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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Well, it’s a waste of time. Let’s break down the supposed demographic you are targeting to. By most definitions, millennials are anyone born from the 1980s up to late 90s. That’s it. That means your content could […]\u003C\u002Fp>\n","\u002Fblog\u002Fstop-marketing-millennials\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEboU1hF8-050720211625521068_millennials-min-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3821],{"name":3784,"image":3785},{"to":900,"name":901},{"type_key":3776,"title":3824,"excerpt":3825,"to":3826,"postedAt":3791,"readingTime":42,"image":3827,"authors":3828,"category":3829},"Does free journalism still exist?","\u003Cp>I contemplated writing a long introductory paragraph for this article. On reflection, this seems pretty futile when the title actually covers the premise of what I intend to cover within the upcoming text. Controversially, I’m going to hijack this opportunity to highlight the rarity of this occurrence in the media today, a landscape that some […]\u003C\u002Fp>\n","\u002Fblog\u002Ffree-journalism-still-exist\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FAQhDdjbp-050720211625521144_pexels-photo-167538.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":2180,"name":1536},{"type_key":3776,"title":3831,"excerpt":3832,"to":3833,"postedAt":3791,"readingTime":100,"image":3834,"authors":3835,"category":3836},"Impression gains Facebook Blueprint Certification","\u003Cp>Impression is proud to have gained the Facebook Blueprint certification, making us one of only a few agencies in the UK to hold the accreditation. Facebook Blueprint, launched in 2016, is the only Facebook-owned and certified accreditation. An extensive knowledge of the Facebook advertising platform, completion of no less than 50 learning modules, and completion […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-gains-facebook-blueprint-certification\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Ff9drfzJn-050720211625521145_pexels-photo-267885-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1671,"name":1672},{"type_key":3776,"title":3838,"excerpt":3839,"to":3840,"postedAt":3791,"readingTime":103,"image":3841,"authors":3842,"category":3846},"Impression shortlisted in UK Biddable Media Awards","\u003Cp>Impression has been going through plenty of changes recently – including us relocating across Nottingham into our new home. (If you’re a local client, partner or company who would like to meet us, keep March 1st at 5pm free and get in touch to let us know!) There are also a few things which have remained […]\u003C\u002Fp>\n","\u002Fblog\u002Fshortlisted-biddable-media-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FsxefIbkz-050720211625521152_UK-Biddable-Media-Awards-2018-Shortlist-Twitter.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3844,"image":3845},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1671,"name":1672},{"type_key":3776,"title":3848,"excerpt":3849,"to":3850,"postedAt":3791,"readingTime":313,"image":3851,"authors":3852,"category":3854},"2018: The year of bold PR campaigns","\u003Cp>If I asked you to tell me about your favourite PR campaign of all time, could you think of something off the top of your head? What would come to mind? I’d be willing to put money on it being something slightly ‘out there’ – or even way out there – and that’s the reason […]\u003C\u002Fp>\n","\u002Fblog\u002F2018-year-bold-pr-campaigns\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FdDnNVLku-050720211625521155_elf-on-a-shelf-2705858_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3853],{"name":3784,"image":3785},{"to":987,"name":988},{"type_key":3776,"title":3856,"excerpt":3857,"to":3858,"postedAt":3791,"readingTime":732,"image":3859,"authors":3860,"category":3862},"GDPR: an action plan for businesses and marketers","\u003Cp>You will no doubt be aware of the GDPR, or General Data Protection Regulation, which comes into force on 25 May 2018. This article briefly explains what your business and your marketing team need to do before and after that date to become compliant. What you need to remember about the GDPR The GDPR is […]\u003C\u002Fp>\n","\u002Fblog\u002Fgdpr-action-plan-businesses-marketers\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FGTMeaFDf-050720211625521159_gdpr-eye.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3861],{"name":3784,"image":3785},{"to":900,"name":901},{"type_key":3776,"title":3864,"excerpt":3865,"to":3866,"postedAt":3791,"readingTime":1252,"image":3867,"authors":3868,"category":3870},"A lightweight JavaScript alternative to WordPress URL Params","\u003Cp>There’s a really great WordPress plugin called URL Params that’s used by over 8000 active installs as of January 2018, but in our opinion, it comes with a big flaw: it doesn’t always play nicely with heavily cached websites. We are big fans of the plugin and it really helps websites with a number of […]\u003C\u002Fp>\n","\u002Fblog\u002Flightweight-javascript-urlparams\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHAF6IUMS-050720211625521164_ppc-pattern-for-blog.