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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2099,2100,2102,2103,2105,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2118,2120],{"property":46,"content":2097},{"property":229,"content":2101},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2104},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2097},{"property":238,"content":2101},{"property":62,"content":2104},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2117,"content":2097},"twitter:title",{"property":2119,"content":2101},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2122},[2123,2128,2132,2136],{"@type":88,"@id":2124,"url":2124,"name":2097,"isPartOf":2125,"description":2101,"breadcrumb":2126,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2127},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2127,"itemListElement":2129},[2130,2131],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2092},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2133,"inLanguage":108,"potentialAction":2134},{"@id":107},{"@type":110,"target":2135,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2137,"image":123,"sameAs":2138,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2139,"location":2140,"areaServed":2150},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2141,2144,2147],{"@type":144,"name":145,"geo":2142,"address":2143,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2145,"address":2146,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2148,"address":2149},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2151,2152,2153],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2155,"collection":2160,"about":2162,"wp:post_type":2164,"curies":2175},[2156],{"href":2157,"targetHints":2158},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2159},[188,189,190,191,192],[2161],{"href":195},[2163],{"href":198},[2165,2167,2169,2171,2173],{"href":2166},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2168},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2170},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2172},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2174},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2176],{"name":212,"href":213,"templated":214},{"id":100,"count":2178,"description":2179,"link":2180,"name":1536,"slug":2181,"taxonomy":37,"parent":38,"meta":2182,"acf":2183,"head_links":2184,"resource_count":2185,"yoast_title":2186,"yoast_meta":2187,"yoast_json_ld":2206,"_links":2239},431,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2188,2189,2191,2192,2194,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205],{"property":46,"content":2186},{"property":229,"content":2190},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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But as marketing journey became more complex and fragmented, it started to show its cracks. Here’s why a Bayesian approach to Marketing Mix Modeling has emerged as the stronger approach. At a high level, Frequentist statistics treats probability as purely data-driven. […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-future-of-marketing-mix-modeling-is-bayesian-heres-why\u002F","2026-03-18T15:19:38","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fubaid-e-alyafizi-A0tB3FNyjK8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3820],{"name":3821,"image":3822},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1417,"name":1418},{"type_key":3777,"title":3825,"excerpt":3826,"to":3827,"postedAt":3828,"readingTime":313,"image":3829,"authors":3830,"category":3835},"How SEO strategies can leverage ChatGPT in 2026","\u003Cp>What is ChatGPT? ChatGPT is a large language model created by OpenAI that uses artificial intelligence and natural language processing to understand and generate human-like responses to text-based input. A language model is trained on a corpus or multiple corpora, which is a large set of texts. It’s built on the patterns and structure of […]\u003C\u002Fp>\n","\u002Fblog\u002Fchatgpt-ai-for-seo-strategies\u002F","2026-06-11T16:01:47","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F02\u002Fom-siva-prakash-7q-kE4SZzvQ-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3831,3834],{"name":3832,"image":3833},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3786,"image":3787},{"to":34,"name":35},{"type_key":3777,"title":3837,"excerpt":3838,"to":3839,"postedAt":3840,"readingTime":100,"image":3841,"authors":3842,"category":3846},"Impression shortlisted 4 times at the 2026 Global Agency Awards","\u003Cp>We’re absolutely thrilled to have been shortlisted 4 times at the Global Agency Awards The Global Agency Awards celebrate the impact that agencies of all shapes, sizes, and specialities are making across the globe. Founded in 2020, the Global Agency Awards recognise and reward the innovative strategies and exceptional campaigns agencies use to transform businesses […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-4-times-at-the-2026-global-agency-awards\u002F","2026-03-17T11:07:08","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002F2026-GAA-Finalist-banner.