[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Froasting-the-competition-a-decade-of-poking-fun-at-brands":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":323,"breadcrumbs":324,"reading_minutes":103,"category":332,"head":334},"2019-12-23T16:46:22",{"rendered":6},"\u003Cp>\u003Cspan style=\"font-weight: 400\">Burger King shared a major Christmas confession this morning. The brand revealed that they have hidden a Big Mac product behind every Whopper advertisement in 2019. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cblockquote class=\"twitter-tweet\">\n\u003Cp dir=\"ltr\" lang=\"en\">Thanks for having our back this year Maccy Ds \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fhashtag\u002FWhopperSecret?src=hash&ref_src=twsrc%5Etfw\">#WhopperSecret\u003C\u002Fa> \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FjgjufOHReU\">pic.twitter.com\u002FjgjufOHReU\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>— Burger King (@BurgerKingUK) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002FBurgerKingUK\u002Fstatus\u002F1209021089655009280?ref_src=twsrc%5Etfw\">December 23, 2019\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">The ad began with discussions of a “Whopper of a secret”, where Burger King claims “everyone knows our burger is more generous than that \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400\">other\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400\"> burger”. This escalated to direct references to the Mcdonald’s product, finishing with the quote “Thank you Maccy D’s for having our back in 2019”. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cb>\u003Ci>Subtle. \u003C\u002Fi>\u003C\u002Fb>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Since Burger King decided to finish the year off with a not-so-obvious comparative ad, what better way for us to evaluate the year than with a look through our favourite competitor campaigns of the decade…\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"quick-definition-what-is-comparative-advertising\">\u003Cspan style=\"font-weight: 400\">Quick definition: what is comparative advertising? \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Comparative advertising is a marketing strategy used to position a company’s product or service as superior to that of competitors. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">It can involve cost comparisons, value discussions or a side-by-side comparison of the products (or in Burger King’s case, just pop the competitor product behind yours in every advertisement for 12 months). \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch2 id=\"break-down-of-the-biggest-competitor-shade-moments-of-the-decade\">\u003Cspan style=\"font-weight: 400\">Break down of the biggest competitor shade moments of the decade\u003C\u002Fspan>\u003C\u002Fh2>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch3 id=\"microsoft-vs-google-chrome\">\u003Cspan style=\"font-weight: 400\">Microsoft vs Google Chrome\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">It is no surprise that long time rivals Microsoft and Google Chrome find themselves in this list. For this campaign, we go back to Google releasing their “Chrome: Now Everywhere” ad in 2013, in an attempt to promote their browser. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">In response, Microsoft released an ad campaign titled “Scroogled”. This hinted (with Burger King style subtlety) to Chrome users that Google was tracking their moves and breaching their privacy. They even released anti-Google merchandise, a move Google responded to more maturely, simply commenting that they understood Microsoft’s competitive moves since the market space was becoming increasingly competitive. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4790\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOiQznHEr-microsoft-mug-attack-google.jpg?auto=compress%2Cformat&fit=scale&h=133&q=90&w=200\" alt=\"\" width=\"300\" height=\"200\" \u002F>\u003C\u002Fp>\n\u003Cp>(image source: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.theverge.com\u002F2013\u002F11\u002F21\u002F5131668\u002Fgoogle-responds-to-microsoft-smear-campaign-with-witty-retort\">The Verge\u003C\u002Fa>)\u003C\u002Fp>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch4 id=\"\">\u003C\u002Fh4>\n\u003Ch3 id=\"costa-coffee-cup-misfire\">\u003Cspan style=\"font-weight: 400\">Costa Coffee Cup Misfire\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Next up is one for the coffee lovers. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Costa coffee launched the #CrimesAgainstCoffee campaign in 2017, a day-long stint to win over customers of rival coffee shops. Here, they handed out free coffee to those who had bought from another brand, offering to refill the competitor cup for free to promote eco-friendliness and their own coffee beans. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4791\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6hTBNcpN-coffee.jpeg?auto=compress%2Cformat&fit=scale&h=127&q=90&w=200\" alt=\"\" width=\"300\" height=\"191\" \u002F>\u003C\u002Fp>\n\u003Cp>(image source: \u003Ca href=\"https:\u002F\u002Ftwitter.com\u002FCostaCoffee\" target=\"_blank\" rel=\"noopener noreferrer\">Costa Coffee\u003C\u002Fa>)\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Questions were proposed as to the logic of this campaign, since free coffee receivers were sent on their way with fresh costa coffee in a rival branded cup. Perhaps the smaller details of the campaign needed work, but we still applaud Costa for their effort to convert rival coffee drinkers. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"mercedes-benz-chicken-vs-jaguar\">\u003Cspan style=\"font-weight: 400\">Mercedes-Benz chicken vs Jaguar \u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Imagine being Mercedes-Benz. You spend months creating the perfect viral ad \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=nLwML2PagbY#action=share\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"font-weight: 400\">campaign\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\">, demonstrating the stability of your cars in a humorous and well received tone. You compare your product to a chicken, people love it, and your marketing team is pretty chuffed. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4792\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FcZBJVULR-chicken.jpg?auto=compress%2Cformat&fit=scale&h=113&q=90&w=200\" alt=\"\" width=\"300\" height=\"169\" \u002F>\u003C\u002Fp>\n\u003Cp>(image source: \u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=FAGOcyvBap0\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube\u003C\u002Fa>)\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Then, along comes Jaguar. