[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fprotecting-your-brand-when-implementing-ai-max-in-google-ads":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":443,"breadcrumbs":444,"reading_minutes":147,"category":452,"head":455},"2025-11-20T13:50:11",{"rendered":6},"\n\u003Cp>You may have seen (or not) that there are now a number of tools within Google Ads that have been added over the past year to help you spend less time creating ad copy and assets, and more time strategising. Most of these are powered by Google Gemini, Google’s AI tool. \u003C\u002Fp>\n\n\n\n\u003Cp>Confusingly, these fall under both \u003Cstrong>\u003Cem>automated assets\u003C\u002Fem>\u003C\u002Fstrong> and \u003Cstrong>\u003Cem>automatically generated assets\u003C\u002Fem>\u003C\u002Fstrong>. Both are components of an ad that AI creates for you. Google will scan your landing page as well as your existing ads, and then dynamically create new assets that it predicts will perform well. Google has now rolled out \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-media-may-2025-industry-updates\u002F#google-ai-max-for-search-ads\">AI Max\u003C\u002Fa>, a new search campaign setting that utilises Broad Match keywords, Final URL Expansion, and automatically generated assets. This setting aims to drive more traffic through your campaigns by capturing additional searches and matching ad copy and landing page content to the initial query. \u003C\u002Fp>\n\n\n\n\u003Cp>These tools can be great time savers; however, some advertisers have very valid concerns over ad copy quality and compliance with internal brand guidelines. As well as discussing the pros and cons of these tools, I’ve also outlined a technique for quickly auditing AI-generated assets within your campaigns to give you more peace of mind.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-should-you-consider-using-ai-generated-assets-when-building-or-running-a-campaign\">Why should you consider using AI-generated assets when building or running a campaign?\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"time-saving\">Time saving\u003C\u002Fh3>\n\n\n\n\u003Cp>Creating and keeping ad copy and assets across multiple campaigns fresh can be a time-consuming task, and Google’s AI tools can help speed this up. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"potential-for-performance-lift\">Potential for performance lift\u003C\u002Fh3>\n\n\n\n\u003Cp>Adding more assets (for example, using the full 15 headlines available in a responsive search ad) can improve your Ad Strength score, potentially increasing the number of times your ad is shown. This could also lead to CPC reductions, as your ad could become more relevant to the search and potentially see an improved CTR. AI Max can help pivot your campaigns to be more intent-focused rather than keyword-led. If your ad copy matches that intent, then customers will be more likely to click. \u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-are-the-downsides-of-using-ai-tools-in-google-ads\">What are the downsides of using AI tools in Google Ads?\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"irrelevant-ad-copy\">Irrelevant ad copy\u003C\u002Fh3>\n\n\n\n\u003Cp>Suppose you have pages on your website with outdated content (for example, old blog posts or business addresses). The AI tools may pick up on this and use irrelevant content in your automated ad copy or assets. This can be confusing to users and could have serious impacts on click-through and Conversion rates. \u003C\u002Fp>\n\n\n\n\u003Cp>To avoid this from happening in your account, make sure that your content is kept up to date and pause\u002Fremove any old ads with outdated or incorrect messaging. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"loss-of-control\">Loss of control\u003C\u002Fh3>\n\n\n\n\u003Cp>Although Google’s AI will crawl your website and existing ads to get a good general feel of what content would be suitable, it may generate content that is not in the correct tone of voice or does not match brand guidelines. In heavily regulated industries such as finance or pharmaceuticals, this may cause further problems, as ad copy usually needs to be approved by an in-house legal team first. \u003C\u002Fp>\n\n\n\n\u003Cp>At the end of this article, I have provided a solution that will track any AI-generated content within your ads without requiring manual checks every day.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"how-can-i-protect-my-brand-when-using-ai-tools\">\u003Cstrong>How can I protect my brand when using AI tools?