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So what’s so great about featured snippets? […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-emily-potter-featured-snippets\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FW9HreaWt-050720211625511212_nick-morrison-325805-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3879],{"name":3830,"image":3831},{"to":2177,"name":1533},{"type_key":3774,"title":3882,"excerpt":3883,"to":3884,"postedAt":3778,"readingTime":3826,"image":3885,"authors":3886,"category":3888},"Search Leeds: Rory Truesdale – Intent optimisation – why it matters and how it can improve your SEO results","\u003Cp>Rory is interested in understand search intent and using it to inform his SEO campaigns. So why does search intent matter? Classic information retrieval is based on people searching for information. But people don’t always use a search engine to find information. Even back in the late ’90s, search engines evolved to account for this. […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-rory-truesdale-intent-optimisation\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F6LxDtvXc-050720211625511302_sydney-rae-668606-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3887],{"name":3830,"image":3831},{"to":2177,"name":1533},{"type_key":3774,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":309,"image":3894,"authors":3895,"category":3897},"Search Leeds: Bastian Grimm – Why most SEO audits are sh*t","\u003Cp>We need to talk about SEO audits. There’s a lot of stuff Bastian doesn’t like and thinks a lot of them are shit. Who has conducted an SEO audit recently? Were you 100% happy with it? Did you implement everything your recommended? 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Our brains are […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-leeds-kirsty-hulse-how-science-can-help-you-have-better-ideas\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FDgfe96BB-050720211625511591_william-iven-19843-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3904],{"name":3830,"image":3831},{"to":2177,"name":1533},{"type_key":3774,"title":3907,"excerpt":3908,"to":3909,"postedAt":3778,"readingTime":3826,"image":3910,"authors":3911,"category":3913},"Affiliate links and digital PR: What’s going on?","\u003Cp>I was recently reviewing coverage for a client who was featured in The S*n when I noticed the use of affiliate codes from AWIN, an affiliate partnership site. 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