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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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It’s not surprising that these tools are plentiful, given the sheer number of niches that need filling. But if you have a limited digital marketing budget, how do you decide which […]\u003C\u002Fp>\n","\u002Fblog\u002Fbest-on-page-seo-tool\u002F","2024-06-25T11:23:48",20,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FdRkpcoxk-050720211625511676_new-tools.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3802],{"name":3803,"image":3804},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2180,"name":1536},{"type_key":3776,"title":3807,"excerpt":3808,"to":3809,"postedAt":3780,"readingTime":42,"image":3810,"authors":3811,"category":3813},"OutREACH 2019 – How to Perfect your Email Pitch  – Sian Elvin","\u003Cp>We all know the struggles of capturing the attention of journalists that receive hundreds of press releases every single day. 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How To – This allows you to mark up any step by […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-and-faq-structured-data\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvfBJGOwg-050720211625511688_abstract-abstract-expressionism-abstract-painting-2325166-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3820],{"name":3803,"image":3804},{"to":2180,"name":1536},{"type_key":3776,"title":3823,"excerpt":3824,"to":3825,"postedAt":3780,"readingTime":1252,"image":3826,"authors":3827,"category":3829},"outREACH Conference 2019: Getting the Biggest Linking Coverage in the Hardest Markets – James Finlayson","\u003Cp>James starts his presentation with a shameless flex from Verve and their coverage across five thousand links and you know what, I don’t blame him. There are some absolute bangers in there and it’s great to see some lovely digital PR examples such as the Lens store gigapixel 24 hours in London. James is discussing […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-conference-2019-getting-the-biggest-linking-coverage-in-the-hardest-markets-james-finlayson\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FZdRbgzFE-050720211625511734_simon-migaj-421505-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828],{"name":3791,"image":3792},{"to":987,"name":988},{"type_key":3776,"title":3831,"excerpt":3832,"to":3833,"postedAt":3780,"readingTime":1252,"image":3834,"authors":3835,"category":3837},"Making headlines: Using Data to Supercharge your Outreach Efforts – Outreach Conf","\u003Cp>We often rely on our gut instinct as PRs to influence the way we work, from the types of campaigns to launch dates to language of outreach. And the reason we rely on guy feel, says Shannon McGuirk from Aira, is that it’s a nerve wracking time. We’ve worked on the campaign for months, we’re […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-data-in-outreach-conference\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FDLaxS5AK-050720211625511743_IMG_6755-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3836],{"name":3791,"image":3792},{"to":987,"name":988},{"type_key":3776,"title":3839,"excerpt":3840,"to":3841,"postedAt":3842,"readingTime":1763,"image":3843,"authors":3844,"category":3846},"OutREACH 2019 –  The Power of Language in the Clickbait Age – Kim Bjornquist","\u003Cp>The first talk of the morning is from Kim Bjornquist on The Power of Language in the Clickbait Age. According to the conference agenda, the talk is going to cover the following:   Why do content marketing campaigns fail? According to a recent study, a combination of too little time, and ‘bad’ writing might be […]\u003C\u002Fp>\n","\u002Fblog\u002Foutreach-2019-the-power-of-language-in-the-clickbait-age-kim-bjornquist\u002F","2022-02-22T09:48:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FSbj2m0G8-050720211625511790_blahlblahblaj.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3845],{"name":3791,"image":3792},{"to":987,"name":988},{"type_key":3776,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":732,"image":3852,"authors":3853,"category":3855},"Google’s Broad Core Algorithm Update and Search Industry News for May","\u003Cp>In the last month, we’ve seen a large number of updates that have shaken up the search industry. The most discussed of these updates was the Broad Core Algorithm Update released on June 3, which aimed to improve the way Google understood keyword relevancy. There were also smaller updates identified by search engine professionals on […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogles-june-broad-core-algorithm-update-and-search-industry-news\u002F","2022-02-09T13:35:32","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FTX9MHeGu-050720211625511791_ilnur-kalimullin-112314-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3791,"image":3792},{"to":1246,"name":1247},{"type_key":3776,"title":3857,"excerpt":3858,"to":3859,"postedAt":3860,"readingTime":732,"image":3861,"authors":3862,"category":3863},"The good, the bad and the newsworthy: digital PR experts discuss their favourite campaigns this year","\u003Cp>Digital PR is an evolving discipline. Even since I jumped the traditional PR ship* into the digital world two years ago, I’ve seen the tactics, formats and best practises change a multitude of times. *Any implications taken from that analogy of a sinking traditional PR ship is of your own doing “Content marketing is the […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-good-the-bad-and-the-newsworthy-digital-pr-experts-discuss-their-favourite-campaigns-this-year\u002F","2026-04-09T11:40:58","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FYGjPWOrC-050720211625511867_campaigns.