[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fpaid-social-competitor-ad-analysis":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":11,"coauthors":12,"class_list":14,"acf":23,"head_links":351,"breadcrumbs":352,"reading_minutes":125,"category":360,"head":362},"2023-11-06T17:33:10",{"rendered":6},"\n\u003Cp>How can your brand stand out amongst its competitors in the fast-paced social media environment?\u003C\u002Fp>\n\n\n\n\u003Cp>It begins with developing a strong understanding of competitor activity and using these insights to inform and enhance your campaigns. In this blog, we’ll be exploring which social listening tools you can leverage to analyse your competitor’s ads, and why you should be using them to enhance your paid social activity.\u003C\u002Fp>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#keeping-on-top-of-competitor-activity\">Keeping on top of competitor activity\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#what-is-social-listening\">What is social listening?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#different-social-listening-tools\">Different social listening tools?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#ad-libraries\">Ad Libraries\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#tiktok\">TikTok\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h4\">\u003Ca href=\"#meta\">Meta\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#how-can-this-information-be-helpful\">How can this information be helpful?\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#alternative-tools\">Alternative tools\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#putting-your-analysis-into-action\">Putting your analysis into action\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Chr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\u002F>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"keeping-on-top-of-competitor-activity\">\u003Cstrong>Keeping on top of competitor activity\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>As marketers, we are faced with increasingly limited targeting options available on paid social platforms and there is likely an overlap between your target audiences and your competitors’. Identifying and leveraging trends via analysis tools can be crucial to making the most of these audiences and getting the upper hand.\u003C\u002Fp>\n\n\n\n\u003Cp>Investigating competitor activity can appear overwhelming, and with hundreds of ads across a growing number of platforms, identifying where and what to look for may be dismissed as an inefficient use of time. However, with many monitoring tools available to help streamline the process, you can reap the benefits of competitor ad analysis with minimal effort.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"what-is-social-listening\">\u003Cstrong>What is social listening?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>‘Social listening’ refers to the wider practice of cultivating an understanding of how a brand is positioned within the market based on ongoing analysis of data and conversation in online spaces. Since this is a very broad definition and can encompass many things, we’ll focus on social listening for competitor analysis as part of a paid social strategy.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"different-social-listening-tools\">\u003Cstrong>Different social listening tools \u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>You don’t need to look far to find social listening tools that can be incorporated into your \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fpaid-media\u002Fpaid-social\u002F\">paid social\u003C\u002Fa> strategy. Platforms are offering an increasing number of native social listening solutions and transparency tools which can be accessed for free – examples include:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.facebook.com\u002Fads\u002Flibrary\u002F?active_status=all&ad_type=political_and_issue_ads&country=GB&media_type=all\">Meta Ad Library \u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>Meta in-feed transparency information\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Flibrary.tiktok.com\u002Fads\">TikTok Ad Library\u003C\u002Fa>\u003C\u002Fli>\n\n\n\n\u003Cli>LinkedIn profile ‘ads’ filter\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" id=\"ad-libraries\">Ad Libraries\u003C\u002Fh3>\n\n\n\n\u003Cp>Native ad libraries allow you to search for ads by brand. Currently, both Meta and TikTok offer an ad library as part of their transparency tools. It’s also possible to search using keywords, which makes these libraries useful for identifying who is prominent in your market. \u003C\u002Fp>\n\n\n\n\u003Cp>Native ad libraries offer varying levels of detail about each ad:\u003C\u002Fp>\n\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"tiktok\">TikTok\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Provides a significant amount of information, such as age, gender and location targeting as well as target audience size and reach.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1048\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Ftik-tok-ad-library.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25655\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch4 class=\"wp-block-heading\" id=\"meta\">Meta\u003C\u002Fh4>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Provides less detail, but does allow filtering by active status, language, and media type for both Instagram and Facebook competitor ads.\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"959\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fmeta-ad-library.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25654\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>Whilst it does not provide a fully searchable library, LinkedIn also allows you to view others’ ads, which can be enough to gather surface-level insights.