[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fplanning-for-the-peak-selling-season":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":14,"coauthors":15,"class_list":18,"acf":30,"head_links":670,"breadcrumbs":671,"reading_minutes":224,"category":679,"head":684},"2024-11-14T10:17:38",{"rendered":6},"\n\u003Cp>This year’s peak selling season is upon us! Black Friday, Christmas and the January sales are just around the corner. \u003C\u002Fp>\n\n\n\n\u003Cp>To help you make the most of your Paid Media performance, we’ve asked Impression’s experts, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fyasmin-williams\u002F\">Yasmin Burchill\u003C\u002Fa> and \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fabout\u002Four-team\u002Fjacob-shaw\u002F\">Jake Shaw\u003C\u002Fa>, for some actionable tips and tactics to help you prepare for the biggest ecommerce events of the year. Learn which campaign techniques will help you to stand out from the crowd during this year’s retail selling season.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-should-i-do-prior-to-the-peak-selling-season\">What should I do prior to the peak selling season?\u003C\u002Fh2>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19734\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Jake Shaw\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"build-awareness-for-your-upcoming-offers\">Build Awareness for your upcoming offers\u003C\u002Fh3>\n\n\n\n\u003Cp>Ahead of the peak selling period, whilst CPMs are lower, build up your prospecting activity to create anticipation for the products\u002Fservices that you will have on offer. The purpose of this is to drive new users to your website who you can then remarket to during the entire peak period.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"get-your-budgets-ready\">Get your budgets ready\u003C\u002Fh3>\n\n\n\n\u003Cp>It’s easy to focus on your copy and forget to change your campaign budgets. Ahead of key events, like Black Friday, Christmas and Boxing day, dedicate a good few hours to checking on budgets,  increasing to a level you’re comfortable with. Remember – it’s highly likely that your campaigns will actually meet your daily budgets on these days. Consider having some contingency budget set aside just in case!\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19734\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Jake Shaw\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"get-your-ads-approved-well-in-advance\">Get your ads approved well in advance\u003C\u002Fh3>\n\n\n\n\u003Cp>It is best practice to seek approval of things such as ad copy and offer-specific creative in advance. In our experience, seeking approval at least a week beforehand should be plenty of time. However, during busier retail\u002Fecommerce periods, such as Black Friday and Cyber Monday, it is best to get approval even earlier. Paid social platforms, such as Meta, could take longer than usual to approve your ads, with the average review period being between 24-48hrs. If they are then, for whatever reason, rejected, this makes the approval process even longer.\u003C\u002Fp>\n\n\n\n\u003Cp> \u003Cbr>Ads can face disapproval for \u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fbusiness\u002Fhelp\u002F1210227555661027\">various reasons\u003C\u002Fa>, and often, can even be caused by an error in Meta’s automated review software. If you feel that an error has been made, opt to send your ads for a second review. It’s important to be aware of unfortunate possibilities like these. Prepare by putting them through the review process early to avoid wasted time and disappointment. \u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"revamp-your-sitelinks\">Revamp your sitelinks\u003C\u002Fh3>\n\n\n\n\u003Cp>Take this opportunity to promote some holiday-specific sitelinks. We’d recommend building a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-prepare-your-on-site-content-for-black-friday\u002F\">bespoke ‘offers’ page\u003C\u002Fa> and applying a sitelink across campaigns, ensuring users can easily access your offers in one place.