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So, what can you […]\u003C\u002Fp>\n","\u002Fblog\u002Fconsumer-trends-insights-for-digital-marketing\u002F","2024-01-05T12:50:52",17,"https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Ftowfiqu-barbhuiya-HNPrWOH2Z8U-unsplash-2.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3843],{"name":3844,"image":3845},"Rebecca Edwards","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FRebecca-Edwards.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},{"type_key":3774,"title":3848,"excerpt":3849,"to":3850,"postedAt":3851,"readingTime":2355,"image":3852,"authors":3853,"category":3855},"Google announces sunsetting of Optimize & Optimize 360","\u003Cp>Announced on the 23rd of January, Google is set to end services of Google Optimize and Optimize 360 by the 30th of September 2023. 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These awards celebrate agencies from a wide range of industries, putting a spotlight on some of the best agencies in the UK. We are shortlisted for Performance Agency of the […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-shortlisted-in-campaigns-agency-of-the-year-awards-2023\u002F","2023-01-23T16:47:33","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fnghia-le-V3DokM1NQcs-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3863],{"name":3864,"image":3865},"Matthew Ahern","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F04\u002FMatthew-Ahern_New2.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1668,"name":1669},{"type_key":3774,"title":3868,"excerpt":3869,"to":3870,"postedAt":3871,"readingTime":100,"image":3872,"authors":3873,"category":3877},"Reduced hours working at Impression","\u003Cp>We are delighted to announce that we will be starting a 6-month trial of reduced working hours at Impression. The trial will begin on Friday 3rd March and will mean that no one in the business will work Friday afternoons. This will give our people the chance to enjoy the additional time before the weekend, […]\u003C\u002Fp>\n","\u002Fblog\u002Freduced-hours-working-at-impression\u002F","2023-02-10T11:16:13","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fsincerely-media-S5qLXl8JtdQ-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3874],{"name":3875,"image":3876},"Zoë Ogden","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FEfEa9h6a-Zoe-Ogden.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1668,"name":1669},{"type_key":3774,"title":3879,"excerpt":3880,"to":3881,"postedAt":3882,"readingTime":309,"image":3883,"authors":3884,"category":3888},"SEO & CRO: Why to utilise both for organic growth","\u003Cp>With SEO and CRO both being primarily involved in improving your website’s performance, it can give you a real competitive advantage to understand why these two digital marketing practices are so complementary and why you should invest in them both for more impactful organic performance. While both processes ultimately look to increase revenue from your […]\u003C\u002Fp>\n","\u002Fblog\u002Fseo-and-cro\u002F","2023-01-20T11:49:41","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002FSEO-CRO.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3885],{"name":3886,"image":3887},"Petar Jovetic","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FPete-Jovetic-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":643,"name":644},{"type_key":3774,"title":3890,"excerpt":3891,"to":3892,"postedAt":3893,"readingTime":728,"image":3894,"authors":3895,"category":3897},"What’s new in PPC: January 2023 industry updates","\u003Cp>Welcome to the latest blog from  Impression on Paid Search Industry Updates, where we uncover the latest PPC trends to help you stay ahead of the curve. As we leave the busy Christmas season behind and enter the new year, updates within the PPC industry have remained relatively slow, as many people in the industry […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-january-2023-industry-updates\u002F","2023-01-16T16:09:27","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fjan-2023-ppc-updates-cover.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3896],{"name":3799,"image":3800},{"to":1841,"name":1842},{"type_key":3774,"title":3899,"excerpt":3900,"to":3901,"postedAt":3902,"readingTime":989,"image":3903,"authors":3904,"category":3908},"Paid Social 2022 retrospective: Lessons we can take into 2023","\u003Cp>2022 has been another huge year in paid social with a multitude of changes and trends taking place across the industry. This blog is a retrospective look at the highlights of the past year, key trends and best practices. We’ve also explored what 2023 might bring. Revamp of Meta’s ad campaign set-up process The year […]\u003C\u002Fp>\n","\u002Fblog\u002Fpaid-social-retrospective-lessons-for-2023\u002F","2025-03-13T15:25:58","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fnathan-dumlao-kLmt1mpGJVg-unsplash-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3905],{"name":3906,"image":3907},"James Taylor","https:\u002F\u002Fimages.impression.co.uk\u002F2021\u002F06\u002FXICeHh4Z-James-Taylor.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3910,"excerpt":3911,"to":3912,"postedAt":3913,"readingTime":2688,"image":3914,"authors":3915,"category":3918},"December 2022 Google algorithm and search industry updates","\u003Cp>Although you may think Google would’ve been winding down in December, think again! December featured two algorithm updates, including another Helpful Content update, and a link spam update. We also saw the addition of another E to E-A-T, as well as a few other intriguing search updates which we’ll look into below.  