[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"cms-page:\u002Fblog\u002Fpagination-seo-best-practices-and-implementation":3},{"date":4,"date_gmt":4,"content":5,"sticky":7,"format":8,"categories":9,"collections":12,"coauthors":13,"class_list":15,"acf":25,"head_links":436,"breadcrumbs":437,"reading_minutes":165,"category":445,"head":448},"2023-05-16T12:36:33",{"rendered":6},"\n\u003Cp>Pagination is a must-have feature of any website that has a requirement to display large amounts of content. This could be e-commerce category pages that contain hundreds of products, or a blog homepage for your lead generation site that houses all of your informational content.\u003C\u002Fp>\n\n\n\n\u003Cp>SEO and pagination have in the past not been the best of friends. However, there are simple ways to ensure that paginated pages are SEO-friendly, and this can have a big impact on the performance of your website in organic search.\u003C\u002Fp>\n\n\n\n\u003Cp>If your site requires an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit\u002F\">ecommerce SEO audit\u003C\u002Fa> and you don’t have the resources or time in place to conduct one, partnering with an \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO agency\u003C\u002Fa> like Impression could help.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">Get in touch with the team\u003C\u002Fa> for a free consultation or head over to our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO auditing services\u003C\u002Fa> page to see how we can help.  \u003C\u002Fp>\n\n\n\n\u003Cp>Read on to learn more about:\u003C\u002Fp>\n\n\n\n\u003Cdiv class=\"table-of-contents\">\u003Cul>\u003Cli class=\"heading-h2\">\u003Ca href=\"#why-website-pagination-is-important\">Why website pagination is important\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#common-pagination-mistakes-that-affect-seo\">Common pagination mistakes that affect SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#canonicalising-all-pages-in-a-sequence-back-to-page-1\">Canonicalising all pages in a sequence back to page 1\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#no-indexing-a-paginated-series\">No-indexing a paginated series\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h3\">\u003Ca href=\"#load-more-or-view-more-buttons-on-blogs-without-a-href-attributes\">\"Load more\" or \"view more\" buttons on blogs without \u003Ca href> attributes\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#traditional-pagination-vs-infinite-scroll-for-seo\">Traditional pagination vs infinite scroll for SEO\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#pagination-seo-best-practice-checklist\">Pagination SEO best practice checklist\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#opinion-pagination-seo-and-e-eat\">Opinion: Pagination, SEO and E-EAT\u003C\u002Fa>\u003C\u002Fli>\u003Cli class=\"heading-h2\">\u003Ca href=\"#technical-seo-by-impression\">Technical SEO by Impression\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003C\u002Fdiv>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"why-website-pagination-is-important\">Why website pagination is important\u003C\u002Fh2>\n\n\n\n\u003Cp>Pagination is the process of delivering content across a series of pages, allowing websites to separate content items such as products and articles.\u003C\u002Fp>\n\n\n\n\u003Cp>Most websites rely on pagination to break up content into manageable chunks. The most common applications for paginated content are:\u003C\u002Fp>\n\n\n\n\u003Cul class=\"wp-block-list\">\n\u003Cli>Ecommerce category pages\u003C\u002Fli>\n\n\n\n\u003Cli>Blog posts and articles\u003C\u002Fli>\n\n\n\n\u003Cli>Review pages\u003C\u002Fli>\n\u003C\u002Ful>\n\n\n\n\u003Cp>Implementing pagination correctly is important for SEO because it can dictate the way search engines crawl and index content that is beyond the first page in any sequence.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"common-pagination-mistakes-that-affect-seo\">Common pagination mistakes that affect SEO\u003C\u002Fh2>\n\n\n\n\u003Cp>Despite being a seemingly simple aspect of a website, pagination can be tricky to implement correctly. Often times when we conduct one of our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">website SEO audits\u003C\u002Fa> we uncover implementation issues with pagination. This can have a significant impact on the performance not just of the pages linked beyond page 1, but website performance as a whole.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"canonicalising-all-pages-in-a-sequence-back-to-page-1\">Canonicalising all pages in a sequence back to page 1\u003C\u002Fh3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fseo-pagination-canonicalisation-example-graphic.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22998\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>This is one of the most common pagination errors we see across blogs and e-commerce category pages.