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That’s why we’re so proud to share that our work with our clients has been recognised at the 2025 UK Search Awards. Since 2010, the UK Search Awards […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-six-times-at-2025-uk-search-awards\u002F","2025-10-13T07:56:36","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FcqPLifpv-colin-meg-ncMnp3nXJvo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3859],{"name":3807,"image":3808},{"to":896,"name":897},{"type_key":3774,"title":3862,"excerpt":3863,"to":3864,"postedAt":3865,"readingTime":103,"image":3866,"authors":3867,"category":3869},"Impression Featured in The LDC Top 50 Most Ambitious Business Leaders for 2025","\u003Cp>Impression’s directors – Aaron Dicks, Liam Wade, Mikey Emery and Tom Craig – have been recognised in The LDC Top 50 Most Ambitious Business Leaders for 2025. The Top 50 was created by LDC, the private equity investor that is part of Lloyds Banking Group, in partnership with The Times. Now in its eighth year, […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-featured-in-the-ldc-top-50-most-ambitious-business-leaders-for-2025\u002F","2025-10-09T07:06:50","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FTop-50-logo-vertical.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3868],{"name":3807,"image":3808},{"to":1668,"name":1669},{"type_key":3774,"title":3871,"excerpt":3872,"to":3873,"postedAt":3874,"readingTime":309,"image":3875,"authors":3876,"category":3880},"September 2025 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search. Recent studies reveal the shifting landscape of Local SEO. For Local SEO, Proximity (55.2%) is the top factor, followed by Review Count (19.2%) and Domain Power (5.9%). For the Top 10 results, the relevance of reviews becomes significantly more influential. […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2025-google-algorithm-and-search-industry-updates\u002F","2025-10-08T10:55:57","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fcardmapr-nl-lMcHm_tzR3I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3878,"image":3879},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1242,"name":1243},{"type_key":3774,"title":3882,"excerpt":3883,"to":3884,"postedAt":3885,"readingTime":103,"image":3886,"authors":3887,"category":3889},"Impression wins 3 awards at The 2025 European Paid Media Awards ","\u003Cp>We’re bringing home a hat-trick for this 2025’s European Paid Media Awards, and winning the prestigious Paid Media Agency of the Year award for the 4th year in a row! This provides well-deserved recognition for our teams and our client partners who continue to trust our approach and are always open to trying new Paid […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-3-awards-at-the-2025-european-paid-media-awards\u002F","2025-10-03T10:32:10","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FEUPaidMediaAwardsWinnerFeature.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3888],{"name":3807,"image":3808},{"to":1668,"name":1669},{"type_key":3774,"title":3891,"excerpt":3892,"to":3893,"postedAt":3894,"readingTime":649,"image":3895,"authors":3896,"category":3901},"SaaS Content Marketing: Strategies for B2B Businesses","\u003Cp>SaaS content marketing strategies are the key to unlocking targeted, scalable growth for SaaS companies. Through our work and experience in this industry, content marketing for SaaS products remain the bedrock of sustainable customer acquisition, brand authority and long-term revenue growth that many of our clients have achieved.  In this guide, we’ll take a closer […]\u003C\u002Fp>\n","\u002Fblog\u002Fsaas-content-marketing\u002F","2026-04-14T14:35:56","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002FContent-marketing-wireframes.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3897,3900],{"name":3898,"image":3899},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3796,"image":3797},{"to":2177,"name":1533},{"type_key":3774,"title":3903,"excerpt":3904,"to":3905,"postedAt":3906,"readingTime":3907,"image":3908,"authors":3909,"category":3911},"The B2B SaaS Marketing Funnel: Your Strategy Beyond AIDA","\u003Cp>Imagine presenting to your board that you have optimised your B2B SaaS marketing funnel so effectively that you have grown your B2B SaaS website’s organic traffic by 32% and, more importantly, your bottom-of-funnel (BOFU) form fills by 8% in just three months. For an established brand, these figures may seem ambitious, but for our client, […]\u003C\u002Fp>\n","\u002Fblog\u002Funderstanding-the-saas-sales-funnel\u002F","2026-08-25T09:25:06",26,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F10\u002Fsaas-marketing.