Our traffic light […]\u003C\u002Fp>\n","\u002Fblog\u002Fdecember-2022-google-algorithm-and-search-industry-updates\u002F","2023-01-10T16:17:49","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Ftrent-jackson-t5XVmiarUBk-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3916,3917],{"name":3796,"image":3797},{"name":3799,"image":3800},{"to":1242,"name":1243},{"type_key":3774,"title":3920,"excerpt":3921,"to":3922,"postedAt":3923,"readingTime":103,"image":3924,"authors":3925,"category":3927},"Impression announces influx of new partnerships","\u003Cp>After a successful second half of the year, we’re delighted to have been appointed as the agency partner to some incredibly exciting and ambitious brands. Blinds 2go will work alongside our paid social team to grow reach, traffic and conversions across multiple social platforms. Our PPC team will work with GL events and together, we’ll […]\u003C\u002Fp>\n","\u002Fblog\u002Fimpression-announces-influx-of-new-partnerships\u002F","2023-01-26T10:49:47","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F01\u002Fpexels-fauxels-3184418-1-scaled.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3926],{"name":3864,"image":3865},{"to":1668,"name":1669},{"type_key":3774,"title":3929,"excerpt":3930,"to":3931,"postedAt":3932,"readingTime":309,"image":3933,"authors":3934,"category":3936},"What’s new in PPC: December 2022 industry updates","\u003Cp>Welcome to the latest blog from  Impression on paid search industry updates, where we uncover the latest PPC trends to help you stay ahead of the curve. The period leading up to Christmas is usually an exciting and busy time for most industries. However, for this month in the PPC industry, there have not been […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-ppc-december-2022-industry-updates\u002F","2026-04-22T08:18:13","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fdaniele-franchi-cuPoa2L52-I-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3935],{"name":3799,"image":3800},{"to":1841,"name":1842},{"type_key":3774,"title":3938,"excerpt":3939,"to":3940,"postedAt":3941,"readingTime":474,"image":3942,"authors":3943,"category":3947},"Selecting insight tools to supercharge your digital marketing strategy","\u003Cp>Data is at the heart of everything in digital. First-party data helps marketers understand their users and make strategic decisions. However, with first-party data alone, marketers aren’t quite able to understand the whole picture. It doesn’t give us access to what trends the industry is seeing, what our competitors are doing, or any insight into […]\u003C\u002Fp>\n","\u002Fblog\u002Finsight-tools-to-supercharge-your-digital-marketing-strategy\u002F","2024-09-18T06:59:14","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fbarn-images-t5YUoHW6zRo-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3944],{"name":3945,"image":3946},"Greg Holland","https:\u002F\u002Fimages.impression.co.uk\u002F2023\u002F08\u002FGreg-Holland-NEW.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":896,"name":897},{"type_key":3774,"title":3949,"excerpt":3950,"to":3951,"postedAt":3952,"readingTime":2688,"image":3953,"authors":3954,"category":3958},"What’s new in Paid Social: December 2022 industry updates","\u003Cp>With Christmas around the corner, we’ve released our final Paid Social Industry Updates blog of 2022! Pour yourself a glass of mulled wine, grab a mince pie and discover the latest social media trends to see you into the New Year:   As always, traffic light imagery is featured throughout to indicate the importance of […]\u003C\u002Fp>\n","\u002Fblog\u002Fwhats-new-in-paid-social-december-2022-industry-updates\u002F","2022-12-20T11:26:28","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fhugo-clement-yDG-Zb-I8sU-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3955],{"name":3956,"image":3957},"Abbie Hare","https:\u002F\u002Fimages.impression.co.uk\u002F2025\u002F05\u002FAbbie-Hare.png?auto=compress&fit=crop&fm=jpg&h=150&q=80&w=150&bg=CFE6F9",{"to":1754,"name":1755},{"type_key":3774,"title":3960,"excerpt":3961,"to":3962,"postedAt":3963,"readingTime":309,"image":3964,"authors":3965,"category":3968},"November 2022 Google algorithm and search industry updates","\u003Cp>November featured some more light updates as Google unwinds its strategies for the year. But there are still valuable articles to bring to your attention. Google released a document that highlighted which ranking systems it is currently using and what they no longer consider relevant. There was also debate on whether seasonality and bounce rate […]\u003C\u002Fp>\n","\u002Fblog\u002Fnovember-2022-google-algorithm-and-search-industry-updates\u002F","2022-12-14T09:57:15","https:\u002F\u002Fimages.impression.co.uk\u002F2022\u002F12\u002Fjohny-goerend-o12OYf_0Jd0-unsplash.jpg?auto=compress%2Cformat&fit=crop&h=640&q=90&w=640",[3966,3967],{"name":3796,"image":3797},{"name":3799,"image":3800},{"to":1242,"name":1243},"1359","76",{"category":28,"collection":28},{"title":3973,"script":3974,"meta":4015,"link":4035},"Digital and Internet Marketing Blog | Impression",[3975],{"type":3976,"key":3977,"innerHTML":3978},"application\u002Fld+json","yoast-json-ld",{"@context":85,"@graph":3979},[3980,3989,3993,3997],{"@type":3981,"@id":2729,"url":2729,"name":3973,"isPartOf":3983,"datePublished":3984,"dateModified":3985,"description":3986,"breadcrumb":3987,"inLanguage":94},[3982,88],"WebPage",{"@id":91},"2020-03-08T21:11:10+00:00","2021-09-28T09:25:47+00:00","SEO and the landscape of online marketing is always changing. 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