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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":217,"yoast_title":2185,"yoast_meta":2186,"yoast_json_ld":2205,"_links":2238},433,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],"SEO Blog | SEO Tips, Advice & Guides | Impression",[2187,2188,2190,2191,2193,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204],{"property":46,"content":2185},{"property":229,"content":2189},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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These past few weeks have been tough for us all, with many of us heading online to search for support and advice in tackling this global challenge. With so much to take in and adjust to, […]\u003C\u002Fp>\n","\u002Fblog\u002Ftips-and-advice-for-your-business-through-coronavirus\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504599_cdc-L0jLHqF7Q94-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3820],{"name":3811,"image":3812},{"to":480,"name":481},{"type_key":3776,"title":3823,"excerpt":3824,"to":3825,"postedAt":3780,"readingTime":33,"image":3826,"authors":3827,"category":3831},"The Impact Of Global Recession On Businesses & Consumer Behaviour","\u003Cp>It’s fair to say 2020 isn’t shaping up like anyone had hoped. The Coronavirus outbreak has significantly altered the face of business, and the economic impact of global lockdowns is likely to be felt for years to come. Are we heading for a UK recession? Unfortunately, the short answer is yes. The European Commission is […]\u003C\u002Fp>\n","\u002Fblog\u002Fcovid-19-consumer-behaviour-business-strategy\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504604_digitalmarketing-strategy-impression-stock-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828],{"name":3829,"image":3830},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":480,"name":481},{"type_key":3776,"title":3833,"excerpt":3834,"to":3835,"postedAt":3780,"readingTime":103,"image":3836,"authors":3837,"category":3841},"Impression Awarded Preferred Facebook Marketing Partner Status","\u003Cp>Following an in-depth vetting of Impression’s strategies, campaigns and tools, Impression has moved up a tier to become a Preferred Facebook Marketing Partner!  Less than 25% of agencies who advertise on Facebook are awarded this status, putting Impression in an elite class of agencies and recognising the innovative work we deliver on behalf of clients. […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-awarded-preferred-facebook-marketing-partner-status\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504610_732aad_fce616e3695246b8a03a9249a35bbb76mv2-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3838],{"name":3839,"image":3840},"Amy Stamper","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002F4Vy9GYew-Amy-Stamper.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2180,"name":1536},{"type_key":3776,"title":3843,"excerpt":3844,"to":3845,"postedAt":3780,"readingTime":42,"image":3846,"authors":3847,"category":3848},"March 2020 – Search Industry News & Google Updates","\u003Cp>From our analysis, there were no confirmed Google algorithm updates during March 2020, we saw a whole host of search industry updates across the board and new features that are particularly reactive to the current uncertain climate. Ranking Fluctuations Although no Google algorithm update has been officially reported by Google, industry tools such as SEMrush […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2020-google-updates\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504617_henry-perks-BJXAxQ1L7dI-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":1246,"name":1247},{"type_key":3776,"title":3850,"excerpt":3851,"to":3852,"postedAt":3780,"readingTime":42,"image":3853,"authors":3854,"category":3856},"Competitor Bidding: What, Why and How","\u003Cp>Competitor Bidding is bidding on another company’s branded terms within your business related keywords. This practice can seem risky and does have downsides however it can also have great rewards. During the current uncertain climate we have seen big name brands decrease their bidding on branded terms and overall PPC spend. For example, Amazon have […]\u003C\u002Fp>\n","\u002Fblog\u002Fcompetitor-bidding\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504623_bruno-aguirre-yJBMbQgw9mg-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3855],{"name":3801,"image":3802},{"to":1844,"name":1845},{"type_key":3776,"title":3858,"excerpt":3859,"to":3860,"postedAt":3780,"readingTime":1252,"image":3861,"authors":3862,"category":3866},"Link Intersecting For Digital PR: A Source Of Inspiration","\u003Cp>I didn’t want to include the C word in this blog post (not that one) but, I’ll say it once and get it out of the way, if you’re struggling for inspiration and ideas have run dry, if Coronavirus is getting in the way of your campaigns and you need to adapt, why not use […]\u003C\u002Fp>\n","\u002Fblog\u002Flink-intersecting-for-digital-pr-a-source-of-inspiration\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FgPI5JvUN-050720211625504630_chain-690088_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3863],{"name":3864,"image":3865},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":987,"name":988},{"type_key":3776,"title":3868,"excerpt":3869,"to":3870,"postedAt":3780,"readingTime":313,"image":3871,"authors":3872,"category":3874},"Tracking Mailto and Tel Link Clicks as Conversions in Google Ads – a Guide","\u003Cp>Here at Impression we’re proud to work with a diverse range of clients with varied online goals and target audiences. Doing so helps us to become more rounded when developing strategies due to the wealth of experience with different clients we have in the team. Sometimes, however, lead generation focussed clients with a low conversion […]\u003C\u002Fp>\n","\u002Fblog\u002Ftracking-mailto-and-tel-link-clicks-as-conversions-in-google-ads-a-guide\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504634_marketing-office-working-business-33999-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3873],{"name":3791,"image":3792},{"to":1418,"name":1419},{"type_key":3776,"title":3876,"excerpt":3877,"to":3878,"postedAt":3879,"readingTime":478,"image":3880,"authors":3881,"category":3885},"COVID-19: The SEO Impact and How to Respond","\u003Cp>Throughout the world, we’ve felt the effects of coronavirus (COVID-19) across all areas of life. In addition to threatening lives, the outbreak has caused businesses to struggle and economies to falter, presenting an unprecedented challenge to decision-makers around the globe. Now more than ever, it’s vital that we push on and work together to make […]\u003C\u002Fp>\n","\u002Fblog\u002Fcovid-19-the-seo-impact-and-how-to-respond\u002F","2022-09-02T06:26:37","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504644_cdc-w9KEokhajKw-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3882],{"name":3883,"image":3884},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":480,"name":481},{"type_key":3776,"title":3887,"excerpt":3888,"to":3889,"postedAt":3780,"readingTime":42,"image":3890,"authors":3891,"category":3893},"An Essential Guide To URL Parameters","\u003Cp>Websites are made up of web resources, or pages, located on a computer network. In order for users and search engines to access these pages, each web resource is given a Uniform Resource Locator (URL) that specifies where the resource is and how to retrieve it. URLs can have values added to them. These values […]\u003C\u002Fp>\n","\u002Fblog\u002Fan-essential-guide-to-url-parameters\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504650_john-schnobrich-2FPjlAyMQTA-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3791,"image":3792},{"to":2180,"name":1536},{"type_key":3776,"title":3895,"excerpt":3896,"to":3897,"postedAt":3780,"readingTime":1763,"image":3898,"authors":3899,"category":3900},"Ask the experts: how can PRs adapt to the coronavirus landscape?","\u003Cp>No surprises that coronavirus is dominating conversation at the moment. I’m a bit pissed off that I’m contributing to it, but after 10 straight days in isolation I don’t know what else I’m going to talk about. Just looking through the trending tool over the last 12 hours on Buzzsumo, every article in the world […]\u003C\u002Fp>\n","\u002Fblog\u002Fask-the-experts-how-can-prs-adapt-to-the-coronavirus-landscape\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fjzlip1a0-050720211625504656_wp1822725.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":480,"name":481},{"type_key":3776,"title":3902,"excerpt":3903,"to":3904,"postedAt":3905,"readingTime":3906,"image":3907,"authors":3908,"category":3910},"Must-have Chrome Extensions For SEO","\u003Cp>Whether you’re a marketer, a business owner, or an SEO, you will know the importance of SEO today. Whether SEO is a key part of your job or something that you know you need to know but can’t get to grips with, you are probably overwhelmed with resources and tips online. I’ve collected some of […]\u003C\u002Fp>\n","\u002Fblog\u002Fmust-have-chrome-extensions-for-seo\u002F","2025-02-11T16:14:30",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FxoVPMFXw-050720211625504672_google-guidelines-link-building.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3791,"image":3792},{"to":2180,"name":1536},{"type_key":3776,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":478,"image":3916,"authors":3917,"category":3919},"Quick Wins To Improve Your SEO","\u003Cp>Businesses everywhere are facing a period of uncertainty. The Coronavirus outbreak is impacting almost every aspect of our lives and, unsurprisingly, businesses are taking a hit as consumer behaviour changes. With people spending most of their time at home and forced to do the majority of their shopping online, it’s important to ensure that your […]\u003C\u002Fp>\n","\u002Fblog\u002Fquick-wins-to-improve-your-seo\u002F","2025-01-23T12:33:00","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FNxRsjun4-BrightonSEO-Ecommerce-Summit-User-Centric-Technical-SEO.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918],{"name":3791,"image":3792},{"to":2180,"name":1536},{"type_key":3776,"title":3921,"excerpt":3922,"to":3923,"postedAt":3780,"readingTime":42,"image":3924,"authors":3925,"category":3929},"Three tips to manage your analytics during the Coronavirus (COVID-19) lockdown","\u003Cp>Well, that’s a title I never thought I’d be typing! But hey, here we are, sitting in our makeshift offices wondering where we are going to get our next roll of toilet paper from. A more burning question you may have is, how is this going to affect my reporting?! The answer to that question […]\u003C\u002Fp>\n","\u002Fblog\u002Fthree-tips-to-manage-your-analytics-during-the-coronavirus-covid-19-lockdown\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F98LDFsOr-050720211625504673_ga-virus.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3926],{"name":3927,"image":3928},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":480,"name":481},{"type_key":3776,"title":3931,"excerpt":3932,"to":3933,"postedAt":3934,"readingTime":3906,"image":3935,"authors":3936,"category":3938},"Google Ads 2020 Updates – Q1 Roundup","\u003Cp>With everything that’s been going on in the world these past few months, it’s been hard to keep up with the Google Ads updates.  So, to save you the laborious task of trawling the internet, I’ve compiled some of the most significant updates from the last quarter into one blog post. And to make life […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-ads-updates-2020\u002F","2022-04-01T08:57:36","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625504683_black-samsung-tablet-display-google-browser-on-screen-218717-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3937],{"name":3791,"image":3792},{"to":1844,"name":1845},"1359","76",{"category":28,"collection":28},{"title":3943,"script":3944,"meta":3985,"link":4005},"Digital and Internet Marketing Blog | Impression",[3945],{"type":3946,"key":3947,"innerHTML":3948},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3949},[3950,3959,3963,3967],{"@type":3951,"@id":2731,"url":2731,"name":3943,"isPartOf":3953,"datePublished":3954,"dateModified":3955,"description":3956,"breadcrumb":3957,"inLanguage":94},[3952,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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