\u003C\u002Fp>\n\n\n\n\u003Cp>This mistake is made out of the misconception that canonicalising all sequenced pages (page 2 and beyond) back to page 1 will somehow give the original page a boost in rankings. This is not the case, and if the canonical is accepted, all internal links to content items from page 2 onwards will be of little to no benefit.\u003C\u002Fp>\n\n\n\n\u003Cp>Canonicals exist primarily to indicate which is the “master” version of a web page where duplicate content exists, such as \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fhow-to-write-optimised-category-product-content-ecommerce\u002F\">e-commerce product pages\u003C\u002Fa>. Because the products (or articles in the case of a blog) are different on page 2 to what’s on page 1, this is not duplicate content and should therefore contain a self-referencing canonical.\u003C\u002Fp>\n\n\n\n\u003Cp>Some out-of-the-box website platforms are actually set up in this way, so this is something to be mindful of when conducting a \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Fsite-migrations\u002F\">website migration\u003C\u002Fa>.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"no-indexing-a-paginated-series\">No-indexing a paginated series\u003C\u002Fh3>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fseo-blog-pages-noindexed.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22996\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Cp>This is a rarer, and more severe, issue than incorrect canonicalisation. It can sometimes be found on \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Ftechnical-seo-issues-large-websites-resolve\u002F\">larger websites\u003C\u002Fa> with hundreds of paginated pages per category.\u003C\u002Fp>\n\n\n\n\u003Cp>Often the intention here is to try and control or limit which pages appear in organic search results through the “noindex” rule whilst maintaining internal link equity using a “follow” directive.\u003C\u002Fp>\n\n\n\n\u003Cp>The reality, however, is that while “noindex, follow” commands will keep the pages from being shown in search results, with the links still being followed, if the rule is in place for long periods \u003Ca href=\"https:\u002F\u002Fwww.seroundtable.com\u002Fgoogle-long-term-noindex-follow-24990.html\" target=\"_blank\" rel=\"noreferrer noopener\">Google will eventually de-index the pages completely\u003C\u002Fa> and not follow the links at all. This greatly reduces the SEO value of any content beyond page one.\u003C\u002Fp>\n\n\n\n\u003Ch3 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"load-more-or-view-more-buttons-on-blogs-without-a-href-attributes\">“Load more” or “view more” buttons on blogs without <a href> attributes\u003C\u002Fh3>\n\n\n\n\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fseo-blog-pages-view-more-button.jpg?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22997\"\u002F>\u003C\u002Ffigure>\n\n\n\n\u003Cp>“Load more” and “view more” buttons can clean up the UX of a blog homepage or topic cluster by keeping the number of articles displayed at any one time to a reasonable level.\u003C\u002Fp>\n\n\n\n\u003Cp>While they can be great for users, they can also cause problems for search engine crawlers by unintentionally blocking access to any articles that are not on page 1.\u003C\u002Fp>\n\n\n\n\u003Cp>The problem here is that these buttons usually rely on Javascript to function, which cannot be crawled unless an <a href> attribute is applied to the button that links to the next page.\u003C\u002Fp>\n\n\n\n\u003Cp>If the only place these articles are linked from is their page in the sequence, they will effectively become orphaned pages, won’t be crawled regularly, and any content and links from those blogs will not be generating any equity across the site.\u003C\u002Fp>\n\n\n\n\u003Cp>Take a look at the visibility graph for the blog section of a website where we implemented an <a\u003Cmark> href\u003C\u002Fmark>>\u003C\u002Fp>\n\n\n\u003Cdiv class=\"wp-block-image\">\n\u003Cfigure class=\"aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1306\" height=\"788\" src=\"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F05\u002Fview-more-button-href-fix-visibility-graph.png?auto=compress%2Cformat&q=90\" alt=\"\" class=\"wp-image-22999\"\u002F>\u003C\u002Ffigure>\u003C\u002Fdiv>\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"traditional-pagination-vs-infinite-scroll-for-seo\">Traditional pagination vs infinite scroll for SEO\u003C\u002Fh2>\n\n\n\n\u003Cp>There are no additional benefits to either traditional pagination or infinite scroll for SEO, as long as they are both implemented in an SEO-friendly way.\u003C\u002Fp>\n\n\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fdevelopers.google.com\u002Fsearch\u002Fblog\u002F2014\u002F02\u002Finfinite-scroll-search-friendly\" target=\"_blank\" rel=\"noreferrer noopener\">Google confirmed\u003C\u002Fa> the best practices on how to make infinite scroll SEO-friendly all the way back in 2014. The main requirement is that the content management system produces a paginated sequence that works alongside the infinite scroll, activating a new URL as the user (or search engine crawler) moves up and down the page.