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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":46,"content":2098},{"property":229,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2098},{"property":238,"content":2102},{"property":62,"content":2105},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2123},[2124,2129,2133,2137],{"@type":88,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2093},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2134,"inLanguage":108,"potentialAction":2135},{"@id":107},{"@type":110,"target":2136,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2138,"image":123,"sameAs":2139,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2140,"location":2141,"areaServed":2151},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2142,2145,2148],{"@type":144,"name":145,"geo":2143,"address":2144,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2146,"address":2147,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2149,"address":2150},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2152,2153,2154],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[188,189,190,191,192],[2162],{"href":195},[2164],{"href":198},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":212,"href":213,"templated":214},{"id":100,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":37,"parent":38,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":46,"content":2187},{"property":229,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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Whilst perfecting your button isn’t the be-all and end-all of CRO, there are certainly some best practice elements that should be followed when designing your button to make sure it doesn’t get lost in the page […]\u003C\u002Fp>\n","\u002Fblog\u002Fbest-add-to-cart-buttons\u002F","2022-11-16T09:10:20","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F01\u002Fbest-buttons-for-conversion-feature-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=183%2C707%2C1691%2C1691&w=640",[3806],{"name":3807,"image":3808},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":647,"name":648},{"type_key":3778,"title":3811,"excerpt":3812,"to":3813,"postedAt":3782,"readingTime":3814,"image":3815,"authors":3816,"category":3818},"What’s New in Paid Social: December 2021 Industry Updates","\u003Cp>Welcome to Impression’s new Paid Social blog series, where we discuss the latest industry trends and updates to help you stay ahead of the curve. 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As someone who’s worked on Search campaigns for a long time now, I can well understand that the jargon and terminology of Google & […]\u003C\u002Fp>\n","\u002Fblog\u002Fsearch-ads-explanation\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FSearch-Ad-Explanations-Feature-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3825],{"name":3807,"image":3808},{"to":219,"name":220},{"type_key":3778,"title":3828,"excerpt":3829,"to":3830,"postedAt":3782,"readingTime":1165,"image":3831,"authors":3832,"category":3836},"The 12 Days Of PPC Christmas","\u003Cp>Do you know what’s in Santa’s sack? Conversions. Loads of them. However, he only dishes them out to account managers who get their accounts into top shape. So, if you want to be on the big man’s “Nice” list this year, we have a checklist to help you do just that. Let us present to […]\u003C\u002Fp>\n","\u002Fblog\u002F12-days-ppc-christmas\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fg5zqs6Dh-050720211625503516_christmas-1911637_1920.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3833],{"name":3834,"image":3835},"Claire Henley","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002FmO32PPWW-Claire-Henley.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1845,"name":1846},{"type_key":3778,"title":3838,"excerpt":3839,"to":3840,"postedAt":3841,"readingTime":3814,"image":3842,"authors":3843,"category":3845},"Life As A Marketer In An Agency Versus In-House","\u003Cp>When looking for a new job in Marketing (or other disciplines for that matter), you’ll likely come across vacancies across two different functions: agency and in-house. Both avenues come with their advantages and unique ways of working; the right fit for you will be down to personal preference and natural skillset. This post aims to […]\u003C\u002Fp>\n","\u002Fblog\u002Fworking-agency-vs-in-house-digital-marketing\u002F","2025-02-13T14:31:07","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Fx5T4I1UB-Life-As-A-Marketer-In-An-Agency-Versus-In-House-Feature-Image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3844],{"name":3807,"image":3808},{"to":900,"name":901},{"type_key":3778,"title":3847,"excerpt":3848,"to":3849,"postedAt":3782,"readingTime":33,"image":3850,"authors":3851,"category":3855},"November 2021 Google Algorithm and Search Industry Updates","\u003Cp>Updates across the search industry centred mainly around Google in November 2021. This month’s Google algorithm and search updates post explores: Google’s November 2021 Core Update Google to Launch New Feature to Support Local News Google My Business Is Changing – What to Be Aware Of Google: Keep 301 Redirects In Place For A Year […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2021-google-algorithm-and-search-industry-updates\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Fphoto-1499233983070-99a5f004e720.