rails, 2026\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.mediabistro.com\u002Fget-a-media-job\u002Fjournalism-jobs-how-to-get-hired\u002F\">Media Bistro, 2025\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Freutersinstitute.politics.ox.ac.uk\u002Fjournalism-media-and-technology-trends-and-predictions-2026#:~:text=These%20narratives%20are%20finding%20fertile,existing%20and%20future%20business%20models.\">Reuteurs, 2026\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpr-social\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FDigital-PR_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27525\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003C\u002Fdiv>",false,"standard",[10],45,[],[13],329,[15,16,17,18,19,20,21,22],"post-38959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":24,"hero":156},[25,114],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Search has moved on. Has Digital PR?",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},208,"\u002Fabout\u002Four-team\u002Fhannah-craig\u002F","Hannah Craig","Director, Head of PR & Social","I’ve been fortunate enough to create standout campaigns that include a myriad of tactics, including media outreach, influencer collaborations, celebrity ambassadors, stunts, pop-ups, social and campaign video content, podcasts and much more!","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":58},"\u003Cp>Director, Head of PR & Social. Joined Impression in August 2025.\u003C\u002Fp>\n\u003Cp>I have 13 years’ experience delivering integrated PR, influencer and social strategies that get brands and businesses’ attention for all the right reasons. I’ve been fortunate enough to create standout campaigns that include a myriad of tactics, including media outreach, influencer collaborations, celebrity ambassadors, stunts, pop-ups, social and campaign video content, podcasts and much more! I also have experience leading UK and EMEA communications to achieve exceptional results on both national and global stages. I like to think I am known for my energy and collaborative style, and have a proven track record of inspiring teams to create earned exposure that’s impossible to ignore.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Resuming piano lessons after 16 years and committing to relearning a skill I love.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>Music is a huge passion of mine! I sing in a pop choir and play the piano. I also love visiting the latest foodie hotspots in Manchester\u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},119,"98","2020-12-16 14:39:49","","Digital PR","publish","closed","digital-pr","2026-06-30 10:15:22",37897,"\u002F?page_id=119",0,"page","0","raw","\u002Fpr-social\u002Fdigital-pr\u002F",{"ID":59,"id":59,"title":60,"filename":61,"filesize":62,"url":63,"link":64,"alt":45,"author":65,"description":45,"caption":45,"name":66,"status":67,"uploaded_to":53,"date":68,"modified":68,"menu_order":53,"mime_type":69,"type":70,"subtype":71,"icon":72,"width":73,"height":74,"sizes":75},37200,"Hannah-Craig","Hannah-Craig.png",383923,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress%2Cformat&q=90","\u002Fhannah-craig-2\u002F","12","hannah-craig-2","inherit","2026-01-26 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