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Adoption of digital voice assistance is predicted to see exponential growth over the next few years, with brands being able to interact with consumers in a more conversational way. Facebook messenger ChatBots, for example, […]\u003C\u002Fp>\n","\u002Fblog\u002Fbrighton-seo-2017-sam-vandermark-looking-beyond-paid-search-better-biddable-results\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfkcBpKVi-050720211625524943_jens-kreuter-85328.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1841,"name":1842},{"type_key":3778,"title":3820,"excerpt":3821,"to":3822,"postedAt":3792,"readingTime":100,"image":3823,"authors":3824,"category":3826},"Enabling Innovation with Nottingham Trent University and Impression","\u003Cp>Impression today is a well-established agency with clients across the UK (and beyond) and a growing list of awards and accolades to our name. We’re really proud of everything we’ve achieved and the team we’ve built to do that. At the same time, we are also very proud of our roots, and in particular, our […]\u003C\u002Fp>\n","\u002Fblog\u002Fenabling-innovation-nottingham-trent-university\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FC5ubDMZi-050720211625524947_impression-enabling-innovation-ntu-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3825],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3828,"excerpt":3829,"to":3830,"postedAt":3792,"readingTime":1248,"image":3831,"authors":3832,"category":3836},"Impression shortlisted in UK Biddable Media Awards 2017","\u003Cp>It’s been a crazy few weeks for us here at Impression, with awards shortlists in the RAR awards and European Search Awards, plus the UK Search Awards last year. This week, we’re proud to announce that we’re shortlisted again – this time in the UK Biddable Media Awards. The Biddable Media Awards recognise excellent in […]\u003C\u002Fp>\n","\u002Fblog\u002Fuk-biddable-media-awards-2017\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FO8NUVExC-050720211625524955_uk-biddable-media-awards-impression.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3833],{"name":3834,"image":3835},"Tom Craig","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FTom-Craig-new-2023.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1668,"name":1669},{"type_key":3778,"title":3838,"excerpt":3839,"to":3840,"postedAt":3792,"readingTime":3841,"image":3842,"authors":3843,"category":3845},"B2B Content Marketing: How to Get More from Your Investment","\u003Cp>As B2B marketers, we are afforded a whole world of digital opportunities to enable us to reach our goals. In today’s multi-channel world, combining channels and techniques can bring great rewards for B2B businesses, whether they’re selling a product online, generating new business leads or simply raising brand awareness. Content marketing is a growing trend […]\u003C\u002Fp>\n","\u002Fblog\u002Fb2b-content-marketing\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FP6dhiRmf-050720211625524957_b2b-content-marketing.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3844],{"name":3785,"image":3786},{"to":390,"name":391},{"type_key":3778,"title":3847,"excerpt":3848,"to":3849,"postedAt":3792,"readingTime":103,"image":3850,"authors":3851,"category":3853},"How Google Got Rid Of 1.7 Billion Bad Ads","\u003Cp>We’ve all experienced a bad ad. From fake news to disguised malware, bad ads can take many forms. But in their latest Bad Ads Report, Google claims to have removed 1.7 billion of them in 2016 alone. So how did they do it? Removing almost 1 billion more ads compared to the previous year is […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-got-rid-1-7-billion-bad-ads\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fmitchell-luo-jz4ca36oJ_M-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3852],{"name":3785,"image":3786},{"to":2177,"name":1533},{"type_key":3778,"title":3855,"excerpt":3856,"to":3857,"postedAt":3858,"readingTime":100,"image":3859,"authors":3860,"category":3862},"Impression at the B2B Marketing Expo","\u003Cp>The B2B Marketing Expo invited B2B marketers from across the UK to attend a 2 day event designed to equip them with the knowledge and suppliers to achieve their marketing goals. This year, Impression exhibited and hosted a seminar. Strategic digital marketing for B2B businesses For the first time, we took to the stage at […]\u003C\u002Fp>\n","\u002Fblog\u002Fb2b-marketing-expo-impression\u002F","2025-02-13T15:08:48","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FxO6XKSxJ-050720211625524958_impression-b2b-marketing-expo.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3861],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3864,"excerpt":3865,"to":3866,"postedAt":3792,"readingTime":1248,"image":3867,"authors":3868,"category":3869},"Google AdWords Announce More ‘Exact Match’ Changes","\u003Cp>When is an exact match keyword not an exact match keyword? With the latest AdWords shake up, exact match keywords as we know them, will be a thing of the past. Changes announced include variations of word order and variations of function words in search queries applied to exact match keywords. Back in 2014, Google […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-adwords-announce-exact-match-changes\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FbpSt02FY-050720211625524961_luis-llerena-18011-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1841,"name":1842},{"type_key":3778,"title":3871,"excerpt":3872,"to":3873,"postedAt":3792,"readingTime":103,"image":3874,"authors":3875,"category":3877},"Impression Shortlisted in European Search Awards","\u003Cp>Impression has been shortlisted in four categories in the prestigious European Search Awards in recognition of marketing excellence across organic and paid channels. We’re in the running for the Best Small Integrated Search Agency, Best Small PPC Agency and Best Small SEO Agency categories at the European 2017 Search Awards, and our PPC manager Liam […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-european-search-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnJQI4ryr-050720211625525116_European_Search_Awards_2017_Shortlist_Banner_Blue.