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As world photography day has recently passed, I thought I’d shed some light on how photography can give e-commerce websites a competitive edge. Limitations of E-commerce Online shopping is growing […]\u003C\u002Fp>\n","\u002Fblog\u002Fuse-photography-enhance-e-commerce-websites\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEuSWz1T4-050720211625526331_How-to-use-photography-to-enhance-ecommerce-impression.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3814],{"name":3786,"image":3787},{"to":1155,"name":1156},{"type_key":3778,"title":3817,"excerpt":3818,"to":3819,"postedAt":3782,"readingTime":100,"image":3820,"authors":3821,"category":3823},"Impression at Brighton SEO: September 2016","\u003Cp>Brighton SEO is the UK’s largest SEO conference. Happening twice a year, the event welcomes around 3,000 SEO professionals in person and thousands more who stream live online. I was thrilled to be on stage at Brighton SEO in April (check out my talk here). For September’s event, Aaron and I were asked to appear as panellists on […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-brighton-seo-september-2016\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjXV0s0zA-050720211625526332_brighton-seo-september-2016.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3822],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3825,"excerpt":3826,"to":3827,"postedAt":3782,"readingTime":1248,"image":3828,"authors":3829,"category":3833},"The EU wants to let publishers charge Google: Why this matters for your digital PR","\u003Cp>The European Commission wants to give publishers the power to charge the likes of Google and Facebook for listing links and snippets of their content. If approved, the draft plan to give news sites ‘exclusivity’ over their published content (in a similar way to record labels or broadcasters) would be a bold intervention in the long-running debate […]\u003C\u002Fp>\n","\u002Fblog\u002Feu-google-news\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FycY7XrgJ-050720211625526333_EU-proposal-publishers-vs-platforms-Impression-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3830],{"name":3831,"image":3832},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":983,"name":984},{"type_key":3778,"title":3835,"excerpt":3836,"to":3837,"postedAt":3782,"readingTime":728,"image":3838,"authors":3839,"category":3843},"Haven’t the days of off-site checkouts passed?","\u003Cp>I don’t blog too frequently, but when I do it’s usually about technical SEO or web development; this time it’s a little different. Over the past few years, digital marketing has become more data-driven than ever before. Here at Impression, we love having data to analyse so we can make better informed decisions that produce […]\u003C\u002Fp>\n","\u002Fblog\u002Foff-site-checkouts\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FN03AxvIn-050720211625526510_stairs-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3840],{"name":3841,"image":3842},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3845,"excerpt":3846,"to":3847,"postedAt":3782,"readingTime":309,"image":3848,"authors":3849,"category":3851},"Impression Showcase: Strategy, Mobile and Facebook’s Hidden Features","\u003Cp>Every 2 weeks, the Impression team meets on the sofas to discuss things we’ve seen and done that have inspired us or driven success for our clients. It’s our chance to learn from our colleagues and our peers, and to discuss changes in our industry. Here are a few of the things we discussed this […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-showcase-24-8-16\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F13IHrc8S-050720211625526603_impression-showcase-24816-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3850],{"name":3786,"image":3787},{"to":896,"name":897},{"type_key":3778,"title":3853,"excerpt":3854,"to":3855,"postedAt":3782,"readingTime":474,"image":3856,"authors":3857,"category":3859},"Olympic PR: What can we learn?","\u003Cp>Be it Rio, Sydney or Beijing, the Olympic and Paralympic Games are always accompanied by their fair share of positive and negative press. But could the news reports have taken a different tone if a PR and communications team had acted differently?  By taking a walk through previous Games, we can learn from the highs […]\u003C\u002Fp>\n","\u002Fblog\u002Folympic-pr-what-can-we-learn\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FZHgfTxqU-050720211625526754_OlympicPRLondon2012.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3858],{"name":3786,"image":3787},{"to":983,"name":984},{"type_key":3778,"title":3861,"excerpt":3862,"to":3863,"postedAt":3782,"readingTime":1248,"image":3864,"authors":3865,"category":3867},"The Impact Of Paid Ads In The Local Pack","\u003Cp>Earlier this year Google announced that they were to begin showing paid ads within the local search pack results. Since the announcement there has been very little mention of the potential changes and how this could impact search marketing from both a paid and organic perspective. We wanted to give our insight into how this could […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaids-ads-in-the-local-pack\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnJZDD8Yf-050720211625526754_Impression-010216_23_Full-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3866],{"name":3786,"image":3787},{"to":1841,"name":1842},{"type_key":3778,"title":3869,"excerpt":3870,"to":3871,"postedAt":3782,"readingTime":3872,"image":3873,"authors":3874,"category":3876},"Impression Showcase: Split Tests, CRO and Curating Content","\u003Cp>Every two weeks at Impression, we set aside 30 minutes to share some of the great things we’ve seen in digital. This includes anything that other agencies and brands are up to, new tools, new techniques and what’s been working well within our own business and for our clients. We share those insights with you, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-showcase-11-8-16\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FZifv7fRe-050720211625526776_showcase-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3875],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3878,"excerpt":3879,"to":3880,"postedAt":3782,"readingTime":103,"image":3881,"authors":3882,"category":3884},"Impression