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Whilst we acknowledge there is still a long way to go, we will continue to strive for better equality and hope to encourage others to join us in promoting and championing representation in tech.\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F","Representation in Tech","representation-in-tech",[],{"hidden":214,"sub_title_override":6,"title_override":6},[],"Representation in Tech | Impression",[2100,2101,2103,2104,2106,2107,2108,2109,2110,2111,2112,2113,2114,2115,2116,2117,2119,2121],{"property":46,"content":2098},{"property":229,"content":2102},"We share our tips, advice and experiences on the importance of representation in tech and how we can raise awareness for underrepresented communities.",{"name":48,"content":49},{"property":51,"content":2105},"https:\u002F\u002Fadmin.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"name":54,"content":55},{"property":57,"content":58},{"property":60,"content":2098},{"property":238,"content":2102},{"property":62,"content":2105},{"property":64,"content":65},{"property":67,"content":68},{"property":70,"content":71},{"property":73,"content":74},{"property":76,"content":77},{"property":79,"content":80},{"property":2118,"content":2098},"twitter:title",{"property":2120,"content":2102},"twitter:description",{"property":82,"content":83},{"@context":85,"@graph":2123},[2124,2129,2133,2137],{"@type":88,"@id":2125,"url":2125,"name":2098,"isPartOf":2126,"description":2102,"breadcrumb":2127,"inLanguage":94},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F",{"@id":91},{"@id":2128},"https:\u002F\u002Fwww.impressiondigital.com\u002Fblog\u002Fcategory\u002Frepresentation-in-tech\u002F#breadcrumb",{"@type":96,"@id":2128,"itemListElement":2130},[2131,2132],{"@type":99,"position":100,"name":26,"item":101},{"@type":99,"position":103,"name":2093},{"@type":105,"@id":91,"url":101,"name":65,"description":6,"publisher":2134,"inLanguage":108,"potentialAction":2135},{"@id":107},{"@type":110,"target":2136,"query-input":114},{"@type":112,"urlTemplate":113},{"@type":116,"@id":107,"name":65,"url":101,"logo":2138,"image":123,"sameAs":2139,"@context":128,"email":129,"foundingDate":130,"legalName":131,"vatID":132,"description":133,"telephone":134,"address":2140,"location":2141,"areaServed":2151},{"@type":118,"inLanguage":108,"@id":119,"url":120,"contentUrl":120,"width":121,"height":122,"caption":65},[125,126,127],{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},[2142,2145,2148],{"@type":144,"name":145,"geo":2143,"address":2144,"photo":123,"telephone":151},{"@type":147,"latitude":148,"longitude":149},{"@type":136,"streetAddress":137,"addressLocality":138,"addressRegion":139,"postalCode":140,"addressCountry":141},{"@type":144,"name":153,"geo":2146,"address":2147,"photo":162,"telephone":163},{"@type":147,"latitude":155,"longitude":156},{"@type":136,"streetAddress":158,"addressLocality":159,"addressRegion":160,"postalCode":161,"addressCountry":141},{"@type":144,"name":165,"geo":2149,"address":2150},{"@type":147,"latitude":167,"longitude":168},{"@type":136,"streetAddress":170,"addressLocality":171,"addressRegion":172,"postalCode":173,"addressCountry":174},[2152,2153,2154],{"@type":177,"name":178},{"@type":177,"name":180},{"@type":177,"name":174},{"self":2156,"collection":2161,"about":2163,"wp:post_type":2165,"curies":2176},[2157],{"href":2158,"targetHints":2159},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fcategories\u002F92",{"allow":2160},[188,189,190,191,192],[2162],{"href":195},[2164],{"href":198},[2166,2168,2170,2172,2174],{"href":2167},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fposts?categories=92",{"href":2169},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwhite_papers?categories=92",{"href":2171},"\u002Fwp-json\u002Fwp\u002Fv2\u002Ftools?categories=92",{"href":2173},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fwebinars?categories=92",{"href":2175},"\u002Fwp-json\u002Fwp\u002Fv2\u002Fevents?categories=92",[2177],{"name":212,"href":213,"templated":214},{"id":100,"count":2179,"description":2180,"link":2181,"name":1537,"slug":2182,"taxonomy":37,"parent":38,"meta":2183,"acf":2184,"head_links":2185,"resource_count":2186,"yoast_title":2187,"yoast_meta":2188,"yoast_json_ld":2207,"_links":2240},432,"\u003Cp class=\"p1\">Looking for the latest news in the world of SEO? Then you’ve come to the right place. We regularly publish blogs on the announcements, updates, and strategies that are shaking up the industry.\u003C\u002Fp>\r\n\r\n\u003Cp class=\"p1\">Find out more about our \u003Ca href=\"\u002Fseo\u002F\">SEO services\u003C\u002Fa>, or browse our blog posts below for our latest tips, advice and guides. If you’re interested, why not check out our \u003Ca href=\"\u002Four-work\u002Fservice\u002Fseo\u002F\">SEO case studies\u003C\u002Fa> too?