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Most importantly, he theorised what these developments mean for […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-next-trillion-searches\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FVynu3SCK-050720211625527261_Search-Leeds-Tom-Anthony-Distilled-next-trillion-searches.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3803],{"name":3804,"image":3805},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3808,"excerpt":3809,"to":3810,"postedAt":3782,"readingTime":42,"image":3811,"authors":3812,"category":3816},"Search Leeds: Programmatic, The Future of Advertising by Ed Blakeway","\u003Cp>Ed kicked off an awesome talk about programmatic with a history of the ad solution before kicking it back to the present and talking about the future of the industry: Where it began Journey so far Our vision is a reality The future What is programmatic? “Programmatic” is a hot topic, a buzzword, but still […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-programmatic-future-advertising\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F45nj1SRK-050720211625527264_programmatic-search-leeds.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3813],{"name":3814,"image":3815},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3778,"title":3818,"excerpt":3819,"to":3820,"postedAt":3782,"readingTime":1248,"image":3821,"authors":3822,"category":3824},"Search Leeds: Melanie Hyde on How to Maximise Potential from an Ongoing Shift in Device Usage","\u003Cp>Melanie followed a really strong presentation by Russell McAthy on marketing attribution. Mel’s focus is on what’s definitely one of the most prominent topics in search today – device shift and the associated attribution. Mobile device usage is growing (obviously!) Melanie noted the shift in device usage and spoke of how her agency’s data shows […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-melanie-hyde-maximise-potential-ongoing-shift-device-usage\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fmq5vTrAV-050720211625527267_mobile-device-use.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3823],{"name":3814,"image":3815},{"to":2177,"name":1533},{"type_key":3778,"title":3826,"excerpt":3827,"to":3828,"postedAt":3782,"readingTime":103,"image":3829,"authors":3830,"category":3832},"Search Leeds: The content wars (the real power of UGC) by Danny Denhard","\u003Cp>Danny Denhard is the head of digital for JustGiving and his talk at Search Leeds was based around the power of user generated content (UGC) whilst aiming to remove the bad reputation that it gets. Evidence of UGC doing great things Wikipedia is the go to example of how powerful user generated can be, it has over 7k articles […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-content-wars-real-power-ugc-danny-denhard\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FS8HszuWL-050720211625527270_IMG_4819.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3831],{"name":3786,"image":3787},{"to":390,"name":391},{"type_key":3778,"title":3834,"excerpt":3835,"to":3836,"postedAt":3782,"readingTime":3837,"image":3838,"authors":3839,"category":3841},"Search Leeds: Content strategy for rankings by Tim Grice","\u003Cp>Tim Grice, CEO of Branded3 discusses how a solid content strategy can have a positive impact on a website’s organic rankings. Tim says the reason for this topic is the number of meetings he’s had over the last 2 or 3 years where he’s found there’s a disconnect between producing good quality content and achieving […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-content-strategy-rankings-tim-grice\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fr2Hsh5fO-050720211625527275_pexels-photo-66100-1.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3840],{"name":3804,"image":3805},{"to":390,"name":391},{"type_key":3778,"title":3843,"excerpt":3844,"to":3845,"postedAt":3782,"readingTime":2355,"image":3846,"authors":3847,"category":3849},"Search Leeds: PPC hacks to help you optimise like a boss by Arianne Donoghue","\u003Cp>Arianne kicks off her talk with an apology for the title, but wanted to cut through the vast amount of SEO talks, it’s worked as the title attracted my attention. Arianne currently works at Ice Lolly, a UK leading holiday price comparison platform. From a quick browse of Arianne’s LinkedIn profile, it’s clear she knows […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-ppc-hacks\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0NyjLkdx-050720211625527280_ppc-hacks-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3848],{"name":3804,"image":3805},{"to":1841,"name":1842},{"type_key":3778,"title":3851,"excerpt":3852,"to":3853,"postedAt":3782,"readingTime":103,"image":3854,"authors":3855,"category":3859},"Search Leeds: How to Choose SEO Tools by Alex Tachalova","\u003Cp>Alex started her presentation by mentioning how she only uses 5 SEO tools to complete her client work. She advised that you don’t actually need many to implement effective SEO campaigns. “One thousand songs in your pocket” Above is the popular slogan used by Apple when they marketed their iPod. Steve Jobs had an amazing […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-how-to-choose-seo-tools-by-alex-tachalova\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2NW4nsxS-050720211625527289_seo-tools.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3856],{"name":3857,"image":3858},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":103,"image":3865,"authors":3866,"category":3868},"Search Leeds: Content Confusion by Ian Harris","\u003Cp>Ian Harris kicks off the afternoon’s round of lectures with his talk on content confusion, questioning what is the point of your content marketing? What is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-content-confusion-ian-harris\u002F","2022-02-07T16:48:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHG3lUOmH-050720211625527290_content-confusion-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3867],{"name":3857,"image":3858},{"to":2177,"name":1533},{"type_key":3778,"title":3870,"excerpt":3871,"to":3872,"postedAt":3864,"readingTime":42,"image":3873,"authors":3874,"category":3876},"Search Leeds: Dixon Jones on how to evaluate the whole web","\u003Cp>Dixon Jones is marketing director at Majestic, one of the largest crawlers on the planet. His talk at this Search Leeds 2016 was all about how companies like Google (and Majestic) evaluate the whole web, and what the SEO industry can learn from this to get results. Here are our notes from his talk: Take aways Ideas […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-dixon-jones\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvP5y6oGP-050720211625527295_Search-Leeds-Dixon-Jones-How-to-measure-the-whole-web.