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3844,"image":3845},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1671,"name":1672},{"type_key":3777,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":3782,"image":3852,"authors":3853,"category":3860},"February Google Algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, with a clear focus on turning search results into a seamless transactional platform while tightening the screws on content quality. A big shift in e-commerce is officially here: Google has launched UCP-powered checkout in AI Mode, allowing users to buy […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-google-algorithm-and-search-industry-updates\u002F","2026-03-11T15:08:54","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F03\u002Fchandan-chaurasia-_PBW5ZyPiOA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3854,3857],{"name":3855,"image":3856},"Rhianna Greensmith","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRhianna-Greensmith.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3858,"image":3859},"Milly Green","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F02\u002FMilly-Green.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1245,"name":1246},{"type_key":3777,"title":3862,"excerpt":3863,"to":3864,"postedAt":3865,"readingTime":3866,"image":3867,"authors":3868,"category":3872},"Guide to Bing Webmaster Tools for 2026","\u003Cp>Bing Webmaster Tools is Bing’s equivalent to Google Search Console. It offers a wide variety of functionalities, allowing the user to analyse organic traffic rom Bing by keyword and page, explore and control how Bingbot is crawling your site, and plenty more. Bing may not have the largest market share, but its influence is growing […]\u003C\u002Fp>\n","\u002Fblog\u002Fguide-to-bing-webmaster-tools\u002F","2026-03-27T14:02:36",17,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F02\u002Fhoward-bouchevereau-RSCirJ70NDM-unsplash-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3869],{"name":3870,"image":3871},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2180,"name":1536},{"type_key":3777,"title":3874,"excerpt":3875,"to":3876,"postedAt":3877,"readingTime":3878,"image":3879,"authors":3880,"category":3882},"Digital marketing glossary – key terms for 2026","\u003Cp>In an ever-evolving field like digital marketing, new terminology and acronyms crop up constantly – and it can be difficult to keep tabs on it all. Here, we’ve compiled a glossary of digital marketing terms and definitions most commonly used within industry. Whether you’re just starting out in your career or want to better understand […]\u003C\u002Fp>\n","\u002Fblog\u002Fdigital-marketing-glossary\u002F","2026-03-20T12:36:18",25,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fpexels-mikael-blomkvist-6476375-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3881],{"name":3786,"image":3787},{"to":219,"name":220},{"type_key":3777,"title":3884,"excerpt":3885,"to":3886,"postedAt":3887,"readingTime":2358,"image":3888,"authors":3889,"category":3891},"What’s new in Paid Media: January 2026 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google announces huge new updates in agentic tools for shoppers  Kicking things off in January are major advances in the way we shop, shifting […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-january-2026-industry-updates\u002F","2026-04-21T14:30:57","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fian-schneider-PAykYb-8Er8-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3890],{"name":3786,"image":3787},{"to":1757,"name":1758},{"type_key":3777,"title":3893,"excerpt":3894,"to":3895,"postedAt":3896,"readingTime":42,"image":3897,"authors":3898,"category":3902},"Google Data Studio for Marketers: 2025 – 2026 updates","\u003Cp>2025: Modern Charts In March 2025, Google released Modern Charts for Google Data Studio to the general public, following a preview in February. This feature has received continuous updates, introducing significant changes that give marketers greater control over how data is curated and presented. What’s new? Key design changes for Marketers The modern design updates […]\u003C\u002Fp>\n","\u002Fblog\u002Flooker-studio-updates\u002F","2026-08-25T09:15:21","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F08\u002Fcreatvise-zWFfkV8DS3g-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3899],{"name":3900,"image":3901},"Zoe Le","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FZoe-Le-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1417,"name":1418},{"type_key":3777,"title":3904,"excerpt":3905,"to":3906,"postedAt":3907,"readingTime":2358,"image":3908,"authors":3909,"category":3916},"Prime Yourself – Amazon Prime Day 2026","\u003Cp>Amazon Prime Day takes place once a year, usually in July, and offers brands the opportunity to capitalise on the rush of consumers in search of deals online. The temporary increase in competition with Amazon can pose problems for advertisers, particularly in terms of spend inflation. But it’s equally possible to excel on Prime Day […]\u003C\u002Fp>\n","\u002Fblog\u002Famazon-prime-day\u002F","2026-03-27T13:12:06","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F06\u002Famazon-prime-day-featured-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=786%2C163%2C1369%2C1369&w=640",[3910,3913],{"name":3911,"image":3912},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3914,"image":3915},"Dave Alexander","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJnGRR2J5-Dave-Alexander.