\u003C\u002Fp>","\u002Fblog\u002Fcategory\u002Fseo\u002F","seo",[],[],[],27,"SEO Blog | SEO Tips, Advice & Guides | Impression",[2189,2190,2192,2193,2195,2196,2197,2198,2199,2200,2201,2202,2203,2204,2205,2206],{"property":46,"content":2187},{"property":229,"content":2191},"Keeping up to date with the latest SEO trends, strategies, and announcements can be difficult. 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This blog captures content from our talk, if you’d prefer to watch a recording of the session, click here. Read on to learn […]\u003C\u002Fp>\n","\u002Fblog\u002Fpreparing-you-for-google-analytics-4\u002F","2023-02-13T14:04:28",22,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FGA4-webinar-blog-adaptation-cover-image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3808],{"name":3809,"image":3810},"Aaron Dicks","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FAaron-Dicks2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1418,"name":1419},{"type_key":3778,"title":3813,"excerpt":3814,"to":3815,"postedAt":3816,"readingTime":1252,"image":3817,"authors":3818,"category":3820},"Impression wins two awards at the 2022 UK Company Culture awards","\u003Cp>Last night we were excited to attend the 2022 UK Company Culture awards in London where we won two awards! In what is an incredibly competitive industry, we’re proud that we can win these two awards that celebrate how we’ve made an environment that is great to work in. Over the years we’ve invested in […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-company-culture-awards\u002F","2022-04-21T15:40:22","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-uk-company-culture-awards-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3819],{"name":3797,"image":3798},{"to":1672,"name":1673},{"type_key":3778,"title":3822,"excerpt":3823,"to":3824,"postedAt":3825,"readingTime":42,"image":3826,"authors":3827,"category":3829},"Impression wins two awards at the 2022 UK Paid Media awards","\u003Cp>We are delighted to announce that we won two awards last night at the UK Paid Media awards. The UK Paid Media Awards celebrate the expertise, talent, and accomplishments of the paid media industry and how it contributes to the overall success and growth of businesses. The awards attract hundreds of entries from around the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-two-awards-at-the-2022-uk-paid-media-awards\u002F","2022-04-21T15:40:48","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fimpression-wins-two-awards-paid-media-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3828],{"name":3797,"image":3798},{"to":1672,"name":1673},{"type_key":3778,"title":3831,"excerpt":3832,"to":3833,"postedAt":3834,"readingTime":313,"image":3835,"authors":3836,"category":3840},"What’s new in paid social: April 2022 industry updates","\u003Cp>Welcome to the latest instalment in Impression’s Paid Social Industry Updates blog, where we discuss the latest social media trends to help you stay ahead of the curve.  This month saw TikTok introducing a new optimisation feature, Meta renaming its ad automation tools and Pinterest hosting its second annual global advertising summit. Keep reading to […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-social-april-2022-industry-updates\u002F","2022-04-12T08:39:35","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fwhats-new-in-paid-social-april-2022-cover-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=798%2C0%2C1602%2C1602&w=640",[3837],{"name":3838,"image":3839},"Abbie Hare","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1758,"name":1759},{"type_key":3778,"title":3842,"excerpt":3843,"to":3844,"postedAt":3845,"readingTime":993,"image":3846,"authors":3847,"category":3851},"March 2022 Google Algorithm and search industry updates","\u003Cp>The main search industry update from March 2022 was the announcement that Google will be sunsetting Universal Analytics in July 2023 – read on to find out more about this update and what it means for you. Other SEO news from last month included the launch of the third Product Review Update plus a range […]\u003C\u002Fp>\n","\u002Fblog\u002Fmarch-2022-google-algorithm-and-search-industry-updates\u002F","2022-11-16T09:21:23","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fmarch-google-algorithm-updates-2022-cover-image-shamrock.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=351%2C0%2C1600%2C1600&w=640",[3848],{"name":3849,"image":3850},"Jonathan Theuring","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F05\u002F6bhGbuWP-Jonathan-Theuring.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3853,"excerpt":3854,"to":3855,"postedAt":3856,"readingTime":3805,"image":3857,"authors":3858,"category":3862},"128 digital PR and content tips from Spring Brighton SEO 2022","\u003Cp>The first BrightonSEO of 2022 has been and gone, leaving those that attended with a lot of knowledge, some new connections and, for many, sore heads. The event took place between April 6th and April 8th, with Fringe events such as the Online PR Show taking place on the Wednesday (6th) and the main event […]\u003C\u002Fp>\n","\u002Fblog\u002F128-digital-pr-and-content-tips-from-spring-brighton-seo-2022\u002F","2022-11-16T09:22:40","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fspring-brighton-seo-2022-digital-pr-cover-image-alt.