[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":440,"breadcrumbs":441,"reading_minutes":172,"category":449,"head":452},"2026-02-26T09:32:00",{"rendered":6},"\n\u003Cp>Search Generative Experience (SGE) was first announced in 2023, and then officially rolled out as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-ai-overviews\u002F\">AI Overviews (AIO)\u003C\u002Fa> on 14th May 2024. It uses advanced machine learning techniques to generate organic search results and recommendations that are tailored to the specific needs and preferences of individual users.\u003C\u002Fp>\n\n\n\n\u003Cp>Traditional search engines use keyword, site speed and domain authority-based algorithms to retrieve and rank results, which may not always capture the user’s intent accurately or provide personalised recommendations.\u003C\u002Fp>\n\n\n\n\u003Cp>Here’s a video from Google that shows examples of what the original SGE looked like:\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"What's next for AI and Google Search | Google I\u002FO 2023\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FdVsiusLQy5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-does-sge-mean-in-practice\">What does SGE mean in practice?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-does-this-mean-for-digital-marketers\">What does this mean for digital marketers?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#adapt-or-rethink-your-content-strategies\">Adapt or rethink your content strategies\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#consider-the-shrinking-search-real-estate\">Consider the shrinking search real estate\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#acknowledge-the-ethical-implications\">Acknowledge the ethical implications\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-can-you-start-doing-now-for-sge\">What can you start doing now for SGE?\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cp>SGE leverages natural language processing (NLP), deep learning, and neural networks to understand context, semantics, and search intent in order to generate more relevant and personalised search results. It can consider various factors such as user behaviour, browsing history, location, demographics, and even sentiment analysis to deliver more accurate and contextual results.\u003C\u002Fp>\n\n\n\n\u003Cp>By incorporating SGE techniques, Google can understand user queries in a more human-like manner and generate responses that are coherent and aligned with user expectations. This can enhance the search experience by providing more relevant and tailored results, improving user satisfaction, and increasing engagement.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-sge-mean-in-practice\">What does SGE mean in practice?\u003C\u002Fh2>\n\n\n\n\u003Cp>Users historically might’ve asked Google lots of little questions, such as:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>What is the best skincare for combination skin?\u003C\u002Fli>\n\n\n\n\u003Cli>What is the best cleanser for 30s?\u003C\u002Fli>\n\n\n\n\u003Cli>What is the best daytime moisturiser for combination skin?\u003C\u002Fli>\n\n\n\n\u003Cli>What is the best serum for early fine lines and wrinkles?\u003C\u002Fli>\n\n\n\n\u003Cli>What age do I need to start using retinol?\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>With SGE, they could instead ask “What is the best skincare routine for a 30-year-old with combination skin?” and expect a fully formed answer from Google, now in the form of AI Overviews. They can go further with follow-up questions in AI Mode. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-does-this-mean-for-digital-marketers\">\u003Cstrong>What does this mean for digital marketers?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>AI Overview and AI Mode present both opportunities and challenges for digital marketers:\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"adapt-or-rethink-your-content-strategies\">Adapt or rethink your content strategies\u003C\u002Fh3>\n\n\n\n\u003Cp>As search engines become more capable of understanding user intent and generating diverse results, digital marketers may need to adapt their content strategies to focus on providing value and relevance rather than solely optimising for specific keywords. Creating high-quality, engaging content that aligns with user intent will be crucial. Moving forward, it’ll be key to not be dictated by the monthly search volume. AI Overviews and AI Mode will make long-tail, low-search-volume searches much more common. Client-side, collaboration between SEO partners and in-house teams will be key to making sure all possible questions have been answered in the user journey.