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3875],{"name":3804,"image":3805},{"to":2177,"name":1533},{"type_key":3778,"title":3878,"excerpt":3879,"to":3880,"postedAt":3881,"readingTime":1248,"image":3882,"authors":3883,"category":3885},"Search Leeds: Five Things That Can Go Wrong with a Site Migration, by Jon Earnshaw","\u003Cp>Jon Earnshaw of Pi Datametrics is known for giving really detailed talks and we’ve been looking forward to this one on site migration. Moving your site to a new domain, or even just overhauling the site’s design, can be a bit of a minefield. But Jon’s argument is that it needn’t be scary. He suggests […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-five-things-can-go-wrong-site-migration-jon-earnshaw\u002F","2025-02-11T16:06:53","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FIIQMNEza-050720211625527301_migration.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3884],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3887,"excerpt":3888,"to":3889,"postedAt":3864,"readingTime":103,"image":3890,"authors":3891,"category":3893},"Search Leeds: There’s more to life than “great content” by Matt Barby","\u003Cp>Matt Barby is global head of growth and SEO at Hubspot. He’s also a blogger, industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications. His talk focused on how great content just isn’t enough… Promote your own content Around 2.5 million individual blog […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-theres-life-great-content-matt-barby\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FWvZMi4MW-050720211625527305_Screen-Shot-2016-07-07-at-10.08.19.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3786,"image":3787},{"to":390,"name":391},{"type_key":3778,"title":3895,"excerpt":3896,"to":3897,"postedAt":3864,"readingTime":42,"image":3898,"authors":3899,"category":3901},"Search Leeds: Kirsty Hulse on building links and influencing people","\u003Cp>Kirsty Hulse is a freelance SEO and digital marketing expert and founder of Manyminds. Her talk at this year’s Search Leeds on How to make friends and get links covered some of the best things that SEOs can be doing to get better results from their outreach. Here are the essential points from her talk: Take aways Good […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-kirsty-hulse\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F9BOA6Sfm-050720211625527310_Search-Leeds-Kirsty-Hulse-Building-links-and-influencing-people.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900],{"name":3804,"image":3805},{"to":983,"name":984},{"type_key":3778,"title":3903,"excerpt":3904,"to":3905,"postedAt":3864,"readingTime":103,"image":3906,"authors":3907,"category":3909},"Impression shortlisted for East Midlands Chamber Business Awards 2016","\u003Cp>The finalists for the East Midlands Chamber Business Awards 2016 have been announced – and Impression is thrilled to have has been shortlisted for not one, but three categories. We’re up for Employer of the Year, Small Business of the Year and Entrepreneur of the Year and are keeping our fingers crossed for the gala […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-east-midlands-chamber-business-awards-2016\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiSA4io6G-050720211625527320_impression-seo-marketing-team-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3908],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3911,"excerpt":3912,"to":3913,"postedAt":3864,"readingTime":3837,"image":3914,"authors":3915,"category":3917},"Impression Showcase: Tools, Tracking, Trust and Top Rated Products","\u003Cp>In an unusually ‘T’ themed Impression Showcase, this week the team have been sharing interesting, useful and inspirational updates from the land of digital. How to excel with ‘top rated products’ We’re all familiar with the concept of reviews. And we can all agree that a product with more top rated reviews is likely to be […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-showcase-22-6-16\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7l5befMt-050720211625527322_impression-becky-edd-rob.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3916],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3919,"excerpt":3920,"to":3921,"postedAt":3922,"readingTime":728,"image":3923,"authors":3924,"category":3926},"5 Easy Ways to Increase Dwell Time for Improved SEO Rankings","\u003Cp>Dwell time has got to be a ranking factor, right? Dwell time, or the time a user spends on your page, is already a key UX metric. By looking at this metric, we can understand how well our content meets our audiences’ needs. Now, consider how Google wants to give its users the best possible search […]\u003C\u002Fp>\n","\u002Fblog\u002Fdwell-time\u002F","2024-01-15T17:47:39","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJmEJVbtS-050720211625527323_dwell-time.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3928,"excerpt":3929,"to":3930,"postedAt":3864,"readingTime":103,"image":3931,"authors":3932,"category":3936},"Microsoft acquires LinkedIn: Good news for advertisers?","\u003Cp>In a blog post on Monday, Microsoft announced that they had acquired LinkedIn for a reported $26.2 billion. Current Microsoft CEO Satya Nadella wrote in a public email to employees about the benefits of combining Microsoft’s productivity and business tools with LinkedIn’s content network. Meanwhile, online advertisers like myself are anticipating – and wishing – for […]\u003C\u002Fp>\n","\u002Fblog\u002Fmicrosoft-acquires-linkedin-good-news-advertisers\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FgdI38Kiy-050720211625527324_Screen-Shot-2016-06-14-at-14.24.48.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3933],{"name":3934,"image":3935},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},"1354","76",{"category":28,"collection":28},{"title":3941,"script":3942,"meta":3983,"link":4003},"Digital and Internet Marketing Blog | Impression",[3943],{"type":3944,"key":3945,"innerHTML":3946},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3947},[3948,3957,3961,3965],{"@type":3949,"@id":2729,"url":2729,"name":3941,"isPartOf":3951,"datePublished":3952,"dateModified":3953,"description":3954,"breadcrumb":3955,"inLanguage":94},[3950,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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