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19734\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Jake Shaw\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"showcase-products-on-sale-via-dynamic-shopping-ads\">Showcase products on sale via dynamic shopping ads\u003C\u002Fh3>\n\n\n\n\u003Cp>Within Google Ads, there is a range of features that you can add to existing creative to help you stand out in the SERPS during the peak selling season. Creating product sets within your catalogue to showcase products on sale via \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fgoogle-shopping-ads-not-just-for-online-sales\u002F\">shopping ads\u003C\u002Fa> is just one method. Within this, you can trial features such as frames, dynamic texts and strikethrough prices as sticker overlays. This is a quick and easy way to produce a range of ads for the required peak period, without having to spend time and effort developing new creative assets.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"change-your-copy-account-wide\">Change your copy account-wide\u003C\u002Fh3>\n\n\n\n\u003Cp>We know, it’s a big job! Do the prep work early and it’s guaranteed to pay off. All users are accustomed to looking for deals on the results page at this time of year, so you’re guaranteed to fall behind without a mention.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"use-automated-rules\">Use automated rules\u003C\u002Fh3>\n\n\n\n\u003Cp>Don’t try and switch everything over yourself at midnight! Make the most of the automated rule feature, label up ads and campaigns accordingly and schedule these to go live. Have another person double-check the setup and spend some time in the morning making sure they’ve all run correctly.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n \n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"what-should-i-do-during-the-peak-selling-season\">What should I do during the peak selling season?\u003C\u002Fh2>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19734\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Jake Shaw\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"find-your-best-performing-cold-audiences-to-leverage\">Find your best-performing cold audiences to leverage\u003C\u002Fh3>\n\n\n\n\u003Cp>Pull together some holiday campaigns to target your most successful cold audiences that performed well during previous sales campaigns. You can then leverage this audience with holiday-specific creative once the peak selling season is underway. By doing this you are ensuring that new users are targeted with your campaigns, instead of just remarketing to existing audiences.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"should-you-bid-on-holiday-terms-like-black-friday-christmas-or-boxing-day\">Should you bid on holiday terms like ‘Black Friday’,  ‘Christmas’ or ‘Boxing Day’?\u003C\u002Fh3>\n\n\n\n\u003Cp>The general consensus is, no, this probably isn’t a good idea at face value. However, consider bidding on the term in a remarketing-only campaign, capturing previous purchasers or basket abandoners and letting them know what your offer is. Even better, create an audience of those who converted during last year’s holiday selling season and go big for them!\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19734\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Jake Shaw\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"let-your-creative-do-the-talking\">Let your creative do the talking \u003C\u002Fh3>\n\n\n\n\u003Cp>Peak selling season is one of the busiest periods for retailers and as a marketer, you should aim to be as streamlined as possible with your approach to ad copy. Most businesses will be running a range of offers throughout the peak period, with creatives changing from one user to the next (if you have \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-turn-shoppers-into-buyers-using-facebook-dynamic-ads\u002F\">dynamic ads\u003C\u002Fa> set up). Therefore, it would be worth focusing less on creating highly-tailored ad copy and letting your creative do the talking. \u003C\u002Fp>\n\n\n\n\u003Cp>This enables you to be more flexible with changing your promotions and would create a seamless experience across several marketing channels. It also avoids sending ads back into the learning phase, by not having to create a new ad every time you want to promote a new product or service, meaning you won’t be missing out on vital time when your ad could be maximising its potential during what is already a time-constrained period.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"dont-swap-out-googles-auction-time-bidding-for-manual\">Don’t swap out Google’s auction time bidding for manual\u003C\u002Fh3>\n\n\n\n\u003Cp>A few years ago, this was exactly the way to operate. Today, auction-time bidding can respond to seasonality and adjust bids much more frequently than any human can! Ensure your budgets are set appropriately, and your bid strategies should do the rest.