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1159,"name":1160},{"type_key":3777,"title":3918,"excerpt":3919,"to":3920,"postedAt":3921,"readingTime":3782,"image":3922,"authors":3923,"category":3925},"January 2026 Google algorithm and search industry updates","\u003Cp>This month, we bring you some exciting developments and updates from the world of search, including new industry news and studies. Google has woven Gemini 3, its latest large language model, directly into the search experience. When users ask follow-up questions in AI overviews, they are sent instantly into AI mode, instead of staying in […]\u003C\u002Fp>\n","\u002Fblog\u002Fjanuary-2026-google-algorithm-and-search-industry-updates\u002F","2026-02-09T13:12:58","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fchris-gilbert-NxZzwsH0PHg-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3924],{"name":3855,"image":3856},{"to":1245,"name":1246},{"type_key":3777,"title":3927,"excerpt":3928,"to":3929,"postedAt":3930,"readingTime":2358,"image":3931,"authors":3932,"category":3934},"Diminishing returns & Saturation curves: Is your ad spend working for you or against you?","\u003Cp>Why does the first £1,000 you spend on a marketing channel sometimes work harder than the last £10,000? The answer lies in saturation curves, and they’ll tell you exactly how effective each pound you spend really is. What exactly is a saturation curve? Saturation curves illustrate how the effectiveness of a marketing effort diminishes over […]\u003C\u002Fp>\n","\u002Fblog\u002Fsaturation-curves\u002F","2026-05-18T13:24:54","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fjack-cohen-7m-Dt6NwCnI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3933],{"name":3821,"image":3822},{"to":1417,"name":1418},{"type_key":3777,"title":3936,"excerpt":3937,"to":3938,"postedAt":3939,"readingTime":2358,"image":3940,"authors":3941,"category":3945},"The hidden cost of best practice in performance marketing","\u003Cp>Why is it that every year, a small group of brands keep growing through paid media advertising, while the majority hit a plateau? We’ve helped hundreds of brands to outperform in their market, and there is a repeatable behaviour behind the brands that succeed. And it runs counter to the advice we’ve all grown used […]\u003C\u002Fp>\n","\u002Fblog\u002Fthe-hidden-cost-of-best-practice-in-performance-marketing\u002F","2026-02-04T17:13:32","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002Fmathias-reding-AqazIurBt3w-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3942],{"name":3943,"image":3944},"Liam Wade","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FLiam-Wade_New.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":900,"name":901},{"type_key":3777,"title":3947,"excerpt":3948,"to":3949,"postedAt":3950,"readingTime":100,"image":3951,"authors":3952,"category":3954},"Impression shortlisted twice for 2025 Campaign Agency of the Year awards","\u003Cp>One of the UK’s most prestigious awards is here, and we’re incredibly proud to have been shortlisted twice! The Campaign Agency of the Year awards celebrate the most innovative agencies, individuals and teams across the creative, media and PR landscape. The Campaign Agency of the Year awards are judged by leaders of some of the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-2025-campaign-agency-of-the-year\u002F","2026-02-04T14:40:59","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F02\u002FAOY-2025_shortlist-asset_1080x1080.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3953],{"name":3844,"image":3845},{"to":1671,"name":1672},{"type_key":3777,"title":3956,"excerpt":3957,"to":3958,"postedAt":3959,"readingTime":100,"image":3960,"authors":3961,"category":3963},"Impression wins Best Large Digital Agency of the Year at The 2026 Northern Digital Awards","\u003Cp>We’re over the moon to have been crowned a winner at the Northern Digital Awards, taking home the Best Large Digital Agency award for the second year running! This provides well-deserved recognition for our teams and our client partners who continue to trust our approach and are always open to trying new things. The Northern […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-2026-northern-digital-awards\u002F","2026-01-30T12:29:56","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002Fnda-winner-2026.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3962],{"name":3844,"image":3845},{"to":1671,"name":1672},{"type_key":3777,"title":3965,"excerpt":3966,"to":3967,"postedAt":3968,"readingTime":3782,"image":3969,"authors":3970,"category":3972},"What’s new in Paid Media: December 2025 industry updates","\u003Cp>Welcome to the latest blog from the  Impression Paid Media Team, where we uncover the latest news and trends to help you stay ahead of the curve. Keep reading to discover: Google integrates ‘Nano Banana Pro’ for automated creative Kicking things off with the biggest news from December is Google’s leap into high-end automation with […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-media-december-2025-industry-updates\u002F","2026-04-21T14:23:58","https:\u002F\u002Fimages.impression.co.uk\u002F2026\u002F01\u002Fcohen-berg-QvCzf0UGAhA-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3971],{"name":3786,"image":3787},{"to":1757,"name":1758},"1355","76",{"category":28,"collection":28},{"title":3977,"script":3978,"meta":4019,"link":4039},"Digital and Internet Marketing Blog | Impression",[3979],{"type":3980,"key":3981,"innerHTML":3982},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3983},[3984,3993,3997,4001],{"@type":3985,"@id":2732,"url":2732,"name":3977,"isPartOf":3987,"datePublished":3988,"dateModified":3989,"description":3990,"breadcrumb":3991,"inLanguage":94},[3986,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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