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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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I really enjoyed Lisa’s talk at the inaugural Outreach Conference last year, where she spoke about how a big part of outreach success is down to mindset. […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-true-grit-build-outreach-team-delivers\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FY2eEKnkK-050720211625519375_IMG_4439.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3814],{"name":3805,"image":3806},{"to":987,"name":988},{"type_key":3776,"title":3817,"excerpt":3818,"to":3819,"postedAt":3780,"readingTime":42,"image":3820,"authors":3821,"category":3823},"LinkScore: Measuring the Value of a Link – OutREACH 2018","\u003Cp>The burning passion we all share, says James, is metrics. Let’s start with one link, he says. His campaign achieved one link from The Guardian, and 32 from other sites around the web. Which link, he asks, is worth more? And which way that we report links makes either look better? There are plenty of websites […]\u003C\u002Fp>\n","\u002Fblog\u002Flinkscore\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FopZfY5z9-050720211625519375_linkscore-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3822],{"name":3805,"image":3806},{"to":987,"name":988},{"type_key":3776,"title":3825,"excerpt":3826,"to":3827,"postedAt":3780,"readingTime":1252,"image":3828,"authors":3829,"category":3830},"Outreach conference 2018: Building Links and Coverage When Your Campaign is Over – Stacey McNaught","\u003Cp>Stacey McNaught is a freelance SEO and content marketer. She began her SEO career back in 2009 within an agency, and now speaks regularly at industry events. She went freelance in April this year. She got into SEO on accident, and has been working in the industry for 12-13 years. Her talk focused on how to […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-building-links-coverage-campaign-stacey-mcnaught\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FzuQHW2ui-050720211625519384_staceymcnaught.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":987,"name":988},{"type_key":3776,"title":3832,"excerpt":3833,"to":3834,"postedAt":3780,"readingTime":103,"image":3835,"authors":3836,"category":3838},"Outreach Conference 2018: The Aligned Outreach Process – Stephen Panico","\u003Cp>Stephen Panico, chief growth officer at Buzzstream, took to the floor after lunch for his presentation on The Aligned Outreach Process: Proven Techniques for Exceptional Campaigns. In particular, he spoke about the 5 techniques top performers use to get 40% reply rates. He referred to Buzzstream’s customer reply rate distribution, where the median reply rate […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-aligned-outreach-process-proven-techniques-exceptional-campaigns-stephen-panico\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F1acjQW8J-050720211625519384_IMG_4437.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3837],{"name":3805,"image":3806},{"to":987,"name":988},{"type_key":3776,"title":3840,"excerpt":3841,"to":3842,"postedAt":3780,"readingTime":313,"image":3843,"authors":3844,"category":3846},"OutREACH Conf 2018: Top Tips for PRs – Panel","\u003Cp>The last session before lunch at OutREACH 2018 was a panel discussion where top tips for digital PRs were shared. Here’s our write up of all their top tips. Panellists: Shannon McGuirk – Aira Alex Cassidy – Verve Search Bobbi Brant – Kaizen Tools for digital PRs Aira Have a journalist database so you can […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conf-2018-top-tips\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuIAK0EwA-050720211625519385_outreach-conf-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3845],{"name":3805,"image":3806},{"to":987,"name":988},{"type_key":3776,"title":3848,"excerpt":3849,"to":3850,"postedAt":3780,"readingTime":1252,"image":3851,"authors":3852,"category":3853},"Outreach Conference 2018: Turning PR Stunts into Successes – Lexi Mills","\u003Cp>Lexi Mills is Managing Partner from Shift6 specialising in integrating PR and SEO. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search. Lexi has worked across a variety of clients, managing to get some really high level coverage. Her talk is broken into four sections; […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-turning-pr-stunts-successes-lexi-mills\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSqLU4dkC-050720211625519393_leximills.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":987,"name":988},{"type_key":3776,"title":3855,"excerpt":3856,"to":3857,"postedAt":3780,"readingTime":103,"image":3858,"authors":3859,"category":3861},"Outreach Conference 2018: Man Bites Dog: The Stories Journalists Look For – Richard Fisher","\u003Cp>Why call a talk ‘man bites dog’ you say? Because a dog biting a man is ‘usual’, but a man biting a dog…well, that’s newsworthy. BBC journalist Richard Fisher explained what makes a strong story that demands publication and social sharing – and how to best pitch to editors with your stories to get their attention. […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-man-bites-dog-stories-journalists-look-richard-fisher\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FrlYzzPQJ-050720211625519395_adorable-blur-breed-406014-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3860],{"name":3805,"image":3806},{"to":987,"name":988},{"type_key":3776,"title":3863,"excerpt":3864,"to":3865,"postedAt":3780,"readingTime":1252,"image":3866,"authors":3867,"category":3869},"Outreach Conference 2018: Why Story Eats Content for Dinner – Jack Murray","\u003Cp>With a