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It’s not yet clear how it will impact all advertisers […]\u003C\u002Fp>\n","\u002Fblog\u002Fauto-pause-added-by-adwords-ads\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FyKylhoYR-050720211625525143_ug4r5r7af8u-justin-main-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3822],{"name":3823,"image":3824},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3778,"title":3827,"excerpt":3828,"to":3829,"postedAt":3793,"readingTime":103,"image":6,"authors":3830,"category":3832},"Impression team grows by four","\u003Cp>We’re really pleased to welcome four new team members to our Nottingham office – say hello to Olivia, Jack, Helen and Larissa! Jack McShane, Helen Freeman and Larissa Rowan join Impression’s internship\u002Fgraduate schemes, where they will support the wider account management team to successfully build and manage paid advertising campaigns for a range of clients. […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-team-grows-four\u002F",[3831],{"name":3796,"image":3797},{"to":1668,"name":1669},{"type_key":3778,"title":3834,"excerpt":3835,"to":3836,"postedAt":3837,"readingTime":3838,"image":6,"authors":3839,"category":3841},"Writing high quality content for long tail keywords","\u003Cp>This is a guide to using long tail keyword research to make your on-site content go further. By using the techniques that I highlight throughout the post, you’ll be able to more successfully find those longer-tail keywords and phrases whilst crafting content that effectively targets them. The examples I’m using are geared towards long form, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwriting-high-quality-content-long-tail-keywords\u002F","2024-09-19T16:43:20",18,[3840],{"name":3786,"image":3787},{"to":390,"name":391},{"type_key":3778,"title":3843,"excerpt":3844,"to":3845,"postedAt":3793,"readingTime":3846,"image":6,"authors":3847,"category":3851},"How the music business can incorporate search marketing into its digital strategy","\u003Cp>Running alongside my career in digital marketing, I’ve always had a passion for music. I’ve played the guitar for 16 years, played in several touring bands and even graduated in a Music-related subject in July 2012. With these two subjects running parallel to one another, I have always been interested in how the two coincide, especially since […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-marketing-and-the-music-business\u002F",31,[3848],{"name":3849,"image":3850},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2177,"name":1533},{"type_key":3778,"title":3853,"excerpt":3854,"to":3855,"postedAt":3793,"readingTime":1581,"image":6,"authors":3856,"category":3858},"Top tools to support your PR campaigns in 2017","\u003Cp>Christmas is now a (sadly) distant memory and we’re all back at work trying hard to stick at our New Year’s resolutions, if they’ve not been broken already! Most of our resolutions tend to relate to things we’d like to achieve in our personal lives, such as losing weight or taking up a new hobby, […]\u003C\u002Fp>\n","\u002Fblog\u002Ftop-tools-to-support-your-pr-campaigns-in-2017\u002F",[3857],{"name":3796,"image":3797},{"to":983,"name":984},{"type_key":3778,"title":3860,"excerpt":3861,"to":3862,"postedAt":3793,"readingTime":1248,"image":6,"authors":3863,"category":3865},"If you don’t have an SSL certificate on your website, act now!","\u003Cp>TL;DR Get a security certificate, fast. We can help you: Get in touch Very soon, websites without an SSL certificate will be shown as “insecure” in the Chrome web browser. Chrome v56, due to be released late January 2017 will mark all insecure websites as “(!) Not Secure” in the browser bar to further Google’s work in […]\u003C\u002Fp>\n","\u002Fblog\u002Fchrome-just-got-serious\u002F",[3864],{"name":3823,"image":3824},{"to":2177,"name":1533},{"type_key":3778,"title":3867,"excerpt":3868,"to":3869,"postedAt":3793,"readingTime":103,"image":6,"authors":3870,"category":3872},"The inaugural Tech on Toast meetup","\u003Cp>There’s a rumour in the industry that Nottingham’s tech scene is going to blow up over the coming years and the inaugural Tech on Toast is evidence of what a great place for tech the city is right now. The event was held at Nottingham’s growth hub and co-working space Accelerate Places in their great auditorium […]\u003C\u002Fp>\n","\u002Fblog\u002Finaugural-tech-toast-meetup\u002F",[3871],{"name":3796,"image":3797},{"to":1668,"name":1669},{"type_key":3778,"title":3874,"excerpt":3875,"to":3876,"postedAt":3793,"readingTime":3803,"image":6,"authors":3877,"category":3879},"How Google’s latest entity patent should influence content and PR producers for SEO gain","\u003Cp>It’s a known fact that Google’s algorithms are “a secret”. Were the search giant ever to release a book entitled “Google’s Complete Algorithm for Ranking Websites”, it would sell out in moments. Alas, access to the complete algorithms is a way out of reach of even the most senior of Google employees. Or is it? […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-entity-patent\u002F",[3878],{"name":3796,"image":3797},{"to":2177,"name":1533},{"type_key":3778,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":1248,"image":3885,"authors":3886,"category":3888},"Impression leads university skills workshop","\u003Cp>At Impression, we’re proud of our links with Nottingham’s universities and our work to ensure that the pipeline of digital marketing experts keeps coming thick and fast! We’re keen to in inspire students to consider digital marketing as a career and then provide them with the skills that they need to ace the application and […]\u003C\u002Fp>\n","\u002Fblog\u002Funiversity-skills-workshop\u002F","2022-02-07T16:48:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FbDbEi1Wu-050720211625525424_people-woman-coffee-meeting.