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-19734\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Jake Shaw\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"saturate-retargeting-audiences\">Saturate retargeting audiences\u003C\u002Fh3>\n\n\n\n\u003Cp>By investing in prospecting activity to promote your upcoming offers ahead of the peak period, you will have triggered interest among an audience who are now aware of your deals. Focus on this audience and drive up the frequency of retargeting to them to reinforce what you have on offer. This audience is warmer and more likely to purchase your product\u002Fservice. This could lead to a higher ROAS because a retargeted audience is likely to drive the most efficient costs and conversion rate due to their increased purchase intentions.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"merchant-centre-promotions\">Merchant Centre promotions\u003C\u002Fh3>\n\n\n\n\u003Cp>Don’t ignore your shopping campaigns! Take the time to update Merchant Centre Promotions – everyone in the shopping tab will be looking at them.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Chr>\n\n\n\n \n\n\n\n\u003Cdiv class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\u003Cdiv class=\"wp-block-image is-style-rounded\">\n\u003Cfigure class=\"aligncenter size-thumbnail is-resized\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"600\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FW3uKqy8v-Yasmin-Williams.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-7432\" style=\"width:160px;height:160px\"\u002F>\u003Cfigcaption class=\"wp-element-caption\">Yasmin Burchill\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003C\u002Fdiv>\n\n\n\n\u003Cdiv class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\u003Ch3 class=\"wp-block-heading has-medium-font-size\" class=\"wp-block-heading has-medium-font-size\" id=\"take-advantage-of-countdown-ads\">Take advantage of Countdown Ads\u003C\u002Fh3>\n\n\n\n\u003Cp>Use \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcreate-urgency-this-black-friday-with-dynamic-countdown-ads\u002F\">Countdown Functions\u003C\u002Fa> account-wide to build anticipation of offer end dates. Do this on the final day of your offer and see your CTR rise!\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"final-takeaway\">Final takeaway\u003C\u002Fh2>\n\n\n\n\u003Cp>It is necessary to reiterate the importance of preparation. You should make sure that you are  prepared well in advance and have a strategy in place for the entire sales season, as any amount of planning will only alleviate the pressures that come with running campaigns during peak selling periods.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"checklist-for-peak-season-success\">Checklist for peak season success\u003C\u002Fh2>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Build up prospecting activity prior to peak selling periods to build interest to your products\u002Fservices\u003C\u002Fli>\n\n\n\n\u003Cli>Revamp your sitelinks\u003C\u002Fli>\n\n\n\n\u003Cli>Test for your most successful prospecting audiences – these can then be leveraged in prospecting during the peak too\u003C\u002Fli>\n\n\n\n\u003Cli>Create bespoke landing pages\u003C\u002Fli>\n\n\n\n\u003Cli>Build up your retargeting list from your prospecting activity \u003C\u002Fli>\n\n\n\n\u003Cli>Create your campaigns & ads  prior to the peak selling season to ensure they pass through the review process before it commences\u003C\u002Fli>\n\n\n\n\u003Cli>Build out creative and copy for the peak selling period but focus on your creative\u003C\u002Fli>\n\n\n\n\u003Cli>Set aside time to allow for creative to be changed if it gets rejected\u003C\u002Fli>\n\n\n\n\u003Cli>Create product sets to showcase sale products using shopping ads\u003C\u002Fli>\n\n\n\n\u003Cli>Build out Countdown Ads to create urgency\u003C\u002Fli>\n\n\n\n\u003Cli>Set up dynamic ads for a more effective approach to user targeting\u003C\u002Fli>\n\n\n\n\u003Cli>Saturate your retargeting audiences to maximise your ROAS\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Chr>\n\n\n\n\u003Cp>Learn more about our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002F\">paid media\u003C\u002Fa> services or stay up-to-date with PPC & Paid Social updates in our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002F\">blog\u003C\u002Fa>. \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch\u003C\u002Fa> if you have any further questions on how to maximise your paid media performance in Q4 and beyond.