[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fredirect-magento-review-product-pages":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":472,"breadcrumbs":473,"reading_minutes":10,"category":481,"head":484},"2014-06-08T20:57:38",{"rendered":6},"\u003Cp>\u003Cstrong>Please note – I have found a better way of preventing this SEO duplicate content issue, which I have documented here: \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fmeta-robots-noindex-magento-review-pages\u002F\">Add meta robots noindex to Magento review pages\u003C\u002Fa>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>If in your Magento product pages you’re pulling through review content, then you’ll want to ensure that the associated product reviews page isn’t available to search engines to eliminate the risk of duplicate content holding your website back in the search results pages.\u003C\u002Fp>\n\u003Cp>After searching online for a number of solutions to this issue, including creating a custom module that extends the review\u002Fproduct and rewrite listAction method, we found a simple redirect rule to the long ID-based URL page works well. If you have canonical URLs enabled for single product pages, then search engines will be forgiving of this method as the page rendered at the non-search friendly URL also includes this canonical tag.\u003C\u002Fp>\n\u003Cp>This code will work on any Magento install where the catalog product page matches this: \u003Ccode>\u002Fcatalog\u002Fproduct\u002Fview\u002Fid\u002F000\u003C\u002Fcode> (when SEO friendly URLs are disabled).\u003C\u002Fp>\n\u003Cp>To implement this redirect, paste this code into your \u003Ccode>.htaccess\u003C\u002Fcode> file in the server root and visit a review page to confirm that it is working correctly.\u003C\u002Fp>\n\u003Cpre><IfModule mod_rewrite.c>\n\n    RewriteRule ^review\u002Fproduct\u002Flist\u002Fid\u002F(.*)$ \u002Fcatalog\u002Fproduct\u002Fview\u002Fid\u002F$1 [L,R]\n\n<\u002FIfModule>\n\u003C\u002Fpre>\n\u003Cp>Please let me know whether this works for you in the comments below.\u003C\u002Fp>\n",false,"standard",[10,11],1,37,[],[14],108,[16,17,18,19,20,21,22,23,24],"post-2330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-web",{"page_content_modules":26,"hero":200},[27,155],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"How to redirect Magento review pages to product pages",[32],{"id":10,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":39,"specialist_service_links":40,"photo":99},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[41,58,70,80,90],{"page":42,"link_text":46},{"ID":14,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":59,"link_text":69},{"ID":60,"post_author":61,"post_date":62,"post_date_gmt":62,"post_content":45,"post_title":63,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":64,"to_ping":45,"pinged":45,"post_modified":65,"post_modified_gmt":65,"post_content_filtered":45,"post_parent":66,"guid":67,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":68},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2025-03-13 14:47:54",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":71,"link_text":74},{"ID":72,"post_author":43,"post_date":73,"post_date_gmt":73,"post_content":45,"post_title":74,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":75,"to_ping":45,"pinged":45,"post_modified":76,"post_modified_gmt":76,"post_content_filtered":45,"post_parent":77,"guid":78,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":79},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":81,"link_text":89},{"ID":82,"post_author":43,"post_date":83,"post_date_gmt":83,"post_content":45,"post_title":84,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":85,"to_ping":45,"pinged":45,"post_modified":86,"post_modified_gmt":86,"post_content_filtered":45,"post_parent":53,"guid":87,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":88},374,"2021-01-11 16:25:32","Analytics","analytics","2026-08-25 10:02:52","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":91,"link_text":94},{"ID":92,"post_author":43,"post_date":93,"post_date_gmt":93,"post_content":45,"post_title":94,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":95,"to_ping":45,"pinged":45,"post_modified":96,"post_modified_gmt":96,"post_content_filtered":45,"post_parent":53,"guid":97,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":98},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":100,"id":100,"title":101,"filename":102,"filesize":103,"url":104,"link":105,"alt":45,"author":106,"description":45,"caption":45,"name":107,"status":108,"uploaded_to":53,"date":109,"modified":109,"menu_order":53,"mime_type":110,"type":111,"subtype":112,"icon":113,"width":114,"height":115,"sizes":116},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":117,"thumbnail-width":118,"thumbnail-height":118,"medium":119,"medium-width":120,"medium-height":121,"medium_large":122,"medium_large-width":123,"medium_large-height":124,"large":125,"large-width":126,"large-height":127,"1536x1536":128,"1536x1536-width":129,"1536x1536-height":130,"2048x2048":131,"2048x2048-width":132,"2048x2048-height":133,"post-thumbnail":134,"post-thumbnail-width":135,"post-thumbnail-height":136,"12_col":137,"12_col-width":138,"12_col-height":139,"default_landscape":140,"default_landscape-width":141,"default_landscape-height":115,"default_portrait":142,"default_portrait-width":115,"default_portrait-height":141,"6_col_and_margin_short":143,"6_col_and_margin_short-width":135,"6_col_and_margin_short-height":139,"11_col_and_margin":144,"11_col_and_margin-width":145,"11_col_and_margin-height":139,"9_col_rectangle":146,"9_col_rectangle-width":147,"9_col_rectangle-height":148,"11_col":149,"11_col-width":150,"11_col-height":139,"staff_image_696_600":151,"staff_image_696_600-width":114,"staff_image_696_600-height":115,"rectangular_thumbnail":152,"rectangular_thumbnail-width":153,"rectangular_thumbnail-height":154},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":156,"reduced":29,"top_overlap":157,"bottom_underlap":157,"disable_observer":-1,"heading":158,"cta_text":159,"cta_link":160,"items":161},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[162,176,185],{"type_key":17,"title":163,"excerpt":164,"to":165,"postedAt":166,"readingTime":167,"image":168,"authors":169,"category":173},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[170],{"name":171,"image":172},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":174,"name":175},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":17,"title":177,"excerpt":178,"to":179,"postedAt":180,"readingTime":167,"image":181,"authors":182,"category":184},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[183],{"name":171,"image":172},{"to":174,"name":175},{"type_key":17,"title":186,"excerpt":187,"to":188,"postedAt":189,"readingTime":190,"image":191,"authors":192,"category":199},"How information gain solves commodity SEO","\u003Cp>When building informational assets as an SEO professional, how can you distinguish your brand when so many articles often mirror one another? The answer lies in information gain. By moving away from replication and toward the creation of unique value, you provide both Google and users with a compelling reason to prefer your brand over […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-information-gain-solves-commodity-seo\u002F","2026-07-20T11:37:53",12,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F07\u002Fgetty-images-lwAc6CL9tlM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[193,196],{"name":194,"image":195},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":197,"image":198},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":174,"name":175},{"type":201,"style":202,"heading":30,"date":4,"updatedAt":203,"reading_minutes":10,"image":204,"imageAlt":30,"categories":205,"collections":471},"blog-post","light","2022-02-07T16:48:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F5qSM9xJm-050720211625528073_magento-product-review-redirect.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[206,386],{"id":10,"count":207,"description":208,"link":174,"name":175,"slug":209,"taxonomy":210,"parent":53,"meta":211,"acf":212,"head_links":213,"resource_count":214,"yoast_title":215,"yoast_meta":216,"yoast_json_ld":261,"_links":358,"path":174},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[217,219,222,225,228,231,234,236,238,240,243,246,249,252,255,258],{"property":218,"content":215},"title",{"property":220,"content":221},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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