[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":15,"acf":24,"head_links":332,"breadcrumbs":333,"reading_minutes":143,"category":341,"head":343},"2018-08-24T15:57:19",{"rendered":6},"\u003Cp>The end of the month sees a spike in spending for many businesses and now thanks to automated rules, your Google Ads campaigns can capitalise on it. Once you’ve set up an automated rule to raise your Max CPC bids towards the end of the month and another to drop them down again at the start of the next month, you can rest assured that you’ll be capturing extra traffic with money in their pockets.\u003C\u002Fp>\n\u003Ch2 id=\"how-to-set-up-the-rules\">How to set up the rules\u003C\u002Fh2>\n\u003Cp>Once you’ve logged into Google Ads, click Tools and under Bulk Options, click Rules.\u003C\u002Fp>\n\u003Cp>You should see a big blue plus button on the left-hand side of your screen. Click that and then “Keyword Rules”. You’ll then be presented with a screen like the one below.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4042\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FjBJd1WZe-Screen-Shot-2018-08-24-at-15.47.50.png?auto=compress%2Cformat&q=90\" alt=\"Select change keyword bids\" width=\"293\" height=\"317\" \u002F>\u003C\u002Fp>\n\u003Cp>Select “Change keyword bids” from the drop down menu and a screen similar to the following will appear.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4043\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002Fc6pvXmJg-Screen-Shot-2018-08-24-at-15.41.14.png?auto=compress%2Cformat&q=90\" alt=\"Set up the rules\" width=\"408\" height=\"598\" \u002F>\u003C\u002Fp>\n\u003Cp>Now you can select which keywords you’d like to increase bids on around payday and also how much you’d like to boost them by.\u003C\u002Fp>\n\u003Cp>Initially, the “Set action for your rule” section will look like this:\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4044\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FGLL2nTzB-Screen-Shot-2018-08-24-at-15.50.03.png?auto=compress%2Cformat&q=90\" alt=\"Set action for your rule\" width=\"295\" height=\"210\" \u002F>\u003C\u002Fp>\n\u003Cp>From here, all you have to do is select “Increase bids” and then “Increase bids by percentage” in the drop down menus presented. You can now enter which percentage you’d like to boost your bids by.\u003C\u002Fp>\n\u003Ch3 id=\"scheduling-the-rules\">Scheduling the rules\u003C\u002Fh3>\n\u003Cp>Don’t forget to actually set the rule to run. Use the scheduling section below to set up the day of the month and the time that you want it to run each month.\u003C\u002Fp>\n\u003Cp>\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4045\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FtCyn5Bi0-Screen-Shot-2018-08-24-at-15.52.54.png?auto=compress%2Cformat&q=90\" alt=\"Schedule your rule\" width=\"525\" height=\"317\" \u002F>\u003C\u002Fp>\n\u003Cp>Click “Save Rule” and you’re done. It’s as easy as that!\u003C\u002Fp>\n\u003Ch2 id=\"what-goes-up-must-come-down\">What goes up must come down\u003C\u002Fh2>\n\u003Cp>It’s important to remember to bring your bids down after the payday spending spree has stopped. Although you could manually reduce your bids to previous levels, you can just as easily set up another automated rule to bring everything back down to where it was. Simply follow the instruction above to set up another rule, but this time select “Decrease bids”, “Decrease bids by percentage” and then set it up to run on a day at the start of the month instead of the end.\u003C\u002Fp>\n\u003Ch3 id=\"a-word-of-warning\">A word of warning\u003C\u002Fh3>\n\u003Cp>If you originally put your bids up by a percentage, use extreme caution when putting them back down again. Thanks to the wonderful world of mathematics, it’s very easy to do it incorrectly.\u003C\u002Fp>\n\u003Cp>If you put all of your bids up by 25%, you just drop them all by 25% afterwards, right? \u003Cstrong>Wrong.\u003C\u002Fstrong> Let me explain.\u003C\u002Fp>\n\u003Cp>Let’s say your bid was initially £1.00 and on the 27th of the month you boosted your bid by 25%. You guessed it – your bid is now £1.25. However, if you then reduced the bid by 25% on the 3rd of next month, your bid would then be £0.94, six pence lower than when you started.