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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":46,"content":2098},{"property":229,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2098},{"property":238,"content":2102},{"property":62,"content":2105},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2123},[2124,2129,2133,2137],{"@type":88,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2093},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2134,"inLanguage":108,"potentialAction":2135},{"@id":107},{"@type":110,"target":2136,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2138,"image":123,"sameAs":2139,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2140,"location":2141,"areaServed":2151},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2142,2145,2148],{"@type":144,"name":145,"geo":2143,"address":2144,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2146,"address":2147,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2149,"address":2150},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2152,2153,2154],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[188,189,190,191,192],[2162],{"href":195},[2164],{"href":198},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":212,"href":213,"templated":214},{"id":100,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":37,"parent":38,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":46,"content":2187},{"property":229,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Browsers like Safari and Firefox already block third-party tracking cookies, and Google plans to phase out cookies by 2022. Apple have been a key voice in the conversation around user privacy – and have announced changes coming into place in early 2021. 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This news comes just one week after finding out we’d been shortlisted 6 times in the UK Biddable Media Awards.  The European Search Awards are very competitive, welcoming entries from 44 European countries, so to be shortlisted is something […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-european-search-awards\u002F","2026-04-22T08:31:01","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502868_joost-crop-pzyoWRIWOQ8-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3817],{"name":3786,"image":3787},{"to":1672,"name":1673},{"type_key":3778,"title":3820,"excerpt":3821,"to":3822,"postedAt":3782,"readingTime":313,"image":3823,"authors":3824,"category":3826},"Test for diminishing returns in PPC campaigns with Search Ads 360","\u003Cp>The most basic premise of running PPC campaigns is that you spend money on ads to target appropriate audiences, who then go on to make a purchase so that you make more money than you spent on the ads. In most cases this is simply a case of balancing CPCs and conversion rates to ensure […]\u003C\u002Fp>\n","\u002Fblog\u002Ftest-for-diminishing-returns-in-ppc-campaigns-with-search-ads-360\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502874_scott-graham-5fNmWej4tAA-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3825],{"name":3796,"image":3797},{"to":1845,"name":1846},{"type_key":3778,"title":3828,"excerpt":3829,"to":3830,"postedAt":3831,"readingTime":103,"image":3832,"authors":3833,"category":3835},"Impression Shortlisted 6 Times in the UK Biddable Media Awards","\u003Cp>We’re delighted to announce that Impression has been shortlisted 6 times in the Biddable Media Awards! These awards recognise and reward the contribution that Biddable makes to shaping the future of advertising sales and media planning services and to the overall success of businesses. Last year was a challenge for everyone and the need to […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-6-times-in-the-uk-biddable-media-awards\u002F","2025-02-24T16:58:09","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502880_pexels-annalouise-1387577-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3834],{"name":3786,"image":3787},{"to":1672,"name":1673},{"type_key":3778,"title":3837,"excerpt":3838,"to":3839,"postedAt":3840,"readingTime":1165,"image":3841,"authors":3842,"category":3846},"What Is Push-Pull Marketing?","\u003Cp>In its basic form, push marketing means that you are directly marketing to the customer, by ‘pushing’ your content out to the public. On the other hand, pull marketing focuses on ‘pulling’ traffic to your website or social media pages. There are suitable times to use both strategies and they can also be used together […]\u003C\u002Fp>\n","\u002Fblog\u002Fpush-pull-marketing\u002F","2026-02-27T10:55:09","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625502888_pexels-cottonbro-5029054-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3844,"image":3845},"Rhianne Moriarty","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FOxCBEwDu-Rhianne-Moriaty.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":394,"name":395},{"type_key":3778,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":42,"image":3852,"authors":3853,"category":3857},"How SEO Can Impact Wider Business Goals [Video]","\u003Cp>Hello and welcome to an Impression video on how SEO can impact wider business goals. My name is Ben Garry and I’m a content specialist, which means I work in our SEO team with a particular focus on content strategy, writing and optimisation. What this video covers In this video, I’ll talk about how SEO […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-seo-can-impact-wider-business-goals\u002F","2022-03-07T17:34:33","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-Blue-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854],{"name":3855,"image":3856},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2181,"name":1537},{"type_key":3778,"title":3859,"excerpt":3860,"to":3861,"postedAt":3862,"readingTime":478,"image":3863,"authors":3864,"category":3866},"5 Ways To Increase Your Organic Rankings [Video]","\u003Cp>Hi! I’m Rhianne, I’m an SEO Executive at Impression and today I’m going to be talking about 5 ways you can increase your organic rankings. So by the end of today’s video, you should be able to come away with some useful tips, tricks and tools to help you with your SEO efforts – let’s […]\u003C\u002Fp>\n","\u002Fblog\u002F5-ways-to-increase-your-organic-rankings\u002F","2022-03-08T14:57:42","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-L-Blue-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3865],{"name":3844,"image":3845},{"to":2181,"name":1537},{"type_key":3778,"title":3868,"excerpt":3869,"to":3870,"postedAt":3871,"readingTime":42,"image":3872,"authors":3873,"category":3875},"How Digital Underpins Your Wider Marketing Strategy [Video]","\u003Cp>Hi there, I’m Nav Evans and I work at Impression in the Client Success Team. In this short video, I’ll be talking about how digital marketing should underpin your wider marketing strategy in order to seize growth opportunities and boost revenue.  