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3876],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3879,"excerpt":3880,"to":3881,"postedAt":3882,"readingTime":100,"image":3883,"authors":3884,"category":3886},"Digital Marketing Event with Impression and Nottingham City Council","\u003Cp>As a Nottingham based agency, we’ve grown quickly to provide digital marketing and web services to clients across our region and beyond. As part of our ongoing commitment to growing Nottinghamshire businesses, we partnered with Nottingham City Council to provide a digital marketing event for growing businesses, which was held on the 20th April 2017 […]\u003C\u002Fp>\n","\u002Fblog\u002Fevent-impression-nottingham-city-council\u002F","2022-02-07T16:48:40","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjogAxqLp-050720211625525117_edd-wilson-impression-strategic-digital-marketing.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3885],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3888,"excerpt":3889,"to":3890,"postedAt":3882,"readingTime":100,"image":3891,"authors":3892,"category":3894},"Impression Shortlisted for Strategic Thinking Award in RAR Awards 2017","\u003Cp>Strategic thinking is a really important part of what we do. After all, we work in an industry where there are so many channels and techniques we could be using, but they’re not all relevant to every client or valuable in achieving that specific client’s goals. We pride ourselves on spending time getting to really know […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-rar-award\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXnslZDyN-050720211625525121_rar-awards-impression-shortlist.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3893],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3896,"excerpt":3897,"to":3898,"postedAt":3882,"readingTime":100,"image":3899,"authors":3900,"category":3902},"Impression kicks-off UoN student Work Insight event","\u003Cp>On Wednesday 22nd January 2017, we welcomed students and staff from the University of Nottingham into our office to discuss digital marketing and digital careers over sandwiches and cake! The talk was part of a ‘Work Insight’ event organised by the university’s careers and employability department, which aimed to introduce first-year students to different business […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-kicks-off-uon-student-work-insight-event\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FccLxelvZ-050720211625525122_Impression-1-cropped-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3901],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3904,"excerpt":3905,"to":3906,"postedAt":3907,"readingTime":301,"image":3908,"authors":3909,"category":3911},"Digital marketing for restaurants: what are the SEO and digital PR opportunities available?","\u003Cp>Having a strong digital marketing and SEO strategy for your restaurant, cafe or bar will drive traffic to your website and get more bums on seats. It’s no secret that the UK restaurant scene is thriving. With a new foodie addition appearing on our local high street at least every couple of months, the race […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-marketing-for-restaurants\u002F","2024-06-25T11:07:59","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FKDLW15Ds-050720211625525128_food-business-lunch-restaurant-lunch-163018-1-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3910],{"name":3785,"image":3786},{"to":2177,"name":1533},{"type_key":3778,"title":3913,"excerpt":3914,"to":3915,"postedAt":3882,"readingTime":100,"image":3916,"authors":3917,"category":3919},"Impression Awarded RAR Accreditation","\u003Cp>A huge thank you to all of our clients who have recommended us on the independent reviews platform RAR (Recommended Agency Register). RAR is all about allowing businesses to share their experience with an agency, from their overall satisfaction to scoring on a range of criteria including creativity, innovation, timeliness and client service. We’re really […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-awarded-rar-accreditation\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHKa6qxY0-050720211625525136_impression-recommended-agency-digital.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918],{"name":3785,"image":3786},{"to":1668,"name":1669},{"type_key":3778,"title":3921,"excerpt":3922,"to":3923,"postedAt":3924,"readingTime":649,"image":3925,"authors":3926,"category":3930},"How can SMEs compete with ecommerce giants in the SERPs?","\u003Cp>At the end of 2016, Merkle discovered that Amazon was again testing with Google’s paid product listing ads (PLAs). If ecommerce giants like Amazon decide to start dominating paid results, is there anywhere left for smaller ecommerce sites to gain visibility? How significant are the tests? At present, the tests that Amazon have been conducting […]\u003C\u002Fp>\n","\u002Fblog\u002Fcan-smes-compete-ecommerce-giants-serps\u002F","2024-09-30T09:54:34","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fn8baS9hD-050720211625525137_arm-wrestle.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3927],{"name":3928,"image":3929},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1155,"name":1156},"1354","76",{"category":28,"collection":28},{"title":3935,"script":3936,"meta":3977,"link":3997},"Digital and Internet Marketing Blog | Impression",[3937],{"type":3938,"key":3939,"innerHTML":3940},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3941},[3942,3951,3955,3959],{"@type":3943,"@id":2729,"url":2729,"name":3935,"isPartOf":3945,"datePublished":3946,"dateModified":3947,"description":3948,"breadcrumb":3949,"inLanguage":94},[3944,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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