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3910],{"name":3796,"image":3797},{"to":2177,"name":1533},{"type_key":3774,"title":3913,"excerpt":3914,"to":3915,"postedAt":3916,"readingTime":100,"image":3917,"authors":3918,"category":3920},"Impression shortlisted for 3 2025 Prolific North Marketing Awards","\u003Cp>We’re incredibly proud to announce that we’ve been shortlisted for three awards at the 2025 Prolific North Marketing Awards! The Prolific North Marketing Awards are the leading annual awards dedicated to celebrating excellence and achievement across the marketing industry in the North of England and Scotland. These awards represent a benchmark for digital excellence across […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-2025-prolific-north-marketing-awards\u002F","2025-09-30T10:40:40","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002FPNMA-25-shortlister-assets-1.1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3919],{"name":3807,"image":3808},{"to":1668,"name":1669},{"type_key":3774,"title":3922,"excerpt":3923,"to":3924,"postedAt":3925,"readingTime":3926,"image":3927,"authors":3928,"category":3932},"What’s new in Paid Media: September 2025 industry updates","\u003Cp>Welcome to the latest blog from the Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. As the leaves start to change, so does the landscape of paid media. With a flurry of updates from all the major players, staying on top of these […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-september-2025-industry-updates\u002F","2025-09-29T15:43:17",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fkate-laine-eOLVBFgNrWk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3929],{"name":3930,"image":3931},"ted.sassi@impressiondigital.com","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F08\u002FTed-Elsassi.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3934,"excerpt":3935,"to":3936,"postedAt":3937,"readingTime":33,"image":3938,"authors":3939,"category":3941},"SaaS SEO: Build an effective SEO strategy to grow your MRR","\u003Cp>B2B SaaS SEO is more than just trying to rank highly on the search engines. It’s about driving qualified traffic and attracting high-intent leads to fuel long-term growth in what is an increasingly competitive digital landscape.  As SaaS companies scale, visibility in search engines becomes critical for successful customer acquisition. However, traditional SEO tactics can […]\u003C\u002Fp>\n","\u002Fblog\u002Fb2b-saas-seo-guide\u002F","2025-10-02T13:39:43","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F06\u002FImpression-2023-Stock-007.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3940],{"name":3796,"image":3797},{"to":2177,"name":1533},{"type_key":3774,"title":3943,"excerpt":3944,"to":3945,"postedAt":3946,"readingTime":309,"image":3947,"authors":3948,"category":3952},"Meta’s new ad-free subscription: What does this mean for advertisers?","\u003Cp>Big news. Meta has announced a new, no-ads subscription offering in the UK for Facebook and Instagram users. The service, rolling out ‘over the coming weeks’, is going to be priced at £2.99 per month on the web and £3.99 per month on iOS and Android. This initiative follows regulatory pressures and offers users a […]\u003C\u002Fp>\n","\u002Fblog\u002Fmetas-new-ad-free-subscription\u002F","2025-09-29T14:10:35","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fmuhammad-asyfaul-52oEAP8gcms-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3949],{"name":3950,"image":3951},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3954,"excerpt":3955,"to":3956,"postedAt":3957,"readingTime":42,"image":3958,"authors":3959,"category":3963},"The charitable campaign conundrum: Balancing emotive ad creative with ad platform policy","\u003Cp>Navigating the tightrope: Emotive ads, platform policies, and driving donations Ever felt that sinking feeling when your powerful, heartfelt ad – the one you poured your soul into – gets rejected by an ad platform? You’re not alone. It’s a common tale in the charity sector: Ads with vital, emotive content, designed to stir compassion […]\u003C\u002Fp>\n","\u002Fblog\u002Fcharitable-campaign-ad-creative\u002F","2025-09-25T15:12:01","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F09\u002Fgetty-images-swOlDLZq9nM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3960],{"name":3961,"image":3962},"Alex Kadukova","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FAlex-Kadukova.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},"1359","76",{"category":28,"collection":28},{"title":3968,"script":3969,"meta":4010,"link":4030},"Digital and Internet Marketing Blog | Impression",[3970],{"type":3971,"key":3972,"innerHTML":3973},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3974},[3975,3984,3988,3992],{"@type":3976,"@id":2729,"url":2729,"name":3968,"isPartOf":3978,"datePublished":3979,"dateModified":3980,"description":3981,"breadcrumb":3982,"inLanguage":94},[3977,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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