\u003Cbr>\u003Cbr>If your content strategy already looks like this, then great! Carry on with the user at the forefront of all minds and make sure that your content is marked up with all the relevant schema to make it as easy as possible for search engines to understand.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"consider-the-shrinking-search-real-estate\">Consider the shrinking search real estate\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"742\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fsgw-search-functions.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24765\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">How AI Overviews and AI Mode started. Source: \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fblog.google\u002Fproducts\u002Fsearch\u002Fgenerative-ai-search\u002F\">Google – The Keyword (May 2023)\u003C\u002Fa>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>The rich results that AI Overviews brings to search will mean that real estate for “traditional” search results will be limited to page one. This will impact paid and organic visibility, and potentially click-through rate in the future. Whether you are agency-side or in-house, communicating these changes to your stakeholders will be key. \u003C\u002Fp>\n\n\n\n\u003Cp>The best action here is to keep a close eye on the search landscape for your priority keywords. Digital marketers might’ve been able to report that your rankings position #1-10 in the past were on “page one”. However, you will need to closely monitor whether that stays true as this update is rolled out.\u003C\u002Fp>\n\n\n\n\u003Cp>In practice, digital marketers will need to take an “in it to win it” approach with SGE so your site can be featured in these new results:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Cstrong>Revisit top-performing guides and articles: \u003C\u002Fstrong>Are you offering unique and genuinely useful information that your competitors do not? Providing a fresh take with valuable intel could help you get sourced.\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Clearly communicate product uses and USPs: \u003C\u002Fstrong>Are your reviews marked up and pulling through? What about delivery and returns information? Is it crystal clear to users and search engines the purpose of your products and their benefits?\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Cstrong>Is your Merchant Centre fully optimised for? \u003C\u002Fstrong>This will be key for ensuring that your shopping listing appears in the new rich results.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"acknowledge-the-ethical-implications\">Acknowledge the ethical implications\u003C\u002Fh3>\n\n\n\n\u003Cp>SGE raises ethical concerns and challenges related to data usage, and algorithmic bias. Digital marketers must be mindful of these issues and ensure compliance with regulations and ethical frameworks to build trust with their audience.\u003C\u002Fp>\n\n\n\n\u003Cp>In the US where SGE has started rolling out, digital marketers have already noticed significant errors and flaws in the update:\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Cstrong>Avran Piltch \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgeekinchief\">\u003Cstrong>@geekinchief\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> spotted SGE “offering legal advice” which it “culled from user comments”\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">Google SGE is now dishing out legal advice it culled from user comments. I asked it whether recording concerts was illegal. Paragraph 1 says it's illegal (based on Findlaw), but p3 says it's ok for personal use (based on a user comment on \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F9EKRIfHcJy\">https:\u002F\u002Ft.co\u002F9EKRIfHcJy\u003C\u002Fa>). \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002F9X0BchTo9l\">pic.twitter.com\u002F9X0BchTo9l\u003C\u002Fa>\u003C\u002Fp>— Avram Piltch (@geekinchief) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgeekinchief\u002Fstatus\u002F1695153885550186552?ref_src=twsrc%5Etfw\">August 25, 2023\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Here’s a quick video that Avran put together to show what he’s spotted:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Ciframe loading=\"lazy\" title=\"Google SGE Draws Legal Advice from User Comment\" width=\"700\" height=\"394\" src=\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FddPoRILraDc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen>\u003C\u002Fiframe>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Lily Ray \u003C\u002Fstrong>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Flilyraynyc\">\u003Cstrong>@lilyraynyc\u003C\u002Fstrong>\u003C\u002Fa>\u003Cstrong> highlighted some significant harmful flaws in SGE too:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">NOTHING TO SEE HERE.