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Keep reading to discover:   As usual, traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, green […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-november-2022-industry-updates\u002F","2022-11-24T10:10:21","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002Froven-images-HxeBUWUiA1A-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3823],{"name":3824,"image":3825},"Team Impression","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F11\u002FImpression-Icon.jpg?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3774,"title":3828,"excerpt":3829,"to":3830,"postedAt":3831,"readingTime":3832,"image":3833,"authors":3834,"category":3838},"What’s new in Paid Social: November 2022 industry updates","\u003Cp>Welcome to the latest instalment in Impression’s Paid Social Industry Updates blog, where we discuss the latest social media trends to help you stay ahead of the curve.  Keep reading to discover:   As always, traffic light imagery is featured throughout to indicate the importance of each new update – red denoting a priority update, […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-social-november-2022-industry-updates\u002F","2022-11-18T12:00:49",6,"https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002Fpaid-social-industry-updates-november-featured-image.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=399%2C0%2C1602%2C1602&w=640",[3835],{"name":3836,"image":3837},"Abbie Hare","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3840,"excerpt":3841,"to":3842,"postedAt":3843,"readingTime":474,"image":3844,"authors":3845,"category":3850},"October 2022 Google algorithm and search industry updates","\u003Cp>October was a month that might have spooked many site owners with the recently launched October Spam Update, reflecting similar attitudes that were seen when the Helpful Content update was announced. If the recent months reminded us of anything, it’s time to review your content and to see if you can resurrect zombie content back […]\u003C\u002Fp>\n","\u002Fblog\u002Foctober-2022-google-algorithm-and-search-industry-updates\u002F","2022-11-09T14:36:05","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F11\u002Fmaddy-baker-gS32T4TxSJY-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=800%2C0%2C1600%2C1600&w=640",[3846,3849],{"name":3847,"image":3848},"Sophie Thompson","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FSophie-Thompson-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3824,"image":3825},{"to":1242,"name":1243},{"type_key":3774,"title":3852,"excerpt":3853,"to":3854,"postedAt":3855,"readingTime":1248,"image":3856,"authors":3857,"category":3859},"Impression achieves Great Place to Work Certification™ for a second year","\u003Cp>Last year, we took part in the Great Place to Work survey. Based on the results of this survey, we were able to gain insight into our culture, areas that people enjoyed, and areas that we could improve. It was invaluable data for us internally and the scores we received from our people were amazing. […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-achieves-great-place-to-work-certification-for-a-second-year\u002F","2022-11-08T11:29:28","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F05\u002Fentrance-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=1226%2C283%2C1832%2C1832&w=640",[3858],{"name":3793,"image":3794},{"to":1583,"name":1584},{"type_key":3774,"title":3861,"excerpt":3862,"to":3863,"postedAt":3864,"readingTime":42,"image":3865,"authors":3866,"category":3870},"Netflix announces partnership with Microsoft ahead of rolling out new ad-supported tier","\u003Cp>Back in July, Microsoft announced that it had been chosen by Netflix to become its new “technology and sales partner”. Essentially, Netflix has put Microsoft in charge of powering its first ad-supported subscription offering. Fast-forward to October and Netflix has confirmed that its new ad-supported tier, called “basic with ads”, will officially roll out on […]\u003C\u002Fp>\n","\u002Fblog\u002Fnetflix-announces-new-ad-supported-tier-powered-by-microsoft\u002F","2022-10-21T16:16:00","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fdcl-650-Bx5-8M-y0sI-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3867],{"name":3868,"image":3869},"Oliver Dykes","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F07\u002FOliver-Dykes.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},{"type_key":3774,"title":3872,"excerpt":3873,"to":3874,"postedAt":3875,"readingTime":103,"image":3876,"authors":3877,"category":3879},"Impression shortlisted for 10 awards in UK Search Awards 2022","\u003Cp>We’re excited to announce that Impression has been nominated for 10 awards at the UK Search Awards 2022, recognising the expertise, talent and achievements from agencies from all corners of the UK. A huge well done to all of our teams for their fantastic work and congratulations to all of the other nominees. As core […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-for-10-awards-in-uk-search-awards-2022\u002F","2022-10-21T11:09:45","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fpexels-photomix-company-226737.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3878],{"name":3782,"image":3783},{"to":1668,"name":1669},{"type_key":3774,"title":3881,"excerpt":3882,"to":3883,"postedAt":3884,"readingTime":1248,"image":3885,"authors":3886,"category":3888},"Impression wins three awards at the Global Digital Excellence Awards 2022","\u003Cp>We’re excited to announce that Impression is bringing home three awards from the Global Digital Excellence awards! Yesterday afternoon, the Global Digital Excellence awards announced its 2022 winners via social media. These awards recognise and celebrate standout innovation and creativity in digital marketing campaigns.  We’re proud to announce that the Impression team were crowned winners […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-wins-three-awards-at-the-global-digital-excellence-awards-2022\u002F","2022-10-20T14:59:00","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fpexels-rodnae-productions-7005693.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3887],{"name":3782,"image":3783},{"to":1668,"name":1669},{"type_key":3774,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":2355,"image":3894,"authors":3895,"category":3897},"Impression becomes a Certified B Corporation®","\u003Cp>We are thrilled to announce that Impression is now a Certified B Corporation®, joining a growing group of companies reinventing business by pursuing purpose as well as profit. We have been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards.  