\u003C\u002Fp>\n",false,"standard",[10,11,12,13],141,59,36,40,[],[16,17],221,235,[19,20,21,22,23,24,25,26,27,28,29],"post-12711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","category-ecommerce","category-paid-social","category-ppc",{"page_content_modules":31,"hero":220},[32,164],{"acf_fc_layout":33,"reduced":34,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":34,"title":35,"content":6,"authors":36},"blog_post_content",true,"Planning for the peak selling season",[37,121],{"id":38,"path":39,"display_name":40,"job_title":41,"description":42,"avatar_url":43,"acf":44},129,"\u002Fabout\u002Four-team\u002Fjacob-shaw\u002F","Jacob Shaw","Programmatic Strategist","I'm a Programmatic Strategist at Impression. I love reading non-fiction history books and supporting my local football team Leeds United.","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":41,"full_bio":45,"specialist_service_links":46,"photo":65},"\u003Cp>Programmatic Strategist. Joined Impression in August 2022\u003C\u002Fp>\n\u003Cp>At University I worked part-time as a marketing assistant for a local company that was, at the time, a client for Impression. I enjoyed working in marketing and I wanted to explore further opportunities to expand my marketing knowledge. While studying for my Masters in marketing, I started looking for relevant roles in marketing where I discovered an opportunity to become a part of the programmatic team at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something that I’m really proud of:\u003C\u002Fstrong>\u003Cbr \u002F>\nCompleting both my bachelors and masters degrees alongside having a part-time job in digital marketing. It helped me figure out what I wanted to do once I finished University, whilst I was still there. Being a marketing assistant allowed me to explore my interests and discover the elements of marketing that I was enjoying the most. This then led to me gaining an interest in Paid Media and starting my career in Paid Social here at Impression.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003Cbr \u002F>\nOutside of work you’ll often find me reading, mainly non-fiction history books, as well as supporting my local football team Leeds United. I’ve also recently begun learning guitar as a new hobby.\u003C\u002Fp>\n",[47],{"page":48,"link_text":53},{"ID":49,"post_author":50,"post_date":51,"post_date_gmt":51,"post_content":52,"post_title":53,"post_excerpt":52,"post_status":54,"comment_status":55,"ping_status":55,"post_password":52,"post_name":56,"to_ping":52,"pinged":52,"post_modified":57,"post_modified_gmt":57,"post_content_filtered":52,"post_parent":58,"guid":59,"menu_order":60,"post_type":61,"post_mime_type":52,"comment_count":62,"filter":63,"url_path":64},316,"98","2021-01-06 16:32:37","","Programmatic","publish","closed","programmatic","2025-04-08 07:20:24",169,"\u002F?page_id=316",0,"page","0","raw","\u002Fpaid-media\u002Fprogrammatic\u002F",{"ID":66,"id":66,"title":67,"filename":68,"filesize":69,"url":70,"link":71,"alt":52,"author":72,"description":52,"caption":52,"name":73,"status":74,"uploaded_to":60,"date":75,"modified":75,"menu_order":60,"mime_type":76,"type":77,"subtype":78,"icon":79,"width":80,"height":81,"sizes":82},33329,"Jacob-Shaw","Jacob-Shaw.png",362986,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&q=90","\u002Fjacob-shaw-2\u002F","12","jacob-shaw-2","inherit","2025-05-29 11:57:39","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":83,"thumbnail-width":84,"thumbnail-height":84,"medium":85,"medium-width":86,"medium-height":87,"medium_large":88,"medium_large-width":89,"medium_large-height":90,"large":91,"large-width":92,"large-height":93,"1536x1536":94,"1536x1536-width":95,"1536x1536-height":96,"2048x2048":97,"2048x2048-width":98,"2048x2048-height":99,"post-thumbnail":100,"post-thumbnail-width":101,"post-thumbnail-height":102,"12_col":103,"12_col-width":104,"12_col-height":105,"default_landscape":106,"default_landscape-width":107,"default_landscape-height":81,"default_portrait":108,"default_portrait-width":81,"default_portrait-height":107,"6_col_and_margin_short":109,"6_col_and_margin_short-width":101,"6_col_and_margin_short-height":105,"11_col_and_margin":110,"11_col_and_margin-width":111,"11_col_and_margin-height":105,"9_col_rectangle":112,"9_col_rectangle-width":113,"9_col_rectangle-height":114,"11_col":115,"11_col-width":116,"11_col-height":105,"staff_image_696_600":117,"staff_image_696_600-width":80,"staff_image_696_600-height":81,"rectangular_thumbnail":118,"rectangular_thumbnail-width":119,"rectangular_thumbnail-height":120},"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FJacob-Shaw.