\u003Cbr>\u003Cbr>h\u002Ft \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fgeekinchief?ref_src=twsrc%5Etfw\">@geekinchief\u003C\u002Fa> for the search query \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FlBHNmHLqc2\">pic.twitter.com\u002FlBHNmHLqc2\u003C\u002Fa>\u003C\u002Fp>— Lily Ray 😏 (@lilyraynyc) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Flilyraynyc\u002Fstatus\u002F1694007103248080923?ref_src=twsrc%5Etfw\">August 22, 2023\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cp>\u003Cstrong>Lily also pointed out that Google has already stated that SGE should not appear at all if the answers are of this nature:\u003C\u002Fstrong>\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\">\u003Cdiv class=\"wp-block-embed__wrapper\">\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\u003Cp lang=\"en\" dir=\"ltr\">To those justifying why it’s ok for SGE to show Hitler and Stalin in results for “best world leaders,” Google has already been on the record saying SGE should not appear at all if the answers are shocking, harmful, or hateful.\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FgR8qmtVP6A\">https:\u002F\u002Ft.co\u002FgR8qmtVP6A\u003C\u002Fa> \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FZFQPUWLDG2\">pic.twitter.com\u002FZFQPUWLDG2\u003C\u002Fa>\u003C\u002Fp>— Lily Ray 😏 (@lilyraynyc) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Flilyraynyc\u002Fstatus\u002F1694325499491717389?ref_src=twsrc%5Etfw\">August 23, 2023\u003C\u002Fa>\u003C\u002Fblockquote>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\n\u003C\u002Fdiv>\u003C\u002Ffigure>\n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>SGE has now been rolled out through the AIO products, meaning you will see AI-powered summaries appearing in response to a diverse range of queries in Google Search. If you ever spot an error or flaw in a response, you can provide feedback to Google via Quick Settings in the right-hand settings icon when you do a test (shown to the right).\u003C\u002Fp>\n\n\n\n\u003Cp>Overall, SGE has the potential to revolutionise the way digital marketers reach and engage users. It offers opportunities for more targeted and personalised marketing strategies but also requires adaptability and an ethical approach to ensure optimal outcomes for both marketers and users.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"1440\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fsge-quick-settings.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-24759\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-can-you-start-doing-now-for-sge\">What can you start doing now for SGE?\u003C\u002Fh2>\n\n\n\n\u003Cp>To start utilising SGE, you can consider the following steps:\u003C\u002Fp>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>If you’re in a country where SGE has rolled out, familiarise yourself with its applications in search. For SEO, keep an eye on the search landscape for your priority keywords to see how it may impact your visibility.\u003C\u002Fli>\n\n\n\n\u003Cli>Monitor industry Twitter for updates from digital marketers in SGE-first markets and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fgoogle-algorithm-updates\u002F\">Google updates\u003C\u002Fa> to familiarise yourself with the new search landscape to get ahead of the curve.\u003C\u002Fli>\n\n\n\n\u003Cli>Hone in on your first-party data. Understand where users are navigating after they land on your website, areas for attrition, or what queries are not resulting in clicks. This should give you insight into the gaps in your existing on-page content or topics that need to be covered.\u003C\u002Fli>\n\n\n\n\u003Cli>Prioritise creating genuinely helpful content for your target audience, not simply chasing high search-volume keywords.\u003C\u002Fli>\n\n\n\n\u003Cli>Look at how you can demonstrate E-E-A-T (experience, expertise, authority and trustworthiness) on your site. If you have no in-house expertise, look at utilising industry experts to review your content.\u003C\u002Fli>\n\n\n\n\u003Cli>Report and feedback on any hateful, harmful or discriminatory results that you might see in SGE.\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Cp>Remember that adapting your marketing strategy to fit with SGE will be an iterative process. It requires a deep understanding of AI technologies, data analysis, and user behaviour. Consider working with an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO partner\u003C\u002Fa> and leveraging external resources to enhance your capabilities in SGE and maximise your potential in search.