[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fprogrammatic-mail-marketing":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":320,"breadcrumbs":321,"reading_minutes":134,"category":329,"head":331},"2017-12-14T19:07:17",{"rendered":6},"\u003Ch3 id=\"marketers-integrating-email-marketing-or-direct-mail-campaigns-into-their-strategy-is-nothing-new-but-in-a-highly-competitive-and-fast-paced-world-were-always-striving-to-keep-up-with-new-m\">\u003Cspan style=\"font-weight: 400;\">Marketers integrating email marketing or direct mail campaigns into their strategy is nothing new. But in a highly competitive and fast-paced world, we’re always striving to keep up with new marketing trends and innovations.\u003C\u002Fspan>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">In recent years, the buzzword ‘programmatic’ has been thrown around relentlessly in relation to real-time bidding digital marketing campaigns and, more recently, the use of third-party data to strengthen TV broadcasting processes. What if there was a way to combine traditional methods of email and direct mail marketing, with an added boost of real-time and audience data?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cblockquote>\n\u003Ch4 id=\"let-me-introduce-you-to-the-new-kid-on-the-block-programmatic-mail\">\u003Cspan style=\"font-weight: 400;\">Let me introduce you to the new kid on the block: Programmatic Mail.\u003C\u002Fspan>\u003C\u002Fh4>\n\u003C\u002Fblockquote>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">It’s exactly that: a means of producing tangible direct mail campaigns for customers actively looking for your products or services, virtually right in the moment they’re looking for it. Gone are the days of dynamically inserting customers’ names into the headline of an email to make your brand appear more personal – with Programmatic Mail marketers can actually \u003C\u002Fspan>\u003Ci>\u003Cspan style=\"font-weight: 400;\">be\u003C\u002Fspan>\u003C\u002Fi>\u003Cspan style=\"font-weight: 400;\"> personal, using real-time online behaviour into campaigns which are delivered straight to the customer’s doors. It’s already made a huge impact in the US due to its powerful results, and is being utilised by mailing giants \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.royalmail.com\u002Fbusiness\u002Fservices\u002Fmarketing\u002Fprogrammatic-mail\">\u003Cspan style=\"font-weight: 400;\">Royal Mail\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">, US innovators \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.pebblepost.com\u002F\">\u003Cspan style=\"font-weight: 400;\">PebblePost\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\"> and has recently been brought to the UK by start-up \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fflypaperplanes.co.uk\u002F\">\u003Cspan style=\"font-weight: 400;\">Paperplanes\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">So what can a Programmatic Mail campaign actually bring to the table?\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"quick-delivery\">\u003Cstrong>Quick Delivery\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Highly targeted, customised campaigns can be rendered and delivered to customers within as little as 24 hours, often even within just 12. This immediacy of delivery gives campaigns that little bit more impact, helping to push potential customers towards their first enquiry or driving existing ones to come back for more.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3530 aligncenter\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FIfCMEPMU-Screen-Shot-2017-12-14-at-19.01.37.png?auto=compress%2Cformat&q=90\" alt=\"\" width=\"508\" height=\"164\" \u002F>\u003C\u002Fp>\n\u003Cp style=\"text-align: center;\">Image credit: \u003Ca rel=\"noreferrer noopener\" href=\"http:\u002F\u002Fwww.mailmen.co.uk\u002Fsites\u002Fdefault\u002Ffiles\u002FProgrammatic_Mail_GuideBooklet_0.pdf\">Royal Mail\u003C\u002Fa>\u003C\u002Fp>\n\u003Ch3 id=\"\">\u003C\u002Fh3>\n\u003Ch3 id=\"great-results\">\u003Cstrong>Great Results\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">Programmatic Mail has been proven to produce great results for businesses, and \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.royalmail.com\u002Fbusiness\u002Fservices\u002Fmarketing\u002Fprogrammatic-mail\">\u003Cspan style=\"font-weight: 400;\">Royal Mail claim the campaigns have a higher ROI than those not processed programmatically\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">. Furthermore, according to Royal Mail’s case study with huge homestore JD Williams, the rate at which customers abandoned their shopping basket online reduced by 16%, whilst PebblePost reports that travel lifestyle brand TUMI saw a 17x increase on return on ad spend – pretty impressive-sounding stuff.\u003C\u002Fspan>\u003C\u002Fp>\n\u003Ch3 id=\"data-data-data\">\u003Cstrong>Data, Data, Data\u003C\u002Fstrong>\u003C\u002Fh3>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">A good programmatic campaign should always start with data and end with data, and Programmatic Mail campaigns are no different. One of the best things for marketers is that they’re always driven by existing customer engagement, like signing up for a newsletter or making a purchase. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">As it’s using online data from an audience that’s already started to build a relationship with the brand, Programmatic Mail campaigns boast impressive open rates – tracked using ‘Mailmark barcoding’ by Royal Mail or PebblePost’s online integrated reporting platform. Using the data obtained from Programmatic Mail campaigns, marketers can gain a valuable insight into who and where their customers are, as well as identify the most powerful online behaviour triggers for their business. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">All pretty exciting. So where does that leave us with the outlook for programmatic mail? In its data-driven approach, programmatic can provide a revolutionary solution for businesses tired of producing the same email or direct mail campaigns. It’s still early days, but we definitely can’t rule out programmatic mail playing a major part in the future of digital marketing. \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-weight: 400;\">To learn more about programmatic mail or how it could benefit your business, download Royal Mail’s report \u003C\u002Fspan>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.royalmail.com\u002Fbusiness\u002Fservices\u002Fmarketing\u002Fprogrammatic-mail\u002Freport\">\u003Cspan style=\"font-weight: 400;\">here\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-weight: 400;\">.\u003C\u002Fspan>\u003C\u002Fp>\n",false,"standard",[10],1,[],[13],135,[15,16,17,18,19,20,21,22],"post-3529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo",{"page_content_modules":24,"hero":130},[25,91],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"Programmatic Mail: A Stamp On The Future",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":34,"specialist_service_links":7,"photo":38},{"ID":39,"id":39,"title":40,"filename":41,"filesize":42,"url":43,"link":44,"alt":34,"author":45,"description":34,"caption":34,"name":46,"status":47,"uploaded_to":42,"date":48,"modified":48,"menu_order":42,"mime_type":49,"type":50,"subtype":51,"icon":52,"width":53,"height":53,"sizes":54},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":55,"thumbnail-width":56,"thumbnail-height":56,"medium":57,"medium-width":58,"medium-height":58,"medium_large":59,"medium_large-width":60,"medium_large-height":60,"large":61,"large-width":62,"large-height":63,"1536x1536":64,"1536x1536-width":65,"1536x1536-height":65,"2048x2048":66,"2048x2048-width":67,"2048x2048-height":67,"post-thumbnail":68,"post-thumbnail-width":69,"post-thumbnail-height":70,"12_col":71,"12_col-width":72,"12_col-height":73,"default_landscape":74,"default_landscape-width":75,"default_landscape-height":76,"default_portrait":77,"default_portrait-width":76,"default_portrait-height":75,"6_col_and_margin_short":78,"6_col_and_margin_short-width":69,"6_col_and_margin_short-height":73,"11_col_and_margin":79,"11_col_and_margin-width":80,"11_col_and_margin-height":73,"9_col_rectangle":81,"9_col_rectangle-width":82,"9_col_rectangle-height":83,"11_col":84,"11_col-width":85,"11_col-height":73,"staff_image_696_600":86,"staff_image_696_600-width":87,"staff_image_696_600-height":76,"rectangular_thumbnail":88,"rectangular_thumbnail-width":89,"rectangular_thumbnail-height":90},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":92,"reduced":27,"top_overlap":93,"bottom_underlap":93,"disable_observer":-1,"heading":94,"cta_text":95,"cta_link":96,"items":97},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[98,112,121],{"type_key":16,"title":99,"excerpt":100,"to":101,"postedAt":102,"readingTime":103,"image":104,"authors":105,"category":109},"September Google algorithm and search industry updates","\u003Cp>This month, we bring you exciting developments and updates from the world of search, with a clear focus on changing AI search results in Google and the first move in AI advertising. A major shift is happening in AI, with LLMs like ChatGPT and potentially Gemini moving towards paid advertisements appearing in their responses. ChatGPT […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-google-algorithm-and-search-industry-updates\u002F","2026-10-09T11:28:10",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Funsplash-community-ds6fb8b3t7c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[106],{"name":107,"image":108},"Scott Lynam","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FScott-Lynam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":110,"name":111},"\u002Fblog\u002Fcategory\u002Fseo\u002F","SEO",{"type_key":16,"title":113,"excerpt":114,"to":115,"postedAt":116,"readingTime":103,"image":117,"authors":118,"category":120},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. The start of a large shift, and a slightly controversial one, is happening in the world of […]\u003C\u002Fp>\n","\u002Fblog\u002Faugust-2026-google-algorithm-and-search-industry-updates\u002F","2026-09-09T10:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Ft-i-m-e-l-o-r-d-eCC0dhkg_pY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[119],{"name":107,"image":108},{"to":110,"name":111},{"type_key":16,"title":122,"excerpt":123,"to":124,"postedAt":125,"readingTime":103,"image":126,"authors":127,"category":129},"July 2026 Google Algorithm and Search Industry Updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on