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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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By that I mean […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-should-a-digital-marketer-know-about-visual-merchandising\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FI0E9uMwB-050720211625507011_photo-of-women-s-clothing-1488463-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3804],{"name":3784,"image":3785},{"to":900,"name":901},{"type_key":3776,"title":3807,"excerpt":3808,"to":3809,"postedAt":3810,"readingTime":1763,"image":3811,"authors":3812,"category":3816},"Natural language processing in organic search: the state of play","\u003Cp>Natural language processing, or NLP, is a huge part of search. Google has been one of the leading innovators in the field for at least five years, making significant contributions to research in the field as they develop technologies for use in their products. 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This means that instead of having to manually create an ad for each of your products, you can create an ad template that will automatically use images and all the information from your […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-turn-shoppers-into-buyers-using-facebook-dynamic-ads\u002F","2022-10-24T09:35:34",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FONdVqUpy-050720211625507247_tristan-colangelo-d4OnMIl5OYk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3825],{"name":3784,"image":3785},{"to":1757,"name":1758},{"type_key":3776,"title":3828,"excerpt":3829,"to":3830,"postedAt":3810,"readingTime":1252,"image":3831,"authors":3832,"category":3836},"Are Product Stunts ‘Fake News’?","\u003Cp>No.  Product stunts are rife in PR, both long ago in the traditional world and now in digital, they have proven successful and I anticipate will continue to succeed in the future.  But does creating something as a stunt and allowing the press to cover it mean we’re distributing fake news? Is there a moral […]\u003C\u002Fp>\n","\u002Fblog\u002Fare-product-stunts-fake-news\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F20d4SjgC-050720211625507816_fake-1909821_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3833],{"name":3834,"image":3835},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":987,"name":988},{"type_key":3776,"title":3838,"excerpt":3839,"to":3840,"postedAt":3810,"readingTime":313,"image":3841,"authors":3842,"category":3846},"What is the Google BERT Update?","\u003Cp>BERT is the latest Google algorithm update. Pandu Nayak, Google’s Vice President of Search, announced it in a post on Friday 25th October. One of the major updates of the last five years, BERT will revolutionise the way that Google processes search queries. At their core, search engines are designed to provide useful, relevant answers […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-is-the-google-bert-update\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FhL42DYVt-050720211625507824_charles-leqrylJNYUQ-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3844,"image":3845},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3776,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":3822,"image":3852,"authors":3853,"category":3855},"How Sign in with Apple could affect online lead generation","\u003Cp>Apple’s iOS 13 feature, Hide My Email for Sign in with Apple, which allows users to create unique fake email addresses that forward to their real one in order to protect user privacy could have huge implications for online lead generation. What is Hide My Email for Sign in with Apple? Way back in February […]\u003C\u002Fp>\n","\u002Fblog\u002Fsign-in-with-apple\u002F","2024-09-30T09:47:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FH2HQejAc-050720211625507872_apple-art-back-2417848.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3784,"image":3785},{"to":900,"name":901},{"type_key":3776,"title":3857,"excerpt":3858,"to":3859,"postedAt":3810,"readingTime":313,"image":3860,"authors":3861,"category":3863},"Getting Started With Quora Ads","\u003Cp>You may not have heard of Quora, which launched in 2009. It’s marketed as a platform to gain and share knowledge and to ask questions and connect with people who contribute unique insights and quality answers. As Quora has only had a self-serving ad platform since 2016, you may also not know that it is emerging […]\u003C\u002Fp>\n","\u002Fblog\u002Fquora-ads-getting-started\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FGnqeaywm-050720211625507876_emily-morter-8xAA0f9yQnE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3862],{"name":3784,"image":3785},{"to":1757,"name":1758},{"type_key":3776,"title":3865,"excerpt":3866,"to":3867,"postedAt":3810,"readingTime":1252,"image":3868,"authors":3869,"category":3871},"Google Ads Introduces 2 New Tools for Responsive Search Ads ","\u003Cp>What are Responsive Search Ads? Responsive Search Ads are text ads that allow you to write up to 15 different headlines and 4 different descriptions which can be arranged in many different permutations. Over time, Google uses its machine learning to test different combinations and to learn which one performs best within your audience. This […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ads-introduces-2-new-tools-for-responsive-search-ads\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FwdMv8L9t-050720211625507999_ipad-605440_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3870],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3873,"excerpt":3874,"to":3875,"postedAt":3876,"readingTime":2690,"image":3877,"authors":3878,"category":3880},"Tracking, Attribution & ITP – Optimising Accounts In Difficult Circumstances","\u003Cp>Anyone who manages PPC accounts has likely come across at least one tracking or attribution issue which results in inaccurate conversion data in their analytics and advertising platforms. Not only is this irritating in that it usually results in the value of PPC being underrepresented, it also makes account optimisation very difficult or even impossible. […]\u003C\u002Fp>\n","\u002Fblog\u002Ftracking-attribution-itp-optimising-accounts-in-difficult-circumstances\u002F","2023-01-05T15:21:29","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F8zaAKAnb-050720211625508004_pexels-photo-669610.