\u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FSEO_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27530\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",true,"standard",[10,11],323,1,[],[14],103,[16,17,18,19,20,21,22,23,24],"post-24736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-seo",{"page_content_modules":26,"hero":168},[27,124],{"acf_fc_layout":28,"reduced":7,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":7,"title":29,"content":6,"authors":30},"blog_post_content","Guide to Search Generative Experience (AI Overviews) in 2026",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},42,"\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F","Jonathan Theuring","Associate Director, SEO","I'm a Associate Director (SEO) at Impression, where I plan and execute effective strategies that deliver growth for my portfolio of clients.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"full_bio":39,"job_title":35,"specialist_service_links":40,"photo":69},"\u003Cp>Associate Director, SEO. Joined Impression in July 2019.\u003C\u002Fp>\n\u003Cp>I was an aspiring journalist as a school-leaver, completing an internship at Beijing-based magazine, The World of Chinese. From here, I went on to study English at Durham University and then a Marketing MSc at The University of Nottingham. I kept up my journalistic ambitions throughout this time, writing for several different student newspapers and online publications.\u003C\u002Fp>\n\u003Cp>It was during my master’s degree that I became switched on to digital marketing and SEO in particular. Alongside my studies, I took a voluntary role supporting a local wedding and events company, then joined Impression part-time whilst writing my MSc dissertation in July 2019. I was employed by the agency on a full-time basis two months later, and went on to progress from my entry-level role up to my current position.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fstrong>I will always be proud of having secured a role at Impression and getting promoted to where I am today. Outside of work, though, I’d say that winning a Faculty Academic Excellence Award on my MSc Marketing course is one of my proudest accomplishments.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fstrong>I’ll often be found out with friends, playing games, or chilling at home with my partner and our cats.\u003C\u002Fp>\n",[41,59],{"page":42,"link_text":47},{"ID":43,"post_author":44,"post_date":45,"post_date_gmt":45,"post_content":46,"post_title":47,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":50,"to_ping":46,"pinged":46,"post_modified":51,"post_modified_gmt":51,"post_content_filtered":46,"post_parent":52,"guid":53,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":58},113,"98","2020-12-16 14:38:35","","Content Strategy","publish","closed","content-strategy","2025-09-10 10:11:57",65,"\u002F?page_id=113",0,"page","0","raw","\u002Fseo\u002Fseo-content-agency\u002Fcontent-strategy\u002F",{"page":60,"link_text":63},{"ID":61,"post_author":44,"post_date":62,"post_date_gmt":62,"post_content":46,"post_title":63,"post_excerpt":46,"post_status":48,"comment_status":49,"ping_status":49,"post_password":46,"post_name":64,"to_ping":46,"pinged":46,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":46,"post_parent":66,"guid":67,"menu_order":54,"post_type":55,"post_mime_type":46,"comment_count":56,"filter":57,"url_path":68},44,"2020-03-12 15:15:01","SEO Consultancy","seo-consultancy","2025-09-10 08:24:23",35,"\u002F?page_id=44","\u002Fseo\u002Fseo-consultancy\u002F",{"ID":70,"id":70,"title":71,"filename":72,"filesize":54,"url":73,"link":74,"alt":46,"author":75,"description":46,"caption":46,"name":76,"status":77,"uploaded_to":54,"date":78,"modified":78,"menu_order":54,"mime_type":79,"type":80,"subtype":81,"icon":82,"width":83,"height":84,"sizes":85},6332,"Jonathan-Theuring","6bhGbuWP-Jonathan-Theuring.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&q=90","\u002Fjonathan-theuring\u002F","33","jonathan-theuring","inherit","2021-05-21 13:37:35","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":86,"thumbnail-width":87,"thumbnail-height":87,"medium":88,"medium-width":89,"medium-height":90,"medium_large":91,"medium_large-width":92,"medium_large-height":93,"large":94,"large-width":95,"large-height":96,"1536x1536":97,"1536x1536-width":98,"1536x1536-height":99,"2048x2048":100,"2048x2048-width":101,"2048x2048-height":102,"post-thumbnail":103,"post-thumbnail-width":104,"post-thumbnail-height":105,"12_col":106,"12_col-width":107,"12_col-height":108,"default_landscape":109,"default_landscape-width":110,"default_landscape-height":84,"default_portrait":111,"default_portrait-width":84,"default_portrait-height":110,"6_col_and_margin_short":112,"6_col_and_margin_short-width":104,"6_col_and_margin_short-height":108,"11_col_and_margin":113,"11_col_and_margin-width":114,"11_col_and_margin-height":108,"9_col_rectangle":115,"9_col_rectangle-width":116,"9_col_rectangle-height":117,"11_col":118,"11_col-width":119,"11_col-height":108,"staff_image_696_600":120,"staff_image_696_600-width":83