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Long anticipated by the digital marketing industry, the update essentially devalues non-mobile-friendly websites in favour of those which are mobile-friendly for users searching on a mobile device so, unsurprisingly, many businesses are asking what the impact will be for their website traffic The update went live US time on […]\u003C\u002Fp>\n","\u002Fblog\u002Fmobile-algorithm-update-analysis\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F778hVW6A-050720211625527994_photo-1423784346385-c1d4dac9893a.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3805],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3808,"excerpt":3809,"to":3810,"postedAt":3782,"readingTime":103,"image":3811,"authors":3812,"category":3814},"We’ve moved! Announcing our new office in the Creative Quarter","\u003Cp>We’ve moved! We’re pleased to announce our move to a large office here on Stoney Street in the heart of the Creative Quarter in Nottingham. Surrounded by other creative agencies here in Hockley, we’re really excited to be playing our part in Nottingham’s creative growth. The move comes just two years after Impression was founded and we […]\u003C\u002Fp>\n","\u002Fblog\u002Fweve-moved-announcing-new-office-creative-quarter\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVsu5cZCR-050720211625527997_impression-banner.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3813],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3816,"excerpt":3817,"to":3818,"postedAt":3782,"readingTime":2355,"image":3819,"authors":3820,"category":3822},"Google’s Mobile Update: What It Means for Your Business","\u003Cp>Google’s mobile update will go live on April 21st 2015, giving mobile search ranking prominence to those websites which deliver a good experience to mobile users. Leaving many business owners and marketers asking what does it mean for me? The short answer is that it really depends on your business – for now. If your website receives […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-mobile-update\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FDdRr0I1d-050720211625527998_google-mobile-update.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3821],{"name":3786,"image":3787},{"to":1242,"name":1243},{"type_key":3778,"title":3824,"excerpt":3825,"to":3826,"postedAt":3782,"readingTime":103,"image":6,"authors":3827,"category":3829},"Nottingham Post Business Awards – New Business of the Year Finalist: Impression","\u003Cp>Nottingham-based digital marketing agency Impression Digital has been named as a finalist for the Nottingham Post Business Awards New Business of the Year category, recognising a successful year for the fledgling company. Founded in 2012 by graduates Aaron Dicks and Tom Craig, Impression has grown from a team of 2 to a 10-strong, full-time team […]\u003C\u002Fp>\n","\u002Fblog\u002Fnottingham-post-business-awards-new-business-year-finalist-impression\u002F",[3828],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3831,"excerpt":3832,"to":3833,"postedAt":3834,"readingTime":42,"image":3835,"authors":3836,"category":3840},"Does this AdWords ‘glitch’ leave any Quality Score clues?","\u003Cp>Over the Easter weekend one of our PPC managers managed to catch a little glimpse of an AdWords ‘glitch’ in the Keywords tab. As you can see from the image below, in the AdWords UI, a little code was exposed in a new untitled row on the far right. We didn’t manage to grab the […]\u003C\u002Fp>\n","\u002Fblog\u002Finsight-adwords-quality-score\u002F","2023-01-30T15:31:50","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FeNN4Acya-050720211625527998_adwords-diagram-qs.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3837],{"name":3838,"image":3839},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3778,"title":3842,"excerpt":3843,"to":3844,"postedAt":3782,"readingTime":2355,"image":6,"authors":3845,"category":3847},"Google Updates Its Algorithm to Devalue Doorway Pages","\u003Cp>Google has announced an update to its algorithms which will impact sites using so-called doorway pages to rank for specific terms. A doorway page is defined by Google as “sites or pages created to rank highly for specific search queries”. According to Google’s own description, “they are bad for users because they can lead to multiple […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-algorithm-doorway-pages\u002F",[3846],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3849,"excerpt":3850,"to":3851,"postedAt":3782,"readingTime":1248,"image":6,"authors":3852,"category":3854},"Tuning Up Your Content Marketing @SecWed #SecWed","\u003Cp>Content marketing is a popular topic amongst marketers. But what does it really mean and how can businesses make the most of the opportunities it provides? We work with a wide range of clients in different sectors and with different goals, implementing content marketing campaigns which are not only creative, they achieve real results for the businesses. […]\u003C\u002Fp>\n","\u002Fblog\u002Ftuning-content-marketing-secwed-secwed\u002F",[3853],{"name":3838,"image":3839},{"to":390,"name":391},{"type_key":3778,"title":3856,"excerpt":3857,"to":3858,"postedAt":3782,"readingTime":103,"image":6,"authors":3859,"category":3861},"We’re now able to offer £2,000 in Government Growth Vouchers","\u003Cp>We’ve got some great news to announce – Impression has become an accredited adviser for the Government’s Growth Vouchers scheme. We can now offer SMEs in the East Midlands match funded vouchers worth as much as £2,000, to be used to fund strategic digital marketing or PR consultancy. Available to any independent company with fewer than […]\u003C\u002Fp>\n","\u002Fblog\u002F2000-government-growth-vouchers\u002F",[3860],{"name":3838,"image":3839},{"to":1668,"name":1669},{"type_key":3778,"title":3863,"excerpt":3864,"to":3865,"postedAt":3866,"readingTime":3802,"image":3867,"authors":3868,"category":3870},"Outreach: 5 Top Tips","\u003Cp>1. Always set goals One of the first things you should do at the start of outreach is to set goals for the campaign. I once came across an acronym which I have since found very useful: Keep your goals S.M.A.R.T. Specific: Define your objectives. Set weekly and monthly one to help you reach your […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-5-top-tips\u002F","2022-02-07T16:48:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fr6vs6rwh-050720211625528018_outreach-unsplash-e1419264770754.