\u003C\u002Fp>\n\n\n\n\u003Cp>The decision to implement infinite scroll over traditional pagination is therefore purely a decision based on user experience, not SEO.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"pagination-seo-best-practice-checklist\">Pagination SEO best practice checklist\u003C\u002Fh2>\n\n\n\n\u003Col class=\"wp-block-list\">\n\u003Cli>Use pagination only where including all relevant content on a single page would cause a poor user experience or increase page loading time\u003C\u002Fli>\n\n\n\n\u003Cli>All pages in a sequence should have a self-referencing canonical tag\u003C\u002Fli>\n\n\n\n\u003Cli>Ensure that “Load more” buttons that rely on Javascript to function contain <a href> tags to the next page in the sequence\u003C\u002Fli>\n\n\n\n\u003Cli>Modify title tags to include “[Blog name] Page 2”, “[Blog name] Page 3” and so on to avoid duplicate title tag warnings in Search Console. You can also apply rules to meta descriptions for the same reason.\u003C\u002Fli>\n\n\n\n\u003Cli>Add introductory text and other useful content onto the root page that is not on page 2 and beyond\u003C\u002Fli>\n\n\n\n\u003Cli>Avoid adding paginated URLs in the \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fblog\u002Fxml-sitemaps\u002F\">sitemap\u003C\u002Fa> – they are not primary pages for indexing\u003C\u002Fli>\n\u003C\u002Fol>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"opinion-pagination-seo-and-e-eat\">Opinion: Pagination, SEO and E-EAT\u003C\u002Fh2>\n\n\n\n\u003Cp>We have seen on many occasions that poorly implemented pagination, especially “Load More” buttons that are inaccessible to crawlers, can mean that search engines do not crawl, assess and digest all of the informational content housed within the blog section of a website.\u003C\u002Fp>\n\n\n\n\u003Cp>While this is a negative purely on the basis that the content items themselves are likely going to waste (as well as all of the time, effort and money that has gone into producing them) there are potentially bigger things at stake.\u003C\u002Fp>\n\n\n\n\u003Cp>If the vast majority of a website’s informational content is not being regularly crawled, because it effectively has no accessible links pointing to it, how do search engines know that you are an authority on the topics that you care about? It’s entirely possible that they don’t.\u003C\u002Fp>\n\n\n\n\u003Cp>This could have a significant impact on the organisation’s ability to demonstrate the critical \u003Ca href=\"\u002Fresources\u002Fwhite-papers\u002Fseo-and-e-a-t-considerations-ymyl-sector\u002F\" target=\"_blank\" rel=\"noreferrer noopener\">E-EAT factors\u003C\u002Fa> that are required to achieve organic rankings; not just for the content itself, but the website as a whole.\u003C\u002Fp>\n\n\n\n\u003Cp>Correcting pagination errors can unlock the full potential of your site’s content, and making sure your website’s blog is set up correctly should be one of your key priorities when executing a content strategy.\u003C\u002Fp>\n\n\n\n\u003Ch2 class=\"wp-block-heading\" class=\"wp-block-heading\" id=\"technical-seo-by-impression\">Technical SEO by Impression\u003C\u002Fh2>\n\n\n\n\u003Cp>Getting website pagination implemented correctly is an important step in making your website search-engine friendly.\u003C\u002Fp>\n\n\n\n\u003Cp>At Impression, our Technical SEO\u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002Ftechnical-seo\u002F\"> specialists\u003C\u002Fa> are able to spot common technical problems with your website and work with you and your development teams to fix them.\u003C\u002Fp>\n\n\n\n\u003Cp>If you’d like to learn more about ecommerce audits and how they can help your website, check out our \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fseo\u002F\">SEO auditing services\u003C\u002Fa> page to see how we can help.  \u003C\u002Fp>\n\n\n\n\u003Cp>Alternatively, \u003Ca rel=\"noreferrer noopener\" href=\"\u002Fget-in-touch\u002F\">get in touch\u003C\u002Fa> with our team to find out more. \u003C\u002Fp>\n",false,"standard",[10,11],1,42,[],[14],231,[16,17,18,19,20,21,22,23,24],"post-22909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-technical-seo",{"page_content_modules":26,"hero":161},[27,115],{"acf_fc_layout":28,"reduced":29,"top_overlap":-1,"bottom_underlap":-1,"disable_observer":29,"title":30,"content":6,"authors":31},"blog_post_content",true,"Pagination SEO: Best practices and implementation",[32],{"id":33,"path":34,"display_name":35,"job_title":36,"description":37,"avatar_url":38,"acf":39},108,"\u002Fabout\u002Four-team\u002Fnathan-dale\u002F","Nathan Dale","Director, SEO","My career began after completing a degree in Marketing, Design and Communication at NTU. I've worked in various marketing-related roles at local and national automotive dealer groups since then, with a primary focus on Content and SEO since 2017. I'm a huge Formula 1 fan and I organise my weekend plans around being able to watch the Grand Prix.","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"job_title":36,"full_bio":40,"specialist_service_links":41,"photo":59},"\u003Cp>Director, SEO. Joined Impression in May 2022\u003C\u002Fp>\n\u003Cp>My career began after completing a degree in Marketing, Design and Communication at NTU. I graduated in 2013 having completed an 18 month marketing work placement at a local company. I’ve worked in various marketing related roles at local and national automotive dealer groups since then, with a primary focus on Content and SEO since 2017.