,"staff_image_696_600-height":84,"rectangular_thumbnail":121,"rectangular_thumbnail-width":122,"rectangular_thumbnail-height":123},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":125,"reduced":7,"top_overlap":126,"bottom_underlap":126,"disable_observer":-1,"heading":127,"cta_text":128,"cta_link":129,"items":130},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[131,145,159],{"type_key":17,"title":132,"excerpt":133,"to":134,"postedAt":135,"readingTime":136,"image":137,"authors":138,"category":142},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[139],{"name":140,"image":141},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":143,"name":144},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":146,"excerpt":147,"to":148,"postedAt":149,"readingTime":150,"image":151,"authors":152,"category":156},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[153],{"name":154,"image":155},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":157,"name":158},"\u002Fblog\u002Fcategory\u002Fai\u002F","AI",{"type_key":17,"title":160,"excerpt":161,"to":162,"postedAt":163,"readingTime":136,"image":164,"authors":165,"category":167},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[166],{"name":140,"image":141},{"to":143,"name":144},{"type":169,"style":170,"heading":29,"date":4,"updatedAt":171,"reading_minutes":172,"image":173,"imageAlt":29,"categories":174,"collections":439},"blog-post","light","2026-04-13T10:01:46",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fsge-guide-header.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[175,353],{"id":10,"count":176,"description":46,"link":157,"name":158,"slug":177,"taxonomy":178,"parent":54,"meta":179,"acf":180,"head_links":181,"resource_count":150,"yoast_title":182,"yoast_meta":183,"yoast_json_ld":223,"_links":321,"path":157},15,"ai","category",[],[],[],"AI - Impression",[184,186,189,192,195,198,200,202,205,208,211,214,217,220],{"property":185,"content":182},"title",{"name":187,"content":188},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":190,"content":191},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fai\u002F",{"name":193,"content":194},"og:locale","en_GB",{"property":196,"content":197},"og:type","article",{"property":199,"content":182},"og:title",{"property":201,"content":191},"og:url",{"property":203,"content":204},"og:site_name","Impression",{"property":206,"content":207},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":209,"content":210},"og:image:width",1200,{"property":212,"content":213},"og:image:height",630,{"property":215,"content":216},"og:image:type","image\u002Fjpeg",{"property":218,"content":219},"twitter:card","summary_large_image",{"property":221,"content":222},"twitter:site","@impressiontalk",{"@context":224,"@graph":225},"https:\u002F\u002Fschema.org",[226,234,243,254],{"@type":227,"@id":228,"url":228,"name":182,"isPartOf":229,"breadcrumb":231,"inLanguage":233},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fai\u002F",{"@id":230},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":232},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fai\u002F#breadcrumb","en",{"@type":235,"@id":232,"itemListElement":236},"BreadcrumbList",[237,241],{"@type":238,"position":11,"name":239,"item":240},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":238,"position":242,"name":158},2,{"@type":244,"@id":230,"url":240,"name":204,"description":46,"publisher":245,"inLanguage":247,"potentialAction":248},"WebSite",{"@id":246},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":249,"target":250,"query-input":253},"SearchAction",{"@type":251,"urlTemplate":252},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":255,"@id":246,"name":204,"url":240,"logo":256,"image":262,"sameAs":263,"@context":267,"email":268,"foundingDate":269,"legalName":270,"vatID":271,"description":272,"telephone":273,"address":274,"location":281,"areaServed":314},"Organization",{"@type":257,"inLanguage":247,"@id":258,"url":259,"contentUrl":259,"width":260,"height":261,"caption":204},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[264,265,266],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":275,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[282,291,303],{"@type":283,"name":284,"geo":285,"address":289,"photo":262,"telephone":290},"Place","Impression Digital - Nottingham",{"@type":286,"latitude":287,"longitude":288},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":275,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},"+44 01158 242 212",{"@type":283,"name":292,"geo":293,"address":296,"photo":301,"telephone":302},"Impression Digital - London",{"@type":286,"latitude":294,"longitude":295},"51.50237208377361","-0.09229841534284115",{"@type":275,"streetAddress":297,"addressLocality":298,"addressRegion":299,"postalCode":300,"addressCountry":280},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":283,"name":304,"geo":305,"address":308},"Impression