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By ‘natural’, I’m talking here […]\u003C\u002Fp>\n","\u002Fblog\u002Fnatural-links-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FadMPSRrY-050720211625527338_Flickr-Siaron-James-CC-BY-SA-2.0-.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3819],{"name":3820,"image":3821},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":983,"name":984},{"type_key":3778,"title":3824,"excerpt":3825,"to":3826,"postedAt":3782,"readingTime":474,"image":3827,"authors":3828,"category":3830},"The Data Layer Guide for Digital Marketers","\u003Cp>An introduction to the data layer A data layer (also referred to as the dataLayer or data object) is a method of efficiently collecting additional analytics data from your website. The idea of the data layer is paired closely with the concept of tag management — something which many online marketers will already be familiar […]\u003C\u002Fp>\n","\u002Fblog\u002Fdata-layer-guide\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJCjcTWHa-050720211625527343_layer-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3829],{"name":3786,"image":3787},{"to":896,"name":897},{"type_key":3778,"title":3832,"excerpt":3833,"to":3834,"postedAt":3835,"readingTime":2688,"image":3836,"authors":3837,"category":3841},"The Definitive Guide to Regular Expression (RegEx)","\u003Cp>What is a regular expression? Regular Expression, commonly referred to as RegEx, is a formal language used to match and extract any required information from a body of data. The language is comprised of differing symbols and characters, that when assembled properly, will define what patterns or variables you are looking to extract. To a […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-definitive-guide-to-regular-expression\u002F","2023-01-09T12:59:31","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJVPJWv9w-050720211625527397_guide-to-regular-expression.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3838],{"name":3839,"image":3840},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3843,"excerpt":3844,"to":3845,"postedAt":3782,"readingTime":474,"image":3846,"authors":3847,"category":3851},"How to achieve an awesome mobile experience without AMP","\u003Cp>AMP, Google’s Accelerated Mobile Pages is a great way for publishers to enhance their user experience without damaging any potential SEO benefits. It promotes fast, mobile-ready web pages which work well on mobile devices. I wrote recently about our u-turn on support for AMP as an SEO agency; we feel that although the software is […]\u003C\u002Fp>\n","\u002Fblog\u002Fawesome-mobile-experience-without-google-amp\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVlXRjkly-050720211625527398_AMP.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3848],{"name":3849,"image":3850},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3853,"excerpt":3854,"to":3855,"postedAt":3782,"readingTime":100,"image":3856,"authors":3857,"category":3859},"Impression Wins New Business of the Year Award","\u003Cp>We’re absolutely thrilled to announce that we won the coveted New Business of the Year Award at last night’s Nottingham Post Business Awards. According to the Nottingham Post Business Awards website, “this coveted award recognises one of the region’s brightest new businesses and the contribution it will make to the county in the future. Judges […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-new-business-year-award\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FAXKZd7lZ-050720211625527401_impression-digital-marketing-team-meeting.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3858],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3782,"readingTime":2355,"image":3864,"authors":3865,"category":3867},"Impression Showcase: Competitive Landscapes, AdWords Changes and Local News Tags","\u003Cp>Howdy Impression fans, and welcome to the latest edition of the Impression Showcase! Understanding the competitive landscape Our bi-weekly Impression Showcase meet-up started this morning with a new tool from our friends over at STAT. We really like STAT as a tool for monitoring keyword rankings and gaining insights into keyword trends. They’ve just added […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-showcase-11-5-16\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FO7YIShBo-050720211625527402_pexels-photo-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3866],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3869,"excerpt":3870,"to":3871,"postedAt":3872,"readingTime":100,"image":3873,"authors":3874,"category":3876},"Impression shortlisted in East Midlands Fastest 40 awards","\u003Cp>Impression has been shortlisted in the East Midlands Fastest 40 Awards for 2016. We’re thrilled to announce that Tom Craig and Aaron Dicks, founders of Impression, are shortlisted in the ‘Fastest Owner\u002FManager’ category. Rob Tomkinson, our digital PR manager, is shortlisted in the ‘Fastest in Creative Industries’ category. The Fastest Owner\u002FManager category recognises business owners who […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-east-midlands-fastest-40-awards\u002F","2024-05-31T13:01:12","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FX6YrYxqH-050720211625527406_Impression-010216_24_Full-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3875],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3878,"excerpt":3879,"to":3880,"postedAt":3782,"readingTime":2355,"image":3881,"authors":3882,"category":3884},"Our U-turn on AMP support","\u003Cp>AMP, or Accelerated Mobile Pages is one of Google’s recent initiatives to increase mobile performance for publishers content. Notice I say content, not website. Continue reading to see why we think that