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":987,"name":988},{"type_key":3776,"title":3865,"excerpt":3866,"to":3867,"postedAt":3868,"readingTime":313,"image":3869,"authors":3870,"category":3874},"Why I Love Direct to Consumer (D2C) Brands","\u003Cp>One of the first things you learn in the world of marketing is the difference between business to business (B2B) and business to consumer\u002Fcustomer (B2C) organisations. One sells to businesses, whilst the other sells to end users. In reality, these are oversimplified terms, as there are always other suppliers, manufacturers and retailers involved in these […]\u003C\u002Fp>\n","\u002Fblog\u002Fi-love-direct-to-consumer-brands\u002F","2022-02-07T16:48:23","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F10v3u0H8-050720211625511868_chris-knight-458508-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3871],{"name":3872,"image":3873},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":900,"name":901},{"type_key":3776,"title":3876,"excerpt":3877,"to":3878,"postedAt":3879,"readingTime":2357,"image":3880,"authors":3881,"category":3882},"How to be Heard Over the Noise in Content Marketing","\u003Cp>In the beginning, when online marketing was merely a twinkle in the eye of the internet, gaining online exposure for your brand was straightforward enough. If you knew what you were doing, a little bit of social media and journalist outreach was an effective strategy to engage with your potential audience. However, as we witness […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-be-heard-over-the-noise-in-content-marketing\u002F","2024-09-19T16:40:44","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fj2MZJImt-050720211625511950_crowd-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":394,"name":395},{"type_key":3776,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":100,"image":3888,"authors":3889,"category":3891},"Creating SEO Strategies for Incremental Gains [VIDEO]","\u003Cp>For those at a more advanced stage of their SEO journey, finding new avenues and new opportunities is only one element of a complete strategy. As our Head of SEO Pete Jovetic explained in his address at our recent event with Google, savvy marketers are also investing in smaller incremental gains – which add up to […]\u003C\u002Fp>\n","\u002Fblog\u002Fcreating-seo-strategies-for-incremental-gains-video\u002F","2022-03-16T12:25:03","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FSEO-Strategies-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3791,"image":3792},{"to":2180,"name":1536},{"type_key":3776,"title":3893,"excerpt":3894,"to":3895,"postedAt":3896,"readingTime":313,"image":3897,"authors":3898,"category":3900},"What’s New in SEO and Social Media – May 2019 [Presentations]","\u003Cp>Digital marketers will all agree that we work in a fast-faced environment. With new techniques, new channels and regular updates from the search engines, it can seem like a huge challenge to keep up with the latest tools that will increase our visibility in the busy online world. As Europe’s Best Large SEO Agency, we […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-seo-and-social-media-may-2019\u002F","2025-03-13T13:09:06","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F36UfMJgC-050720211625512018_whats-new-in-seo-and-social-media-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3899],{"name":3791,"image":3792},{"to":1757,"name":1758},{"type_key":3776,"title":3902,"excerpt":3903,"to":3904,"postedAt":3905,"readingTime":2357,"image":3906,"authors":3907,"category":3909},"SMX London: Machine vs. Human: What Really Matters For SEO Success","\u003Cp>With search engine algorithms increasingly incorporating machine learning to determine results for search engine queries, how can SEOs develop strategies that aim to please both humans and AIs? This subject was the primary focus of the first round of SEO talks at SMX London. Nagu Rangan, Senior Program Manager at Bing, and Stephanie Wallace, Vice […]\u003C\u002Fp>\n","\u002Fblog\u002Fsmx-london-machine-vs-human-what-really-matters-for-seo-success\u002F","2022-02-09T10:45:28","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FqTPhQYGX-050720211625512066_20190521_110721-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3908],{"name":3791,"image":3792},{"to":2180,"name":1536},{"type_key":3776,"title":3911,"excerpt":3912,"to":3913,"postedAt":3914,"readingTime":100,"image":3915,"authors":3916,"category":3918},"The Automation Challenge: Assessing Your Options [Video]","\u003Cp>The topic of automation is a popular one in modern marketing. While many are already taking advantage of the opportunities available through automation, there are others who are not yet aware of the options that can make their jobs easier \u002F more effective. Whether yours is a role that relies on automation, or you manage a […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-automation-challenge\u002F","2022-03-22T16:50:44","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-Blue-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3917],{"name":3791,"image":3792},{"to":900,"name":901},{"type_key":3776,"title":3920,"excerpt":3921,"to":3922,"postedAt":3923,"readingTime":313,"image":3924,"authors":3925,"category":3927},"Search Industry Updates – April 2019","\u003Cp>After a particularly busy month in March, April was far quieter in terms of search industry updates. Google published a blog post detailing how it had seen a 20% increase in site speed in 2018 among the slowest ⅓ of websites in its index, indicating that webmasters were responding positively to the search engine’s recommendations […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-industry-updates-april-2019\u002F","2022-02-22T10:04:46","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F0xB1pCSS-050720211625512114_clouds-cloudy-skies-coconut-411217-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3926],{"name":3791,"image":3792},{"to":1246,"name":1247},{"type_key":3776,"title":3929,"excerpt":3930,"to":3931,"postedAt":3932,"readingTime":42,"image":3933,"authors":3934,"category":3936},"Conquering the fear of HTML coding","\u003Cp>This post has been written by Alex Bennett. Alex is a final year English student from the University of Nottingham and is currently part of a 10-week placement with Impression. The prospect of learning to code can be daunting. There are loads of different languages that all do different things in different ways, and the […]\u003C\u002Fp>\n","\u002Fblog\u002Fconquering-the-fear-of-html-coding\u002F","2022-02-07T16:48:24","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FR0FY9Cp6-050720211625512429_christopher-gower-291246-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3935],{"name":3791,"image":3792},{"to":2605,"name":2606},"1359","76",{"category":28,"collection":28},{"title":3941,"script":3942,"meta":3983,"link":4003},"Digital and Internet Marketing Blog | Impression",[3943],{"type":3944,"key":3945,"innerHTML":3946},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3947},[3948,3957,3961,3965],{"@type":3949,"@id":2731,"url":2731,"name":3941,"isPartOf":3951,"datePublished":3952,"dateModified":3953,"description":3954,"breadcrumb":3955,"inLanguage":94},[3950,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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