\u003C\u002Fp>\n\n\n\n\u003Cp>Many platforms also have additional in-feed transparency tools intended for users which can help draw insights. For instance, if you see a competitor’s ad on your Meta feed, by clicking ‘Why am I seeing this ad?’ you can uncover more information about competitor targeting from within their audiences, however, this isn’t available when searching in Ads Library.\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"814\" height=\"898\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F11\u002Fmeta-ad-transparency.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-25653\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"how-can-this-information-be-helpful\">\u003Cstrong>How can this information be helpful?\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>A quick search across these in-platform libraries and transparency tools may not reveal in-depth data or statistics, however, in most cases, it’s enough to get an overview of what kind of \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fdigital-marketing\u002Fstrategy\u002Fcreative\u002F\">creative\u003C\u002Fa> and messaging is performing the best for your competitors. You can also see the offers they are promoting, and in some cases which funnel stages or audiences they’re targeting. \u003C\u002Fp>\n\n\n\n\u003Cp>The information which is provided, such as creative, reach, CTA, and audience targeting can help you gather a reasonable level of detail about your competitor’s strategy. \u003C\u002Fp>\n\n\n\n\u003Cp>Putting together a simple document listing competitors’ ads and any available details you can uncover goes a long way towards having a bank of insights and ideas – which can then assist you and your team when creating paid social activity.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"alternative-tools\">\u003Cstrong>Alternative tools\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>If the information offered by the platforms themselves feels too limited, there are a variety of third-party tools you can leverage to build on the data you’ve already collected, such as: \u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fpoweradspy.com\u002F\">PowerAdSpy\u003C\u002Fa> – offering visibility and breakdowns of competitor ads across a range of platforms including Facebook, Instagram and Youtube\u003C\u002Fli>\n\n\n\n\u003Cli>\u003Ca rel=\"noreferrer noopener\" href=\"https:\u002F\u002Fwww.similarweb.com\u002F\">Similarweb\u003C\u002Fa> – breaks down the sources of social media traffic to a site, allowing marketers to build a picture of which platforms competitors could be running paid ads on\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>External social listening tools can come as both free and paid services, and can often offer a greater level of detail than native transparency tools. They can also offer cross-platform data which saves research time and build a broader picture of competitor paid social activity.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" id=\"putting-your-analysis-into-action\">\u003Cstrong>Putting your analysis into action\u003C\u002Fstrong>\u003C\u002Fh2>\n\n\n\n\u003Cp>Once you have used these listening tools to build a picture of your competitor’s strategy, you can start determining how you can apply your findings to enhance your activity. \u003C\u002Fp>\n\n\n\n\u003Cp>Consider where you can take advantage of trends in campaign structure and creative design and where there are gaps that your brand can fill. Recognise what target audiences respond to the best. \u003C\u002Fp>\n\n\n\n\u003Cp>Develop a strong sense of what is and isn’t working within your market, put your learnings into action and begin testing your competitor’s findings against your strategy, whether that means designing new creative or implementing a new campaign structure.\u003C\u002Fp>\n\n\n\n\u003Cp>Lastly, keep in mind that competitors don’t always get it right, so exercise caution and implement split tests – you’re looking to learn from their successes without inheriting their mistakes.\u003C\u002Fp>\n\n\n\n\u003Cp>For more insights into how to level up your paid social strategy, check out our other paid social \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F\">blogs\u003C\u002Fa> or \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">talk with one of our team\u003C\u002Fa>.\u003C\u002Fp>\n",false,"standard",[10],36,[],[13],228,[15,16,17,18,19,20,21,22],"post-25644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-social",{"page_content_modules":24,"hero":165},[25,113],{"acf_fc_layout":26,"reduced":27,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":27,"title":28,"content":6,"authors":29},"blog_post_content",true,"How to gain insights from competitor ads on Paid Social",[30],{"id":31,"path":32,"display_name":33,"job_title":34,"description":35,"avatar_url":36,"acf":37},128,"\u002Fabout\u002Four-team\u002Fjasmine-gorst\u002F","Jasmine Gorst","Paid Social Strategist","I'm a Paid Social Strategist at Impression, supporting on client paid campaigns across platforms such as Facebook, TikTok and Pinterest.","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":34,"full_bio":38,"specialist_service_links":39,"photo":58},"\u003Cp>Paid Social Strategist. Joined Impression in August 2022.\u003C\u002Fp>\n\u003Cp>I first discovered Impression whilst taking part in the Digital Marketing Academy during my English degree to help gain skills over the pandemic. I became fascinated by digital marketing and sought out a Paid Social position at Impression as soon as I graduated.\u003C\u002Fp>\n\u003Cp>Day-to-day as a Paid Social Strategist, my responsibilities include supporting Impression’s Paid Social team by working on clients’ paid campaigns across platforms such as Facebook, TikTok and Pinterest.