[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Frecruitment-seo":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":380,"breadcrumbs":381,"reading_minutes":196,"category":389,"head":391},"2017-05-04T23:18:06",{"rendered":6},"\u003Cp>Recently, we covered on our blog that Google appears to be making large steps to test a Google-powered jobs engine. Having recently \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fis-google-poised-to-shake-up-recruitment-seo\u002F\">witnessed a Jobs page appear\u003C\u002Fa> and quickly be removed from the early access search features page on Google Search, we have some clues into what may be happening behind the scenes.\u003C\u002Fp>\n\u003Cp>As a result, Impression’s advice for recruiters, jobs boards and recruitment software\u002Fplatforms right now it to embrace structured data for your best chances of future proofing your recruitment SEO.\u003C\u002Fp>\n\u003Ch2 id=\"structured-data-and-schema\">Structured data and schema\u003C\u002Fh2>\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fschema-markup-the-definitive-guide\u002F\">Structured data\u003C\u002Fa> is a code-based description or markup of the content that is present on the page. It’s easily machine readable and hidden from users, so it’s the perfect way to let a bot know the true purpose of a page. Presence of Schema isn’t a ranking signal, but it’s certainly our belief that correctly implemented schema on complex data types, such as jobs, will vastly improve data quality should it be included in a third party index (i.e. Google’s).\u003C\u002Fp>\n\u003Cp>For those new to the technologies, the premise is relatively simple; everything that can be described on the web is a ‘thing’. To make life a little easier, there’s a large number of more specific ‘things’ with set attributes which we can describe, such as events, blog posts, reviews, places, organisations, movies, books… and of course – job postings.\u003C\u002Fp>\n\u003Cp>Each attribute (i.e. title or salary for a job posting) can also be a ‘thing’ too – so a place of work might be a description of an organisation. You can see how this multi-level set of descriptive information begins to get very powerful.\u003C\u002Fp>\n\u003Cp>Microdata and RDFa, two widely adopted structured data formats, appended additional code to pre-existing blocks of HTML on a page. If there was a “box” <div> tag around an address, then typically this and each line within it would be marked up as so;\u003C\u002Fp>\n\u003Cp>\u003Ccode><div itemscope itemtype=\"http:\u002F\u002Fschema.org\u002FPostalAddress\">\u003Cbr \u002F>\n<span itemprop=\"name\">Google Inc.<\u002Fspan>\u003Cbr \u002F>\nP.O. Box<span itemprop=\"postOfficeBoxNumber\">1234<\u002Fspan>\u003Cbr \u002F>\n<span itemprop=\"addressLocality\">Mountain View<\u002Fspan>,\u003Cbr \u002F>\n<span itemprop=\"addressRegion\">CA<\u002Fspan>\u003Cbr \u002F>\n<span itemprop=\"postalCode\">94043<\u002Fspan>\u003Cbr \u002F>\n<span itemprop=\"addressCountry\">United States<\u002Fspan>\u003Cbr \u002F>\n<\u002Fdiv>\u003C\u002Fcode>\u003Cbr \u002F>\nThis is great for marking up something simple, like an address, but it’s not necessarily that nice for a bot to access as the code is interspersed between the visual layout items in the page.\u003C\u002Fp>\n\u003Ch2 id=\"json-ld\">JSON-LD\u003C\u002Fh2>\n\u003Cp>JSON-LD is a relatively new entrant to this arena. JSON-LD is a JSON code block which can appear anywhere on the page and is not visible to web users, and is very easily machine readable for bots. This makes it a really useful format for not only describing things in the first place, but also maintaining them (it’s SO much cleaner). Adoption is improving, as you can see below. We’re assuming Bing will catch up at some point…\u003C\u002Fp>\n\u003Cblockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n\u003Cp lang=\"en\" dir=\"ltr\">Since people seem to have found this useful, here's a clean version of my table of structured data capabilities by data consumer \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Fhashtag\u002FSMX?src=hash&ref_src=twsrc%5Etfw\">#SMX\u003C\u002Fa> \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ft.co\u002FP2jL5Hf0vT\">pic.twitter.com\u002FP2jL5Hf0vT\u003C\u002Fa>\u003C\u002Fp>\n\u003Cp>— Aaron Bradley (@aaranged) \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Ftwitter.com\u002Faaranged\u002Fstatus\u002F844694418493878273?ref_src=twsrc%5Etfw\">March 22, 2017\u003C\u002Fa>\u003C\u002Fp>\u003C\u002Fblockquote>\n\u003Cp>\u003Cscript async src=\"https:\u002F\u002Fplatform.twitter.com\u002Fwidgets.js\" charset=\"utf-8\">\u003C\u002Fscript>\u003C\u002Fp>\n\u003Ch2 id=\"a-full-jobposting-example\">A full JobPosting example\u003C\u002Fh2>\n\u003Cp>So, to bring this to life for our future recruitment friends; through using the \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fschema.org\u002FJobPosting\">Schema.Org JobPosting\u003C\u002Fa> structure, we have created a mock job markup for an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO\u003C\u002Fa> Manager at Impression below.