continues to expand with six new appointments","\u003Cp>Following a period of continued growth here at Impression, we’ve strengthened our SEO and PPC teams with six new appointments. Ollie Beakbane brings more than six years’ marketing experience to the agency, having previously worked for companies including Hillary’s Blinds, Speedo, Sunspel and Tulchan. In his new role as digital project manager, he will oversee […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-continues-expand-six-new-appointments\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuZdZZEaF-050720211625526926_Impression-010216_23_Full-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3883],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3886,"excerpt":3887,"to":3888,"postedAt":3782,"readingTime":1760,"image":3889,"authors":3890,"category":3892},"The Evolving Role of Keyword Rankings in SEO","\u003Cp>Keyword rankings have long been an essential part of SEO. To understand what terms your website should rank for and in what position it ranks is considered hugely valuable information by much of the SEO community. However, there are parts of the community that question the role of keyword rankings in today’s far more complex SEO […]\u003C\u002Fp>\n","\u002Fblog\u002Fkeyword-rankings-role\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FR5tOHAgf-050720211625526948_keyword-rankings-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3891],{"name":3786,"image":3787},{"to":2177,"name":1533},{"type_key":3778,"title":3894,"excerpt":3895,"to":3896,"postedAt":3897,"readingTime":103,"image":6,"authors":3898,"category":3900},"Impression Awarded Google Premier Partner Status","\u003Cp>Impression has been awarded Google Premier Partner status by Google. The award, which recognises exemplary service, quality and expertise, is only awarded to select agencies that have met a series of criteria for quality and growth. Impression has been a Google Partner agency for a number of years now, showing that our team is accredited by […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-google-premier-partner\u002F","2025-02-12T16:19:34",[3899],{"name":3786,"image":3787},{"to":1668,"name":1669},{"type_key":3778,"title":3902,"excerpt":3903,"to":3904,"postedAt":3782,"readingTime":1760,"image":3905,"authors":3906,"category":3908},"Creating an Object Oriented front-end framework using BEM, SASS and OOCSS","\u003Cp>Introduction Object Oriented Programming (OOP) is a widely used programming paradigm, typically seen in back-end development languages such as Java, C++, C#, Python, and PHP. It essentially  preaches the encouragement of code reuse and, ultimately, a faster and more efficient codebase that is easier to expand, maintain and understand. This is something that is becoming […]\u003C\u002Fp>\n","\u002Fblog\u002Fobject-oriented-front-end-framework\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F53WchC2H-050720211625526958_object-oriented-framworks-2-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3907],{"name":3786,"image":3787},{"to":2603,"name":2604},{"type_key":3778,"title":3910,"excerpt":3911,"to":3912,"postedAt":3782,"readingTime":1248,"image":3913,"authors":3914,"category":3918},"Nottingham Businesses Go Pokemon Crazy","\u003Cp>In yesterday’s post I looked at the marketing lessons that we can learn from businesses taking advantage of the Pokemon Go craze, and I included a couple of examples. What I didn’t realise at the time was that there are already a number of businesses around Nottingham doing just that! I’ve had a browse on […]\u003C\u002Fp>\n","\u002Fblog\u002Fnottingham-businesses-go-pokemon-crazy\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FTk8ev2ve-050720211625527241_Council-House-Nottingham.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3916,"image":3917},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},{"type_key":3778,"title":3920,"excerpt":3921,"to":3922,"postedAt":3782,"readingTime":2355,"image":3923,"authors":3924,"category":3926},"Pokemon GO & Making the Most of Trends","\u003Cp>It’s hard not to notice the impact that Pokemon Go is having around the world. At the time of writing, the game has been out in the UK for 4 days, and has been out globally for just under 2 weeks. In this short time it has captured the attention of millions of people, including […]\u003C\u002Fp>\n","\u002Fblog\u002Fpokemon-go-trends\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FwnTo9JdQ-050720211625527248_pokemon-go.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3925],{"name":3916,"image":3917},{"to":390,"name":391},{"type_key":3778,"title":3928,"excerpt":3929,"to":3930,"postedAt":3782,"readingTime":1248,"image":3931,"authors":3932,"category":3936},"AWS Summit: London","\u003Cp>The Amazon Web Services (AWS) Summit London kicked off yesterday with the keynote speech (after some coffee to wake everyone up as well as cookies to keep people going through the  two-hour talk). Dr. Werner Vogels took center stage as Amazon CTO and was proudly boasting about AWS’s developments, both recent and from the past. […]\u003C\u002Fp>\n","\u002Fblog\u002Faws-summit-london\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fxk0SFNZ2-050720211625527249_IMG_20160707_083922.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3933],{"name":3934,"image":3935},"James","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FJames-HH_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2603,"name":2604},"1354","76",{"category":28,"collection":28},{"title":3941,"script":3942,"meta":3983,"link":4003},"Digital and Internet Marketing Blog | Impression",[3943],{"type":3944,"key":3945,"innerHTML":3946},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3947},[3948,3957,3961,3965],{"@type":3949,"@id":2729,"url":2729,"name":3941,"isPartOf":3951,"datePublished":3952,"dateModified":3953,"description":3954,"breadcrumb":3955,"inLanguage":94},[3950,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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