\u003C\u002Fp>\n\u003Cp>What is this madness? Well, it’s all down to the fact that the bid is being reduced by \u003Cstrong>25% of the higher bid\u003C\u002Fstrong>, not the original bid.\u003C\u002Fp>\n\u003Cp>Here’s that maths again in slow motion:\u003C\u002Fp>\n\u003Ch6 id=\"increase-1-00-bid-by-25\">Increase £1.00 bid by 25%\u003C\u002Fh6>\n\u003Cp>25% of £1.00 = £0.25\u003Cbr \u002F>£1.00 + £0.25 = £1.25\u003C\u002Fp>\n\u003Ch6 id=\"decrease-1-25-bid-by-25\">Decrease £1.25 bid by 25%\u003C\u002Fh6>\n\u003Cp>25% of £1.25 = £0.3125 = rounded to £0.31\u003Cbr \u002F>£1.25 – £0.31 = £0.94\u003C\u002Fp>\n\u003Cp>Fortunately for you, there’s some pretty simple sums you can do to work out what percentage you need to reduce things.\u003C\u002Fp>\n\u003Cblockquote>\n\u003Cp>1 – (100\u002F100+percentage increase)\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\u003Cp>Didn’t quite follow that? Let’s use our 25% example from before.\u003C\u002Fp>\n\u003Cp>25 is our percentage increase, so to get things back to normal we need to reduce bids by 1 – (100\u002F125) = 0.20.\u003C\u002Fp>\n\u003Ch6 id=\"increase-1-00-bid-by-25\">Increase £1.00 bid by 25%\u003C\u002Fh6>\n\u003Cp>25% of £1.00 = £0.25\u003Cbr \u002F>£1.00 + £0.25 = £1.25\u003C\u002Fp>\n\u003Ch6 id=\"decrease-1-25-bid-by-20\">Decrease £1.25 bid by 20%\u003C\u002Fh6>\n\u003Cp>20% of £1.25 = £0.25\u003Cbr \u002F>£1.25 – £0.25 = £1.00\u003C\u002Fp>\n\u003Cp>And voilà – we’re back to where we were.\u003C\u002Fp>\n\u003Cdiv style=\"background-color: paleturquoise; padding: 10px 20px 10px 20px; margin: 1em 0;\">\n\u003Ch3 id=\"what-about-rounding\">What about rounding?\u003C\u002Fh3>\n\u003Cp>Google will round to the nearest penny, so you might not always get everything bang on what you had before, but you’ll be close enough.\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003Ch2 id=\"but-what-if-everyone-else-does-this\">But what if everyone else does this?\u003C\u002Fh2>\n\u003Cp>You might be asking yourself “What if my competitors also do this?” Good point. After all, if you \u003Cem>all\u003C\u002Fem> increase your bids by 20%, you’ll all be in the same positions, but thanks to Google Ads’ auction system, you’ll be paying more for the privilege.\u003C\u002Fp>\n\u003Cp>Here’s my counterargument:\u003C\u002Fp>\n\u003Col>\n\u003Cli>\u003Cstrong>If you don’t increase your bid and your competitors do, you’ll fall behind in position.\u003C\u002Fstrong> Do you really want to be left behind around payday?\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Even if your competitors know how to do this, that doesn’t mean that they will do it.\u003C\u002Fstrong> Knowledge isn’t power, execution is.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>You and your competitors are unlikely to choose the same bid increase.\u003C\u002Fstrong> If your bid adjustment puts your bid higher than theirs, you stand a much better chance of leapfrogging their position (or holding onto your current one).\u003C\u002Fli>\n\u003C\u002Fol>\n\u003Ch2 id=\"embrace-the-automation\">Embrace the automation\u003C\u002Fh2>\n\u003Cp>Although this is a super simple strategy, it has the ability to generate more revenue for our clients with just a few minutes of work.\u003C\u002Fp>\n\u003Cp>At Impression, we use automation to free up time for the tasks that need a human touch. Learn more about our scientific approach to \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fppc\u002F\">paid search advertising here\u003C\u002Fa>. \u003C\u002Fp>\n\n\n\u003Cp>\u003C\u002Fp>\n",false,"standard",[10],40,[],[13,14],104,135,[16,17,18,19,20,21,22,23],"post-4041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc",{"page_content_modules":25,"hero":139},[26,92],{"acf_fc_layout":27,"reduced":28,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":28,"title":29,"content":6,"authors":30},"blog_post_content",true,"Payday Rules! How To Use Automated Rules To Capitalise On Payday Spending",[31],{"id":32,"path":33,"display_name":34,"job_title":35,"description":36,"avatar_url":37,"acf":38},33,"\u002Fabout\u002Four-team\u002Fimpression-team\u002F","Team