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">They take your concept, reshoot the \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=3PQS8SFWNQw#action=share\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"font-weight: 400\">same video\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> but in theirs, a Jaguar effectively eats your chicken, car and entire campaign. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4793\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FXMVqrzR2-jaguar.jpeg?auto=compress%2Cformat&fit=scale&h=110&q=90&w=200\" alt=\"\" width=\"300\" height=\"164\" \u002F>\u003C\u002Fp>\n\u003Cp>(image source: \u003Ca href=\"https:\u002F\u002Fwww.cars.com\u002Farticles\u002Fjaguar-spoofs-mercedes-chicken-ad-1420663037124\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">Cars\u003C\u002Fa>)\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Pretty devastating, right? \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"apple-get-what-they-deserve\">\u003Cspan style=\"font-weight: 400\">Apple get what they deserve?\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">After watching Apple make fun of PC’s for over 4 years with endless videos, it is quite ironic to see Samsung flip the \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400\">tablet\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400\"> on Apple. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Samsung has released numerous \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=AYUmh70yiTA\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"font-weight: 400\">clips\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> in the past decade, poking fun at their biggest competitor Apple. Demonstrating comparisons of the two products, Samsung point out some of our biggest annoyance with the latest Apple phones. From the headphone\u002Fcharging issue to the poor battery life, they are more than happy to remind viewers of every last irritating one.  \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"pepsi-vs-coca-cola\">\u003Cspan style=\"font-weight: 400\">Pepsi vs Coca-Cola\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Despite Pepsi facing one of the biggest \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.telegraph.co.uk\u002Fwomen\u002Flife\u002Fpepsi-ad-everything-wrong-kendall-jenner-video\u002F\" target=\"_blank\" rel=\"noopener noreferrer\">\u003Cspan style=\"font-weight: 400\">scandals\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400\"> of the decade with their Kendall Jenner advertisement, they have continued to throw shade at rival brand Coca-Cola in recent years. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">For us, however, our favourite attempt at shade throwing comes from this Pepsi campaign in 2013. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">In time for Halloween, Pepsi released an ad showing their can wearing a Coca-Cola cape as a costume. The tag time simply read “We wish you a scary Halloween”.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-4794\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FF5dF5f1s-Pepsi-halloween-coca-cola.jpg?auto=compress%2Cformat&fit=scale&h=127&q=90&w=200\" alt=\"\" width=\"300\" height=\"190\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Unfortunately for Pepsi, fans on social media were not convinced by this campaign and “relaunched” the ad themselves with a tagline reading “Everybody wants to be a hero.” \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">This demonstrated the power of consumers, showing how the narrative can easily be flipped back onto the original creator. This must have stung Pepsi, although if they knew the backlash they would receive for their Kendall Jenner campaign in 2017, perhaps this wouldn’t have seemed so bad…\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Ch3 id=\"to-round-things-up\">\u003Cspan style=\"font-weight: 400\">To round things up…\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Poking fun at the competition can result in a storm of approval, as we are seeing with Burger King. However, get on the bad side of consumers and it can mean lost ownership of your work as you see it reclaimed by the force of social media. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400\">Comparative advertising is a fun way to gain traction to your product or service, but remember to tread carefully, as for every Pepsi fan there is always a Coca-Cola superfan right around the corner. \u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],45,[],[13],135,[15,16,17,18,19,20,21,22],"post-4789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-pr",{"page_content_modules":24,"hero":136},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Roasting the competition: a decade of poking fun at brands",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,124],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. In the age of AI, they […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrand-mentions-ai-search\u002F","2026-08-24T15:20:39",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fsolen-feyissa-ECTqHPd7Afg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Hannah Memmott","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FHannah-Memmott.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fdigital-pr\u002F","Digital PR",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":117,"image":118,"authors":119,"category":123},"Search has moved on. Has Digital PR?","\u003Cp>Why social search is reshaping the future of PR There was a clear theme at the Digital PR Summit this year: Search has already changed. That shift was brought to life in a standout talk by the brilliant Isa Lavahun, who unpacked how TikTok and social search are reshaping brand discovery. The way people discover, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-has-moved-on-has-digital-pr\u002F","2026-05-06T10:41:56",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F05\u002Falexander-shatov-I4p0FcjDBJI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[120],{"name":121,"image":122},"Hannah Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FHannah-Craig.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},{"type_key":16,"title":125,"excerpt":126,"to":127,"postedAt":128,"readingTime":129,"image":130,"authors":131,"category":135},"Platforms for seamless SEO and Digital PR collaboration","\u003Cp>Your tech stack should be the connective tissue between creative outreach and technical precision. At Impression, we’ve built an ecosystem where industry-leading platforms and our own proprietary technology, like Velocity, work in tandem to turn qualitative coverage into quantitative growth. In this blog, we’re looking under the hood of our current toolkit. 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