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3869],{"name":3844,"image":3845},{"to":2605,"name":2606},{"type_key":3776,"title":3872,"excerpt":3873,"to":3874,"postedAt":3791,"readingTime":103,"image":3875,"authors":3876,"category":3878},"Why Excluding Adsense (formobileapps.com) Makes No Sense","\u003Cp>As PPC marketers we thrive on the users choice of search query, on search engines such as Google. A user will spend the majority of time searching for whatever they are looking for on the SERP, and this is where we can gain traffic via paid ads. As soon as a user leaves the SERP, […]\u003C\u002Fp>\n","\u002Fblog\u002Fexcluding-adsenseformobileapps-com-makes-no-sense\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fz2UZEPXv-050720211625521166_nordwood-themes-469906-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3880,"excerpt":3881,"to":3882,"postedAt":3791,"readingTime":732,"image":3883,"authors":3884,"category":3888},"Human-centred content for a tech-addicted world","\u003Cp>Earlier this month I wrote a blog post on the need for better quality content in marketing. That topic ties into a wider concern that January’s headlines have brought back into the spotlight: the role of technology in our lives. Specifically, the harmful effects of technology like smartphones and related products like Facebook, both of […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreating-content-tech-addicted-world\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fss6epCF7-050720211625521236_pexels-photo-541522-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3885],{"name":3886,"image":3887},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":394,"name":395},{"type_key":3776,"title":3890,"excerpt":3891,"to":3892,"postedAt":3791,"readingTime":42,"image":3893,"authors":3894,"category":3896},"Quality Score 101: The Road To Successful Ads","\u003Cp>What is Quality Score? Quality Score is the metric Google uses to rate the quality and relevance of your targeted keywords and the ads you’re serving. In short, it measures the quality of the user experience provided by your ads. It’s graded at keyword level on a scale of 1-10 and is made up of […]\u003C\u002Fp>\n","\u002Fblog\u002Fquality-score-101\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fdiego-jimenez-A-NVHPka9Rk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3895],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3898,"excerpt":3899,"to":3900,"postedAt":3791,"readingTime":478,"image":3901,"authors":3902,"category":3904},"How to manage location targeting post Maccabees update","\u003Cp>There was a lot of talk over the festive period of Google updates, with folks over at Webmaster World seeing fluctuations in rankings and resulting traffic during a period that is usually pretty quiet for algorithm changes. Barry Schwartz was on the case, tracking the updates via various tools and later conducting his own analysis […]\u003C\u002Fp>\n","\u002Fblog\u002Fmanage-targeting-maccabees-update\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FXtZk2kNy-050720211625521688_local-business.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3903],{"name":3784,"image":3785},{"to":2180,"name":1536},{"type_key":3776,"title":3906,"excerpt":3907,"to":3908,"postedAt":3791,"readingTime":2690,"image":3909,"authors":3910,"category":3912},"What is Google Analytics Intelligence?","\u003Cp>Google Analytics Intelligence is an umbrella term that refers to a number of different features within Analytics. All of these features are powered by machine learning and are designed to turn your website’s data into actionable insights without any additional human input. For the purposes of understanding what Google Analytics Intelligence is and how we […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-analytics-intelligence\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F7xKas82b-050720211625521689_carlos-muza-84523-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3911],{"name":3886,"image":3887},{"to":1418,"name":1419},{"type_key":3776,"title":3914,"excerpt":3915,"to":3916,"postedAt":3917,"readingTime":1763,"image":6,"authors":3918,"category":3920},"A Beginner’s Guide to PPC","\u003Cp>With an average of 40,000 search queries made every second on Google, we know the internet is big business. There’s so much scope for companies to get in front of their target audience, but there’s a lot of competition too. In order to cut through the noise and stand the best chance of success many […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-ppc\u002F","2025-02-12T16:17:21",[3919],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3922,"excerpt":3923,"to":3924,"postedAt":3791,"readingTime":2357,"image":3925,"authors":3926,"category":3928},"Keyword Cannibalisation: The Complete Guide","\u003Cp>The notion that multiple pages targeting the same keyword can hinder your SEO efforts is often something people don’t expect when writing their blogs and content. It makes sense right, why would you not want multiple attempts to rank higher for your desired keyword? Surely you’ve got to get it right once – unfortunately not. […]\u003C\u002Fp>\n","\u002Fblog\u002Fkeyword-cannibalisation-complete-guide\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F6bFsyNIU-050720211625521695_joao-silas-72563-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3927],{"name":3784,"image":3785},{"to":2180,"name":1536},"1359","76",{"category":28,"collection":28},{"title":3933,"script":3934,"meta":3975,"link":3995},"Digital and Internet Marketing Blog | Impression",[3935],{"type":3936,"key":3937,"innerHTML":3938},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3939},[3940,3949,3953,3957],{"@type":3941,"@id":2731,"url":2731,"name":3933,"isPartOf":3943,"datePublished":3944,"dateModified":3945,"description":3946,"breadcrumb":3947,"inLanguage":94},[3942,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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