Impression","","This post may have been written by a past member of the Impression team, or be a collaboration of us all. We hope you like it!","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":35,"full_bio":35,"specialist_service_links":7,"photo":39},{"ID":40,"id":40,"title":41,"filename":42,"filesize":43,"url":44,"link":45,"alt":35,"author":46,"description":35,"caption":35,"name":47,"status":48,"uploaded_to":43,"date":49,"modified":49,"menu_order":43,"mime_type":50,"type":51,"subtype":52,"icon":53,"width":54,"height":54,"sizes":55},12476,"Impression-Icon","Impression-Icon.jpg",0,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&q=90","\u002Fimpression-icon\u002F","12","impression-icon","inherit","2021-11-02 16:49:21","image\u002Fjpeg","image","jpeg","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",500,{"thumbnail":56,"thumbnail-width":57,"thumbnail-height":57,"medium":58,"medium-width":59,"medium-height":59,"medium_large":60,"medium_large-width":61,"medium_large-height":61,"large":62,"large-width":63,"large-height":64,"1536x1536":65,"1536x1536-width":66,"1536x1536-height":66,"2048x2048":67,"2048x2048-width":68,"2048x2048-height":68,"post-thumbnail":69,"post-thumbnail-width":70,"post-thumbnail-height":71,"12_col":72,"12_col-width":73,"12_col-height":74,"default_landscape":75,"default_landscape-width":76,"default_landscape-height":77,"default_portrait":78,"default_portrait-width":77,"default_portrait-height":76,"6_col_and_margin_short":79,"6_col_and_margin_short-width":70,"6_col_and_margin_short-height":74,"11_col_and_margin":80,"11_col_and_margin-width":81,"11_col_and_margin-height":74,"9_col_rectangle":82,"9_col_rectangle-width":83,"9_col_rectangle-height":84,"11_col":85,"11_col-width":86,"11_col-height":74,"staff_image_696_600":87,"staff_image_696_600-width":88,"staff_image_696_600-height":77,"rectangular_thumbnail":89,"rectangular_thumbnail-width":90,"rectangular_thumbnail-height":91},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=200&q=90&w=200",200,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=768&q=90&w=768",768,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=1536&q=90&w=1536",1536,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=scale&h=2048&q=90&w=2048",2048,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,600,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696",696,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":93,"reduced":28,"top_overlap":94,"bottom_underlap":94,"disable_observer":-1,"heading":95,"cta_text":96,"cta_link":97,"items":98},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[99,115,127],{"type_key":17,"title":100,"excerpt":101,"to":102,"postedAt":103,"readingTime":104,"image":105,"authors":106,"category":112},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[107,109],{"name":108,"image":37},"Joe Turnbull",{"name":110,"image":111},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":113,"name":114},"\u002Fblog\u002Fcategory\u002Fppc\u002F","PPC",{"type_key":17,"title":116,"excerpt":117,"to":118,"postedAt":119,"readingTime":120,"image":121,"authors":122,"category":126},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. Reddit upgrades Ads Manager with Split Testing and an AI ad generator A Free-form Ads Generator is entering beta, which uses Reddit Community Intelligence to scan your website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-july-2026-industry-updates\u002F","2026-08-04T11:16:31",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002Fgetty-images-BRL3vv9p-Fw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[123,125],{"name":124,"image":37},"Harry Clements",{"name":110,"image":111},{"to":113,"name":114},{"type_key":17,"title":128,"excerpt":129,"to":130,"postedAt":131,"readingTime":132,"image":133,"authors":134,"category":138},"What’s new in Paid Media: June 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google Delays the move from Dynamic Search Ads to AI Max Google surprised advertisers in June by delaying the automatic migration of Dynamic Search […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-june-2026-industry-updates\u002F","2026-06-24T11:26:41",7,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F06\u002Fandrey-grinkevich-0x6RTts1jRU-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[135,136],{"name":124,"image":37},{"name":137,"image":37},"Jennifer Shin",{"to":113,"name":114},{"type":140,"style":141,"heading":29,"date":4,"updatedAt":142,"reading_minutes":143,"image":144,"imageAlt":29,"categories":145,"collections":331},"blog-post","light","2022-02-07T16:48:28",4,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEhcURmwE-050720211625516648_EE3FAFD8-EC1A-4EF9-9B2F-B90B7368215A.jpeg?