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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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As a PPC account manager there is an array of challenges we face when trying to formulate what makes the perfect ad. Especially when the more you think about it the more questions occur, from keeping the user engaged to […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-write-the-perfect-ad-copy\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FfcolstnK-050720211625506302_pexels-photo-2556956.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3808],{"name":3809,"image":3810},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1844,"name":1845},{"type_key":3776,"title":3813,"excerpt":3814,"to":3815,"postedAt":3780,"readingTime":103,"image":3816,"authors":3817,"category":3821},"Impression Named in The Drum’s Top 100 Independent Agencies","\u003Cp>IMPRESSION NAMED IN THE DRUM’S TOP 100 INDEPENDENT AGENCIES   We’re delighted to announce that Impression has been listed in The Drum Top 100 Agencies for 2019. The list celebrates the best-run independent agencies across the UK, based on performance across financial metrics, including turnover, gross profit and overall agency growth.  With more than 200 […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-named-in-the-drums-top-100-independent-agencies\u002F","https:\u002F\u002Fadmin.impressiondigital.com\u002Fapp\u002Fuploads\u002F2021\u002F07\u002F050720211625506303_red.png",[3818],{"name":3819,"image":3820},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1671,"name":1672},{"type_key":3776,"title":3823,"excerpt":3824,"to":3825,"postedAt":3780,"readingTime":103,"image":3826,"authors":3827,"category":3828},"Nessa Jenkins’ CV: Is This The Most Eclectic Work History Ever?","\u003Cp>It’s always interesting learning about the working backgrounds of colleagues. Some may have always known what they wanted to do and have clearly followed a path to bring them to the point they’re at. Others may have taken a more varied path, trying out a series of different options before finally feeling that they’ve found […]\u003C\u002Fp>\n","\u002Fblog\u002Fnessa-jenkins-cv\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Frk3A80BE-050720211625506303_nessa.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":987,"name":988},{"type_key":3776,"title":3830,"excerpt":3831,"to":3832,"postedAt":3780,"readingTime":313,"image":3833,"authors":3834,"category":3836},"“Budapest” and the Knowledge Graph: Why Digital PR is Becoming More Important than Ever Before","\u003Cp>Google has been working for years on how best to understand entities – from the very earliest days of the Knowledge Graph through to building its own entity engine to making use of Wikipedia as a means of populating its own banks of information on the people and brands that exist in the world. At […]\u003C\u002Fp>\n","\u002Fblog\u002Fbudapest-digital-pr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FS2XPkT9x-050720211625506304_budapest.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3835],{"name":3799,"image":3800},{"to":987,"name":988},{"type_key":3776,"title":3838,"excerpt":3839,"to":3840,"postedAt":3780,"readingTime":100,"image":3841,"authors":3842,"category":3844},"Improve CTR: One Small Change That Brings Big Results","\u003Cp>Want to improve the CTR in your Google Ads campaigns? It sounds a bit too good to be true, but there’s one small change that you can make to your ads that can give your CTR an instant boost. In this short post, I’ll be giving you one super-easy way to increase your CTR and […]\u003C\u002Fp>\n","\u002Fblog\u002Fimprove-ctr\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fg6UQVITD-050720211625506306_apple-business-computer-connection-392018.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3799,"image":3800},{"to":1844,"name":1845},{"type_key":3776,"title":3846,"excerpt":3847,"to":3848,"postedAt":3849,"readingTime":1252,"image":3850,"authors":3851,"category":3853},"Google Ads Explanations – Is it more than just “recommendations”?","\u003Cp>Well, yes. And no. Let me explain. As of the 5th December 2019, Google has begun rolling out its new “Explanations” feature and whilst on the surface, it seems like a condensed version of the recommendations tab, it has the potential to be more insightful and actually practical. Simply put, when it comes to optimising […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ads-explanations-is-it-more-than-just-recommendations\u002F","2022-04-01T08:57:25","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FpzspWeQK-050720211625506311_Screen-Shot-2019-12-16-at-12.57.12.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3852],{"name":3799,"image":3800},{"to":1844,"name":1845},{"type_key":3776,"title":3855,"excerpt":3856,"to":3857,"postedAt":3780,"readingTime":100,"image":3858,"authors":3859,"category":3860},"Optimisation Score Now Available For Display Campaigns","\u003Cp>The optimisation score that was so far available for Search and Shopping campaigns has been extended by Google to Display campaigns since the 4th December. As with Search & Shopping, the optimisation score for Display ranges from 0-100%, and it indicates how well your campaigns are set to perform based on the targeting, bid automation, […]\u003C\u002Fp>\n","\u002Fblog\u002Foptimisation-score-now-available-for-display-campaigns\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FukfuRGOm-050720211625506313_bulls-eye-1044725_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1844,"name":1845},{"type_key":3776,"title":3862,"excerpt":3863,"to":3864,"postedAt":3780,"readingTime":2690,"image":3865,"authors":3866,"category":3868},"Google’s November Update and Search Industry News","\u003Cp>November Algorithm Update & Search Industry News For those working in search, November was a relatively stable and uneventful month. Google, the world’s largest search engine, rolled out another suspected broad core algorithm update towards the start of the month, with many SEOs seeing large fluctuations in rankings. Other notable industry updates include webmasters reporting […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogles-november-update-and-search-industry-news\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FrnMaRpME-050720211625506317_capturing-the-human-heart-TrhLCn1abMU-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3867],{"name":3799,"image":3800},{"to":1246,"name":1247},{"type_key":3776,"title":3870,"excerpt":3871,"to":3872,"postedAt":3873,"readingTime":3874,"image":3875,"authors":3876,"category":3880},"How