lilting Irish accent and a propensity for the odd cheeky swear word, Jack really won the audience over from the beginning. An ex-journalist, his talk was all about telling better stories and encouraging people to act the way you want them to act by telling your stories in a different way. Here’s our […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2018-jack-murray\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FhTmIqb3H-050720211625519405_jack-murray-outreach-conf-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3868],{"name":3805,"image":3806},{"to":987,"name":988},{"type_key":3776,"title":3871,"excerpt":3872,"to":3873,"postedAt":3874,"readingTime":732,"image":3875,"authors":3876,"category":3878},"The Value of Brand: How to Balance Traditional and Modern Marketing Metrics","\u003Cp>Go back 20 years and ask a marketer how they monitored the impact of their work, and you’d likely hear about customer surveys and Mintel reports and all the things that tell you how ‘well known’ a brand is – but not necessarily what that awareness is doing to your bottom line. Skip forward to […]\u003C\u002Fp>\n","\u002Fblog\u002Fvalue-brand-balance-traditional-modern-marketing-metrics\u002F","2025-02-13T14:23:49","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FA8kdr6L6-050720211625519413_brand-equity.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3805,"image":3806},{"to":900,"name":901},{"type_key":3776,"title":3880,"excerpt":3881,"to":3882,"postedAt":3780,"readingTime":732,"image":3883,"authors":3884,"category":3886},"Why & How to Integrate SEO & PPC In Your Marketing","\u003Cp>Search engine optimisation (SEO) and pay-per-click advertising (PPC) are the guts and, for a few individuals, the glory of Google. If you want your website to be visible in Google’s monolithic search engine, you’ll have to engage with one of the two marketing channels at one point or another. Often, SEO and PPC are handled […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhy-how-to-integrate-seo-ppc-in-your-marketing\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F3yLE8GH5-050720211625519414_achievement-agreement-arms-1068523-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3885],{"name":3805,"image":3806},{"to":900,"name":901},{"type_key":3776,"title":3888,"excerpt":3889,"to":3890,"postedAt":3891,"readingTime":2357,"image":6,"authors":3892,"category":3896},"Faster & Smarter: Moving From Manual To Automated SEM Campaign Management – SMX London 2018","\u003Cp>A two-part seminar on automation in paid search; Optmyzer’s Frederick Vallaeys and Adalysis’ Brad Geddes outline the importance of automation in PPC, and how human work can work in tandem and support this rapidly growing aspect of PPC. Frederick kicked off the session by asking the ever-important question: Why do we need to automate? To […]\u003C\u002Fp>\n","\u002Fblog\u002Ffaster-smarter-moving-manual-automated-sem-campaign-management-smx-london-2018\u002F","2025-07-14T08:10:31",[3893],{"name":3894,"image":3895},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2180,"name":1536},{"type_key":3776,"title":3898,"excerpt":3899,"to":3900,"postedAt":3901,"readingTime":42,"image":6,"authors":3902,"category":3904},"Optimising Content for Voice Search & Virtual Assistants – SMX London 2018","\u003Cp>Pete Campbell, CEO & founder of Kaizen, discussed the rise of virtual assistants and the resulting rise in voice search. He elaborated on his habits, how his home is ran via the Amazon Echo Dot, which is powered by Alexa, Amazon’s proprietary virtual assistant. He queried to his Echo Dot ‘Alexa, I’d like to buy […]\u003C\u002Fp>\n","\u002Fblog\u002Foptimising-content-voice-search-virtual-assistants-smx-london-2018\u002F","2022-02-07T16:48:30",[3903],{"name":3805,"image":3806},{"to":2180,"name":1536},{"type_key":3776,"title":3906,"excerpt":3907,"to":3908,"postedAt":3901,"readingTime":2357,"image":6,"authors":3909,"category":3911},"All Google Manual Penalties Explained – SMX London 2018","\u003Cp>Fili Wiese, an ex-Google engineer and founder of  Search Brothers, breaks down the various manual penalties given out by Google, how to tackle them if you’re hit by one, and why you should never say that algorithmic penalties exist! Why Does Google Penalise a Website? He explains that if Google sees spam that affects a […]\u003C\u002Fp>\n","\u002Fblog\u002Fall-google-manual-penalties-explained-smx-london-2018\u002F",[3910],{"name":3805,"image":3806},{"to":2180,"name":1536},{"type_key":3776,"title":3913,"excerpt":3914,"to":3915,"postedAt":3901,"readingTime":103,"image":6,"authors":3916,"category":3918},"How Mobile First is impacting Vodafone – SMX London 2018","\u003Cp>How mobile first is impacting Vodaphone was presented by Nick Wilsdon. Nick is the SEO lead at Vodafone and has 19 years of SEO experience. Vodafone Started with mobile-friendly initiatives Vodafone’s early mobile initiatives were: – They were prompted by mobile traffic tipping point in late 2016 – Vodafone began with deploying a responsive web […]\u003C\u002Fp>\n","\u002Fblog\u002Fmobile-first-impacting-vodafone-smx-london-2018\u002F",[3917],{"name":3805,"image":3806},{"to":2180,"name":1536},"1359","76",{"category":28,"collection":28},{"title":3923,"script":3924,"meta":3965,"link":3985},"Digital and Internet Marketing Blog | Impression",[3925],{"type":3926,"key":3927,"innerHTML":3928},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3929},[3930,3939,3943,3947],{"@type":3931,"@id":2731,"url":2731,"name":3923,"isPartOf":3933,"datePublished":3934,"dateModified":3935,"description":3936,"breadcrumb":3937,"inLanguage":94},[3932,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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