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",[146],{"id":10,"count":147,"description":148,"link":113,"name":114,"slug":149,"taxonomy":150,"parent":43,"meta":151,"acf":152,"head_links":153,"resource_count":154,"yoast_title":155,"yoast_meta":156,"yoast_json_ld":200,"_links":299,"path":113},271,"\u003Cp class=\"p1\">Keeping up to date with the latest digital trends, strategies, and announcements can be difficult. Our digital experts regularly blog about the PPC news that’s stirring up the industry, so check back regularly or sign up to our newsletter to stay informed!\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fpaid-media\u002Fppc\u002F\">PPC services\u003C\u002Fa>, or browse our latest tips, advice and opinions below.\u003C\u002Fp>","ppc","category",[],[],[],16,"PPC Blog | PPC Tips, Advice & Guides | Impression",[157,159,162,165,168,171,174,176,178,180,183,186,189,192,194,197],{"property":158,"content":155},"title",{"property":160,"content":161},"description","Keeping up to date with the latest PPC trends, strategies, and announcements can be difficult. Browse our tips, advice and opinions in our latest PPC blogs!",{"name":163,"content":164},"robots","index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1",{"property":166,"content":167},"canonical","https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"name":169,"content":170},"og:locale","en_GB",{"property":172,"content":173},"og:type","article",{"property":175,"content":155},"og:title",{"property":177,"content":161},"og:description",{"property":179,"content":167},"og:url",{"property":181,"content":182},"og:site_name","Impression",{"property":184,"content":185},"og:image","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FABFPXguH-Opengraph-BLUE.jpg?auto=compress%2Cformat&q=90",{"property":187,"content":188},"og:image:width",1200,{"property":190,"content":191},"og:image:height",630,{"property":193,"content":50},"og:image:type",{"property":195,"content":196},"twitter:card","summary_large_image",{"property":198,"content":199},"twitter:site","@impressiontalk",{"@context":201,"@graph":202},"https:\u002F\u002Fschema.org",[203,211,221,232],{"@type":204,"@id":205,"url":205,"name":155,"isPartOf":206,"description":161,"breadcrumb":208,"inLanguage":210},"CollectionPage","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F",{"@id":207},"https:\u002F\u002Fwww.impressiondigital.com\u002F#website",{"@id":209},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Fppc\u002F#breadcrumb","en",{"@type":212,"@id":209,"itemListElement":213},"BreadcrumbList",[214,219],{"@type":215,"position":216,"name":217,"item":218},"ListItem",1,"Home","https:\u002F\u002Fwww.impressiondigital.com\u002F",{"@type":215,"position":220,"name":114},2,{"@type":222,"@id":207,"url":218,"name":182,"description":35,"publisher":223,"inLanguage":225,"potentialAction":226},"WebSite",{"@id":224},"https:\u002F\u002Fwww.impressiondigital.com\u002F#organization","en-GB",{"@type":227,"target":228,"query-input":231},"SearchAction",{"@type":229,"urlTemplate":230},"EntryPoint","https:\u002F\u002Fwww.impressiondigital.com\u002Fsearch?q={search_term_string}","required name=search_term_string",{"@type":233,"@id":224,"name":182,"url":218,"logo":234,"image":240,"sameAs":241,"@context":245,"email":246,"foundingDate":247,"legalName":248,"vatID":249,"description":250,"telephone":251,"address":252,"location":259,"areaServed":292},"Organization",{"@type":235,"inLanguage":225,"@id":236,"url":237,"contentUrl":237,"width":238,"height":239,"caption":182},"ImageObject","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Flogo\u002Fimage\u002F","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F06\u002FA5LuTDrq-Impression_Wordmark.png",920,176,"https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FFAVxDeOS-Nottingham.jpg",[242,243,244],"https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Fimpression-digital-limited","https:\u002F\u002Fwww.facebook.com\u002Fimpression\u002F","https:\u002F\u002Fwww.instagram.com\u002Fimpressiontalk\u002F","https:\u002F\u002Fwww.schema.org\u002F","hello@impressiondigital.com","2012-11-07","Impression