You’ll learn about how the lines between traditional vs digital marketing are blurring, and […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-digital-underpins-your-wider-marketing-strategy\u002F","2022-03-07T17:35:40","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-Yellow-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3874],{"name":3796,"image":3797},{"to":900,"name":901},{"type_key":3778,"title":3877,"excerpt":3878,"to":3879,"postedAt":3880,"readingTime":2359,"image":3881,"authors":3882,"category":3884},"Value Beyond Revenue [Video]","\u003Cp>Introduction Hello and welcome to an Impression video on adding value beyond revenue as a digital marketer. My name is Ben Garry and I’m a content specialist, which means I work in our SEO team with a particular focus on content strategy, writing and optimisation. What we will cover In this video, I’m going to […]\u003C\u002Fp>\n","\u002Fblog\u002Fvalue-beyond-revenue\u002F","2022-03-07T17:36:10","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002FGeneric-Green-Video.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3883],{"name":3855,"image":3856},{"to":900,"name":901},{"type_key":3778,"title":3886,"excerpt":3887,"to":3888,"postedAt":3889,"readingTime":42,"image":3890,"authors":3891,"category":3893},"Google Merchant Center Made Available To All Retailers","\u003Cp>PPCs have long been using Google Merchant Center to manage their shopping feeds and optimise product information using on the Google Shopping network. Historically Merchant Center has only been available to merchants running Google Ads campaigns. But now Google has opened it up to be available to everyone, irrespective of whether they are running any […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-merchant-center-made-available-to-all-retailers\u002F","2024-06-12T14:07:13","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fjordan-nix-4Hmj9gkyM6c-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3892],{"name":3796,"image":3797},{"to":900,"name":901},{"type_key":3778,"title":3895,"excerpt":3896,"to":3897,"postedAt":3782,"readingTime":3898,"image":3899,"authors":3900,"category":3902},"International Women’s Day 2021","\u003Cp>To celebrate International Women’s Day in 2021, we asked our colleagues at Impression to share their thoughts on what the day means to them, what empowers them and what they would like to see from the industry to achieve better equality. We join the world in recognising this day and appreciating the achievements which women […]\u003C\u002Fp>\n","\u002Fblog\u002Finternational-womens-day-2021\u002F",20,"https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FHwl4KmXT-050720211625503326_IWD-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3901],{"name":3796,"image":3797},{"to":2092,"name":2093},{"type_key":3778,"title":3904,"excerpt":3905,"to":3906,"postedAt":3782,"readingTime":2692,"image":3907,"authors":3908,"category":3912},"February 2021 – Google Algorithm and Search Industry Updates","\u003Cp>As we do each month, we’ve brought together a roundup of the most important Google algorithm and search industry updates from February 2021. The traffic light system signals the importance and severity of the various updates, from green (most important) to red (least important). Over the course of this post, we discuss: Google Search Console […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-2021-google-algorithm-and-search-industry-updates\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503335_michal-kubalczyk-WecngmAT-KY-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3910,"image":3911},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3914,"excerpt":3915,"to":3916,"postedAt":3917,"readingTime":103,"image":3918,"authors":3919,"category":3921},"Digital Marketing Career Advice for Students","\u003Cp>We were recently given the opportunity to speak to Nottingham College students about what it’s like to work in digital marketing and how to kick start a career in the industry. As part of our ongoing efforts to inspire the next generation of digital marketers, Laura Hampton and Edd Wilson took the time to share […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-marketing-career-advice-for-students\u002F","2022-02-07T16:48:14","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503341_element5-digital-OyCl7Y4y0Bk-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3920],{"name":3786,"image":3787},{"to":900,"name":901},{"type_key":3778,"title":3923,"excerpt":3924,"to":3925,"postedAt":3917,"readingTime":103,"image":3926,"authors":3927,"category":3929},"Impression Wins Agency Partner of the Year in the Microsoft Advertising Partner Awards","\u003Cp>We are delighted to announce that we have been crowned Agency Partner of the Year in the Microsoft Advertising Partner Awards. This is awarded to a Microsoft agency partner who has shown excellence in partnership with Microsoft Advertising across the board. Entries were submitted by agencies from across the whole of Europe so when we […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-agency-partner-of-the-year-in-the-microsoft-advertising-partner-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503347_designecologist-5mj5jLhYWpY-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3928],{"name":3786,"image":3787},{"to":1672,"name":1673},{"type_key":3778,"title":3931,"excerpt":3932,"to":3933,"postedAt":3917,"readingTime":478,"image":3934,"authors":3935,"category":3936},"Search Ads 360: How-To Guide","\u003Cp>As our paid search clients grow in media spend, we encourage them to migrate away from in-platform optimisation and explore the powerful features available from SA360. This can be a steep learning curve for any PPC professional, and something I experienced a couple of years ago. To share my knowledge, I’ve put together an extensive […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-ads-360-how-to-guide\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002F050720211625503436_scott-graham-OQMZwNd3ThU-unsplash-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[],{"to":219,"name":220},{"type_key":3778,"title":3938,"excerpt":3939,"to":3940,"postedAt":3917,"readingTime":2359,"image":3941,"authors":3942,"category":3944},"Where to start with a testing hypothesis","\u003Cp>Starting an A\u002FB testing campaign or CRO as a whole strategy can be a daunting prospect especially if you’re already working on traffic acquisition (SEO and PPC etc) as well. You have to choose your software, possibly appoint a CRO agency, or choose to learn as you go along. It’s a lot to think about, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhere-to-start-with-a-testing-hypothesis\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FolvumeTH-050720211625503442_A-Hypothesis.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3943],{"name":3796,"image":3797},{"to":647,"name":648},"1359","76",{"category":28,"collection":28},{"title":3949,"script":3950,"meta":3991,"link":4011},"Digital and Internet Marketing Blog | Impression",[3951],{"type":3952,"key":3953,"innerHTML":3954},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3955},[3956,3965,3969,3973],{"@type":3957,"@id":2733,"url":2733,"name":3949,"isPartOf":3959,"datePublished":3960,"dateModified":3961,"description":3962,"breadcrumb":3963,"inLanguage":94},[3958,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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