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"id":122,"path":123,"display_name":124,"job_title":125,"description":126,"avatar_url":127,"acf":128},73,"\u002Fabout\u002Four-team\u002Fmike-wickham\u002F","Mike Wickham","Executive Director, Paid Media","I have over ten years' experience in Paid Media, mostly working across international e-commerce businesses.","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":125,"full_bio":129,"specialist_service_links":130,"photo":139},"\u003Cp>Executive Director, Paid Media. Joined Impression in May 2021.\u003C\u002Fp>\n\u003Cp>I have nearly ten years of experience in Paid Media, mostly working across international e-commerce businesses. I graduated from The University of Sussex with a Masters in Technology & Innovation Management before starting my career at a large London agency where I focused mostly on branding campaigns across Facebook. However, I decided that I wanted to specialise more in performance marketing and moved to a specialist agency where I spent nearly 7 years leading large Paid Search accounts.\u003C\u002Fp>\n\u003Cp>My role at Impression revolves around operations and processes within the department, striving to drive innovation and efficiency to help our clients grow faster.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m really proud of:\u003Cbr \u002F>\n\u003C\u002Fb>I once did a cycle across Uganda for charity, and managed to not get eaten by a lion.\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003Cbr \u002F>\n\u003C\u002Fb>I enjoy lots of sports and activities, with climbing being my most recent obsession.\u003C\u002Fp>\n",[131],{"page":132,"link_text":134},{"ID":58,"post_author":50,"post_date":133,"post_date_gmt":133,"post_content":52,"post_title":134,"post_excerpt":52,"post_status":54,"comment_status":55,"ping_status":55,"post_password":52,"post_name":135,"to_ping":52,"pinged":52,"post_modified":136,"post_modified_gmt":136,"post_content_filtered":52,"post_parent":60,"guid":137,"menu_order":60,"post_type":61,"post_mime_type":52,"comment_count":62,"filter":63,"url_path":138},"2020-12-17 10:02:30","Paid Media","paid-media","2026-06-15 15:58:53","\u002F?page_id=169","\u002Fpaid-media\u002F",{"ID":140,"id":140,"title":141,"filename":142,"filesize":60,"url":143,"link":144,"alt":52,"author":72,"description":52,"caption":52,"name":145,"status":74,"uploaded_to":60,"date":146,"modified":146,"menu_order":60,"mime_type":76,"type":77,"subtype":78,"icon":79,"width":80,"height":81,"sizes":147},7376,"Mike-Wickham","Mike-Wickham.png","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&q=90","\u002Fmike-wickham-3\u002F","mike-wickham-3","2021-06-24 12:33:53",{"thumbnail":148,"thumbnail-width":84,"thumbnail-height":84,"medium":149,"medium-width":86,"medium-height":87,"medium_large":150,"medium_large-width":89,"medium_large-height":90,"large":151,"large-width":92,"large-height":93,"1536x1536":152,"1536x1536-width":95,"1536x1536-height":96,"2048x2048":153,"2048x2048-width":98,"2048x2048-height":99,"post-thumbnail":154,"post-thumbnail-width":101,"post-thumbnail-height":102,"12_col":155,"12_col-width":104,"12_col-height":105,"default_landscape":156,"default_landscape-width":107,"default_landscape-height":81,"default_portrait":157,"default_portrait-width":81,"default_portrait-height":107,"6_col_and_margin_short":158,"6_col_and_margin_short-width":101,"6_col_and_margin_short-height":105,"11_col_and_margin":159,"11_col_and_margin-width":111,"11_col_and_margin-height":105,"9_col_rectangle":160,"9_col_rectangle-width":113,"9_col_rectangle-height":114,"11_col":161,"11_col-width":116,"11_col-height":105,"staff_image_696_600":162,"staff_image_696_600-width":80,"staff_image_696_600-height":81,"rectangular_thumbnail":163,"rectangular_thumbnail-width":119,"rectangular_thumbnail-height":120},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",{"acf_fc_layout":165,"reduced":34,"top_overlap":166,"bottom_underlap":166,"disable_observer":-1,"heading":167,"cta_text":168,"cta_link":169,"items":170},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[171,191,206],{"type_key":20,"title":172,"excerpt":173,"to":174,"postedAt":175,"readingTime":176,"image":177,"authors":178,"category":188},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. 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Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[595,596,598,599,601,602,603,604,605,606,607,608,609,610,611,612],{"property":241,"content":593},{"property":243,"content":597},"Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. 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