\u003C\u002Fp>\n\u003Cp>\u003Cscript src=\"https:\u002F\u002Fgist.github.com\u002Faarondicks\u002F5764e2048c2bc6d191a686fb08895058.js\">\u003C\u002Fscript>\u003C\u002Fp>\n\u003Ch2 id=\"testing-your-structured-data\">Testing your structured data\u003C\u002Fh2>\n\u003Cp>Google provides a very useful tool for validating the markup you place on a page. This is the \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fsearch.google.com\u002Fstructured-data\u002Ftesting-tool\">Structured Data Testing Tool\u003C\u002Fa> and it will assist you in debugging any issues you come across during development.\u003C\u002Fp>\n\u003Cp>If you’re having any further issues, or you have some questions on our thoughts, please let us know in the comments below!\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],108,[15,16,17,18,19,20,21,22],"post-3086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":192},[25,153],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Recruitment SEO: Ensuring your website uses structured data correctly",[30],{"id":10,"path":31,"display_name":32,"job_title":33,"description":34,"avatar_url":35,"acf":36},"\u002Fabout\u002Four-team\u002Faaron-dicks\u002F","Aaron Dicks","Chief Technology Officer","Chief Technology Officer of Impression. Previously a developer and SEO, I now oversee our technology- and data-driven services, as well as some of our innovation and software development. Technical problem solver.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":33,"full_bio":37,"specialist_service_links":38,"photo":97},"\u003Cp>Chief Technology Officer. Co-founded Impression in 2012.\u003C\u002Fp>\n\u003Cp>I’m a self-taught web developer who stumbled into digital marketing through a part time job at University. I went on to work with a number of digital agencies when I was in an in-house marketing manager role which led me to identify an opportunity to start Impression to offer a better service and product.\u003C\u002Fp>\n\u003Cp>Having been here from day one, I’ve held many roles at Impression, but have since settled back into a technology role. I lead our technology and data service design and delivery and also look after some of our internal media software development.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nBuilding a business that can have so many positive impacts across our team, clients and – in time – a more positive impact on the community and environment.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nYou’ll find me walking my Giant Schnoodle, Otto.\u003C\u002Fp>\n",[39,56,68,78,88],{"page":40,"link_text":44},{"ID":13,"post_author":41,"post_date":42,"post_date_gmt":42,"post_content":43,"post_title":44,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":47,"to_ping":43,"pinged":43,"post_modified":48,"post_modified_gmt":48,"post_content_filtered":43,"post_parent":49,"guid":50,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":55},"98","2020-12-16 14:36:55","","Digital Marketing Strategy","publish","closed","strategy","2025-10-29 17:34:16",33,"\u002F?page_id=108",0,"page","0","raw","\u002Fdigital-marketing\u002Fstrategy\u002F",{"page":57,"link_text":67},{"ID":58,"post_author":59,"post_date":60,"post_date_gmt":60,"post_content":43,"post_title":61,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":62,"to_ping":43,"pinged":43,"post_modified":63,"post_modified_gmt":63,"post_content_filtered":43,"post_parent":64,"guid":65,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":66},24830,"1","2023-09-09 12:14:08","Media Measurement","measurement","2026-09-25 10:45:33",17552,"\u002F?page_id=24830","\u002Fmedia-solutions\u002Fmeasurement\u002F","Media Effectiveness & MMM",{"page":69,"link_text":72},{"ID":70,"post_author":41,"post_date":71,"post_date_gmt":71,"post_content":43,"post_title":72,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":73,"to_ping":43,"pinged":43,"post_modified":74,"post_modified_gmt":74,"post_content_filtered":43,"post_parent":75,"guid":76,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":77},244,"2020-12-21 14:32:54","CRO","cro","2026-04-13 