Digital Limited","GB186363774","Impression is an award-winning digital marketing agency based in the UK and USA. We offer SEO agency, PPC agency, Digital PR agency and Analytics services to companies of all sizes across the UK, North America, Europe and beyond. Get in touch with us if you think we can work together.","01158 242 212",{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},"PostalAddress","Fothergill House, 16 King Street","Nottingham","Nottinghamshire","NG1 2AS","United Kingdom",[260,269,281],{"@type":261,"name":262,"geo":263,"address":267,"photo":240,"telephone":268},"Place","Impression Digital - Nottingham",{"@type":264,"latitude":265,"longitude":266},"GeoCoordinates","52.95501401025914","-1.1494887460285232",{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},"+44 01158 242 212",{"@type":261,"name":270,"geo":271,"address":274,"photo":279,"telephone":280},"Impression Digital - London",{"@type":264,"latitude":272,"longitude":273},"51.50237208377361","-0.09229841534284115",{"@type":253,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":258},"201 Borough High St","Southwark","London","SE1 1JA","https:\u002F\u002Fcdn.impression.co.uk\u002F2021\u002F04\u002FwD0pPVWz-London.jpg","+44 020 7112 8148",{"@type":261,"name":282,"geo":283,"address":286},"Impression Digital - New York",{"@type":264,"latitude":284,"longitude":285},"40.726722746949","-74.00527778220652",{"@type":253,"streetAddress":287,"addressLocality":288,"addressRegion":289,"postalCode":290,"addressCountry":291},"160 Varick St","New York","NY","10013","USA",[293,296,298],{"@type":294,"name":295},"Country","Worldwide",{"@type":294,"name":297},"GBR",{"@type":294,"name":291},{"self":300,"collection":310,"about":313,"wp:post_type":316,"curies":327},[301],{"href":302,"targetHints":303},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F40",{"allow":304},[305,306,307,308,309],"GET","POST","PUT","PATCH","DELETE",[311],{"href":312},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories",[314],{"href":315},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftaxonomies\u002Fcategory",[317,319,321,323,325],{"href":318},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=40",{"href":320},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=40",{"href":322},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=40",{"href":324},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=40",{"href":326},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=40",[328],{"name":329,"href":330,"templated":28},"wp","https:\u002F\u002Fapi.w.org\u002F{rel}",[],[],[334,336,338,339],{"path":335,"name":217},"\u002F",{"path":97,"name":337},"Blog",{"path":113,"name":114},{"path":340,"name":29},null,[342],{"id":10,"name":114,"path":113},{"title":344,"script":345,"meta":422,"link":449},"Payday Rules! How To Use Automated Rules To Capitalise On Payday Spending - Impression",[346],{"type":347,"key":348,"innerHTML":349},"application\u002Fld+json","yoast-json-ld",{"@context":201,"@graph":350},[351,374,382,385,393,397,415],{"@type":352,"@id":353,"isPartOf":354,"author":356,"headline":29,"datePublished":358,"dateModified":359,"mainEntityOfPage":360,"wordCount":361,"commentCount":43,"publisher":362,"image":364,"thumbnailUrl":366,"articleSection":367,"inLanguage":225,"potentialAction":368},"Article","https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending\u002F#article",{"@id":355},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending\u002F",{"name":34,"@id":357},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6","2018-08-24T15:57:19+00:00","2022-02-07T16:48:28+00:00",{"@id":355},841,{"@id":363},"https:\u002F\u002Fadmin.impressiondigital.com\u002F#organization",{"@id":365},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending\u002F#primaryimage","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEhcURmwE-050720211625516648_EE3FAFD8-EC1A-4EF9-9B2F-B90B7368215A.jpeg?auto=compress%2Cformat&q=90",[114],[369],{"@type":370,"name":371,"target":372},"CommentAction","Comment",[373],"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending\u002F#respond",{"@type":375,"@id":355,"url":355,"name":344,"isPartOf":376,"primaryImageOfPage":377,"image":378,"thumbnailUrl":366,"datePublished":358,"dateModified":359,"description":379,"breadcrumb":380,"inLanguage":210},"WebPage",{"@id":207},{"@id":365},{"@id":365},"The