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"ai-max\">AI Max\u003C\u002Fh3>\n\n\n\n\u003Cp>AI Max has recently \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fwhats-new-in-paid-media-september-2025-industry-updates\u002F#google-ads-rolls-out-better-reporting-for-ai-max\">upgraded its reporting tools\u003C\u002Fa>, making it easier for you to understand the impact that AI-generated assets are making. To view assets that have been automatically generated through using AI Max: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>First, click into a campaign with AI Max enabled, then \u003C\u002Fli>\n\n\n\n\u003Cli>Head to the Ad level view. Underneath one of the responsive search ads, \u003C\u002Fli>\n\n\n\n\u003Cli>Click on “\u003Cstrong>View Asset Details”\u003C\u002Fstrong>.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1706\" height=\"486\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-max-enable.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35255\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>You will be able to view the performance of each headline and description that is eligible to be shown in that ad. You can add a column to view “Asset Source” – anything marked as “\u003Cstrong>\u003Cem>Advertiser\u003C\u002Fem>\u003C\u002Fstrong>” is content you have input yourself, and anything marked as “\u003Cstrong>\u003Cem>Automatically Created\u003C\u002Fem>\u003C\u002Fstrong>” has been generated by the AI Max settings. You can remove any asset by clicking on the green circle next to the ad asset and selecting “remove” if you have compliance or relevancy issues, or if performance is poor compared to other assets. \u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"automated-assets\">Automated assets\u003C\u002Fh3>\n\n\n\n\u003Cp>Viewing your current Automated Asset settings can be hard to find, as it is not immediately obvious from any of the account-level settings:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>First, head to the “\u003Cstrong>Assets\u003C\u002Fstrong>” view in the\u003Cstrong> \u003C\u002Fstrong>left-hand menu, and you will be able to view assets added at an account level by both Advertiser (you) and those that are automated. \u003C\u002Fli>\n\n\n\n\u003Cli>Click on “\u003Cstrong>More\u003C\u002Fstrong>” in the toolbar, and there should be an option for “A\u003Cstrong>ccount Level Automated Assets\u003C\u002Fstrong>”. \u003C\u002Fli>\n\n\n\n\u003Cli>Here you will see performance for any Automated Assets that have been live within the time frame.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1787\" height=\"603\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Ffinding-automated-assets.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35254\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>To toggle the settings for these assets at an account level, click “\u003Cstrong>More\u003C\u002Fstrong>” in the toolbar again. Automated Assets are on by default, so if you have never toggled these before, it is worth checking your settings to make sure none are switched on that you wouldn’t want to have switched on. \u003C\u002Fp>\n\n\n\n\u003Cp>You can also disable any automated assets individually by clicking on the green dot next to the asset in the Asset view.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"case-study-using-automated-reporting-tools-in-google-ads\">Case Study: Using automated reporting tools in Google Ads\u003C\u002Fh2>\n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n\u003Cp>Recently, I worked with a client who was interested in trialling AI Max for their \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002Fgoogle-ads-management\u002F\">Google Ads\u003C\u002Fa> to drive additional traffic during a period of growth for their business. But, they had concerns about asset relevancy and compliance of AI-generated headlines and descriptions. \u003C\u002Fp>\n\n\n\n\u003Cp>To provide the highest level of transparency, I set up an automated report that emailed the client every morning with a report of automatically generated assets that had run the previous day. \u003C\u002Fp>\n\n\n\n\u003Cp>This saved time, as both my client and I would receive a detailed outline of each AI-generated headline and description, and its performance in our inboxes each morning.  It allowed more time for strategic decision-making on which assets to keep or remove. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1370\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F11\u002Fai-max-schedulign.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-35256\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Cp>To set up this report yourself, head to the “\u003Cstrong>View Asset Details\u003C\u002Fstrong>” view on any ad using AI Max. \u003C\u002Fp>\n\n\n\n\u003Cp>Then, add a filter to this report so that it displays the Asset Source as matching “\u003Cstrong>Automatically created\u002Fenhanced by Google Ads\u003C\u002Fstrong>”. \u003C\u002Fp>\n\n\n\n\u003Cp>Click on the “\u003Cstrong>Download\u003C\u002Fstrong>” option and click “\u003Cstrong>Schedule\u003C\u002Fstrong>” from this menu. \u003C\u002Fp>\n\n\n\n\u003Cp>You will then be able to choose a schedule for this report and select who should receive it.