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3852],{"name":3853,"image":3854},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3857,"excerpt":3858,"to":3859,"postedAt":3782,"readingTime":103,"image":3860,"authors":3861,"category":3863},"Impression appears in Clutch’s list of the top 1000 global companies for 2021","\u003Cp>In celebration of an incredible year for the team, we’re excited to announce that Impression was recently considered a Clutch Global Top 1000 Leader! We were highlighted as a leading company in the inbound marketing space. For context, Clutch is the leading B2B reviews and ratings website. Headquartered in Washington, DC., Clutch aims to connect […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-appears-in-clutchs-list-of-the-top-1000-global-companies-for-2021\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002FTop-1000-Global_2021.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3862],{"name":3796,"image":3797},{"to":1672,"name":1673},{"type_key":3778,"title":3865,"excerpt":3866,"to":3867,"postedAt":3782,"readingTime":42,"image":3868,"authors":3869,"category":3871},"3 Simple Tips to Prepare Your Online Profile for Christmas","\u003Cp>With Christmas fast approaching we wanted to treat our readers to an early stocking filler for businesses. This blog provides guidance with setting special hours in your Google My Business account plus other useful tips to help you prepare for the festive season.  Whatever industry your business is in, whether service-based and closing down over […]\u003C\u002Fp>\n","\u002Fblog\u002Fchristmas-profile\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F12\u002Frodion-kutsaev-ySNkCkdKyTY-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3870],{"name":3807,"image":3808},{"to":2181,"name":1537},{"type_key":3778,"title":3873,"excerpt":3874,"to":3875,"postedAt":3782,"readingTime":3814,"image":3876,"authors":3877,"category":3881},"How to automate Google Ads over the Christmas break","\u003Cp>The most wonderful time of the year is approaching, fast, and if I’m guessing correctly, you’d rather be opening presents\u002F yet another bottle of wine instead of opening your Google Ads account, right? Well, fear not, Impression has some tips for you that will keep your time spent with egg-nog to a maximum. Automated Bidding […]\u003C\u002Fp>\n","\u002Fblog\u002Fautomate-google-ads-christmas-break\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002Fp7MVN13m-050720211625503520_pexels-photo-704219-scaled.jpeg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3878],{"name":3879,"image":3880},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1845,"name":1846},{"type_key":3778,"title":3883,"excerpt":3884,"to":3885,"postedAt":3886,"readingTime":313,"image":3887,"authors":3888,"category":3892},"How to carry out an ecommerce SEO audit","\u003Cp>For ecommerce businesses, organic search is the most sustainable and cost-effective way to drive consistent revenue. While paid ads can generate quick wins, their costs add up, and user behaviour consistently shows a preference for organic listings. That’s why ecommerce SEO isn’t just a nice-to-have; it’s fundamental to long-term success. But even the best-optimised websites […]\u003C\u002Fp>\n","\u002Fblog\u002Fhow-to-carry-out-an-ecommerce-seo-audit\u002F","2026-08-25T10:01:24","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Frupixen-com-Q59HmzK38eQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3889],{"name":3890,"image":3891},"Abbie Hallam","https:\u002F\u002Fimages.impression.co.uk\u002F2024\u002F04\u002FAbbie-Hallam.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1159,"name":1160},{"type_key":3778,"title":3894,"excerpt":3895,"to":3896,"postedAt":3782,"readingTime":2359,"image":3897,"authors":3898,"category":3902},"Impression becomes Great Place to Work-Certified™","\u003Cp>Impression is often heard talking proudly about its culture, it was one of the reasons why I was eager to join the agency in June 2021. After seeing how many people were saying really great things about this organisation, I knew I wanted to be part of it… and I was also very curious to […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-becomes-great-place-to-work-certified\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FGPTW-Featured-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3899],{"name":3900,"image":3901},"Zoë