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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Despite its neglect, editing is important in a number of situations, including checking your own work, casting an eye over something a colleague has written or updating something that already exists on […]\u003C\u002Fp>\n","\u002Fblog\u002Fcopy-editing-tips\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FyvJHaQwa-050720211625516542_antique-book-hand-207681-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3801],{"name":3802,"image":3803},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":394,"name":395},{"type_key":3776,"title":3806,"excerpt":3807,"to":3808,"postedAt":3780,"readingTime":2357,"image":3809,"authors":3810,"category":3812},"Safari ITP 2.0: What is it, and are you ready for it?","\u003Cp>The phrase “Intelligent Tracking Prevention” has been rolling around for about a year, scaremongering marketers with threats of conversion tracking drop-offs, plummeting audience list sizes and a general loss of visibility across campaign performance. 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Innovation in Search and Shopping Impression has been shortlisted […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-premier-partner-awards-impression-shortlisted-search-shopping\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfR4CjKk3-050720211625516643_google-premier-partner-award.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3819],{"name":3784,"image":3785},{"to":1671,"name":1672},{"type_key":3776,"title":3822,"excerpt":3823,"to":3824,"postedAt":3825,"readingTime":42,"image":3826,"authors":3827,"category":3829},"Payday Rules! How To Use Automated Rules To Capitalise On Payday Spending","\u003Cp>The end of the month sees a spike in spending for many businesses and now thanks to automated rules, your Google Ads campaigns can capitalise on it. Once you’ve set up an automated rule to raise your Max CPC bids towards the end of the month and another to drop them down again at the […]\u003C\u002Fp>\n","\u002Fblog\u002Fpayday-rules-use-automated-rules-capitalise-payday-spending\u002F","2022-02-07T16:48:28","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FEhcURmwE-050720211625516648_EE3FAFD8-EC1A-4EF9-9B2F-B90B7368215A.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3831,"excerpt":3832,"to":3833,"postedAt":3825,"readingTime":42,"image":3834,"authors":3835,"category":3837},"How to Submit a Sitemap: A Beginners’ Guide","\u003Cp>What exactly is a sitemap? In short, a sitemap is just a list of URLs mapped out of the website. Sitemaps advise search engines to find and crawl pages on your website which improves recognition and boosts a site’s overall ranking. A website sitemap, therefore, aid crawlers such as the Googlebot, to read data in […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-submit-sitemap\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUlRmcRJE-050720211625516652_abstract-ai-art-373543-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3836],{"name":3802,"image":3803},{"to":219,"name":220},{"type_key":3776,"title":3839,"excerpt":3840,"to":3841,"postedAt":3825,"readingTime":313,"image":3842,"authors":3843,"category":3845},"How To Get Into Digital Marketing (Part 1): The Experience Needed","\u003Cp>“They rejected me because I don’t have any experience but how am I supposed to get any experience if they won’t give me any?” The age-old saying that most people are familiar with. It’s a phrase that is often exasperated by friends or family whose job application has been rejected for lack of industry experience. […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-how-to-get-into-digital-marketing-part-1-the-experience-needed\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FK4wdgCtz-050720211625516660_colleagues-fists-together-min-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3844],{"name":3784,"image":3785},{"to":219,"name":220},{"type_key":3776,"title":3847,"excerpt":3848,"to":3849,"postedAt":3825,"readingTime":732,"image":3850,"authors":3851,"category":3853},"Keyword Research For Beginners","\u003Cp>If you’re aware of digital marketing, you’ll be aware of keyword research. It’s the bread and butter of any SEO strategy. Conducting a solid keyword research exercise is essential to finding out what is going well for a business, what is going less well and any potential opportunities that haven’t been exploited yet. This guide […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-keyword-research\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiifmyYG7-050720211625516999_andrew-neel-308138-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3852],{"name":3784,"image":3785},{"to":219,"name":220},{"type_key":3776,"title":3855,"excerpt":3856,"to":3857,"postedAt":3825,"readingTime":2690,"image":3858,"authors":3859,"category":3861},"A quirky tactic to marry offline and online marketing","\u003Cp>It’s a Tuesday evening. I’m settling down in the cinema to watch Mamma Mia: Here We Go Again (a glorious film). The lights dim; the adverts begin. First up is a local advert from Rutland Cycles, promoting their new Nottingham store. The ad finishes with a simple call to action (CTA): “search for rutland cycling nottingham.” […]\u003C\u002Fp>\n","\u002Fblog\u002Ftactic-marry-offline-online\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fk3eEIdQ8-050720211625517443_wayne-robinson-36783-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3860],{"name":3802,"image":3803},{"to":900,"name":901},{"type_key":3776,"title":3863,"excerpt":3864,"to":3865,"postedAt":3825,"readingTime":42,"image":3866,"authors":3867,"category":3869},"Scripts With Campaign Experiments – What Google Didn’t Tell You","\u003Cp>If you’re running Google Ads scripts on your accounts, they might not be doing what they’re supposed to be doing. The reason is because of campaign experiments. Although they’re great for testing out changes to your campaigns in a controlled environment, they can cause unexpected and undesirable behaviour from your scripts. Fortunately, you can use […]\u003C\u002Fp>\n","\u002Fblog\u002Fscripts-with-campaign-experiments\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FaTm5lxkD-050720211625517453_error.gif",[3868],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3871,"excerpt":3872,"to":3873,"postedAt":3825,"readingTime":3874,"image":3875,"authors":3876,"category":3878},"A Beginner’s Guide To Mobile Optimisation","\u003Cp>Imagine your alarm clock has just gone off for the 3rd time, it’s Monday morning, and the sun is peeking through your blinds. You have about 30 minutes to get ready for work before you have to leave the house (maybe you’re regretting that second snooze, huh?), and you have a busy day ahead of […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-mobile-optimisation\u002F",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FPU0kcahl-050720211625517453_rawpixel-415585-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3784,"image":3785},{"to":219,"name":220},{"type_key":3776,"title":3880,"excerpt":3881,"to":3882,"postedAt":3883,"readingTime":1763,"image":3884,"authors":3885,"category":3887},"Guide to Google Tag Assistant & Recordings","\u003Cp>Google’s Tag Assistant Chrome extension lets a user see what tags are being used on a page and will report back on any issues found with implementation. This extension whilst simple on the surface can be an invaluable tool when it comes to any problems with your analytics, tag manager or remarketing tags. As code […]\u003C\u002Fp>\n","\u002Fblog\u002Fguide-google-tag-assistant-recordings\u002F","2022-11-16T11:17:31","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fangele-kamp-_XlhZVsKykw-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3886],{"name":3802,"image":3803},{"to":1418,"name":1419},{"type_key":3776,"title":3889,"excerpt":3890,"to":3891,"postedAt":3892,"readingTime":3893,"image":3894,"authors":3895,"category":3897},"How to do an SEO Audit – The Complete Guide","\u003Cp>What is an SEO site audit? An SEO audit is an extensive process that all websites would benefit from, forming the foundation of any SEO strategy. An audit can reveal more detail on how a site is crawled, indexed and experienced both by search engines and your audience. Paired with the correct analysis and interpretation, […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-do-an-seo-audit\u002F","2026-04-14T13:52:43",22,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FKyOYB07Z-050720211625517568_clean-cleaning-funny-2371-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3802,"image":3803},{"to":2351,"name":2352},{"type_key":3776,"title":3899,"excerpt":3900,"to":3901,"postedAt":3825,"readingTime":100,"image":3902,"authors":3903,"category":3905},"UK Agency Awards 2018: Impression Finalist x3","\u003Cp>What better way to welcome in the weekend than with some fantastic news for the whole team?! The shortlist for the UK Agency Awards 2018 is out and we’re thrilled to be shortlisted in 3 categories: Search Agency of the Year The Search Agency of the Year is awarded to SEO\u002FPPC agencies who exemplify excellence […]\u003C\u002Fp>\n","\u002Fblog\u002Fuk-agency-awards-2018-impression-finalist-x3\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FOTeHEDyW-050720211625517689_UK-Agency-Awards-2018-Finalist-Banner.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3904],{"name":3784,"image":3785},{"to":1671,"name":1672},{"type_key":3776,"title":3907,"excerpt":3908,"to":3909,"postedAt":3825,"readingTime":2690,"image":3910,"authors":3911,"category":3915},"Cross-Device Considerations for PPC Managers","\u003Cp>Mobile is taking digital marketing by storm – we need to adapt if we want to survive. Erin Sagin, Google’s Global SMB Solutions Go To Market Lead, has highlighted how mobile search volume has overtaken desktop, where creating a strong mobile PPC strategy can be essential for driving leads and conversions. But what happens if […]\u003C\u002Fp>\n","\u002Fblog\u002Fcross-device-considerations-ppc-managers\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjRPXKM9k-050720211625517690_pexels-photo-196656.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3912],{"name":3913,"image":3914},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1844,"name":1845},{"type_key":3776,"title":3917,"excerpt":3918,"to":3919,"postedAt":3825,"readingTime":2357,"image":3920,"authors":3921,"category":3922},"Trends and innovation: the importance of emojis","\u003Cp>? Alright, so this blog title might be slightly misleading. I’m not actually going to go over the importance of emojis itself but more the importance of trends, innovation and the natural evolution of language that emojis represent, and the responsibility we have as marketers to embrace and adapt to these changes of communication. We live […]\u003C\u002Fp>\n","\u002Fblog\u002Ftrends-innovation-importance-emojis\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FWESyR7bl-050720211625517695_emoji-blog.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":394,"name":395},{"type_key":3776,"title":3924,"excerpt":3925,"to":3926,"postedAt":3825,"readingTime":2357,"image":3927,"authors":3928,"category":3930},"A Beginner’s Guide To Writing Content For Your Website","\u003Cp>Let’s take things back to basics and talk content writing. As someone who spends most of their working day writing and receiving feedback, I have picked up a few gems. This guide should be useful to fresh graduates, anyone pursuing a career in digital marketing or just anyone wants to make sure their content is […]\u003C\u002Fp>\n","\u002Fblog\u002Fbeginners-guide-writing-content-website\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FNqbaZE5I-050720211625517697_black-white-macbook-notebook-min-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3929],{"name":3784,"image":3785},{"to":219,"name":220},"1359","76",{"category":28,"collection":28},{"title":3935,"script":3936,"meta":3977,"link":3997},"Digital and Internet Marketing Blog | Impression",[3937],{"type":3938,"key":3939,"innerHTML":3940},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3941},[3942,3951,3955,3959],{"@type":3943,"@id":2731,"url":2731,"name":3935,"isPartOf":3945,"datePublished":3946,"dateModified":3947,"description":3948,"breadcrumb":3949,"inLanguage":94},[3944,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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