\u003C\u002Fp>\n\n\n\n\u003Cp>Doing this has helped our client trust the AI Max setting more, as they now have more visibility over what is being displayed in their ads at any given time. So far, we have not had any reason to remove any automatically created assets; however, the report has been a real “asset” in itself. This has also helped both us and the client save time when reviewing asset performance, allowing us to focus more on further strategic improvements to influence account performance.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to see more Paid Media case studies, check out \u003Ca rel=\"noreferrer noopener\" href=\"\u002Four-work\u002F?service=paid-media\">our work\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"3840\" height=\"540\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F03\u002FPaid-Media_Banner_01.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-27529\"\u002F>\u003C\u002Fa>\u003C\u002Ffigure>\n",false,"standard",[10,11],323,40,[],[14],361,[16,17,18,19,20,21,22,23,24],"post-35251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-ppc",{"page_content_modules":26,"hero":171},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Protecting your brand when implementing AI Max in Google Ads",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},226,"\u002Fabout\u002Four-team\u002Fyasmin-burchill\u002F","Yasmin Burchill","Director, Head of Paid Media","I have 10+ years of experience working both agency side and in-house. My specialism lies in Paid Search; however, throughout my years in the field, I've broadened my horizons into strategic overviews of the wider Paid Media offering.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>Director, Head of Paid Media. Joined Impression in 2021 & 2026\u003C\u002Fp>\n\u003Cp>I have 10+ years of experience working both agency side and in-house, predominantly based in London. My specialism lies in Paid Search; however, throughout my years in the field, I’ve broadened my horizons into strategic overviews of the wider Paid Media offering.\u003C\u002Fp>\n\u003Cp>No day is the same! From chatting to key client contacts, hosting team workshops and developing department initiatives, I cover a lot of ground!\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I make a truly unbeatable vegetarian lasagne\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m obsessed with the pub and love trying out new restaurants.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},169,"98","2020-12-17 10:02:30","","Paid Media","publish","closed","paid-media","2026-06-15 15:58:53",0,"\u002F?page_id=169","page","0","raw","\u002Fpaid-media\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},25047,"Yasmin-Williams-new23","Yasmin-Williams-new23.png",390286,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&q=90","\u002Fyasmin-williams-new23\u002F","12","yasmin-williams-new23","inherit","2023-09-28 12:43:57","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F09\u002FYasmin-Williams-new23.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":116,"reduced":29,"top_overlap":117,"bottom_underlap":117,"disable_observer":-1,"heading":118,"cta_text":119,"cta_link":120,"items":121},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[122,142,157],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":139},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[130,133,136],{"name":131,"image":132},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":134,"image":135},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":137,"image":138},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":140,"name":141},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":143,"excerpt":144,"to":145,"postedAt":146,"readingTime":147,"image":148,"authors":149,"category":156},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[150,153],{"name":151,"image":152},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":154,"image":155},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":140,"name":141},{"type_key":17,"title":158,"excerpt":159,"to":160,"postedAt":161,"readingTime":162,"image":163,"authors":164,"category":168},"How AI Search turned brand mentions into the new backlink","\u003Cp>Earlier this year, the Impression PR team attended the Digital PR Summit and had the opportunity to learn from some of the industry’s brightest minds, including Ryan Law, Director of Content Marketing at Ahrefs. His talk illustrated exactly why Digital PR and SEO are no longer just complementary disciplines. 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