Digital - New York",{"@type":286,"latitude":306,"longitude":307},"40.726722746949","-74.00527778220652",{"@type":275,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},"160 Varick St","New York","NY","10013","USA",[315,318,320],{"@type":316,"name":317},"Country","Worldwide",{"@type":316,"name":319},"GBR",{"@type":316,"name":313},{"self":322,"collection":332,"about":335,"wp:post_type":338,"curies":349},[323],{"href":324,"targetHints":325},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F323",{"allow":326},[327,328,329,330,331],"GET","POST","PUT","PATCH","DELETE",[333],{"href":334},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[336],{"href":337},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[339,341,343,345,347],{"href":340},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=323",{"href":342},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=323",{"href":344},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=323",{"href":346},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=323",{"href":348},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=323",[350],{"name":351,"href":352,"templated":7},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",{"id":11,"count":354,"description":355,"link":143,"name":144,"slug":356,"taxonomy":178,"parent":54,"meta":357,"acf":358,"head_links":359,"resource_count":360,"yoast_title":361,"yoast_meta":362,"yoast_json_ld":383,"_links":416,"path":143},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[363,364,367,368,370,371,372,373,375,376,377,378,379,380,381,382],{"property":185,"content":361},{"property":365,"content":366},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":187,"content":188},{"property":190,"content":369},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":193,"content":247},{"property":196,"content":197},{"property":199,"content":361},{"property":374,"content":366},"og:description",{"property":201,"content":369},{"property":203,"content":204},{"property":206,"content":207},{"property":209,"content":210},{"property":212,"content":213},{"property":215,"content":216},{"property":218,"content":219},{"property":221,"content":222},{"@context":224,"@graph":384},[385,390,394,398],{"@type":227,"@id":386,"url":386,"name":361,"isPartOf":387,"description":366,"breadcrumb":388,"inLanguage":233},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":230},{"@id":389},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb",{"@type":235,"@id":389,"itemListElement":391},[392,393],{"@type":238,"position":11,"name":239,"item":240},{"@type":238,"position":242,"name":144},{"@type":244,"@id":230,"url":240,"name":204,"description":46,"publisher":395,"inLanguage":247,"potentialAction":396},{"@id":246},{"@type":249,"target":397,"query-input":253},{"@type":251,"urlTemplate":252},{"@type":255,"@id":246,"name":204,"url":240,"logo":399,"image":262,"sameAs":400,"@context":267,"email":268,"foundingDate":269,"legalName":270,"vatID":271,"description":272,"telephone":273,"address":401,"location":402,"areaServed":412},{"@type":257,"inLanguage":247,"@id":258,"url":259,"contentUrl":259,"width":260,"height":261,"caption":204},[264,265,266],{"@type":275,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},[403,406,409],{"@type":283,"name":284,"geo":404,"address":405,"photo":262,"telephone":290},{"@type":286,"latitude":287,"longitude":288},{"@type":275,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},{"@type":283,"name":292,"geo":407,"address":408,"photo":301,"telephone":302},{"@type":286,"latitude":294,"longitude":295},{"@type":275,"streetAddress":297,"addressLocality":298,"addressRegion":299,"postalCode":300,"addressCountry":280},{"@type":283,"name":304,"geo":410,"address":411},{"@type":286,"latitude":306,"longitude":307},{"@type":275,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},[413,414,415],{"@type":316,"name":317},{"@type":316,"name":319},{"@type":316,"name":313},{"self":417,"collection":422,"about":424,"wp:post_type":426,"curies":437},[418],{"href":419,"targetHints":420},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":421},[327,328,329,330],[423],{"href":334},[425],{"href":337},[427,429,431,433,435],{"href":428},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":430},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":432},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":434},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":436},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[438],{"name":351,"href":352,"templated":7},[],[],[442,444,446,447],{"path":443,"name":239},"\u002F",{"path":129,"name":445},"Blog",{"path":143,"name":144},{"path":448,"name":29},null,[450,451],{"id":10,"name":158,"path":157},{"id":11,"name":144,"path":143},{"title":29,"script":453,"meta":