AMP isn’t yet something that should be on the majority of website owners’ radars. Disclaimer: We’ve installed and configured AMP, which meant we got […]\u003C\u002Fp>\n","\u002Fblog\u002Fu-turn-amp-support\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvlERbPcr-050720211625527409_AMP-support-blog-photo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3883],{"name":3849,"image":3850},{"to":2177,"name":1533},{"type_key":3778,"title":3886,"excerpt":3887,"to":3888,"postedAt":3889,"readingTime":3801,"image":3890,"authors":3891,"category":3893},"SEO isn’t all content marketing","\u003Cp>Great, now I’ve got your attention. SEO today isn’t all about content marketing, but it can have a huge impact on your SEO success. In digital marketing, many buzzwords come and go, but we all need to remember there’s much more to achieving success in the search engines than content alone. As far as these fads go, content marketing […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-isnt-content-marketing\u002F","2024-09-19T16:42:04","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfR1VPp2x-050720211625527412_photo-1446102892025-3900145fd2a7-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3849,"image":3850},{"to":390,"name":391},{"type_key":3778,"title":3895,"excerpt":3896,"to":3897,"postedAt":3898,"readingTime":1248,"image":3899,"authors":3900,"category":3902},"How we used Leicester City’s win for digital PR success","\u003Cp>Digital PR is a powerful marketing channel. When done well, its benefits include building relationships with key journalists and obtaining features both online and off across relevant publications. Newspapers and magazines especially are notoriously difficult to obtain feature in, especially if you want to encourage them to link to your website too (links have SEO benefits). […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-pr-case-study-leicester-football\u002F","2022-02-07T16:48:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Ft1zcUO11-050720211625527518_leicester-city-win.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3901],{"name":3786,"image":3787},{"to":983,"name":984},{"type_key":3778,"title":3904,"excerpt":3905,"to":3906,"postedAt":3898,"readingTime":38,"image":3907,"authors":3908,"category":3910},"Brighton SEO: Greg Gifford on Local SEO [Video]","\u003Cp>Greg Gifford works for DealerOn, a marketing company specifically for car dealers in the US. His talk on local SEO, however, is applicable to any kind of business. We loved his presentation style and picked up lots of great tips along the way. You can watch his video here:  \u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-greg-gifford-local-seo-video\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FURlA0X96-050720211625527519_local1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":309,"image":3916,"authors":3917,"category":3919},"Impression Showcase: New Tools, Featured Snippets and Thinking Outside of the Box","\u003Cp>Digital marketing is constantly evolving. There are always new tools and techniques to see and try. There’s also new work being done all the time by people in the digital marketing industry, from which we can learn and be inspired. The team here at Impression meets once every 2 weeks to showcase the things we’ve […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-showcase-27-04-16\u002F","2026-04-14T14:05:42","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FedOmI00U-050720211625527522_outside-of-the-box.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3921,"excerpt":3922,"to":3923,"postedAt":3898,"readingTime":3801,"image":3924,"authors":3925,"category":3927},"Brighton SEO: Top Tips and Session Write Ups – April 2016","\u003Cp>Brighton SEO is a twice-yearly conference which welcomes more than 1,700 SEO experts to share advice, tools and techniques. It’s a fantastic opportunity for anyone working in marketing or wanting to better understand how to promote their brand. But spaces at the conference are limited and many people may simply not have the time to […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-top-tips\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjdCSTpcZ-050720211625527524_brighton.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3926],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3929,"excerpt":3930,"to":3931,"postedAt":3932,"readingTime":42,"image":3933,"authors":3934,"category":3936},"BrightonSEO: eCommerce Keyword Research – Alec Bertram","\u003Cp>Keyword research for eCommerce can be a challenging and daunting affair. With hundreds of pages to potentially go through, where should eCommerce SEOs start, and to what extent should they pursue keyword research? Thankfully, Alec Bertram had all the answers at April 2016’s BrightonSEO. His talk,“eCommerce Keyword Research, Completing Large-Scale Analysis in a Small-Scale World”, […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrightonseo-ecommerce-keyword-research-alec-bertram\u002F","2024-06-25T11:21:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7DCQ4nvJ-050720211625527527_25808900975_783fc9e54d_b.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3935],{"name":3839,"image":3840},{"to":1155,"name":1156},"1354","76",{"category":28,"collection":28},{"title":3941,"script":3942,"meta":3983,"link":4003},"Digital and Internet Marketing Blog | Impression",[3943],{"type":3944,"key":3945,"innerHTML":3946},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3947},[3948,3957,3961,3965],{"@type":3949,"@id":2729,"url":2729,"name":3941,"isPartOf":3951,"datePublished":3952,"dateModified":3953,"description":3954,"breadcrumb":3955,"inLanguage":94},[3950,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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