\u003C\u002Fp>\n\u003Cp>\u003Cb>Something that I’m proud of:\u003C\u002Fb>\u003Cbr \u002F>\nLeading a team to achieve 1 million organic sessions over a calendar year on a company blog I used to work on. It was generating around 170k visitors when we took it on so it was a big improvement!\u003C\u002Fp>\n\u003Cp>\u003Cb>Outside of work:\u003C\u002Fb>\u003Cbr \u002F>\nI’m a huge Formula 1 fan and I organise my weekend plans around being able to watch the Grand Prix. Outside of that I enjoy mountain biking, hiking, and even though I’m still in my 30s I am a member of the village bowls club.\u003C\u002Fp>\n",[42],{"page":43,"link_text":48},{"ID":44,"post_author":45,"post_date":46,"post_date_gmt":46,"post_content":47,"post_title":48,"post_excerpt":47,"post_status":49,"comment_status":50,"ping_status":50,"post_password":47,"post_name":51,"to_ping":47,"pinged":47,"post_modified":52,"post_modified_gmt":52,"post_content_filtered":47,"post_parent":53,"guid":54,"menu_order":53,"post_type":55,"post_mime_type":47,"comment_count":56,"filter":57,"url_path":58},35,"98","2020-03-12 15:02:03","","SEO","publish","closed","seo","2026-09-10 09:29:45",0,"\u002F?page_id=35","page","0","raw","\u002Fseo\u002F",{"ID":60,"id":60,"title":61,"filename":62,"filesize":63,"url":64,"link":65,"alt":47,"author":66,"description":47,"caption":47,"name":67,"status":68,"uploaded_to":53,"date":69,"modified":69,"menu_order":53,"mime_type":70,"type":71,"subtype":72,"icon":73,"width":74,"height":75,"sizes":76},25137,"Nathan-Dale2","Nathan-Dale2.png",336038,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&q=90","\u002Fnathan-dale2\u002F","12","nathan-dale2","inherit","2023-10-03 16:04:56","image\u002Fpng","image","png","\u002Fwp\u002Fwp-includes\u002Fimages\u002Fmedia\u002Fdefault.png",696,600,{"thumbnail":77,"thumbnail-width":78,"thumbnail-height":78,"medium":79,"medium-width":80,"medium-height":81,"medium_large":82,"medium_large-width":83,"medium_large-height":84,"large":85,"large-width":86,"large-height":87,"1536x1536":88,"1536x1536-width":89,"1536x1536-height":90,"2048x2048":91,"2048x2048-width":92,"2048x2048-height":93,"post-thumbnail":94,"post-thumbnail-width":95,"post-thumbnail-height":96,"12_col":97,"12_col-width":98,"12_col-height":99,"default_landscape":100,"default_landscape-width":101,"default_landscape-height":75,"default_portrait":102,"default_portrait-width":75,"default_portrait-height":101,"6_col_and_margin_short":103,"6_col_and_margin_short-width":95,"6_col_and_margin_short-height":99,"11_col_and_margin":104,"11_col_and_margin-width":105,"11_col_and_margin-height":99,"9_col_rectangle":106,"9_col_rectangle-width":107,"9_col_rectangle-height":108,"11_col":109,"11_col-width":110,"11_col-height":99,"staff_image_696_600":111,"staff_image_696_600-width":74,"staff_image_696_600-height":75,"rectangular_thumbnail":112,"rectangular_thumbnail-width":113,"rectangular_thumbnail-height":114},"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640","640","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=scale&h=172&q=90&w=200",200,172,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=scale&h=662&q=90&w=768",768,662,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=1000&q=90&w=1892","1892","1000","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=scale&h=1324&q=90&w=1536",1536,1324,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=scale&h=1766&q=90&w=2048",2048,1766,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=1180&q=90&w=1860",1860,1180,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2880",2880,870,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=800",800,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=800&q=90&w=600","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=1860","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=3080",3080,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=1400&q=90&w=2150",2150,1400,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=870&q=90&w=2640",2640,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=600&q=90&w=696","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FNathan-Dale2.png?auto=compress%2Cformat&fit=crop&h=300&q=90&w=750",750,300,{"acf_fc_layout":116,"reduced":29,"top_overlap":117,"bottom_underlap":117,"disable_observer":-1,"heading":118,"cta_text":119,"cta_link":120,"items":121},"related_module","small","See more posts","See all articles","\u002Fblog\u002F",[122,135,144],{"type_key":17,"title":123,"excerpt":124,"to":125,"postedAt":126,"readingTime":127,"image":128,"authors":129,"category":133},"August 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on changes made to Google’s AI Overviews, the personalisation of search, and the way AIOs are affecting zero-click behaviour. 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