Ogden","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1672,"name":1673},{"type_key":3778,"title":3904,"excerpt":3905,"to":3906,"postedAt":3782,"readingTime":103,"image":3907,"authors":3908,"category":3910},"Impression Wins Two Awards at the 2021 UK Search Awards","\u003Cp>We’re delighted to announce that last night our team picked up two awards and one silver award and the 2021 UK Search Awards ceremony. The UK Search Awards celebrates the expertise, talent and achievements of the search industry and it’s regarded as the premier celebration of SEO, PPC and content marketing in the UK. The […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-two-awards-at-the-2021-uk-search-awards\u002F","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Fgiorgio-trovato-_XTY6lD8jgM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3909],{"name":3796,"image":3797},{"to":1672,"name":1673},{"type_key":3778,"title":3912,"excerpt":3913,"to":3914,"postedAt":3915,"readingTime":313,"image":3916,"authors":3917,"category":3921},"Things to consider before adding a disallow to your robots.txt file","\u003Cp>The robots.txt file is a core tool in any technical SEO specialist’s arsenal. Auditing it is paramount in any standard technical SEO review due to the hard-line nature that typically comes with the file. Unlike other SEO components, directives within the file are usually more respected (for search engines, anyway) as opposed to just being […]\u003C\u002Fp>\n","\u002Fblog\u002Fthings-consider-before-adding-disallow-robots-txt-file\u002F","2025-05-07T16:01:05","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FQBAX7xiT-050720211625513367_robots.png?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3918],{"name":3919,"image":3920},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2181,"name":1537},{"type_key":3778,"title":3923,"excerpt":3924,"to":3925,"postedAt":3926,"readingTime":653,"image":3927,"authors":3928,"category":3932},"October 2021 Google Algorithm and Search Industry Updates","\u003Cp>In this month’s Google algorithm and search industry updates post, we explore: Following our approach in previous posts, updates are set out in terms of their significance using our traffic light system – a red light is used for a key update that should be a priority, a green light is for news that is […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2021-google-algorithm-and-search-industry-updates\u002F","2025-03-19T11:40:19","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002Fpexels-james-wheeler-1486976.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3929],{"name":3930,"image":3931},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3934,"excerpt":3935,"to":3936,"postedAt":3937,"readingTime":103,"image":3938,"authors":3939,"category":3941},"Impression Shortlisted 12 Times in UK Search Awards","\u003Cp>We’re absolutely thrilled to have been shortlisted 12 times for The UK Search Awards. It’s been an exciting few weeks for us, with this news coming just one month after we were named winners across three categories at the UK Agency Awards.  The UK Search Awards has been celebrating the expertise, talent and achievements of […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-2021-uk-search-awards\u002F","2026-04-22T08:44:11","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FUKSA-Featured-Big.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3940],{"name":3796,"image":3797},{"to":1672,"name":1673},{"type_key":3778,"title":3943,"excerpt":3944,"to":3945,"postedAt":3946,"readingTime":732,"image":3947,"authors":3948,"category":3950},"September 2021 Google Algorithm and Search Industry Updates","\u003Cp>September 2021 saw several search industry updates, with a focus on the recent changes to how title tags are generated. In this post, we’ll explore: Following our approach in previous posts, updates are set out in terms of their significance using our traffic light system – a red light is used for a key update […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2021-google-algorithm-and-search-industry-updates\u002F","2026-04-09T12:03:43","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F10\u002Fpexels-dagmara-dombrovska-9896251.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3949],{"name":3807,"image":3808},{"to":1246,"name":1247},"1359","76",{"category":28,"collection":28},{"title":3955,"script":3956,"meta":3997,"link":4017},"Digital and Internet Marketing Blog | Impression",[3957],{"type":3958,"key":3959,"innerHTML":3960},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3961},[3962,3971,3975,3979],{"@type":3963,"@id":2733,"url":2733,"name":3955,"isPartOf":3965,"datePublished":3966,"dateModified":3967,"description":3968,"breadcrumb":3969,"inLanguage":94},[3964,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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