to carry out a content audit for SEO","\u003Cp>Content audits have an important place in a well-rounded SEO strategy. They can be carried out as part of a one-off project, at the start of a new job or client relationship, or as a way to refresh an ongoing strategy. Whenever you choose to audit your content, it is an opportunity to carry out […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-content-audit-seo\u002F","2024-09-25T15:25:51",20,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FoIkfoYoo-050720211625506472_agence-olloweb-d9ILr-dbEdg-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3877],{"name":3878,"image":3879},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2180,"name":1536},{"type_key":3776,"title":3882,"excerpt":3883,"to":3884,"postedAt":3885,"readingTime":313,"image":3886,"authors":3887,"category":3891},"Using Search Intent to Shape a Content Strategy","\u003Cp>Understanding search intent has always been a vital aspect of creating content online. Sites that give searchers what they’re looking for have been popular forever, but with recent developments in digital marketing Google is now able to reward them as well. Google’s understanding of search intent is improving with developments to its natural language processing […]\u003C\u002Fp>\n","\u002Fblog\u002Fusing-search-intent-to-shape-a-content-strategy\u002F","2024-06-25T11:26:36","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FuwgFIcLd-050720211625506496_google-logo-on-a-phone-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3888],{"name":3889,"image":3890},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":394,"name":395},{"type_key":3776,"title":3893,"excerpt":3894,"to":3895,"postedAt":3780,"readingTime":42,"image":3896,"authors":3897,"category":3899},"You Need This Google Ads Location Targeting Script","\u003Cp>Want to automatically add converting cities to your Google Ads location targeting? We’ve got a script for you. In fact, we’ve been running this on our accounts since February 2019 and completely forgot to tell you about it. With our Google Ads location targeting script, you’ll now be able to monitor which cities convert best […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ads-location-targeting-script\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FUPga7kyS-050720211625506793_close-up-photo-of-assorted-color-of-push-pins-on-map-1078850.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3898],{"name":3799,"image":3800},{"to":1844,"name":1845},{"type_key":3776,"title":3901,"excerpt":3902,"to":3903,"postedAt":3904,"readingTime":3788,"image":3905,"authors":3906,"category":3907},"The Ultimate Guide To YouTube Video Ad Formats In 2019","\u003Cp>In the last few years, video content has been gaining more and more popularity online, not only organically but also within the advertising industry. It’s significantly important for marketers & advertisers to stay up to date with the latest features and updates on video advertising to continuously improve their digital marketing strategy. Considering that YouTube […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-ultimate-guide-to-youtube-video-ad-formats-in-2019\u002F","2025-03-18T16:18:41","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2YZgT2gT-050720211625506798_nordwood-themes-8LfE0Lywyak-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1757,"name":1758},{"type_key":3776,"title":3909,"excerpt":3910,"to":3911,"postedAt":3780,"readingTime":1252,"image":3912,"authors":3913,"category":3915},"Google Ads Combined Audiences – How They Work And Why They’re Important","\u003Cp>Last week, Google Ads rolled out the ‘Combined Audiences’ feature, allowing users to layer detailed demographics, affinity\u002Fcustom affinity, in-market, and remarketing audiences to target very specific users much more accurately than was possible before. The potential impact this could have on conversion rates of certain campaigns could be significant, but before going into the details […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ads-combined-audiences-how-they-work-and-why-theyre-important\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FvlB0nugT-050720211625506877_grayscale-photography-of-people-1245055-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3914],{"name":3799,"image":3800},{"to":1844,"name":1845},{"type_key":3776,"title":3917,"excerpt":3918,"to":3919,"postedAt":3780,"readingTime":38,"image":3920,"authors":3921,"category":3923},"State of Digital: Laura Hampton – Future Trends in Digital PR","\u003Cp>Many thanks to everyone who attended my talk at State of Digital. Here are my slides! Related materials Want to know more? Here are some of my current favourite resources for digital PRs: Dream Job Campaigns: How to Drive More Value Are Product Stunts Fake News? Ask The Experts: What’s Changed in Digital PR? How […]\u003C\u002Fp>\n","\u002Fblog\u002Fstate-of-digital-laura-hampton\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FB1noIwZj-050720211625506961_london.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3922],{"name":3799,"image":3800},{"to":987,"name":988},{"type_key":3776,"title":3925,"excerpt":3926,"to":3927,"postedAt":3780,"readingTime":3788,"image":3928,"authors":3929,"category":3933},"What is the Facebook Learning Phase?","\u003Cp>Thanks to machine learning, Facebook’s Ads Manager is an increasingly intelligent system. The Facebook learning phase is one way in which its algorithm tests and improves your ad performance. In this blog, we’ll demystify the learning phase, and help you work with Facebook’s algorithm to get brilliant results. What is the Facebook ads learning phase? […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-is-the-facebook-learning-phase\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FzxmFmXk5-050720211625506962_space-grey-ipad-air-with-graph-on-brown-wooden-table-187041-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3930],{"name":3931,"image":3932},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1757,"name":1758},"1359","76",{"category":28,"collection":28},{"title":3938,"script":3939,"meta":3980,"link":4000},"Digital and Internet Marketing Blog | Impression",[3940],{"type":3941,"key":3942,"innerHTML":3943},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3944},[3945,3954,3958,3962],{"@type":3946,"@id":2731,"url":2731,"name":3938,"isPartOf":3948,"datePublished":3949,"dateModified":3950,"description":3951,"breadcrumb":3952,"inLanguage":94},[3947,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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