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3887],{"name":3796,"image":3797},{"to":1668,"name":1669},{"type_key":3778,"title":3890,"excerpt":3891,"to":3892,"postedAt":3884,"readingTime":1760,"image":3893,"authors":3894,"category":3896},"Magento SEO hacks all Ecommerce managers need to be aware of","\u003Cp>There’s the learning curve associated to a new CMS and then there’s the learning curve associated to the Magento CMS. It’s an unwieldy beast, no doubt. Even experienced developers would acknowledge that, let alone search engine marketers. In fact, it’s only really been the past couple of months that I’ve managed to get my head […]\u003C\u002Fp>\n","\u002Fblog\u002Fmagento-seo-hacks\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUTMcJVNN-050720211625525425_magento-seo-banner.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3895],{"name":3849,"image":3850},{"to":896,"name":897},{"type_key":3778,"title":3898,"excerpt":3899,"to":3900,"postedAt":3884,"readingTime":3803,"image":3901,"authors":3902,"category":3904},"The viral puzzle: science, success & ROI","\u003Cp>Viral campaigns are the Holy Grail of content marketing. It seems to be assumed pretty much anywhere you look that viral content will be a huge boost for your brand’s success. Is it that simple? I want to have a look at the science behind viral campaigns and the implications that it has for business […]\u003C\u002Fp>\n","\u002Fblog\u002Fviral-puzzle-science-success-roi\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FMKNmyVsF-050720211625525472_viral-content.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3903],{"name":3786,"image":3787},{"to":896,"name":897},{"type_key":3778,"title":3906,"excerpt":3907,"to":3908,"postedAt":3884,"readingTime":2355,"image":3909,"authors":3910,"category":3912},"Digital Day 2016","\u003Cp>Earlier this week, Impression took part in BIMA’s Digital Day 2016, a nationwide event organised by the British Interactive Media Association that aims to educate and inspire future generations of digital minds. Now in its fourth year, Digital Day sees digital agencies be partnered with local schools and colleges to lead presentations on the digital industries and […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-day-2016\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpSustBuS-050720211625525473_ImoressionDigitalDay.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3911],{"name":3796,"image":3797},{"to":1668,"name":1669},{"type_key":3778,"title":3914,"excerpt":3915,"to":3916,"postedAt":3884,"readingTime":100,"image":3917,"authors":3918,"category":3920},"Impression achieves another Google specialisation","\u003Cp>You probably know that Impression is a Google Partner agency. But did you know that we’re a premier partner agency and that we’ve earned a series of Google specialisations along the way too? Google is always keen to nurture skilled marketers who want to be able to do more with their tools, particularly when it comes […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-achieves-another-google-specialisation\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FPS0FHrxa-050720211625525475_google-headquarters.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3919],{"name":3796,"image":3797},{"to":1668,"name":1669},{"type_key":3778,"title":3922,"excerpt":3923,"to":3924,"postedAt":3884,"readingTime":100,"image":3925,"authors":3926,"category":3928},"Supporting Nottingham’s Business Growth and Graduate Recruitment","\u003Cp>As I write, I’m sat in the mezzanine bar area at Nottingham’s Broadway Cinema after a fantastic programme of presentations designed to support Nottingham business growth. Working in partnership with Nottingham Trent University, The University of Nottingham, the Institute of Directors and D2N2, we started planning this event a few months ago. Our intention as […]\u003C\u002Fp>\n","\u002Fblog\u002Fnottingham-growth-graduates\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXKj5WrXR-050720211625525476_aaron-dicks.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3927],{"name":3796,"image":3797},{"to":1668,"name":1669},"1354","76",{"category":28,"collection":28},{"title":3933,"script":3934,"meta":3975,"link":3995},"Digital and Internet Marketing Blog | Impression",[3935],{"type":3936,"key":3937,"innerHTML":3938},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3939},[3940,3949,3953,3957],{"@type":3941,"@id":2729,"url":2729,"name":3933,"isPartOf":3943,"datePublished":3944,"dateModified":3945,"description":3946,"breadcrumb":3947,"inLanguage":94},[3942,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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