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There may not be an extensive list of audience types available, […]\u003C\u002Fp>\n","\u002Fblog\u002Fa-beginners-guide-to-audiences\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnHRVUAZL-050720211625504715_ross-sneddon-G4fPRLboREI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":215,"name":216},{"type_key":3774,"title":3861,"excerpt":3862,"to":3863,"postedAt":3841,"readingTime":100,"image":3864,"authors":3865,"category":3866},"Women In Tech Birmingham – OK Google, How Is Voice Search Changing The Digital Landscape.","\u003Cp>The way we search is altering and voice assistants can shift how consumers search. From both a SEO and Paid Search perspective, we can see how search engines, such as Google and Bing are moving towards a better and more reliable user experience. Within my talk at Women in Tech Birmingham, I outlined the history […]\u003C\u002Fp>\n","\u002Fblog\u002Fwomen-in-tech-voice-search-and-seo\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FnwfknU94-050720211625505137_WITB-Thurs.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":2177,"name":1533},{"type_key":3774,"title":3868,"excerpt":3869,"to":3870,"postedAt":3841,"readingTime":309,"image":3871,"authors":3872,"category":3874},"In-Housing vs Agency Outsourcing: A Marketing Manager’s Guide","\u003Cp>In-housing is all about claiming ownership of activity and capitalising on brand knowledge. The term – meaning quite literally to ‘bring things in-house’ has been widely celebrated over the years as a means of bringing talent into client-side teams and therefore allowing those teams full access to and visibility of every activity. But is in […]\u003C\u002Fp>\n","\u002Fblog\u002Fin-housing-vs-outsourcing\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F2KxXiOtK-050720211625505140_in-housing-vs-outsourcing.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3873],{"name":3817,"image":3818},{"to":896,"name":897},{"type_key":3774,"title":3876,"excerpt":3877,"to":3878,"postedAt":3841,"readingTime":2688,"image":3879,"authors":3880,"category":3881},"3 Steps To Setting Up A Successful LinkedIn Ad Campaign. Step 2: Create A LinkedIn Ad Campaign","\u003Cp>This is a second article of the series of posts called “3 steps to setting up a successful LinkedIn ad campaign” and will cover a step-by-step guide of how to create a LinkedIn Ad campaign. 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Google has created its de […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhat-impact-might-googles-latest-college-serp-feature-have-in-the-uk\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625505143_mikael-kristenson-3aVlWP-7bg8-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3888],{"name":3817,"image":3818},{"to":2177,"name":1533},{"type_key":3774,"title":3891,"excerpt":3892,"to":3893,"postedAt":3841,"readingTime":103,"image":3894,"authors":3895,"category":3896},"A Pawfect Afternoon: Puppy Cuddle Therapy With RSPCA","\u003Cp>As part of Nottingham Bid’s wellness week starting on 3rd of February, they hosted a number of wellness sessions. These included; yoga, meditation, pilates at local businesses and a chance to enter a couple of competitions. To our delight, Impression won a visit to our Nottingham office from RSPCA Radcliffe Animal Centre! It’s no secret […]\u003C\u002Fp>\n","\u002Fblog\u002Fpuppy-cuddle-therapy-with-rspca\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FV3Xzrua7-050720211625505495_RSPCA-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1668,"name":1669},{"type_key":3774,"title":3898,"excerpt":3899,"to":3900,"postedAt":3841,"readingTime":42,"image":3901,"authors":3902,"category":3904},"Google’s January Updates & Search Industry News","\u003Cp>Google welcomed in the new decade with a string of important updates that SEOs across the world should take note of. On January 13, a Broad Core Algorithm Update was announced, with SERPs across the globe seeing fluctuations. 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The PR Moment Awards, according to their website, […]\u003C\u002Fp>\n","\u002Fblog\u002Fpr-moment-awards-stunt-of-the-year\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FYfZIQynf-050720211625505515_anti-nightmare-mist-pr-stunt.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3911],{"name":3817,"image":3818},{"to":1668,"name":1669},{"type_key":3774,"title":3914,"excerpt":3915,"to":3916,"postedAt":3917,"readingTime":2355,"image":6,"authors":3918,"category":3922},"How to build a technical SEO dashboard using Google Data Studio","\u003Cp>In the modern SEO landscape, practitioners are almost powerless without their tools and the data they provide. Experience is still essential but we need the data first to leverage this experience after. Only then can we properly interpret shortfalls when it comes to more technical and data-driven optimisations. Nowhere are SEO tools rifer than in […]\u003C\u002Fp>\n","\u002Fblog\u002Ftechnical-seo-google-data-studio-dashboard\u002F","2025-01-23T12:20:04",[3919],{"name":3920,"image":3921},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2349,"name":2350},"1359","76",{"category":28,"collection":28},{"title":3927,"script":3928,"meta":3969,"link":3989},"Digital and Internet Marketing Blog | Impression",[3929],{"type":3930,"key":3931,"innerHTML":3932},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3933},[3934,3943,3947,3951],{"@type":3935,"@id":2729,"url":2729,"name":3927,"isPartOf":3937,"datePublished":3938,"dateModified":3939,"description":3940,"breadcrumb":3941,"inLanguage":94},[3936,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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