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3859],{"name":3860,"image":3861},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":900,"name":901},{"type_key":3778,"title":3864,"excerpt":3865,"to":3866,"postedAt":3867,"readingTime":103,"image":3868,"authors":3869,"category":3871},"Impression shortlisted for 9 categories in the European Search Awards 2022","\u003Cp>We’re excited to announce that Impression has been nominated as a finalist for 9 European Search Awards, following recent shortlistings for the Drum Awards for Search! We are extremely proud to have been shortlisted for finalist positions in a total of 9 categories, alongside many talented agencies from 44 European nations, in what is a […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-european-search-awards-2022\u002F","2022-04-01T14:46:38","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002Fjason-leung-Xaanw0s0pMk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3870],{"name":3797,"image":3798},{"to":1672,"name":1673},{"type_key":3778,"title":3873,"excerpt":3874,"to":3875,"postedAt":3876,"readingTime":313,"image":3877,"authors":3878,"category":3880},"Changes you need to know before switching to Google Analytics 4","\u003Cp>With the sunsetting of Universal Analytics on 1st July 2023, marketers now have a deadline to make the move to Google Analytics 4. But, what’s different with GA4 and should you be concerned about how this will impact your reporting? Google Analytics 4, initially ‘App + Web,’ was released two and a half years ago […]\u003C\u002Fp>\n","\u002Fblog\u002Fchanges-you-need-to-know-before-switching-to-google-analytics-4\u002F","2022-11-16T09:16:47","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fkelly-sikkema-vSNy_bWa5AE-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3879],{"name":3797,"image":3798},{"to":1418,"name":1419},{"type_key":3778,"title":3882,"excerpt":3883,"to":3884,"postedAt":3885,"readingTime":42,"image":3886,"authors":3887,"category":3889},"Google Analytics 4 deadline: What you need to do now","\u003Cp>With Universal Analytics sunsetting on 1st July 2023, marketers now have a deadline to migrate over to Google Analytics 4. Originally announced as App + Web, Google Analytics 4 was quietly released to the public two and a half years ago. As the fourth version of Google Analytics software, it was inevitable that it was […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-analytics-4-deadline-what-you-need-to-do-now\u002F","2022-04-01T10:10:50","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fgoogle-analytics-4-deadline-feature-image-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=88%2C84%2C900%2C900&w=640",[3888],{"name":3797,"image":3798},{"to":1418,"name":1419},{"type_key":3778,"title":3891,"excerpt":3892,"to":3893,"postedAt":3894,"readingTime":103,"image":3895,"authors":3896,"category":3898},"Impression adds ambitious market-leading brands to client portfolio","\u003Cp>We’re delighted to announce a number of new clients following a successful first quarter for the agency. Following a strong year of performance, fintech brand HyperJar has enlisted Impression to create and execute its SEO strategy to accelerate new customer acquisition. Online learning platform Atom Learning was looking for a strategic agency partner to scale […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-adds-ambitious-market-leading-brands-to-client-portfolio\u002F","2025-06-19T14:02:10","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fnatalie-pedigo-wJK9eTiEZHY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3897],{"name":3797,"image":3798},{"to":1672,"name":1673},{"type_key":3778,"title":3900,"excerpt":3901,"to":3902,"postedAt":3903,"readingTime":33,"image":3904,"authors":3905,"category":3907},"30 digital PR tips before I turn 30 (part three)","\u003Cp>Last but not least, part three of my digital PR tips series and the last tips I am sharing before I enter my third decade on this planet! As always these tips are aimed at all levels, some will be more helpful for those at entry level, some slightly more advanced and others are just […]\u003C\u002Fp>\n","\u002Fblog\u002F30-digital-pr-tips-before-i-turn-30-part-three\u002F","2022-03-23T12:12:58","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002F30-tips-before-i-turn-30-part-3-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3906],{"name":3860,"image":3861},{"to":987,"name":988},{"type_key":3778,"title":3909,"excerpt":3910,"to":3911,"postedAt":3912,"readingTime":100,"image":3913,"authors":3914,"category":3916},"Impression shortlisted in The Drum Awards for Search 2022","\u003Cp>We’re delighted to announce that Impression has been shortlisted in this year’s