527,"link":557},[454],{"type":455,"key":456,"innerHTML":457},"application\u002Fld+json","yoast-json-ld",{"@context":224,"@graph":458},[459,476,484,487,495,499,517],{"@type":460,"@id":461,"isPartOf":462,"author":464,"headline":29,"datePublished":466,"dateModified":467,"mainEntityOfPage":468,"wordCount":469,"publisher":470,"image":472,"thumbnailUrl":474,"articleSection":475,"inLanguage":247},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide\u002F#article",{"@id":463},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide\u002F",{"name":34,"@id":465},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033","2026-02-26T09:32:00+00:00","2026-04-13T10:01:46+00:00",{"@id":463},1223,{"@id":471},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":473},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002Fsge-guide-header.png?auto=compress%2Cformat&q=90",[158,144],{"@type":477,"@id":463,"url":463,"name":29,"isPartOf":478,"primaryImageOfPage":479,"image":480,"thumbnailUrl":474,"datePublished":466,"dateModified":467,"description":481,"breadcrumb":482,"inLanguage":233},"WebPage",{"@id":230},{"@id":473},{"@id":473},"Search Generative Experience (SGE) developed to offer AI-powered responses to increasingly complex queries in Google Search. Discover more here.",{"@id":483},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fsearch-generative-experience-generative-ai-sge-guide\u002F#breadcrumb",{"@type":257,"inLanguage":247,"@id":473,"url":474,"contentUrl":474,"width":485,"height":486},1999,1333,{"@type":235,"@id":483,"itemListElement":488},[489,490,492,494],{"@type":238,"position":11,"name":239,"item":240},{"@type":238,"position":242,"name":445,"item":491},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":238,"position":493,"name":144,"item":386},3,{"@type":238,"position":150,"name":29},{"@type":244,"@id":230,"url":240,"name":204,"description":46,"publisher":496,"inLanguage":247,"potentialAction":497},{"@id":246},{"@type":249,"target":498,"query-input":253},{"@type":251,"urlTemplate":252},{"@type":255,"@id":246,"name":204,"url":240,"logo":500,"image":262,"sameAs":501,"@context":267,"email":268,"foundingDate":269,"legalName":270,"vatID":271,"description":272,"telephone":273,"address":502,"location":503,"areaServed":513},{"@type":257,"inLanguage":247,"@id":258,"url":259,"contentUrl":259,"width":260,"height":261,"caption":204},[264,265,266],{"@type":275,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},[504,507,510],{"@type":283,"name":284,"geo":505,"address":506,"photo":262,"telephone":290},{"@type":286,"latitude":287,"longitude":288},{"@type":275,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},{"@type":283,"name":292,"geo":508,"address":509,"photo":301,"telephone":302},{"@type":286,"latitude":294,"longitude":295},{"@type":275,"streetAddress":297,"addressLocality":298,"addressRegion":299,"postalCode":300,"addressCountry":280},{"@type":283,"name":304,"geo":511,"address":512},{"@type":286,"latitude":306,"longitude":307},{"@type":275,"streetAddress":309,"addressLocality":310,"addressRegion":311,"postalCode":312,"addressCountry":313},[514,515,516],{"@type":316,"name":317},{"@type":316,"name":319},{"@type":316,"name":313},{"@type":518,"@id":519,"name":34,"image":520,"description":36,"sameAs":523,"url":526},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002Fbb0288b5483384c650642c8bb7922033",{"@type":257,"inLanguage":247,"@id":521,"url":522,"contentUrl":522,"caption":34},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=9696192be81146cac3d7e0a75a825edef6","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96",[524,525],"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjonathantheuring\u002F","https:\u002F\u002Fx.com\u002Fhttps:\u002F\u002Ftwitter.com\u002Ftheuring_seo","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fjonathan-theuring\u002F",[528,529,530,531,532,533,534,535,536,539,541,543,545,546,547,548,550,551,553,556],{"name":365,"content":481},{"name":187,"content":188},{"property":193,"content":194},{"property":196,"content":197},{"property":199,"content":29},{"property":374,"content":481},{"property":201,"content":463},{"property":203,"content":204},{"property":537,"content":538},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":540,"content":466},"article:published_time",{"property":542,"content":467},"article:modified_time",{"property":206,"content":544},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F04\u002Fopen-graph-search-generative-experience-2.png?auto=compress%2Cformat&q=90",{"property":209,"content":210},{"property":212,"content":213},{"property":215,"content":79},{"name":549,"content":34},"author",{"name":218,"content":219},{"name":552,"content":544},"twitter:image",{"name":554,"content":555},"twitter:creator","@https:\u002F\u002Ftwitter.com\u002Ftheuring_seo",{"name":221,"content":222},[]]