tailoring AI search results in Google and an upgrade to WordPress e-commerce websites. The start of a large shift, and a slightly controversial one, is happening in e-commerce: Google has started initial tests for AI-generated […]\u003C\u002Fp>\n","\u002Fblog\u002Fjuly-2026-google-algorithm-and-search-industry-updates\u002F","2026-08-04T14:15:43","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Frubaitul-azad-58HvxSq7rrU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128],{"name":107,"image":108},{"to":110,"name":111},{"type":131,"style":132,"heading":28,"date":4,"updatedAt":133,"reading_minutes":134,"image":135,"imageAlt":28,"categories":136,"collections":319},"blog-post","light","2026-04-14T14:28:23",3,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFAsahqut-050720211625522236_email-marketing-2362038_960_720.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[137],{"id":10,"count":138,"description":139,"link":110,"name":111,"slug":140,"taxonomy":141,"parent":42,"meta":142,"acf":143,"head_links":144,"resource_count":145,"yoast_title":146,"yoast_meta":147,"yoast_json_ld":191,"_links":288,"path":110},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","seo","category",[],[],[],28,"SEO Blog | SEO Tips, Advice & Guides | Impression",[148,150,153,156,159,162,165,167,169,171,174,177,180,183,185,188],{"property":149,"content":146},"title",{"property":151,"content":152},"description","Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest SEO blogs!",{"name":154,"content":155},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":157,"content":158},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"name":160,"content":161},"og:locale","en-GB",{"property":163,"content":164},"og:type","article",{"property":166,"content":146},"og:title",{"property":168,"content":152},"og:description",{"property":170,"content":158},"og:url",{"property":172,"content":173},"og:site_name","Impression",{"property":175,"content":176},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":178,"content":179},"og:image:width",1200,{"property":181,"content":182},"og:image:height",630,{"property":184,"content":49},"og:image:type",{"property":186,"content":187},"twitter:card","summary_large_image",{"property":189,"content":190},"twitter:site","@impressiontalk",{"@context":192,"@graph":193},"https:\u002F\u002Fschema.org",[194,202,211,221],{"@type":195,"@id":196,"url":196,"name":146,"isPartOf":197,"description":152,"breadcrumb":199,"inLanguage":201},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F",{"@id":198},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":200},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fseo\u002F#breadcrumb","en",{"@type":203,"@id":200,"itemListElement":204},"BreadcrumbList",[205,209],{"@type":206,"position":10,"name":207,"item":208},"ListItem","Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":206,"position":210,"name":111},2,{"@type":212,"@id":198,"url":208,"name":173,"description":34,"publisher":213,"inLanguage":161,"potentialAction":215},"WebSite",{"@id":214},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization",{"@type":216,"target":217,"query-input":220},"SearchAction",{"@type":218,"urlTemplate":219},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":222,"@id":214,"name":173,"url":208,"logo":223,"image":229,"sameAs":230,"@context":234,"email":235,"foundingDate":236,"legalName":237,"vatID":238,"description":239,"telephone":240,"address":241,"location":248,"areaServed":281},"Organization",{"@type":224,"inLanguage":161,"@id":225,"url":226,"contentUrl":226,"width":227,"height":228,"caption":173},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[231,232,233],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[249,258,270],{"@type":250,"name":251,"geo":252,"address":256,"photo":229,"telephone":257},"Place","Impression Digital - Nottingham",{"@type":253,"latitude":254,"longitude":255},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},"+44 01158 242 212",{"@type":250,"name":259,"geo":260,"address":263,"photo":268,"telephone":269},"Impression Digital - London",{"@type":253,"latitude":261,"longitude":262},"51.50237208377361","-0.09229841534284115",{"@type":242,"streetAddress":264,"addressLocality":265,"addressRegion":266,"postalCode":267,"addressCountry":247},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":250,"name":271,"geo":272,"address":275},"Impression Digital - New York",{"@type":253,"latitude":273,"longitude":274},"40.726722746949","-74.00527778220652",{"@type":242,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},"160 Varick St","New York","NY","10013","USA",[282,285,287],{"@type":283,"name":284},"Country","Worldwide",{"@type":283,"name":286},"GBR",{"@type":283,"name":280},{"self":289,"collection":298,"about":301,"wp:post_type":304,"curies":315},[290],{"href":291,"targetHints":292},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F1",{"allow":293},[294,295,296,297],"GET","POST","PUT","PATCH",[299],{"href":300},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[302],{"href":303},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[305,307,309,311,313],{"href":306},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=1",{"href":308},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=1",{"href":310},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=1",{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=1",{"href":314},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=1",[316],{"name":317,"href":318,"templated":27},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[322,324,326,327],{"path":323,"name":207},"\u002F",{"path":96,"name":325},"Blog",{"path":110,"name":111},{"path":328,"name":28},null,[330],{"id":10,"name":111,"path":110},{"title":332,"script":333,"meta":409,"link":437},"Programmatic