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Something I am proud of:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I’m proud of being able to complete my English degree at University despite the huge disruptions due to the pandemic. It was quite difficult due to the lockdowns and reduced teaching hours, however if I didn’t seek to gain additional skills in digital marketing, I wouldn’t be where I am today.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Outside of work:\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>I am really into video gaming, and customising my PC to keep up with that!\u003C\u002Fp>\n",[40],{"page":41,"link_text":46},{"ID":42,"post_author":43,"post_date":44,"post_date_gmt":44,"post_content":45,"post_title":46,"post_excerpt":45,"post_status":47,"comment_status":48,"ping_status":48,"post_password":45,"post_name":49,"to_ping":45,"pinged":45,"post_modified":50,"post_modified_gmt":50,"post_content_filtered":45,"post_parent":51,"guid":52,"menu_order":53,"post_type":54,"post_mime_type":45,"comment_count":55,"filter":56,"url_path":57},233,"98","2020-12-21 13:00:55","","Paid Social","publish","closed","paid-social","2026-01-13 11:01:54",169,"\u002F?page_id=233",0,"page","0","raw","\u002Fpaid-media\u002Fpaid-social\u002F",{"ID":59,"id":59,"title":60,"filename":61,"filesize":53,"url":62,"link":63,"alt":45,"author":64,"description":45,"caption":45,"name":65,"status":66,"uploaded_to":53,"date":67,"modified":67,"menu_order":53,"mime_type":68,"type":69,"subtype":70,"icon":71,"width":72,"height":73,"sizes":74},19026,"Jasmine-Gorst","Jasmine-Gorst.png","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&q=90","\u002Fjasmine-gorst\u002F","12","jasmine-gorst","inherit","2022-09-05 16:48:58","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":75,"thumbnail-width":76,"thumbnail-height":76,"medium":77,"medium-width":78,"medium-height":79,"medium_large":80,"medium_large-width":81,"medium_large-height":82,"large":83,"large-width":84,"large-height":85,"1536x1536":86,"1536x1536-width":87,"1536x1536-height":88,"2048x2048":89,"2048x2048-width":90,"2048x2048-height":91,"post-thumbnail":92,"post-thumbnail-width":93,"post-thumbnail-height":94,"12_col":95,"12_col-width":96,"12_col-height":97,"default_landscape":98,"default_landscape-width":99,"default_landscape-height":73,"default_portrait":100,"default_portrait-width":73,"default_portrait-height":99,"6_col_and_margin_short":101,"6_col_and_margin_short-width":93,"6_col_and_margin_short-height":97,"11_col_and_margin":102,"11_col_and_margin-width":103,"11_col_and_margin-height":97,"9_col_rectangle":104,"9_col_rectangle-width":105,"9_col_rectangle-height":106,"11_col":107,"11_col-width":108,"11_col-height":97,"staff_image_696_600":109,"staff_image_696_600-width":72,"staff_image_696_600-height":73,"rectangular_thumbnail":110,"rectangular_thumbnail-width":111,"rectangular_thumbnail-height":112},"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FJasmine-Gorst.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":114,"reduced":27,"top_overlap":115,"bottom_underlap":115,"disable_observer":-1,"heading":116,"cta_text":117,"cta_link":118,"items":119},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[120,139,154],{"type_key":16,"title":121,"excerpt":122,"to":123,"postedAt":124,"readingTime":125,"image":126,"authors":127,"category":137},"Impression x Meta: The Metrics That Matter – Key takeaways","\u003Cp>This event took place in partnership with Meta in London on the 1st of October 2026. If you couldn’t make it, here is what each speaker covered.  Introduction to the event, hosted by Liam Wade The session opened with a chess story. In 1996, renowned chess grandmaster Gary Kasparov beat IBM’s Deep Blue supercomputer in […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-metrics-that-matter-key-takeaways\u002F","2026-10-06T12:41:30",5,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F10\u002Fandrei-zolotarev-tPn5zuS9DpU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[128,131,134],{"name":129,"image":130},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":132,"image":133},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":135,"image":136},"Harriet Fitzgerald","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FHarriet-Howarth.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":46},"\u002Fblog\u002Fcategory\u002Fpaid-social\u002F",{"type_key":16,"title":140,"excerpt":141,"to":142,"postedAt":143,"readingTime":144,"image":145,"authors":146,"category":153},"What’s new in Paid Media: August 2026 industry updates","\u003Cp>Whilst for many of us the summer holidays are in full swing, the ad platforms haven’t taken a single day off. If you’re just heading back to the office after a stint at the beach, here’s what you missed in August. Meta AI rolls out campaign analysis and optimisation in Ads Manager Meta has built […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-august-2026-industry-updates\u002F","2026-09-01T12:00:26",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F09\u002Fnikolett-emmert-LFY3Lo-V07A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[147,150],{"name":148,"image":149},"Joe Turnbull","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":151,"image":152},"Akshaya Korada","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002FAkshaya-Korada.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":138,"name":46},{"type_key":16,"title":155,"excerpt":156,"to":157,"postedAt":158,"readingTime":125,"image":159,"authors":160,"category":164},"What’s new in Paid Media: July 2026 industry updates","\u003Cp>The sun’s finally out, but paid media hasn’t slowed down to enjoy it. Here’s what’s been going on while you were meant to be on the beach. 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