10:27:20",24873,"\u002F?page_id=244","\u002Fdigital-experience\u002Fcro\u002F",{"page":79,"link_text":87},{"ID":80,"post_author":41,"post_date":81,"post_date_gmt":81,"post_content":43,"post_title":82,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":83,"to_ping":43,"pinged":43,"post_modified":84,"post_modified_gmt":84,"post_content_filtered":43,"post_parent":51,"guid":85,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":86},374,"2021-01-11 16:25:32","Analytics","analytics","2026-09-28 11:36:16","\u002F?page_id=374","\u002Fanalytics\u002F","Enterprise Analytics",{"page":89,"link_text":92},{"ID":90,"post_author":41,"post_date":91,"post_date_gmt":91,"post_content":43,"post_title":92,"post_excerpt":43,"post_status":45,"comment_status":46,"ping_status":46,"post_password":43,"post_name":93,"to_ping":43,"pinged":43,"post_modified":94,"post_modified_gmt":94,"post_content_filtered":43,"post_parent":51,"guid":95,"menu_order":51,"post_type":52,"post_mime_type":43,"comment_count":53,"filter":54,"url_path":96},20655,"2023-01-04 14:22:27","CRM","crm","2025-03-13 14:52:45","\u002F?page_id=20655","\u002Fcrm\u002F",{"ID":98,"id":98,"title":99,"filename":100,"filesize":101,"url":102,"link":103,"alt":43,"author":104,"description":43,"caption":43,"name":105,"status":106,"uploaded_to":51,"date":107,"modified":107,"menu_order":51,"mime_type":108,"type":109,"subtype":110,"icon":111,"width":112,"height":113,"sizes":114},25129,"Aaron-Dicks2","Aaron-Dicks2.png",305948,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&q=90","\u002Faaron-dicks2\u002F","12","aaron-dicks2","inherit","2023-10-03 15:58:10","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":115,"thumbnail-width":116,"thumbnail-height":116,"medium":117,"medium-width":118,"medium-height":119,"medium_large":120,"medium_large-width":121,"medium_large-height":122,"large":123,"large-width":124,"large-height":125,"1536x1536":126,"1536x1536-width":127,"1536x1536-height":128,"2048x2048":129,"2048x2048-width":130,"2048x2048-height":131,"post-thumbnail":132,"post-thumbnail-width":133,"post-thumbnail-height":134,"12_col":135,"12_col-width":136,"12_col-height":137,"default_landscape":138,"default_landscape-width":139,"default_landscape-height":113,"default_portrait":140,"default_portrait-width":113,"default_portrait-height":139,"6_col_and_margin_short":141,"6_col_and_margin_short-width":133,"6_col_and_margin_short-height":137,"11_col_and_margin":142,"11_col_and_margin-width":143,"11_col_and_margin-height":137,"9_col_rectangle":144,"9_col_rectangle-width":145,"9_col_rectangle-height":146,"11_col":147,"11_col-width":148,"11_col-height":137,"staff_image_696_600":149,"staff_image_696_600-width":112,"staff_image_696_600-height":113,"rectangular_thumbnail":150,"rectangular_thumbnail-width":151,"rectangular_thumbnail-height":152},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":154,"reduced":27,"top_overlap":155,"bottom_underlap":155,"disable_observer":-1,"heading":156,"cta_text":157,"cta_link":158,"items":159},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[160,174,183],{"type_key":16,"title":161,"excerpt":162,"to":163,"postedAt":164,"readingTime":165,"image":166,"authors":167,"category":171},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[168],{"name":169,"image":170},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":172,"name":173},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":175,"excerpt":176,"to":177,"postedAt":178,"readingTime":165,"image":179,"authors":180,"category":182},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[181],{"name":169,"image":170},{"to":172,"name":173},{"type_key":16,"title":184,"excerpt":185,"to":186,"postedAt":187,"readingTime":165,"image":188,"authors":189,"category":191},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[190],{"name":169,"image":170},{"to":172,"name":173},{"type":193,"style":194,"heading":28,"date":4,"updatedAt":195,"reading_minutes":196,"image":197,"imageAlt":28,"categories":198,"collections":379},"blog-post","light","2024-06-12T14:03:24",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FcqOMCczz-050720211625524462_luke-chesser-48-scaled.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[199],{"id":10,"count":200,"description":201,"link":172,"name":173,"slug":202,"taxonomy":203,"parent":51,"meta":204,"acf":205,"head_links":206,"resource_count":207,"yoast_title":208,"yoast_meta":209,"yoast_json_ld":254,"_links":351,"path":172},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[210,212,215,218,221,224,227,229,231,233,236,239,242,245,248,251],{"property":211,"content":208},"title",{"property":213,"content":214},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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