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3879],{"name":3784,"image":3785},{"to":1418,"name":1419},{"type_key":3776,"title":3882,"excerpt":3883,"to":3884,"postedAt":3810,"readingTime":103,"image":6,"authors":3885,"category":3886},"Affinity Audiences now in Google Search","\u003Cp>Advertisers using the Google Display Network will already be familiar with Affinity Audience targeting options. Google announced in mid-October that this feature will now be rolled out to Google Search also, with a number of advertisers seeing the new feature in their accounts this week. In their announcement, Google said; “Affinity audiences helps you raise […]\u003C\u002Fp>\n","\u002Fblog\u002Faffinity-audiences-now-in-google-search\u002F",[],{"to":1844,"name":1845},{"type_key":3776,"title":3888,"excerpt":3889,"to":3890,"postedAt":3810,"readingTime":100,"image":6,"authors":3891,"category":3893},"HeroConf 2019: Helen Freeman – How To Use Language Psychology To Supercharge Your PPC Campaigns","\u003Cp>The digital landscape is ever-changing and, with the rise of the zero-click search, making your products stand out online is becoming harder than ever. Our use of language is one of the best tools we have for attracting users to our websites. Here is an introduction to six key psychological techniques for using language to […]\u003C\u002Fp>\n","\u002Fblog\u002Fheroconf-2019-helen-freeman-language-psychology\u002F",[3892],{"name":3784,"image":3785},{"to":2180,"name":1536},{"type_key":3776,"title":3895,"excerpt":3896,"to":3897,"postedAt":3810,"readingTime":100,"image":3898,"authors":3899,"category":3901},"Impression shortlisted in 7 categories of The Drum Recommends Digital Awards","\u003Cp>Impression is proud to be shortlisted in The Drum Recommends Digital Awards for 2019! The Drum Recommends awards are based solely on client feedback. Only people who’ve worked with us can review us, and these reviews and ratings are measured against those of other agencies on The Drum’s extensive network. We’re really thrilled to be […]\u003C\u002Fp>\n","\u002Fblog\u002Fdrum-recommends-digital-2019\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FhdzkNJpI-050720211625508010_impression-seo-award-european-search-awards.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3900],{"name":3784,"image":3785},{"to":1671,"name":1672},{"type_key":3776,"title":3903,"excerpt":3904,"to":3905,"postedAt":3906,"readingTime":1252,"image":3907,"authors":3908,"category":3910},"Google Introduces Lead Form Ad Extensions","\u003Cp>Google has recently introduced a new ad extension designed to capture customer information with ease. Follow these simple steps below to create a lead form extension in your Google Ads account. Step 1 – Create your extension Choose your call to action from the list below and make sure to include relevant ad extension text. […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-introduces-lead-form-ad-extensions\u002F","2022-04-28T08:31:29","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FiQP7CoLx-050720211625508010_photo-1450101499163-c8848c66ca85.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3784,"image":3785},{"to":1844,"name":1845},{"type_key":3776,"title":3912,"excerpt":3913,"to":3914,"postedAt":3810,"readingTime":478,"image":3915,"authors":3916,"category":3918},"Automate Your Black Friday Budgets: How To Kick Off Your Google Ads Campaigns","\u003Cp>Whether it’s Black Friday, Cyber Monday or even Christmas, it’s important to give your PPC campaigns adequate budget to cover the influx of traffic around the holiday season. If your Black Friday budgets aren’t big enough, you could be missing out on valuable sales on the biggest shopping day of the year. Fortunately, this post […]\u003C\u002Fp>\n","\u002Fblog\u002Fautomate-black-friday-budgets\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fxgrv8zBX-050720211625508012_black-1271449_1280.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3917],{"name":3784,"image":3785},{"to":307,"name":308},{"type_key":3776,"title":3920,"excerpt":3921,"to":3922,"postedAt":3923,"readingTime":2357,"image":3924,"authors":3925,"category":3926},"How To Create The Perfect Facebook Ad?","\u003Cp>The article below will guide you through all the steps you need to take, to create the perfect Facebook Ad that will take your campaigns to the next level.  Every Facebook campaign is built in three steps – campaign, ad set & ad. While it is very important to focus on choosing the right audience, […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-create-the-perfect-facebook-ad\u002F","2026-04-09T11:45:25","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F4PdOtGjP-050720211625508014_will-francis-r02wxT3-PYw-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1757,"name":1758},{"type_key":3776,"title":3928,"excerpt":3929,"to":3930,"postedAt":3810,"readingTime":1252,"image":3931,"authors":3932,"category":3933},"4 Paid Advertising Trends You Can Expect In 2020","\u003Cp>The world of Paid Advertising is constantly changing and it will continue to do so. With all the new features and developments in the industry, it is crucial for every PPC Marketer to continue to stay up to date with the upcoming trends, to make sure that we’re getting the most out of our client […]\u003C\u002Fp>\n","\u002Fblog\u002F4-paid-advertising-trends-you-can-expect-in-2020\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FL6x7jODB-050720211625508022_carlos-muza-hpjSkU2UYSU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1844,"name":1845},"1359","76",{"category":28,"collection":28},{"title":3938,"script":3939,"meta":3980,"link":4000},"Digital and Internet Marketing Blog | Impression",[3940],{"type":3941,"key":3942,"innerHTML":3943},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3944},[3945,3954,3958,3962],{"@type":3946,"@id":2731,"url":2731,"name":3938,"isPartOf":3948,"datePublished":3949,"dateModified":3950,"description":3951,"breadcrumb":3952,"inLanguage":94},[3947,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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