Mail: A Stamp On The Future - Impression",[334],{"type":335,"key":336,"innerHTML":337},"application\u002Fld+json","yoast-json-ld",{"@context":192,"@graph":338},[339,362,369,372,380,384,402],{"@type":340,"@id":341,"isPartOf":342,"author":344,"headline":28,"datePublished":346,"dateModified":347,"mainEntityOfPage":348,"wordCount":349,"commentCount":42,"publisher":350,"image":352,"thumbnailUrl":354,"articleSection":355,"inLanguage":161,"potentialAction":356},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fprogrammatic-mail-marketing\u002F#article",{"@id":343},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fprogrammatic-mail-marketing\u002F",{"name":33,"@id":345},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2017-12-14T19:07:17+00:00","2026-04-14T14:28:23+00:00",{"@id":343},574,{"@id":351},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":353},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fprogrammatic-mail-marketing\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FFAsahqut-050720211625522236_email-marketing-2362038_960_720.png?auto=compress%2Cformat&q=90",[111],[357],{"@type":358,"name":359,"target":360},"CommentAction","Comment",[361],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fprogrammatic-mail-marketing\u002F#respond",{"@type":363,"@id":343,"url":343,"name":332,"isPartOf":364,"primaryImageOfPage":365,"image":366,"thumbnailUrl":354,"datePublished":346,"dateModified":347,"breadcrumb":367,"inLanguage":201},"WebPage",{"@id":198},{"@id":353},{"@id":353},{"@id":368},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fprogrammatic-mail-marketing\u002F#breadcrumb",{"@type":224,"inLanguage":161,"@id":353,"url":354,"contentUrl":354,"width":370,"height":371},960,346,{"@type":203,"@id":368,"itemListElement":373},[374,375,377,378],{"@type":206,"position":10,"name":207,"item":208},{"@type":206,"position":210,"name":325,"item":376},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":206,"position":134,"name":111,"item":196},{"@type":206,"position":379,"name":28},4,{"@type":212,"@id":198,"url":208,"name":173,"description":34,"publisher":381,"inLanguage":161,"potentialAction":382},{"@id":214},{"@type":216,"target":383,"query-input":220},{"@type":218,"urlTemplate":219},{"@type":222,"@id":214,"name":173,"url":208,"logo":385,"image":229,"sameAs":386,"@context":234,"email":235,"foundingDate":236,"legalName":237,"vatID":238,"description":239,"telephone":240,"address":387,"location":388,"areaServed":398},{"@type":224,"inLanguage":161,"@id":225,"url":226,"contentUrl":226,"width":227,"height":228,"caption":173},[231,232,233],{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},[389,392,395],{"@type":250,"name":251,"geo":390,"address":391,"photo":229,"telephone":257},{"@type":253,"latitude":254,"longitude":255},{"@type":242,"streetAddress":243,"addressLocality":244,"addressRegion":245,"postalCode":246,"addressCountry":247},{"@type":250,"name":259,"geo":393,"address":394,"photo":268,"telephone":269},{"@type":253,"latitude":261,"longitude":262},{"@type":242,"streetAddress":264,"addressLocality":265,"addressRegion":266,"postalCode":267,"addressCountry":247},{"@type":250,"name":271,"geo":396,"address":397},{"@type":253,"latitude":273,"longitude":274},{"@type":242,"streetAddress":276,"addressLocality":277,"addressRegion":278,"postalCode":279,"addressCountry":280},[399,400,401],{"@type":283,"name":284},{"@type":283,"name":286},{"@type":283,"name":280},{"@type":403,"@id":404,"name":33,"image":405,"description":35,"url":408},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":224,"inLanguage":161,"@id":406,"url":407,"contentUrl":407,"caption":33},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[410,411,413,414,415,417,418,419,422,424,426,427,428,429,431,433,434,436],{"name":154,"content":155},{"property":160,"content":412},"en_GB",{"property":163,"content":164},{"property":166,"content":332},{"property":168,"content":416},"Marketers integrating email marketing or direct mail campaigns into their strategy is nothing new. But in a highly competitive and fast-paced world, we’re always striving to keep up with new marketing trends and innovations. In recent years, the buzzword ‘programmatic’ has been thrown around relentlessly in relation to real-time bidding digital marketing campaigns and, more […]",{"property":170,"content":343},{"property":172,"content":173},{"property":420,"content":421},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":423,"content":346},"article:published_time",{"property":425,"content":347},"article:modified_time",{"property":175,"content":354},{"property":178,"content":370},{"property":181,"content":371},{"property":184,"content":430},"image\u002Fpng",{"name":432,"content":33},"author",{"name":186,"content":187},{"name":435,"content":190},"twitter:creator",{"name":189,"content":190},[]]