end of the month sees a spike in spending for many businesses and now thanks to automated rules, your Google Ads campaigns can capitalise on it. It's super easy to set up. All you have to do is...",{"@id":381},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending\u002F#breadcrumb",{"@type":235,"inLanguage":225,"@id":365,"url":366,"contentUrl":366,"width":383,"height":384},1920,1280,{"@type":212,"@id":381,"itemListElement":386},[387,388,390,392],{"@type":215,"position":216,"name":217,"item":218},{"@type":215,"position":220,"name":337,"item":389},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002F",{"@type":215,"position":391,"name":114,"item":205},3,{"@type":215,"position":143,"name":29},{"@type":222,"@id":207,"url":218,"name":182,"description":35,"publisher":394,"inLanguage":225,"potentialAction":395},{"@id":224},{"@type":227,"target":396,"query-input":231},{"@type":229,"urlTemplate":230},{"@type":233,"@id":224,"name":182,"url":218,"logo":398,"image":240,"sameAs":399,"@context":245,"email":246,"foundingDate":247,"legalName":248,"vatID":249,"description":250,"telephone":251,"address":400,"location":401,"areaServed":411},{"@type":235,"inLanguage":225,"@id":236,"url":237,"contentUrl":237,"width":238,"height":239,"caption":182},[242,243,244],{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},[402,405,408],{"@type":261,"name":262,"geo":403,"address":404,"photo":240,"telephone":268},{"@type":264,"latitude":265,"longitude":266},{"@type":253,"streetAddress":254,"addressLocality":255,"addressRegion":256,"postalCode":257,"addressCountry":258},{"@type":261,"name":270,"geo":406,"address":407,"photo":279,"telephone":280},{"@type":264,"latitude":272,"longitude":273},{"@type":253,"streetAddress":275,"addressLocality":276,"addressRegion":277,"postalCode":278,"addressCountry":258},{"@type":261,"name":282,"geo":409,"address":410},{"@type":264,"latitude":284,"longitude":285},{"@type":253,"streetAddress":287,"addressLocality":288,"addressRegion":289,"postalCode":290,"addressCountry":291},[412,413,414],{"@type":294,"name":295},{"@type":294,"name":297},{"@type":294,"name":291},{"@type":416,"@id":417,"name":34,"image":418,"description":36,"url":421},"Person","https:\u002F\u002Fwww.impressiondigital.com\u002F#\u002Fschema\u002Fperson\u002F401562873f414eb98c8fb548c6a15fb6",{"@type":235,"inLanguage":225,"@id":419,"url":420,"contentUrl":420,"caption":34},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96124cc556989aa8a89f2f74da512d68e4","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=fit&fm=jpg&h=96&q=90&w=96","https:\u002F\u002Fwww.impressiondigital.com\u002Fabout\u002Four-team\u002Fimpression-team\u002F",[423,424,425,426,427,428,429,430,431,434,436,438,440,441,442,443,445,446,448],{"name":160,"content":379},{"name":163,"content":164},{"property":169,"content":170},{"property":172,"content":173},{"property":175,"content":344},{"property":177,"content":379},{"property":179,"content":355},{"property":181,"content":182},{"property":432,"content":433},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fimpression",{"property":435,"content":358},"article:published_time",{"property":437,"content":359},"article:modified_time",{"property":184,"content":439},"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEhcURmwE-050720211625516648_EE3FAFD8-EC1A-4EF9-9B2F-B90B7368215A.jpeg?auto=compress%2Cformat",{"property":187,"content":383},{"property":190,"content":384},{"property":193,"content":50},{"name":444,"content":34},"author",{"name":195,"content":196},{"name":447,"content":199},"twitter:creator",{"name":198,"content":199},[]]