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3869],{"name":3786,"image":3787},{"to":983,"name":984},{"type_key":3778,"title":3872,"excerpt":3873,"to":3874,"postedAt":3866,"readingTime":2688,"image":3875,"authors":3876,"category":3878},"Infusionsoft and Google Analytics cross-domain iFrame goal and event tracking","\u003Cp>Cross domain tracking isn’t easy at the best of times, and for an Infusionsoft implementation, where you are wanting to track events or goal completions on infusionsoft.com, there are a few undocumented issues worth discussing. This blog isn’t for the feint-hearted, nor does it include information (just yet) on ecommerce tracking. There are a number […]\u003C\u002Fp>\n","\u002Fblog\u002Finfusionsoft-google-analytics-cross-domain-iframe-goal-event-tracking\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0Dq9kuoW-050720211625528021_infusionsoft-google-analytics1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3838,"image":3839},{"to":1414,"name":1415},{"type_key":3778,"title":3880,"excerpt":3881,"to":3882,"postedAt":3866,"readingTime":1248,"image":3883,"authors":3884,"category":3888},"The importance of Adwords ad copy","\u003Cp>When auditing a new client’s existing PPC account, we analyse at every level, ensuring that we understand precisely which elements are performing poorly and which areas are performing well. However, too often we find that the ad copy is one of the areas that is most often neglected. Why is my ad copy just as […]\u003C\u002Fp>\n","\u002Fblog\u002Fimportance-adwords-ad-copy\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fkht3MrsD-050720211625528023_adwords-ad-copy.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3885],{"name":3886,"image":3887},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3778,"title":3890,"excerpt":3891,"to":3892,"postedAt":3866,"readingTime":1248,"image":3893,"authors":3894,"category":3898},"#BrightonSEO top tips session roundup","\u003Cp>BrightonSEO has come and gone again. As sites across the web rush to publish roundups of the speakers’ slide decks, we thought we’d rather share with the industry the top 10 takeaways that we took from the final session of the day. Aaron Friedman (@AaronFriedman) & Shelli Walsh (@ShelliWalsh) Create data from data. Make infographics […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-top-tips\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUXJIQvDF-050720211625528024_hero.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3895],{"name":3896,"image":3897},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3900,"excerpt":3901,"to":3902,"postedAt":3866,"readingTime":103,"image":3903,"authors":3904,"category":3906},"Add meta robots noindex to Magento review pages","\u003Cp>Previously I’ve published a method of redirecting review list pages to their corresponding product pages in Magento. In hindsight, this approach was incorrect and, with further insight into how Magento works, I’ve found a new and better method of reducing duplicate SEO content issues on Magento installs. Through the powerful XML layout files Magento themes […]\u003C\u002Fp>\n","\u002Fblog\u002Fmeta-robots-noindex-magento-review-pages\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiRI355y8-050720211625528025_product-review-noindex-magento-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3905],{"name":3838,"image":3839},{"to":2177,"name":1533},{"type_key":3778,"title":3908,"excerpt":3909,"to":3910,"postedAt":3866,"readingTime":42,"image":6,"authors":3911,"category":3913},"What PPC can do for your SEO","\u003Cp>  While it’s true that the principles behind PPC and SEO are different, many businesses and agencies often make the mistake of planning completely different strategies for each channel. However, SEO and PPC share the same platform and user base – they are both elements of search engine marketing. Because of this, an integrated digital marketing […]\u003C\u002Fp>\n","\u002Fblog\u002Fppc-seo\u002F",[3912],{"name":3886,"image":3887},{"to":1841,"name":1842},{"type_key":3778,"title":3915,"excerpt":3916,"to":3917,"postedAt":3866,"readingTime":100,"image":3918,"authors":3919,"category":3921},"New Google feature? DMOZ caption in snippets","\u003Cp>We’re sat in the office this morning not sure if we’re seeing a new Google snippet feature. We wanted to make sure we wrote about it anyway because, as with any Google feature, if deemed useful it’s likely it will be rolled out further. What we’re seeing is content from Wikipedia or DMOZ being pulled into […]\u003C\u002Fp>\n","\u002Fblog\u002Fnew-google-feature-dmoz-caption-snippets\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnkeOtk0N-050720211625528037_DMOZ-in-Google-Snippet.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3920],{"name":3838,"image":3839},{"to":2177,"name":1533},{"type_key":3778,"title":3923,"excerpt":3924,"to":3925,"postedAt":3866,"readingTime":309,"image":3926,"authors":3927,"category":3929},"Google introduces HTTPS as a ranking factor","\u003Cp>Last week, Google announced that a website’s security has started counting towards its prevalence in search results. This is something that has long been expected by the industry, especially after Google made the move to split secure and non-secure reporting in Google Webmaster Tools in March of this year. Why does this matter? Is this a […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-introduce-https-ssl-ranking-factor\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FG5iZWLuK-050720211625528037_globalsign-ssl-certificate.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3928],{"name":3838,"image":3839},{"to":2177,"name":1533},"1354","76",{"category":28,"collection":28},{"title":3934,"script":3935,"meta":3976,"link":3996},"Digital and Internet Marketing Blog | Impression",[3936],{"type":3937,"key":3938,"innerHTML":3939},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3940},[3941,3950,3954,3958],{"@type":3942,"@id":2729,"url":2729,"name":3934,"isPartOf":3944,"datePublished":3945,"dateModified":3946,"description":3947,"breadcrumb":3948,"inLanguage":94},[3943,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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