What does it mean to […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-becomes-a-certified-b-corporation\u002F","2023-09-01T10:15:09","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002FB-Corp_Featured-Image-1.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3782,"image":3783},{"to":1583,"name":1584},{"type_key":3774,"title":3899,"excerpt":3900,"to":3901,"postedAt":3902,"readingTime":2688,"image":3903,"authors":3904,"category":3911},"Google Analytics 4 updates and what they mean for your business","\u003Cp>There has been a plethora of updates to Google Analytics 4 over the past 12-months, which can be pretty difficult to keep track of. In this blog we cover all major & notable updates that have happened from November 2021 to October 2022 and what impact they have had on GA4 users. October 5, 2022 […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-analytics-4-updates-and-what-they-mean-for-your-business\u002F","2022-10-18T12:51:05","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fmike-hindle-WwPEtnIdyPc-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3905,3908],{"name":3906,"image":3907},"Harry Brace","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F10\u002FHarry-Brace2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"name":3909,"image":3910},"Alex Howat","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FkMgPqCLz-Alex-Howat.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1414,"name":1415},{"type_key":3774,"title":3913,"excerpt":3914,"to":3915,"postedAt":3916,"readingTime":1161,"image":3917,"authors":3918,"category":3920},"What’s new in PPC: October 2022 industry updates","\u003Cp>Welcome to the latest blog from  Impression on PPC & Paid Search industry updates, where we uncover the latest PPC trends to help you stay ahead of the curve. This month we’ve seen advances towards greater automation and streamlined experiences through the introduction of new features in Google Ads. Keep reading to learn more about: Google to […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-october-2022-industry-updates\u002F","2022-10-14T14:57:09","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fintricate-explorer-0Ctx9QzknRM-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3919],{"name":3824,"image":3825},{"to":1841,"name":1842},{"type_key":3774,"title":3922,"excerpt":3923,"to":3924,"postedAt":3925,"readingTime":1248,"image":3926,"authors":3927,"category":3929},"Google Data Studio renamed as Looker Studio","\u003Cp>As of April 2026, Looker Studio has been renamed Data Studio Looker Studio is the latest new Google product name to get used to! Yesterday, at Google Cloud Next ‘22, it was announced that Google Data Studio will now be known as Looker Studio. In this blog we give our thoughts on what this means […]\u003C\u002Fp>\n","\u002Fblog\u002Fgoogle-data-studio-renamed-as-looker-studio\u002F","2026-08-25T09:20:55","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002F06AmJV25-Looker_Version_2.max-2600x2600-1.png?auto=compress%2Cformat&fit=crop&h=640&q=90&rect=91%2C0%2C563%2C563&w=640",[3928],{"name":3909,"image":3910},{"to":896,"name":897},{"type_key":3774,"title":3931,"excerpt":3932,"to":3933,"postedAt":3934,"readingTime":728,"image":3935,"authors":3936,"category":3938},"September 2022 Google algorithm and search industry updates","\u003Cp>September was a month of algorithm updates. From the end of the helpful content update, to a new core update and another product reviews update, we’ll cover how volatile they were and how much of an impact they’ve had. We’ll also take a look at some announcements from Google Search on 2022 event. In this […]\u003C\u002Fp>\n","\u002Fblog\u002Fseptember-2022-google-algorithm-and-search-industry-updates\u002F","2022-10-10T10:10:04","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F10\u002Fseptember-search-industry-updates-2022-featured-image-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3937],{"name":3847,"image":3848},{"to":1242,"name":1243},{"type_key":3774,"title":3940,"excerpt":3941,"to":3942,"postedAt":3943,"readingTime":103,"image":3944,"authors":3945,"category":3947},"Online PR Show 2022: Time to give a sheet about data and excel in digital PR","\u003Cp>Data is a huge part of the day-to-day for those working within Digital PR. Whether that is due to reporting on KPIs or finding angles for a data-led campaign, it is inescapable. However, it is not something that is prioritised in training for Digital PR. Some PR teams do not have access to a dedicated […]\u003C\u002Fp>\n","\u002Fblog\u002Fonline-pr-show-data-for-dpr\u002F","2022-10-10T08:31:52","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002FGemma_Featured-Blog-min.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3946],{"name":3824,"image":3825},{"to":983,"name":984},{"type_key":3774,"title":3949,"excerpt":3950,"to":3951,"postedAt":3952,"readingTime":33,"image":3953,"authors":3954,"category":3958},"13 Custom Columns to enhance Google Ad reporting","\u003Cp>Launched in 2014, Custom Columns allows you to create bespoke metrics and text results within the Google Ads interface. Updated in April 2022, the recent iteration of the Custom Column feature introduced: Spreadsheet functions \u002F formulas  Calculate and compare dynamic date ranges Use other custom columns in a custom column Ability to filter custom variables […]\u003C\u002Fp>\n","\u002Fblog\u002F13-custom-columns-to-enhance-google-ad-reporting\u002F","2022-10-03T10:51:48","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F09\u002Fcustom-columns-google-ads-feature-image-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3955],{"name":3956,"image":3957},"Dave Alexander","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F07\u002FJnGRR2J5-Dave-Alexander.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1841,"name":1842},"1359","76",{"category":28,"collection":28},{"title":3963,"script":3964,"meta":4005,"link":4025},"Digital and Internet Marketing Blog | Impression",[3965],{"type":3966,"key":3967,"innerHTML":3968},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3969},[3970,3979,3983,3987],{"@type":3971,"@id":2729,"url":2729,"name":3963,"isPartOf":3973,"datePublished":3974,"dateModified":3975,"description":3976,"breadcrumb":3977,"inLanguage":94},[3972,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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