Drum Awards for Search. This is a fantastic achievement and highlights the great work from our teams. This year’s Drum Awards for Search has been highly competitive with amazing nominations across the board, so this is a great opportunity to showcase the success […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-the-drum-awards-for-search-2022\u002F","2022-03-17T10:29:16","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fgabriel-barletta-lWcaUVJ39Y-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3915],{"name":3797,"image":3798},{"to":1672,"name":1673},{"type_key":3778,"title":3918,"excerpt":3919,"to":3920,"postedAt":3921,"readingTime":313,"image":3922,"authors":3923,"category":3927},"Diversity & inclusion spotlight: Joining the right tech company","\u003Cp>Asking the important questions. Breaking into the tech industry is hard. Becoming a force of leadership in digital is harder. Trying to do all of this whilst facing the barriers that come with occupying a minority demographic group? Nigh on impossible. Diversity and Inclusion has rightly been the hot topic in every industry across the […]\u003C\u002Fp>\n","\u002Fblog\u002Fdiversity-and-inclusion-joining-the-right-tech-company\u002F","2022-07-20T06:59:03","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fchristina-wocintechchat-com-LQ1t-8Ms5PY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=400%2C0%2C1600%2C1600&w=640",[3924],{"name":3925,"image":3926},"Mike Wickham","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FMike-Wickham.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":2092,"name":2093},{"type_key":3778,"title":3929,"excerpt":3930,"to":3931,"postedAt":3932,"readingTime":103,"image":3933,"authors":3934,"category":3936},"Clutch recognises Impression among the leading PPC management companies for 2022","\u003Cp>We’re excited to announce that Clutch has listed Impression in its leader rankings, naming us as a leading company for PPC feed management. Clutch is a market insights platform that helps brands find specialist agencies by providing market data, case studies and unbiased reviews from client feedback.  Throughout the year, Clutch releases its Leader Awards […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-leading-ppc-management-for-2022-clutch\u002F","2025-03-13T14:58:29","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fpablo-heimplatz-EAvS-4KnGrk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=0%2C0%2C1600%2C1600&w=640",[3935],{"name":3797,"image":3798},{"to":1672,"name":1673},{"type_key":3778,"title":3938,"excerpt":3939,"to":3940,"postedAt":3941,"readingTime":1764,"image":3942,"authors":3943,"category":3947},"February 2022 Google algorithm and search industry updates","\u003Cp>February 2022 saw the roll out of page experience on desktop, a new Google shopping experience scorecard, and a new Bing News PubHub. This month’s Google algorithm and search updates post explores: As usual, we’re using a traffic light system to demonstrate each update’s relative significance: Bing News PubHub launched On the 8th February, Bing […]\u003C\u002Fp>\n","\u002Fblog\u002Ffebruary-2022-google-algorithm-and-search-industry-updates\u002F","2025-03-19T11:39:38","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Ffeb-google-algorithim-update-2022-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3944],{"name":3945,"image":3946},"Charlie Norledge","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FjVjBhz1i-Charlie-Norledge.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1246,"name":1247},{"type_key":3778,"title":3949,"excerpt":3950,"to":3951,"postedAt":3952,"readingTime":100,"image":3953,"authors":3954,"category":3956},"Impression shortlisted six times in UK Paid Media Awards","\u003Cp>We’re delighted to announce that Impression has been shortlisted six times for the UK Paid Media awards. This is a huge achievement and great recognition for our paid media team. The UK Paid Media Awards, formerly known as the UK Biddable Media Awards, celebrates and rewards outstanding campaigns and strategies that have accelerated business growth. […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-six-times-in-uk-paid-media-awards\u002F","2022-03-04T11:03:27","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F03\u002Fian-stauffer-bH7kZ0yazB0-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3955],{"name":3797,"image":3798},{"to":1672,"name":1673},"1359","76",{"category":28,"collection":28},{"title":3961,"script":3962,"meta":4003,"link":4023},"Digital and Internet Marketing Blog | Impression",[3963],{"type":3964,"key":3965,"innerHTML":3966},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3967},[3968,3977,3981,3985],{"@type":3969,"@id":2733,"url":2733,"name":3961,"isPartOf":3971,"datePublished":3972,"dateModified":3973,"description":3974,"breadcrumb":3975,"inLanguage":94},[3970,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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